Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Novibet

🔹 Location: São Paulo, Brazil

🔹 Job Type: On-site

🔹 Category: Entertainment Providers

🔹 Date Posted: June 6, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and overseeing digital marketing strategies to align with business objectives.
• Managing online campaigns across various platforms including PPC, Social Media, and Programmatic.
• Analyzing and reporting on the performance of all digital marketing campaigns.
• Collaborating with cross-functional teams to create cohesive and effective marketing materials.
• Staying up-to-date with the latest trends and technologies in digital marketing.

ASSUMPTION: This role requires a strong background in digital marketing with a focus on acquisition campaigns. The ideal candidate will have experience managing campaigns across multiple platforms and a proven track record of driving results.

📋 Key Responsibilities

✅ Developing and implementing digital marketing strategies to drive customer acquisition and retention.

✅ Managing online campaigns across various platforms, including PPC, Social Media, and Programmatic, to optimize performance and achieve key KPIs.

✅ Analyzing campaign performance using tools such as Google Analytics and developing actionable insights to improve results.

✅ Collaborating with content, design, and product teams to create cohesive and effective marketing materials.

✅ Staying up-to-date with the latest trends and technologies in digital marketing and leveraging them to enhance campaign performance.

✅ Identifying and leveraging partnerships that can enhance digital marketing efforts.

✅ Managing budgets and allocating resources effectively across various digital channels.

✅ Overseeing the development and maintenance of the company’s website to ensure optimal performance and user experience.

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a fast-paced, dynamic environment. The ideal candidate will be comfortable managing multiple projects and deadlines simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field.

Experience: Minimum 2 years of experience in digital marketing focused on acquisition campaigns.

Required Skills:

• Proven experience with SEO, PPC, social media, and content marketing.
• Strong analytical skills with experience in analyzing data and developing actionable insights.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, and social media management tools.
• Good verbal and written communication skills in English.
• Creative mindset with strong project management skills.
• A results-driven approach with a customer-focused attitude.

Preferred Skills:

• Experience with website optimization and maintenance.
• Fluency in Portuguese in addition to English.

ASSUMPTION: While not explicitly stated, experience with website optimization and maintenance would be beneficial for this role. Additionally, while English is the primary language for communication, fluency in Portuguese would be an asset for working in São Paulo.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Digital Marketing Manager in São Paulo with 2-5 years of experience, the estimated salary range is R$ 8,000 - R$ 15,000 per month (gross).

Benefits:

• Competitive Compensation: Attractive salary and bonus scheme
• Health insurance: Group health & medical insurance package
• Top-Notch Equipment: All the tools you need for your role
• Career Growth: Focused career development, performance management, and training opportunities
• Inclusive Environment: A welcoming, international, and multicultural team
• Engaging Activities: Exciting events, sports, and team-building activities

Working Hours: Full-time position with standard working hours Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break).

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. The working hours are typical for a full-time position in São Paulo, but may be subject to change based on business needs.

📌 Applicant Insights

🔍 Company Context

Industry: Novibet operates in the entertainment providers industry, offering online sports betting and entertainment experiences to a global customer base.

Company Size: Novibet has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and development.

Founded: Novibet was founded in 2010 and has since expanded its operations to multiple countries across Europe, the Americas, and ROW countries.

Company Description:

• Novibet is an established GameTech company committed to delivering the best online sports betting and entertainment experience to its ever-expanding customer base.
• The company is known for its innovative and adaptable approach, constantly evolving its proprietary betting platform to meet and exceed existing and upcoming trends.
• Novibet values investing in its people and enabling them to reach their full potential in an ever-evolving, dynamic environment.

Company Specialties:

• Sports betting
• Casino
• Virtual Sports
• Technology
• CSR
• Online gaming
• Sports
• Innovation
• And people

Company Website: corporate.novibet.com

ASSUMPTION: Novibet's focus on innovation and adaptability makes it an attractive employer for candidates seeking a dynamic and forward-thinking work environment.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in digital marketing, seeking to advance their career in a fast-paced, dynamic environment.

Reporting Structure: The Digital Marketing Manager will report directly to the Global Performance Marketing team and collaborate cross-functionally with content, design, and product teams.

Work Arrangement: This is an on-site position based in São Paulo, Brazil. The working hours are full-time, with standard business hours Monday to Friday.

Growth Opportunities:

• Novibet's expanding customer base and global presence provide opportunities for career growth and development within the company.
• The dynamic and fast-paced environment encourages employees to take on new challenges and expand their skillsets.
• The company's focus on investing in its people creates opportunities for professional development and advancement.

ASSUMPTION: Given Novibet's commitment to investing in its people and providing opportunities for growth, candidates can expect a supportive and nurturing work environment that encourages professional development.

🌍 Location & Work Environment

Office Type: Novibet's São Paulo office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): São Paulo, Brazil

Geographic Context:

• São Paulo is the largest city in Brazil and the Americas, with a vibrant cultural scene and a thriving business environment.
• The city is known for its diverse population, with a rich mix of cultures and influences.
• São Paulo is a major hub for the technology and gaming industries, providing ample opportunities for professional growth and development.

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with a 1-hour lunch break.

ASSUMPTION: Working in São Paulo offers candidates the opportunity to live and work in a dynamic, multicultural city with a thriving business environment and ample professional growth opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager and relevant team members
• Final interview with senior leadership

Key Assessment Areas:

• Digital marketing expertise and experience
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Cultural fit and alignment with Novibet's values

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and skills relevant to this role.
• Prepare examples of successful digital marketing campaigns you've managed and the results you achieved.
• Research Novibet's company culture and values, and be prepared to discuss how your personal values align with theirs.

ATS Keywords: Digital Marketing, Customer Acquisition, Social Ads, PPC, Programmatic Campaigns, SEO, Content Marketing, Analytical Skills, Google Analytics, Google Ads, Social Media Management, Project Management, Creative Mindset, Customer-Focused, Budget Management, Website Optimization

ASSUMPTION: Novibet's interview process is designed to assess candidates' digital marketing expertise, analytical skills, and cultural fit. Candidates should be prepared to discuss their experience and achievements in detail and provide specific examples of their work.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• Social media management tools (e.g., Hootsuite, Buffer)
• Programmatic advertising platforms (e.g., Google Display & Video 360, The Trade Desk)
• SEO tools (e.g., SEMrush, Ahrefs)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the company's current tech stack. However, proficiency with digital marketing tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Integrity
• Collaboration
• Accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and cross-functional
• Data-driven and results-oriented
• Innovative and adaptable

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable managing multiple projects and deadlines simultaneously?
• Do you have a customer-focused attitude and a results-driven approach?
• Are you comfortable working collaboratively with cross-functional teams?

ASSUMPTION: Novibet values candidates who are innovative, adaptable, and customer-focused, with a strong work ethic and a collaborative mindset. Candidates should assess their fit with these values and work style preferences before applying.

⚠️ Potential Challenges

• The fast-paced and dynamic work environment may require candidates to adapt quickly to new challenges and priorities.
• The role may involve managing a significant budget and allocating resources effectively across various digital channels.
• The company's global presence may require candidates to work with teams across different time zones and cultures.
• The role may require candidates to stay up-to-date with the latest trends and technologies in digital marketing, which can be time-consuming and challenging.

ASSUMPTION: While Novibet offers a dynamic and innovative work environment, candidates should be prepared to face challenges related to the fast-paced nature of the role, the need to manage significant budgets, and the requirement to stay current with the latest trends and technologies in digital marketing.

📈 Similar Roles Comparison

• Compared to similar roles in other companies, this role offers a unique opportunity to work for a dynamic and innovative gaming company with a global presence.
• Novibet's focus on innovation and adaptability sets it apart from other employers in the entertainment providers industry.
• Candidates can expect a fast-paced and dynamic work environment with ample opportunities for professional growth and development.

ASSUMPTION: While the specific responsibilities and requirements of this role may vary from similar roles in other companies, Novibet's unique culture and focus on innovation make it an attractive employer for candidates seeking a dynamic and forward-thinking work environment.

📝 Sample Projects

• Developing and implementing a comprehensive digital marketing strategy to drive customer acquisition and retention for a new product launch.
• Managing a PPC campaign to optimize performance and achieve key KPIs, such as CAC, CPA, FTDs, ROI, and CLV.
• Collaborating with cross-functional teams to create cohesive and effective marketing materials for a rebranding campaign.

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives that a Digital Marketing Manager at Novibet might undertake. The specific projects and initiatives will vary depending on the company's priorities and business needs.

❓ Key Questions to Ask During Interview

• Can you describe the typical timeline for a digital marketing campaign from start to finish?
• How does Novibet approach collaboration and communication between different teams and departments?
• What opportunities are there for professional development and growth within the company?
• How does Novibet measure the success of its digital marketing campaigns, and what key metrics do you focus on?
• What is the company's approach to work-life balance, and how does it support employees' well-being?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company culture, and the opportunities for professional growth and development. Candidates should tailor their questions to their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable job posting.
• Tailor your resume and cover letter to highlight your digital marketing experience and skills relevant to this role.
• Prepare examples of successful digital marketing campaigns you've managed and the results you achieved.
• Research Novibet's company culture and values, and be prepared to discuss how your personal values align with theirs.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.