Digital Marketing Manager - Diablo | Irvine, CA

📌 Core Information

🔹 Job Title: Digital Marketing Manager - Diablo | Irvine, CA

🔹 Company: Activision Blizzard

🔹 Location: Irvine, CA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-07

🔹 Experience Level: 5+ years

🔹 Remote Status: Hybrid (some work on-site, some work-from-home)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing social strategy for Diablo across multiple platforms
• Managing creative production and ensuring executional success
• Optimizing social creative and campaigns for follower and conversation growth
• Collaborating cross-functionally with regional teams and amplification partners
• Building relationships with platform, digital, and external brand partners

ASSUMPTION: This role requires a strong understanding of social media strategy, creative development, and project management. The ideal candidate will have experience in gaming or entertainment and be passionate about the Diablo franchise.

📋 Key Responsibilities

✅ Supporting and executing the social strategy for Diablo, including YouTube, Instagram, Twitch, Reddit, X/Twitter, WhatsApp, Bluesky, Facebook, Threads, and TikTok

✅ Managing production and ensuring executional success among internal and external creative teams

✅ Optimizing social creative and campaigns primarily for follower and conversation growth

✅ Working cross-functionally and with amplification partners for review and approvals of seasonal marketing content

✅ Bringing ideas to the table with a social-first mindset and collaboratively building on others’ concepts to deliver game engagement and build passion for the franchise

✅ Organizing the title’s social editorial calendar, aligning key stakeholders including regional teams to ensure they are on board with global plans and are executing initiatives on strategy

✅ Working effectively with internal cross-functional teams including Commercial, Consumer Marketing, Growth Marketing, Public Relations, Events, and Partnerships to drive 360 campaigns

✅ Collaborating with the marketing analytics team to deliver social media reporting and insights

✅ Building relationships with platform, digital, and external brand partners, developing and executing co-branded initiatives

ASSUMPTION: This role requires strong communication, collaboration, and project management skills. The ideal candidate will be able to work effectively with multiple internal and external stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree in communications, journalism, public relations, or marketing

Experience: 5+ years’ experience in social media at an agency or on the client-side as a Social Strategist or Digital Marketer within Gaming, Entertainment, or Tech industries

Required Skills:

• Proven experience collaborating within a large organization, driving creative work with multiple internal departments and 3rd party agencies/partners
• Passion for all things gaming, digital, and social -- up to date on the latest platforms and technologies and desire to identify opportunities for strategic brand involvement
• Understanding of brand social strategy and ability to develop marketing briefs that inspire cutting edge creative work
• Fluency in both the creative and analytical sides of digital marketing with working knowledge of social platforms and tools such as Sprinklr and native platform analytics tools
• Self-starter mentality and track-record for clever social ideas with desire to identify opportunities for strategic brand involvement
• Ability to effectively interact with internal/external stakeholders and all levels of management with exceptional skills in preparing and presenting materials across varying audiences
• Healthy understanding of the Diablo brand and its games
• Experience in providing creative feedback for social content that is based on a solid understanding of social brand strategy
• Extremely organized, diligent, detail-oriented, and able to manage multiple projects simultaneously in a fast-paced environment
• Excellent interpersonal and relationship management skills, as well as verbal and written communications skills, with the ability to craft a narrative

Preferred Skills:

• Experience in paid media and influencers
• Knowledge of the PC, console, and mobile gaming space

ASSUMPTION: This role requires a strong balance of creative and analytical skills, as well as the ability to work effectively with multiple stakeholders. The ideal candidate will have experience in gaming or entertainment and be passionate about the Diablo franchise.

💰 Compensation & Benefits

Salary Range: $72,720.00 - $134,460.00 Annual (U.S. locations only. International locations may have different compensation structures)

Benefits:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance
• 401(k) with Company match, tuition reimbursement, charitable donation matching
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is based on the U.S. locations only. International locations may have different compensation structures. The benefits listed are subject to eligibility requirements and may vary for part-time and temporary full-time employees and interns with the Company.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers. Activision Blizzard is a leading global interactive entertainment company with operations across North America, Europe, and Asia. They are home to some of the most beloved entertainment franchises, including Call of Duty, Skylanders, World of Warcraft, Overwatch, Diablo, Candy Crush, and Bubble Witch.

Company Size: 5,001-10,000 employees. As a large organization, Activision Blizzard offers a wide range of opportunities for career growth and development.

Founded: 1991. Activision Blizzard was founded in 1991 and has since grown to become one of the largest gaming networks on the planet, with hundreds of millions of monthly active users in 196 countries.

Company Description:

• Activision Blizzard is home to some of the most beloved entertainment franchises, including Call of Duty, Skylanders, World of Warcraft, Overwatch, Diablo, Candy Crush, and Bubble Witch
• Their combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making them the largest gaming network on the planet
• Activision Blizzard is proud to be recognized as one of FORTUNE’s “100 Best Companies To Work For®” for four consecutive years and has earned a spot on FORTUNE’s “Most Admired Companies,” and “Future 50” lists

Company Specialties:

• Video Games
• Entertainment
• Consumer Products
• Media
• Film and TV
• Gaming
• and Production

Company Website: http://www.activisionblizzard.com/

ASSUMPTION: Activision Blizzard is a large, well-established company with a strong presence in the entertainment industry. They offer a wide range of opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level. This role is anticipated to be a hybrid work position, with some work on-site and some work-from-home. The potential home studio for this role is Irvine, CA.

Reporting Structure: This role reports directly to the Senior Manager, Social Media Marketing for Diablo. The role works cross-functionally with regional teams and amplification partners.

Work Arrangement: Hybrid. This role is anticipated to be a hybrid work position, with some work on-site and some work-from-home. The potential home studio for this role is Irvine, CA.

Growth Opportunities:

• Activision Blizzard offers a wide range of opportunities for career growth and development within the organization
• The ideal candidate for this role will have the opportunity to work on high-profile projects and collaborate with talented team members
• This role offers the potential for growth into senior-level positions within the company

ASSUMPTION: As a large organization, Activision Blizzard offers a wide range of opportunities for career growth and development. The ideal candidate for this role will have the opportunity to work on high-profile projects and collaborate with talented team members.

🌍 Location & Work Environment

Office Type: Hybrid. This role is anticipated to be a hybrid work position, with some work on-site and some work-from-home. The potential home studio for this role is Irvine, CA.

Office Location(s): Irvine, CA

Geographic Context:

• Irvine, CA is located in Orange County, approximately 40 miles southeast of Los Angeles
• The area is known for its mild Mediterranean climate, with warm, dry summers and mild, wet winters
• Irvine is home to a diverse population and offers a range of cultural, recreational, and outdoor activities

Work Schedule: The standard work schedule for this role is 40 hours per week, with some flexibility for hybrid work arrangements.

ASSUMPTION: Irvine, CA offers a pleasant work environment with a mild climate and a range of cultural, recreational, and outdoor activities. The hybrid work arrangement for this role offers flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the hiring team, including behavioral and situational questions
• Final interview with the senior leadership team
• Background check and offer extension

Key Assessment Areas:

• Social media strategy and execution
• Creative development and project management
• Collaboration and communication skills
• Gaming industry knowledge and passion
• Alignment with Activision Blizzard’s company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the Diablo franchise and the gaming industry
• Showcase your creativity and strategic thinking in your application materials
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work effectively with multiple stakeholders

ATS Keywords: Digital Marketing, Social Media Strategy, Creative Development, Project Management, Gaming Industry, Diablo, Activision Blizzard

ASSUMPTION: The application process for this role is likely to be competitive, as Activision Blizzard is a well-established company in the entertainment industry. Applicants should tailor their application materials to highlight their relevant experience and skills and prepare for a comprehensive interview process.

🛠️ Tools & Technologies

• Sprinklr
• Native platform analytics tools
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello, Jira)
• Social media platforms (e.g., YouTube, Instagram, Twitch, Reddit, X/Twitter, WhatsApp, Bluesky, Facebook, Threads, TikTok)

ASSUMPTION: The ideal candidate for this role will have experience with social media management tools, project management tools, and the Microsoft Office Suite. Familiarity with the Diablo franchise and the gaming industry is also preferred.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Inclusion
• Integrity
• Quality

Work Style:

• Creative and strategic thinking
• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and proactive
• Passionate about gaming and entertainment

Self-Assessment Questions:

• How do you approach innovation in social media strategy and execution?
• Can you provide an example of a time when you collaborated effectively with multiple internal departments and external partners to drive creative work?
• How do you stay up-to-date with the latest gaming industry trends and platforms?

ASSUMPTION: Activision Blizzard values innovation, collaboration, inclusion, integrity, and quality in their work environment. The ideal candidate for this role will be creative and strategic, collaborative and team-oriented, adaptable and flexible, results-driven and proactive, and passionate about gaming and entertainment.

⚠️ Potential Challenges

• The gaming industry is fast-paced and constantly evolving, requiring the ideal candidate to be adaptable and proactive
• This role requires strong collaboration and communication skills, as well as the ability to work effectively with multiple internal and external stakeholders
• The hybrid work arrangement for this role may present challenges in terms of communication and collaboration
• The competitive nature of the gaming industry may present challenges in terms of career progression and growth opportunities

ASSUMPTION: The gaming industry is fast-paced and constantly evolving, requiring the ideal candidate to be adaptable and proactive. This role requires strong collaboration and communication skills, as well as the ability to work effectively with multiple internal and external stakeholders. The hybrid work arrangement for this role may present challenges in terms of communication and collaboration, and the competitive nature of the gaming industry may present challenges in terms of career progression and growth opportunities.

📈 Similar Roles Comparison

• This role is similar to other Digital Marketing Manager positions in the gaming industry, but with a focus on the Diablo franchise
• The gaming industry is highly competitive, with a wide range of opportunities for career growth and development
• This role offers the potential for growth into senior-level positions within the company

ASSUMPTION: This role is similar to other Digital Marketing Manager positions in the gaming industry, but with a focus on the Diablo franchise. The gaming industry is highly competitive, with a wide range of opportunities for career growth and development. This role offers the potential for growth into senior-level positions within the company.

📝 Sample Projects

• Developing and executing a social media campaign for the launch of a new Diablo expansion
• Collaborating with regional teams and amplification partners to create co-branded content for a Diablo event
• Analyzing social media data to identify trends and optimize campaign performance for the Diablo franchise

ASSUMPTION: The ideal candidate for this role will have experience working on high-profile projects and collaborating with talented team members. This role offers the opportunity to work on a wide range of projects, from campaign development and execution to data analysis and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does this role fit into the broader marketing strategy for the Diablo franchise?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Activision Blizzard support the growth and development of its employees?
• What are the key challenges and opportunities facing the Diablo franchise in the gaming industry?

ASSUMPTION: The ideal candidate for this role will be proactive and strategic in their approach to the interview process. They will ask thoughtful questions about the team structure, marketing strategy, priorities, and growth opportunities for the Diablo franchise.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work effectively with multiple stakeholders
• Research the Diablo franchise and the gaming industry to demonstrate your knowledge and passion
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.