Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: JT International S.A.

🔹 Location: Cairo, Egypt

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving digital marketing and eCommerce activities to support JTI brands' equity building and sales results.
• Developing digital strategies, managing budgets, and leading a high-performing team.
• Collaborating with various functions such as IT, Marketing, Trade, and Legal to ensure smooth processes and accurate budget management.
• Building digital capability across the organization by sharing best practices, collaborating with HQ, and overseeing digital projects.
• Exploring online sales opportunities and consumer data collection while adhering to legal and regulatory guidelines.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams. The ideal candidate will have experience in FMCG marketing or a digital agency, with a focus on the tobacco industry.

📋 Key Responsibilities

✅ Lead digital capability building across the organization by sharing best practices, collaborating with HQ, and overseeing digital projects.

✅ Drive cross-functional planning and integrate data insights into decision-making, especially within Marketing & Sales.

✅ Collaborate with Legal and C&CA to explore online sales opportunities and consumer data collection while adhering to legal and regulatory guidelines.

✅ Ensure digital campaigns are effectively tracked and reported, working closely with Trade and Marketing teams to boost foot traffic and conversion.

✅ Develop the ASP digital strategy by establishing KPIs and implementing tracking tools, managing budgets, and allocating investments to maximize ROI.

✅ Support trade engagement through omnichannel strategies and tools like Connexus, driving data integration and customer analytics to improve engagement.

✅ Hire, mentor, and develop a high-performing team.

✅ Plan and lead the digital strategy for new RRP product launches, including e-commerce, ensuring alignment and timely execution.

ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on business needs and the candidate's skills and experiences.

🎯 Required Qualifications

Education: University degree; MBA desirable

Experience: Minimum 5 years of experience in FMCG marketing or digital agency (tobacco industry a plus)

Required Skills:

• Proven experience in digital marketing, e-commerce, and data analytics.
• Strong leadership skills with a collaborative mindset.
• Excellent communication and presentation skills.
• Fluency in English.
• Proficient in MS Office, Google Suite, and digital analytics tools.

Preferred Skills:

• Experience in the tobacco industry.
• Familiarity with Connexus or similar retail engagement tools.

ASSUMPTION: The required and preferred skills listed above are essential for the successful performance of this role. Candidates should possess a strong combination of these skills and experiences.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between 30,000 EGP and 50,000 EGP annually, based on industry standards for a mid-senior level marketing role in Cairo, Egypt. This estimate may vary based on the candidate's experience and qualifications.

Benefits:

• Health insurance and retirement plans.
• Employee assistance programs.
• Training and development opportunities.
• Global mobility opportunities.
• Performance-based bonuses and incentives.

Working Hours: Full-time (40 hours per week) with flexible working arrangements available.

ASSUMPTION: The salary range and benefits listed above are estimates and may vary based on the company's policies and the candidate's qualifications and experiences.

📌 Applicant Insights

🔍 Company Context

Industry: Tobacco Manufacturing

Company Size: 10,001+ employees (Global) with a medium-sized presence in Egypt (29,063 employees globally)

Founded: 1907 (Global), with a presence in Egypt since the 1920s

Company Description:

• JTI is a global tobacco and vaping product manufacturer, operating in over 130 countries.
• The company is known for its innovative products, strong brand portfolio, and commitment to sustainability and social responsibility.
• JTI Egypt is a significant contributor to the company's global success, with a strong presence in the local market.

Company Specialties:

• Supply Chain
• Marketing
• Corporate Affairs
• Regulatory Affairs
• Agricultural Operations
• Research & Development
• Human Resources
• Careers
• International Mobility
• Training
• Finance
• Graduates and Interns

Company Website: jti.com

ASSUMPTION: JTI's global presence and extensive experience in the tobacco industry provide a stable and challenging work environment for employees. The company's commitment to innovation and sustainability offers opportunities for professional growth and development.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Marketing Director and works closely with various functions such as IT, Trade, and Legal.

Work Arrangement: On-site, with flexible working arrangements available

Growth Opportunities:

• Progression to a senior or management role within the marketing function.
• Expansion into other regional or global roles within JTI.
• Development of skills in digital marketing, e-commerce, and data analytics.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career progression within JTI's global organization.

🌍 Location & Work Environment

Office Type: Modern, well-equipped office with a collaborative work environment

Office Location(s): 8, rue Kazem Radjavi, Geneva, 1202, CH (Global Headquarters), with local offices in Cairo, Egypt

Geographic Context:

• Cairo, Egypt, is a bustling metropolis with a population of over 20 million people.
• The city offers a mix of ancient history and modern urban living, with a vibrant cultural scene and diverse culinary experiences.
• Cairo is a major economic hub in the Middle East and North Africa, with a strong focus on trade, finance, and tourism.

Work Schedule: Full-time (40 hours per week) with flexible working arrangements available

ASSUMPTION: Cairo offers a dynamic and multicultural work environment, with a wide range of opportunities for personal and professional growth. The city's vibrant cultural scene and diverse culinary experiences provide a rich backdrop for living and working.

💼 Interview & Application Insights

Typical Process:

• Phone screening with the Talent Advisor
• Assessment tests
• Interviews with the hiring manager and other relevant stakeholders
• Offer

Key Assessment Areas:

• Digital marketing and e-commerce expertise
• Leadership and team management skills
• Strategic thinking and problem-solving abilities
• Communication and presentation skills
• Cultural fit and alignment with JTI's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your digital marketing and e-commerce strategies, as well as your leadership and team management experiences.
• Demonstrate your understanding of the tobacco industry and JTI's products and market position.
• Showcase your ability to work effectively with cross-functional teams and manage budgets.

ATS Keywords: Digital Marketing, E-commerce, Data Analytics, Strategic Thinking, Leadership, Team Management, Budget Management, Consumer Engagement, Retail Activation, Omnichannel Strategies, Connexus, Tobacco Industry, FMCG Marketing, Digital Agency

ASSUMPTION: The interview process for this role will focus on assessing the candidate's digital marketing and e-commerce expertise, leadership and team management skills, strategic thinking and problem-solving abilities, and cultural fit with JTI's values.

🛠️ Tools & Technologies

• MS Office Suite
• Google Suite
• Digital analytics tools (e.g., Google Analytics, Adobe Analytics)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• E-commerce platforms (e.g., Shopify, Magento)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies listed above are commonly used in digital marketing and e-commerce roles. Familiarity with these tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Respect
• Excellence
• Collaboration
• Innovation
• Sustainability

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and adaptable
• Results-focused and accountable
• Committed to continuous learning and development

Self-Assessment Questions:

• How do you align with JTI's values, particularly in the context of this role?
• How comfortable are you working in a collaborative, data-driven, and innovative environment?
• How do you ensure accurate budget management and maximize ROI in digital marketing campaigns?
• How do you approach leading and developing a high-performing team in a dynamic and evolving digital landscape?

ASSUMPTION: Cultural fit is crucial for success in this role, as it requires close collaboration with various functions and a strong commitment to JTI's values and work style.

⚠️ Potential Challenges

• Managing a high-performing team in a dynamic and evolving digital landscape.
• Balancing multiple priorities and stakeholders in a complex, global organization.
• Adapting to changes in consumer behavior, market trends, and regulatory requirements.
• Ensuring accurate budget management and maximizing ROI in digital marketing campaigns.
• Navigating a large, global organization with diverse teams and cultures.

ASSUMPTION: The challenges listed above are inherent to this role and require a strategic, adaptable, and results-driven approach to succeed.

📈 Similar Roles Comparison

• This role is similar to a Senior Digital Marketing Manager or Head of E-commerce position in an FMCG or retail company, with a focus on digital strategy, data analytics, and team leadership.
• However, this role is unique in its focus on the tobacco industry and the need to adhere to strict legal and regulatory guidelines.
• Career progression in this role may lead to senior or management positions within JTI's global organization, with opportunities for expansion into other regional or global roles.

ASSUMPTION: While this role shares similarities with other digital marketing and e-commerce positions, its unique focus on the tobacco industry and adherence to legal and regulatory guidelines set it apart.

📝 Sample Projects

• Developing and executing a comprehensive digital strategy for a new RRP product launch, including e-commerce, retail activation, and consumer engagement.
• Implementing and optimizing an e-commerce platform to improve user experience, drive conversions, and maximize ROI.
• Conducting a comprehensive data analysis to identify trends, optimize digital marketing campaigns, and enhance consumer engagement.

ASSUMPTION: The sample projects listed above are representative of the types of initiatives the Digital Marketing Manager may lead or contribute to within JTI.

❓ Key Questions to Ask During Interview

• Can you describe the digital marketing landscape for JTI's products in Egypt and the broader Middle East and North Africa region?
• How does JTI approach consumer data collection and management in compliance with legal and regulatory guidelines?
• What are the key priorities for the first 90 days in this role, and how can I contribute to their successful execution?
• How does JTI support the professional development and growth of its employees, particularly in the digital marketing and e-commerce space?
• Can you provide examples of successful digital marketing campaigns or initiatives led by JTI in the past, and what made them successful?

ASSUMPTION: The key questions listed above are designed to help the candidate better understand the role, the company, and the digital marketing landscape for JTI's products. They also provide an opportunity for the candidate to demonstrate their strategic thinking and problem-solving abilities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on digital marketing, e-commerce, and leadership.
• Prepare for the phone screening, assessment tests, and interviews by researching JTI's products, market position, and digital marketing strategies.
• Follow up with the hiring manager or talent advisor within one week of the job posting closure to inquire about the status of your application.
• If selected, be prepared to provide additional information or participate in follow-up interviews as needed.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.