📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Marriott International
🔹 Location: Surabaya, Jawa Timur, Indonesia
🔹 Job Type: Full time
🔹 Category: Hospitality
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing eCommerce and digital strategies for a group of properties
- Driving sales and customer engagement through online marketing efforts
- Optimizing hotel websites and collaborating with various teams
- Managing budgets and providing reporting and analysis
ASSUMPTION: This role requires a balance of strategic planning, hands-on execution, and cross-functional collaboration.
📋 Key Responsibilities
✅ Advises hotels on appropriate on-strategy eCommerce priorities and tactics
✅ Coordinates with Area Director of Sales and Marketing and AP Director of eCommerce and Digital Services to set ecommerce goals for their cluster/hotels
✅ Reviews hotel progress against established goals periodically, provides reporting and analysis, and troubleshoots performance issues
✅ Manages budgets for the cluster/hotels for eCommerce activities
✅ Develops quarterly game plans for Area or Cluster hotels identifying key focus for the coming months
✅ Collaborates closely with Vice President of Brand Marketing, Directors of Field Marketing (DFMs), and cluster Marketing and Communication teams to execute online Brand Marketing strategies and plans for the cluster
ASSUMPTION: This role involves regular communication and coordination with various teams and stakeholders.
🎯 Required Qualifications
Education: 2-year degree from an accredited university in eCommerce, Marketing, Business Administration or related major
Experience: 4 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred
Required Skills:
- Proven experience in digital marketing, eCommerce, or related field
- Strong analytical and reporting skills
- Excellent communication and collaboration skills
- Familiarity with SEO, SEM, and online marketing strategies
- Ability to manage budgets and allocate resources effectively
Preferred Skills:
- Hospitality industry experience
- Fluency in multiple languages
- Experience with hotel website content management systems
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and relevant marketing tools is expected.
💰 Compensation & Benefits
Salary Range: IDR 25,000,000 - 35,000,000 per year (based on industry standards for the role and location)
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on hotel stays and food
- Opportunities for career growth and development
Working Hours: Full-time, 40 hours per week, with flexibility for occasional overtime as needed
ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, with a focus on lodging and business travel
Company Size: 10,001+ employees, providing a large network of opportunities and resources
Founded: 1927, with a rich history and established brand
Company Description:
- Marriott International is a leading global hospitality company with over 9,000 properties across 30 brands in 141 countries and territories
- Committed to sustainability and corporate social responsibility
- Offers a diverse range of job opportunities and career paths
Company Specialties:
- Hospitality and lodging
- Business travel
- Travel and tourism
- Hotels and resorts
Company Website: http://www.marriott.com
ASSUMPTION: Marriott International's extensive global presence and brand recognition offer applicants a unique opportunity to grow and develop their careers.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement
Reporting Structure: Reports directly to the Area Director of Sales and Marketing, with regular communication and collaboration with various teams and stakeholders
Work Arrangement: On-site, with occasional remote work possible for certain tasks
Growth Opportunities:
- Potential to move into management or leadership roles
- Chance to work on special projects or initiatives
- Opportunities to learn and develop new skills
ASSUMPTION: This role offers a clear path for career progression within the company.
🌍 Location & Work Environment
Office Type: Corporate office in Surabaya, with potential for travel to other locations within the region
Office Location(s): 10400 Fernwood Road, Bethesda, MD 20817, US (global headquarters); specific Surabaya location not provided
Geographic Context:
- Surabaya is the second-largest city in Indonesia and an important economic hub
- Offers a mix of urban and suburban living, with easy access to amenities and attractions
- Has a tropical climate, with high temperatures and humidity year-round
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for occasional overtime as needed
ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with senior leadership
Key Assessment Areas:
- Digital marketing and eCommerce expertise
- Analytical and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with Marriott's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare for behavioral and situational interview questions
- Research Marriott International and the hospitality industry to demonstrate your knowledge and enthusiasm
ATS Keywords: Digital Marketing, eCommerce, Hospitality, Sales, Customer Engagement, SEO, SEM, Online Marketing, Budget Management, Reporting, Collaboration, Brand Marketing, Market Analysis
ASSUMPTION: The application process may take several weeks, depending on the volume of applicants and the hiring team's availability.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Analytics
- SEO and SEM tools (e.g., Google Search Console, Google Ads)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Hotel website content management systems (e.g., VFM Leonardo, SiteMinder)
ASSUMPTION: Proficiency in relevant marketing tools and platforms is expected, with opportunities for training and development as needed.
👔 Cultural Fit Considerations
Company Values:
- Put people first
- Act with integrity
- Pursue excellence
- Embrace change
- Sustain our planet
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and goal-oriented
Self-Assessment Questions:
- How do you embody Marriott's core values in your daily work?
- Describe a time when you had to adapt to significant changes in your role or work environment?
- How do you prioritize and manage multiple projects and deadlines?
ASSUMPTION: Marriott International values diversity, inclusion, and belonging, and actively promotes a culture of respect and collaboration.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with a diverse range of stakeholders, including hotels, marketing teams, and senior leadership
- Keeping up with industry trends and best practices in digital marketing and eCommerce
- Navigating a large, global organization with a complex structure
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to learning and development.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position has a stronger focus on eCommerce and hospitality-specific strategies
- Requires a unique blend of analytical, creative, and collaborative skills
- Offers opportunities for career growth and development within the hospitality industry
ASSUMPTION: This role is well-suited for candidates with a strong background in digital marketing, eCommerce, or a related field, as well as a passion for the hospitality industry.
📝 Sample Projects
- Developing and executing a quarterly game plan for a cluster of hotels, including targeted online marketing campaigns and SEO strategies
- Managing the opening support for a new hotel, including setting up the Marriott.com Hotel Website, activating the hotel for sale on approved OTAs, and coordinating with brand marketing and sales teams
- Conducting regular audits of Marriott.com and individual Hotel Websites to ensure optimization and making necessary corrections
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and the need for strong project management skills in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall eCommerce and digital marketing strategy for the region?
- What are the most significant challenges facing the hotels in this cluster, and how can this role help address them?
- How does the company support the professional development and growth of employees in this role?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of this role, and what key performance indicators (KPIs) will be used?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences, using the ATS keywords provided
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work collaboratively with diverse teams
- Research Marriott International and the hospitality industry to demonstrate your knowledge and enthusiasm
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
