📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Robbins Recruiting Solutions
🔹 Location: Houston, TX
🔹 Job Type: Full-time
🔹 Category: Executive Search Services
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing, executing, and optimizing digital marketing strategies with a focus on lead generation and sales support
- Managing marketing automation platforms, website management, paid advertising, and data analysis
- Collaborating with cross-functional teams and external agencies to drive business growth
- Analyzing and reporting on key digital metrics to improve performance and optimize ROI
ASSUMPTION: This role requires a high level of digital marketing expertise and experience managing multiple marketing channels and platforms.
📋 Key Responsibilities
✅ Designing, building, and executing end-to-end multi-channel digital campaigns using Salesforce Account Engagement (Pardot) for marketing automation
✅ Developing, executing, and optimizing paid digital advertising across platforms like LinkedIn to drive targeted lead generation and enhance brand visibility
✅ Partnering with content marketing to strategically integrate assets and provide guidance to ensure alignment with overall digital marketing goals
✅ Leading and managing website initiatives, including ongoing optimization and future revamp phases, with a focus on enhancing user experience (UX), improving web copywriting, and implementing SEO best practices
✅ Collaborating with Sales Enablement to analyze and refine the marketing-to-sales lead journey using Salesforce for detailed lead quality assessment, cleanup initiatives, and conversion optimization
✅ Managing the marketing lead lifecycle, encompassing inbound lead review, establishing efficient lead routing protocols, and ensuring seamless, qualified handovers to the sales team
✅ Analyzing and reporting on key digital metrics and KPIs using platform reports, analytics, and tracking tools to provide actionable insights and improve performance
✅ Managing and growing the company's organic social media presence, primarily on LinkedIn, to foster engagement and amplify brand messaging
ASSUMPTION: This role requires strong project management and communication skills to collaborate effectively across departments and manage external agency partnerships.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing or a related field
Experience: 7+ years of hands-on experience in digital marketing, with proven success managing and executing multi-channel digital strategies
Required Skills:
- Proven hands-on expertise in administering and optimizing key marketing platforms, including Salesforce (CRM), Salesforce Account Engagement (Pardot) for marketing automation, and Google Analytics for data analysis
- Demonstrable technical proficiency in building and managing multi-channel digital campaigns, including email automation, landing page optimization, and paid advertising platforms (e.g., LinkedIn Ads)
- Practical understanding of WordPress for content management and collaboration on website projects
- Strong grasp of user experience (UX) principles, web copywriting, on-page SEO, and lead generation tactics
- Excellent project management and communication skills
- Analytical mindset with the ability to interpret data, track spend, and translate insights into actionable strategies that drive measurable results and optimize campaign ROI
- Creative problem-solver with a passion for digital innovation and establishing new digital initiatives
Preferred Skills:
- Experience with retail merchandising solutions or related industries
- Familiarity with external agency management
ASSUMPTION: Candidates with experience in marketing automation, website management, paid advertising, and data analysis will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 a year
Benefits:
- Not specified in the job description
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Manager role with 7+ years of experience in the Houston, TX area.
📌 Applicant Insights
🔍 Company Context
Industry: Executive Search Services
Company Size: 2-10 employees
Founded: 2023
Company Description:
- Robbins Recruiting Solutions is a boutique recruiting consulting firm specializing in recruitment strategy solutions and direct placement services
- The company leverages over sixteen years of talent acquisition leadership and experience to develop robust talent attraction strategies for hyper-growth companies across various industries
- Robbins Recruiting Solutions was founded to help clients achieve new heights by matching the right talent with the right opportunity
Company Specialties:
- Recruitment strategy solutions
- Direct placement services
- Talent acquisition strategy
- Sourcing
- Talent assessment
- Negotiation
- Networking
Company Website: www.robbinsrecruiting.com
ASSUMPTION: As a small company, Robbins Recruiting Solutions offers a unique opportunity for applicants to have a significant impact on the business and contribute to its growth.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role, with the potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the CEO and works closely with cross-functional teams, including sales, content, and external agencies
Work Arrangement: On-site, with the possibility of hybrid or remote work arrangements in the future
Growth Opportunities:
- Expanding the company's digital marketing capabilities and team
- Taking on additional responsibilities and leadership roles as the company grows
- Developing expertise in new marketing channels and technologies
ASSUMPTION: This role offers significant growth potential as the company continues to expand its services and client base.
🌍 Location & Work Environment
Office Type: Small, boutique office environment
Office Location(s): Dallas, TX
Geographic Context:
- Houston, TX is the fourth most populous city in the United States and has a diverse economy with strengths in energy, manufacturing, and healthcare
- The city offers a competitive job market and a lower cost of living compared to other major metropolitan areas
- Houston has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Standard business hours, with the possibility of flexible scheduling for qualified candidates
ASSUMPTION: The work environment at Robbins Recruiting Solutions is collaborative and supportive, with a focus on helping employees grow and succeed in their roles.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the CEO to discuss the role, responsibilities, and company culture
- Skills assessment or case study presentation to demonstrate digital marketing expertise
- Final interview with key stakeholders to discuss next steps and make a hiring decision
Key Assessment Areas:
- Digital marketing expertise and experience
- Project management and communication skills
- Cultural fit and alignment with company values
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Include specific examples of successful digital marketing campaigns you've managed and the results you achieved
- Demonstrate your understanding of the company and the role by addressing how your skills and experience make you a strong fit for the position
ATS Keywords: Digital Marketing, Lead Generation, Sales Support, Marketing Automation, Website Management, Paid Advertising, Data Analysis, Salesforce, Google Analytics, WordPress, User Experience, SEO, Project Management, Communication, Creative Problem-Solving, Social Media Management
ASSUMPTION: The application process at Robbins Recruiting Solutions is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Salesforce (CRM)
- Salesforce Account Engagement (Pardot)
- Google Analytics
- WordPress
- LinkedIn Ads
- SEO tools (e.g., SEMrush, Ahrefs)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
ASSUMPTION: This role requires proficiency in various marketing tools and technologies, with a focus on marketing automation, website management, and data analysis.
👔 Cultural Fit Considerations
Company Values:
- Reliable
- Respected
- Results-driven
Work Style:
- Collaborative
- Supportive
- Focused on employee growth and success
Self-Assessment Questions:
- Do you have a proven track record of success in digital marketing, with a focus on lead generation and sales support?
- Are you a strong communicator with excellent project management skills?
- Do you thrive in a collaborative, supportive work environment and enjoy helping others succeed?
ASSUMPTION: Candidates who are results-driven, collaborative, and committed to helping the company achieve its goals will be a strong fit for the Robbins Recruiting Solutions team.
⚠️ Potential Challenges
- Managing multiple marketing channels and platforms simultaneously
- Collaborating with external agencies and vendors to execute digital marketing campaigns
- Adapting to a fast-paced, growing company environment
- Working in a small office with a close-knit team, requiring strong communication and collaboration skills
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other Digital Marketing Manager roles, this position offers a unique opportunity to work with a small, growing company and have a significant impact on its success
- This role requires a strong focus on lead generation and sales support, with a broader range of responsibilities compared to more specialized marketing roles
- Career path opportunities may include advancing to a Director of Marketing or similar leadership role as the company grows
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities, making it an attractive choice for experienced digital marketing professionals looking to make a significant impact in a small company setting.
📝 Sample Projects
- Developing and executing a multi-channel digital campaign to generate leads for a new product launch
- Optimizing the company's website for improved user experience and SEO performance
- Analyzing and reporting on key digital metrics to identify trends and optimize campaign performance
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Digital Marketing Manager role at Robbins Recruiting Solutions.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 90 days?
- How does this role collaborate with the sales team to support lead generation and sales efforts?
- What are the most significant challenges facing the company's digital marketing efforts, and how can this role address them?
- What opportunities are there for professional growth and development in this role?
- How does the company support work-life balance for its employees?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Prepare for the interview by researching the company and the role, and practicing your responses to common interview questions
- Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
