📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: AccorHotel (Rixos Premium Qetaifan Island North)
🔹 Location: Lusail, Qatar
🔹 Job Type: Full-time
🔹 Category: Hospitality & Tourism
🔹 Date Posted: June 16, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing strategies to drive online traffic, brand awareness, and customer engagement.
- Managing paid advertising campaigns across various platforms and optimizing spend based on data insights.
- Overseeing SEO/SEM strategies to maximize website traffic and search rankings.
- Creating and managing content for the website, blogs, and email marketing campaigns.
- Collaborating with internal teams to create landing pages and optimize user experience.
- Building and maintaining a strong brand voice across all digital channels.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work independently and manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Develop and execute digital marketing strategies to drive online traffic, brand awareness, and customer engagement.
✅ Plan and manage paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn, Instagram, etc.).
✅ Oversee SEO/SEM strategies to maximize website traffic and search rankings.
✅ Manage the company's social media presence across all platforms.
✅ Create and manage content for the website, blogs, and email marketing campaigns.
✅ Analyze and report on campaign performance using tools like Google Analytics, providing actionable insights.
✅ Collaborate with internal teams (design, content, sales) to create landing pages and optimize user experience.
✅ Identify trends and insights and optimize spend and performance based on data.
✅ Manage the marketing budget for digital campaigns.
✅ Stay up to date with the latest digital marketing trends, technologies, and best practices.
✅ Build and maintain a strong brand voice across all digital channels.
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple campaigns and projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
Experience: Proven working experience of 2-5 years as a Digital Marketing Manager or similar role.
Required Skills:
- Strong understanding of digital marketing concepts, best practices, and tools.
- Hands-on experience with SEO, Google Ads, Facebook Business Manager, email marketing tools, and CMS platforms (e.g., WordPress).
- Excellent analytical skills and experience with reporting tools.
- Creative thinking and problem-solving abilities.
- Strong communication and leadership skills.
- Ability to work independently and manage multiple projects simultaneously.
Preferred Skills:
- Certification in digital marketing.
ASSUMPTION: Candidates with a strong portfolio showcasing their digital marketing skills and experience will have a competitive edge.
💰 Compensation & Benefits
Salary Range: Industry standard for a mid-level digital marketing role in Lusail, Qatar is QAR 25,000 - 35,000 per month (approximately USD 6,840 - 9,660). This range is based on market research and may vary depending on the candidate's experience and skills.
Benefits:
- Accommodation and transportation allowance.
- Medical insurance.
- Discounted hotel stays and dining across Accor properties worldwide.
- Opportunities for career growth and development within the Accor group.
Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional weekend work may be required to support events or campaigns.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's negotiation skills and the company's budget for this role.
📌 Applicant Insights
🔍 Company Context
Industry: Accor is a global hospitality company operating in the competitive hospitality and tourism industry. The company's success relies on its ability to attract and retain customers through innovative marketing strategies and exceptional guest experiences.
Company Size: Accor is a large corporation with over 10,000 employees worldwide. Working for a large company offers opportunities for career growth and exposure to diverse projects and teams.
Founded: Accor was founded in 1967 and has since grown into one of the world's leading hospitality companies, operating in over 100 countries with more than 4,900 properties.
Company Description:
- Accor is a world-leading travel & lifestyle group offering unique experiences in more than 4,900 hotels, resorts, and private residences across 110 countries.
- The group has been acquiring iconic luxury brands over the years, including Raffles, Fairmont, Sofitel, Pullman, and Novotel.
- Accor's portfolio spans all segments from luxury to economy, with leading brands such as Swissôtel, 21c Museum Hotel, Grand Mercure, ibis, and Mercure.
Company Specialties:
- Hotel operations and management.
- Restaurant and catering services.
- Loyalty programs and customer relationships.
- Digital marketing and e-commerce.
Company Website: https://www.group.accor.com/
ASSUMPTION: Accor's extensive global presence and diverse portfolio of brands provide numerous opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and hands-on execution. The ideal candidate will have 2-5 years of experience in digital marketing and be ready to take on more responsibility and leadership.
Reporting Structure: The Digital Marketing Manager reports directly to the Marketing Director and works closely with other marketing, sales, and operations teams to ensure alignment and effective communication.
Work Arrangement: This is an on-site position based in Lusail, Qatar. The role may require occasional travel to other Accor properties in the region for events or training purposes.
Growth Opportunities:
- Progression to a senior marketing role within Accor or one of its brands.
- Expanding the scope of responsibilities to include additional regions or brands.
- Developing expertise in specific areas of digital marketing, such as SEO, PPC, or social media management.
ASSUMPTION: Accor's extensive global presence and diverse portfolio of brands provide numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, upscale hotel resort with state-of-the-art facilities and amenities.
Office Location(s): Lusail, Qatar
Geographic Context:
- Lusail is a rapidly developing city in Qatar, located approximately 23 kilometers north of Doha, the capital city.
- The city is home to several high-end residential communities, shopping centers, and entertainment venues.
- Lusail is well-connected by road and public transportation, with easy access to Doha's international airport.
Work Schedule: Standard office hours, Monday to Friday, with occasional weekend work required to support events or campaigns.
ASSUMPTION: The modern and upscale work environment at Rixos Premium Qetaifan Island North offers a comfortable and inspiring setting for digital marketing professionals to thrive.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Accor careers portal.
- Phone or video screening to assess communication skills and cultural fit.
- In-depth behavioral and technical interviews with the hiring manager and other team members.
- Final interview with the Marketing Director or another senior leader.
Key Assessment Areas:
- Digital marketing skills and experience.
- Analytical and problem-solving abilities.
- Communication and leadership skills.
- Cultural fit and alignment with Accor's values.
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing skills and experience, with a focus on measurable achievements and results.
- Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result) to demonstrate your problem-solving skills and leadership abilities.
- Research Accor's company culture and values to ensure a strong fit and alignment with your personal beliefs and work style.
ATS Keywords: Digital Marketing, SEO, SEM, Google Ads, Facebook Ads, LinkedIn, Instagram, Content Management, Email Marketing, Analytics, Creative Thinking, Problem Solving, Communication, Leadership, Budget Management, Trend Analysis
ASSUMPTION: Accor's recruitment process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- Google Analytics.
- Google Ads (Search, Display, YouTube).
- Facebook Business Manager (Facebook Ads, Instagram Ads).
- LinkedIn Campaign Manager.
- Email marketing platforms (e.g., Mailchimp, Constant Contact).
- Content Management Systems (e.g., WordPress).
- SEO tools (e.g., SEMrush, Ahrefs, Moz).
ASSUMPTION: Familiarity with industry-standard digital marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Act with integrity and respect.
- Be passionate about what you do.
- Work together with team spirit.
- Embrace innovation and change.
- Act with a sense of urgency.
Work Style:
- Collaborative and team-oriented.
- Results-driven and focused on continuous improvement.
- Adaptable and open to change.
- Proactive and solution-oriented.
Self-Assessment Questions:
- Do you align with Accor's company values and work style?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you thrive in a collaborative, team-oriented setting?
ASSUMPTION: Accor places a strong emphasis on cultural fit and values-driven behavior in its hiring process.
⚠️ Potential Challenges
- Managing multiple projects and campaigns simultaneously, requiring strong organizational skills and time management.
- Keeping up with the latest digital marketing trends and technologies, necessitating continuous learning and adaptation.
- Working in a competitive hospitality market, demanding innovative and effective marketing strategies to drive results.
- Occasional weekend work or travel to support events or campaigns, potentially impacting work-life balance.
ASSUMPTION: These challenges can be overcome with strong project management skills, a commitment to lifelong learning, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other digital marketing roles in the hospitality industry, this position offers a unique opportunity to work in a luxury resort setting with a global hospitality leader.
- Accor's extensive global presence and diverse portfolio of brands provide numerous opportunities for career growth and development within the company.
- This role requires a balance of strategic thinking and hands-on execution, making it an ideal fit for mid-level digital marketing professionals looking to take on more responsibility and leadership.
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, providing an excellent opportunity for mid-level digital marketing professionals to grow and develop their skills.
📝 Sample Projects
- Developing and executing a targeted social media campaign to promote a new hotel opening, resulting in a 20% increase in website traffic and a 15% increase in bookings.
- Optimizing a hotel's SEO strategy, leading to a 30% increase in organic traffic and a 25% increase in direct bookings.
- Managing a paid advertising campaign for a hotel's spa services, achieving a 15% increase in spa bookings and a 20% increase in revenue.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and impact expected in this role, showcasing the opportunity for digital marketing professionals to make a significant contribution to the success of the hotel.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- What are the key priorities for this role in the first 90 days?
- How does Accor support the professional development and growth of its digital marketing team members?
- What are the most challenging aspects of working in digital marketing for Accor's hotels, and how has the team addressed them in the past?
- How does Accor measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Accor careers portal.
- Tailor your resume and cover letter to highlight your digital marketing skills and experience, with a focus on measurable achievements and results.
- Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result) to demonstrate your problem-solving skills and leadership abilities.
- Research Accor's company culture and values to ensure a strong fit and alignment with your personal beliefs and work style.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
