📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: ANZ Banking Group Limited
🔹 Location: Melbourne, Victoria, Australia
🔹 Job Type: 4 Months Fixed Term Opportunity
🔹 Category: Marketing
🔹 Date Posted: 2025-04-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing digital marketing media activity to attract prospective customers onsite
- Briefing and overseeing campaign asset production
- Developing audience segmentation strategies
- Engaging customers through personalised on-site experiences
- Collaborating with advertising and strategic marketing teams
ASSUMPTION: This role requires a strong understanding of digital marketing and customer engagement strategies to drive sales and leads targets.
📋 Key Responsibilities
✅ Manage digital marketing media activity to attract prospective customers onsite
✅ Brief and oversee campaign asset production to support relevant digital campaign delivery
✅ Develop audience segmentation strategies across onsite and offsite environments
✅ Engage customers through personalised on-site experiences to help them navigate through the digital journey
✅ Pull relevant digital levers through ongoing optimisation and testing to deliver sales and leads targets
✅ Collaborate with advertising and strategic marketing teams to ensure marketing campaigns have maximum impact on acquisition
ASSUMPTION: The role involves a high level of stakeholder management and collaboration with various teams to deliver integrated marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Extensive experience in digital marketing, preferably with finance or service industry experience
Required Skills:
- Deep knowledge of digital channels and platforms
- Proficiency in managing digital marketing, website personalisation, or targeted marketing
- Experience with sourcing and analysing data, drawing insights, performance reporting, and campaign optimisation
- Strong stakeholder management and influencing skills
- Commercially savvy with strong results focus
- Strong experience working with or within advertising agencies
Preferred Skills:
- Experience with a growth mindset and resilience during uncertainty
ASSUMPTION: Candidates should have a strong background in digital marketing and be comfortable working in a dynamic, collaborative environment.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Digital Marketing Manager in Melbourne, the estimated salary range is AUD 120,000 - 160,000 per year.
Benefits:
- Health and wellbeing services
- Discounts on selected products and services
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 10,001+ employees
Founded: 1835
Company Description:
- ANZ has a proud heritage of more than 180 years
- Our purpose is to shape a world where people and communities thrive
- We employ more than 50,000 people and have our global headquarters in Melbourne
Company Specialties:
- Retail Banking
- Private Banking
- Commercial Banking
- Wealth Management
- Institutional Banking
Company Website: http://www.anz.com
ASSUMPTION: ANZ is a large, established bank with a wide range of financial services and a strong presence in Australia and New Zealand.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports directly to the Advertising team
Work Arrangement: On-site, full-time (40 hours/week)
Growth Opportunities:
- Potential to move into senior roles within the marketing department
- Opportunities to work on diverse campaigns and projects
- Chance to gain experience in a large, established financial institution
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organisation.
🌍 Location & Work Environment
Office Type: Modern, high-rise building in the Docklands area of Melbourne
Office Location(s): 833 Collins Street, Docklands, Melbourne, Victoria 3008, AU
Geographic Context:
- Melbourne is the second-most populous city in Australia
- The Docklands area is a modern, urban waterfront precinct
- ANZ's headquarters is located in a central, convenient location
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for the role's requirements
ASSUMPTION: The office environment is modern and professional, with a focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- Face-to-face or video interview with the hiring manager and team members
- Final interview with the head of the Advertising team
Key Assessment Areas:
- Digital marketing expertise
- Customer engagement strategies
- Stakeholder management skills
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant digital marketing experience and achievements
- Tailor your resume to the required skills and responsibilities listed in the job description
- Prepare examples of successful digital marketing campaigns you've managed
- Research ANZ's marketing strategies and be ready to discuss how you can contribute to their success
ATS Keywords: Digital Marketing, Performance Media, Campaign Management, Audience Segmentation, Data Analysis, Stakeholder Management, Creative Development, Commercial Acumen, Advertising Agency Collaboration, Personalisation, Optimisation, Growth Mindset, Resilience
ASSUMPTION: The application process is competitive, and candidates should highlight their relevant skills and experience to stand out.
🛠️ Tools & Technologies
- Google Analytics
- Adobe Creative Suite
- Social media platforms (Facebook, Instagram, LinkedIn, etc.)
- Email marketing platforms (e.g., Mailchimp, Campaign Monitor)
- Customer Relationship Management (CRM) systems (e.g., Salesforce, HubSpot)
ASSUMPTION: The role requires proficiency in various digital marketing tools and platforms to manage and optimise digital campaigns.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Excellence
- Accountability
- Diversity & Inclusion
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on delivering results and driving business growth
- Supportive of work-life balance and flexible work arrangements
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working in a fast-paced, dynamic role?
- Do you have a strong focus on delivering results and driving business growth?
- Are you supportive of work-life balance and flexible work arrangements?
ASSUMPTION: ANZ values a diverse and inclusive work environment that supports the growth and development of its employees.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Keeping up with the latest digital marketing trends and technologies
- Working in a large, matrixed organisation
- Balancing the need for innovation with the need for compliance and risk management
ASSUMPTION: The role presents unique challenges that require strong stakeholder management, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- Digital Marketing Manager (ANZ) vs. Senior Digital Marketing Specialist (Telstra)
- ANZ: Focus on financial services and products
- Telstra: Focus on telecommunications and technology services
- Industry-specific context
- Banking: Highly regulated, risk-averse, and compliance-focused
- Telecommunications: Highly competitive, fast-paced, and innovative
- Career path comparison
- ANZ: Potential to move into senior roles within the marketing department or broader organisation
- Telstra: Potential to move into senior roles within the marketing department or related fields (e.g., product management, strategy)
ASSUMPTION: While both roles involve digital marketing, they differ in industry focus, work environment, and career path opportunities.
📝 Sample Projects
- Developing and executing a targeted digital campaign to promote ANZ's new mobile banking app
- Analysing customer data to identify segmentation opportunities and optimise marketing efforts
- Collaborating with the Advertising team to create and launch a successful integrated marketing campaign
ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of collaboration required for the Digital Marketing Manager role at ANZ.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader marketing strategy and organisation structure?
- What are the most challenging aspects of working in the Advertising team, and how can I best support the team's success?
- What opportunities are there for professional development and growth within the marketing department and the broader organisation?
- How does ANZ support work-life balance and flexible work arrangements?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and organisation and helps you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through ANZ Careers and search for reference number 94002
- Tailor your resume to highlight your relevant digital marketing experience and skills
- Prepare a cover letter outlining your motivation for the role and how your skills and experience make you a strong fit
- Prepare examples of successful digital marketing campaigns you've managed
- Follow up with ANZ after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
