📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Brown & Brown Insurance
🔹 Location: Remote - Michigan, Remote - Wisconsin, Remote - Texas, Remote - Florida
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: Mid-Senior level (3-5 years)
🔹 Remote Status: Remote (Multiple States)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive digital marketing strategies
- Analyzing market trends and customer insights to optimize strategies
- Managing multi-channel digital marketing campaigns, including email and content marketing
- Collaborating closely with the sales team to align marketing and sales strategies
- Leveraging marketing automation tools and CRM systems to streamline processes
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication skills to effectively manage digital marketing campaigns and collaborate with cross-functional teams.
📋 Key Responsibilities
✅ Develop and execute comprehensive digital marketing strategies to drive brand awareness, engagement, and lead generation
✅ Analyze market trends, customer insights, and competitive landscape to inform and optimize marketing strategies
✅ Plan, implement, and manage multi-channel digital marketing campaigns, including email and content marketing
✅ Monitor and analyze campaign performance, providing actionable insights and recommendations for continuous improvement
✅ Develop and implement lead scoring models to prioritize and qualify leads based on engagement and behavior
✅ Create and execute lead nurturing programs to move prospects through the sales funnel and increase conversion rates
✅ Work closely with the sales team to align marketing and sales strategies, ensuring seamless communication and collaboration
✅ Develop and automate targeted messaging that addresses the needs of prospects at different stages of the sales funnel
✅ Leverage marketing automation tools and CRM systems to streamline and enhance marketing and sales processes
✅ Track and measure key performance indicators (KPIs) to assess the effectiveness of digital marketing efforts
✅ Prepare and present regular reports on campaign performance, lead generation, and ROI
✅ Strategize and manage company websites, microsites, and landing pages to optimize user experience and conversion rates
ASSUMPTION: This role requires a high level of autonomy and the ability to work independently, as well as strong project management skills to juggle multiple campaigns and projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business, or a related field
Experience: Minimum of 3-5 years of experience in digital marketing, with a focus on campaign management and sales collaboration
Required Skills:
- Proven experience in developing and executing successful digital marketing strategies and campaigns
- Strong knowledge of marketing automation tools (e.g., HubSpot) and content management systems (e.g., Salesforce)
- Excellent analytical skills, with the ability to interpret data and provide actionable insights
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Creative thinker with a results-driven mindset and the ability to thrive in a fast-paced environment
Preferred Skills:
- Experience with lead scoring and nurturing programs
- Knowledge of insurance industry trends and best practices
ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of the sales funnel will be particularly well-suited to this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for mid-level digital marketing managers with 3-5 years of experience)
Benefits:
- Health Benefits: Medical, Dental, Vision, Life Insurance, Disability Insurance
- Financial Benefits: Employee Stock Purchase Plan (ESPP), 401k, Student Loan Assistance, Tuition Reimbursement
- Mental Health & Wellness: Free Mental Health and Enhanced Advocacy Services
- Beyond Benefits: Paid Time Off, Holidays, Preferred Partner Discounts
Working Hours: Full-time, 40 hours per week. Flexible hours and remote work arrangements may be available.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Brown & Brown Insurance operates in the insurance agencies and brokerages industry, providing risk management solutions to businesses, corporations, governmental institutions, professional organizations, trade associations, families, and individuals.
Company Size: Brown & Brown Insurance has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 1939. Brown & Brown Insurance has a long history and established reputation in the insurance industry.
Company Description:
- Brown & Brown Insurance is the fifth largest independent insurance brokerage in the nation
- The company provides risk management solutions to protect what customers value most
- Brown & Brown Insurance has four business segments: Retail, National Programs, Wholesale Brokerage, and Services
Company Specialties:
- Insurance brokerage and risk management
- Retail insurance services
- National insurance programs
- Wholesale brokerage services
- Insurance services
Company Website: Brown & Brown Insurance Careers
ASSUMPTION: Brown & Brown Insurance is a well-established company with a strong reputation in the insurance industry, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior level. This role is suitable for experienced digital marketing professionals looking to take on more responsibility and advance their careers.
Reporting Structure: The Digital Marketing Manager will report directly to the Vice President of Marketing or a similar role, depending on the specific organizational structure.
Work Arrangement: Remote work with flexibility. This role offers remote work arrangements, allowing for a better work-life balance and the ability to work from multiple locations.
Growth Opportunities:
- Advancement to senior-level marketing roles, such as Director or Vice President of Marketing
- Expansion into related fields, such as product management or business development
- Opportunities to specialize in specific areas of digital marketing, such as SEO, content marketing, or social media management
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance their career within the company or explore related fields.
🌍 Location & Work Environment
Office Type: Remote. This role does not require regular on-site presence, allowing for greater flexibility and work-life balance.
Office Location(s): Remote - Michigan, Remote - Wisconsin, Remote - Texas, Remote - Florida
Geographic Context:
- Michigan: Known for its Great Lakes shoreline and diverse economy, including automotive, manufacturing, and technology industries
- Wisconsin: Offers a mix of urban and rural environments, with a strong focus on manufacturing, healthcare, and education
- Texas: Home to a diverse range of industries, including energy, technology, and healthcare, with a strong job market and competitive salaries
- Florida: Known for its tourism industry, as well as growing sectors in technology, healthcare, and finance
Work Schedule: Full-time, with flexible hours and the ability to work remotely. The work schedule may vary depending on the specific needs of the role and the team.
ASSUMPTION: The remote work arrangement for this role offers greater flexibility and the ability to work from multiple locations, potentially reducing commute time and increasing work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth phone or video interview with the hiring manager
- Final interview with key stakeholders, such as the Vice President of Marketing or other senior-level team members
Key Assessment Areas:
- Digital marketing expertise and campaign management skills
- Analytical skills and data-driven decision-making
- Communication and collaboration skills, with a focus on cross-functional teamwork
- Problem-solving and strategic thinking abilities
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Include specific examples of successful digital marketing campaigns you have managed and the results you achieved
- Demonstrate your understanding of the insurance industry and how your skills and experience align with the role's requirements
ATS Keywords: Digital Marketing, Campaign Management, Lead Scoring, Sales Collaboration, Market Analysis, Email Marketing, Content Marketing, Performance Analysis, Lead Nurturing, Marketing Automation, CRM Systems, Data Interpretation, Communication, Collaboration, Creative Thinking, Results-Driven
ASSUMPTION: Brown & Brown Insurance uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot)
- CRM systems (e.g., Salesforce)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- SEO and analytics tools (e.g., Google Analytics, SEMrush)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in digital marketing campaigns and strategies.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding the highest ethical standards in all aspects of our business
- Discipline: Maintaining a strong work ethic and commitment to excellence
- Innovation: Embracing change and continuously seeking new and better ways to serve our customers
- Superior Capabilities: Providing exceptional service and expertise to our customers
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve common goals
- Data-driven: Making informed decisions based on data and analytics
- Adaptable: Responding effectively to changing market conditions and customer needs
- Results-oriented: Focusing on achieving measurable outcomes and driving business growth
Self-Assessment Questions:
- Do I have a strong commitment to ethical standards and a track record of upholding integrity in my professional life?
- Am I comfortable working collaboratively with cross-functional teams and prioritizing team goals over individual achievements?
- Do I have a proven ability to analyze data and make data-driven decisions to optimize marketing campaigns and strategies?
- Am I adaptable and able to respond effectively to changing market conditions and customer needs?
- Do I have a results-oriented mindset and a track record of achieving measurable outcomes in my professional life?
ASSUMPTION: Brown & Brown Insurance values a strong work ethic, collaboration, and a commitment to excellence. Candidates who align with these values and work styles will be well-suited to the company's culture.
⚠️ Potential Challenges
- Managing multiple digital marketing campaigns simultaneously, requiring strong project management skills
- Keeping up with the latest trends and best practices in digital marketing, as the field is constantly evolving
- Collaborating effectively with cross-functional teams, including sales and other marketing team members, to align strategies and ensure seamless communication
- Working remotely, which may require greater self-motivation and time management skills
ASSUMPTION: These challenges are common to digital marketing roles, particularly those with a focus on campaign management and sales collaboration. Successful candidates will have strong project management skills, a commitment to continuous learning, and the ability to work effectively in a remote environment.
📈 Similar Roles Comparison
- Digital Marketing Manager vs. Marketing Manager: The Digital Marketing Manager role focuses specifically on digital marketing channels and strategies, while the Marketing Manager role may have a broader scope, including traditional marketing channels and overall marketing strategy
- Industry-specific context: Digital marketing roles in the insurance industry may require a strong understanding of insurance products, customer needs, and industry trends, as well as the ability to tailor marketing strategies to the unique needs of the insurance sector
- Career path comparison: Digital Marketing Manager roles can serve as a stepping stone to senior-level marketing roles, such as Director or Vice President of Marketing, or provide an opportunity to specialize in specific areas of digital marketing
ASSUMPTION: Digital Marketing Manager roles may vary depending on the specific industry, company size, and organizational structure. Candidates should consider their career goals and the specific requirements of the role when comparing similar positions.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to drive brand awareness and lead generation for a new insurance product launch
- Analyzing market trends and customer insights to inform and optimize digital marketing campaigns for an existing insurance product
- Collaborating with the sales team to create targeted messaging and lead nurturing programs to increase conversion rates and drive business growth
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Digital Marketing Manager role, as well as the need for strong analytical skills, strategic thinking, and collaboration with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the current digital marketing strategy for the company's insurance products, and how this role will contribute to its evolution and optimization?
- How does the marketing team collaborate with the sales team to align strategies and ensure seamless communication, and what specific responsibilities does this role have in that process?
- What are the key performance indicators (KPIs) used to measure the success of digital marketing campaigns, and how will this role be expected to track and analyze campaign performance?
- How does the company support the professional development and growth of its marketing team members, and what opportunities are there for advancement within the company?
- What is the company's approach to work-life balance, and how does this role accommodate flexible hours and remote work arrangements?
ASSUMPTION: These key questions help candidates better understand the role's responsibilities, the company's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills, including specific examples of successful digital marketing campaigns you have managed
- Prepare a portfolio or examples of your digital marketing work, if applicable
- Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
