Digital Marketing Manager (Edtech)

📌 Core Information

🔹 Job Title: Digital Marketing Manager (Edtech)

🔹 Company: moozoom

🔹 Location: Houston, Texas, United States (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (United States)

🚀 Job Overview

Key aspects of this role include:

• Developing, executing, and optimizing digital marketing campaigns across various channels to drive traffic, engagement, and conversions.
• Enhancing brand awareness and reaching educators and students in need of mental health resources.
• Collaborating with cross-functional teams to create compelling content and optimize strategies for better ROI.
• Conducting market research to identify trends and opportunities for growth within the EdTech sector.

ASSUMPTION: The role requires a balance of creative and analytical skills, with a focus on data-driven decision making and continuous optimization of marketing strategies.

📋 Key Responsibilities

✅ Develop, implement, and manage email marketing and digital marketing Ads campaigns.

✅ Analyze campaign performance metrics to identify areas for improvement and optimize strategies for better ROI.

✅ Collaborate with the content team to create compelling ad copy and visuals that resonate with the audience.

✅ Collaborate with product to build in-product features and workflows to improve user acquisition, activation, and retention.

✅ Manage and grow social media channels, increasing audience engagement and reach.

✅ Collaborate with content to create engaging blog articles and other SEO-related initiatives.

✅ Conduct market research to identify trends and opportunities for growth within the EdTech sector.

✅ Work closely with the Revenue Operations Manager to fine-tune lead generation processes and nurture leads through the sales funnel.

ASSUMPTION: The role requires strong project management skills to juggle multiple campaigns and initiatives simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 3-5 years of experience in digital marketing, preferably in the EdTech industry.

Required Skills:

• Proficient in digital marketing tools such as Google Ads, Google Analytics, SEO tools, and social media management platforms.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent written and verbal communication skills, with a flair for creative content creation.
• Experience in managing social media campaigns and growing online communities.
• A passion for education and mental health, with a commitment to supporting K-12 initiatives.

Preferred Skills:

• Experience with CRM software and marketing automation tools.
• Fluency in Spanish or another language relevant to the target audience.

ASSUMPTION: While not explicitly stated, proficiency in Spanish or another relevant language could be beneficial for reaching a broader audience in the EdTech sector.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Digital Marketing Manager with 3-5 years of experience in the EdTech industry, located in Houston, Texas)

Benefits:

• Monthly allocation for health benefits.

Working Hours: Full-time, flexible work hours.

ASSUMPTION: The salary range is estimated based on industry standards for a Digital Marketing Manager with the required experience level in the EdTech industry, located in Houston, Texas.

📌 Applicant Insights

🔍 Company Context

Industry: Primary and Secondary Education

Company Size: 11-50 employees (Small to mid-sized company, offering a more intimate work environment and opportunities for growth)

Founded: 2020 (Young, fast-growing company with a clear mission and purpose)

Company Description:

• moozoom is a world-unique Netflix-style student wellness movie platform designed to enhance teachers' and counselors' fidelity in delivering Tier 1 student wellness instruction to PreK-12 students.
• The company merges cinema and pedagogy to make social-emotional learning highly engaging and relatable for students.
• Founded by Jean-Philippe Turgeon, moozoom is backed by investors such as Amplify Capital, Telus, Fondaction, and Desjardins.

Company Specialties:

• Social-emotional learning (SEL) movies for K-12 students
• Mental health education and resources
• Collaborative work environment

Company Website: moozoomapp.com

ASSUMPTION: moozoom's focus on mental health and wellness in education presents unique opportunities for applicants passionate about these causes.

📊 Role Analysis

Career Level: Mid-level (3-5 years of experience required, offering opportunities for growth and leadership)

Reporting Structure: Reports directly to the Revenue Operations Manager, collaborating with cross-functional teams, including content, product, and sales.

Work Arrangement: Full-time, remote (United States), with flexible work hours.

Growth Opportunities:

• Potential to lead and mentor junior marketing team members as the company grows.
• Opportunities to expand skills and expertise in digital marketing, EdTech, and mental health education.
• Possibility to take on additional responsibilities and advance within the organization.

ASSUMPTION: The role's focus on collaboration and cross-functional teamwork presents opportunities for professional growth and learning.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): Houston, Texas, United States (Remote)

Geographic Context:

• Houston, Texas, is the fourth most populous city in the United States, with a diverse population and a strong education sector.
• The city offers a lower cost of living compared to other major metropolitan areas, providing more affordable housing and commuting options.
• Houston's central time zone allows for easier collaboration with teams and clients across the United States.

Work Schedule: Full-time, flexible work hours, with the expectation of being available during core business hours for collaboration and communication.

ASSUMPTION: The remote work arrangement offers applicants the flexibility to work from anywhere in the United States, with a focus on results and productivity.

💼 Interview & Application Insights

Typical Process:

• Submit a CV and a short video describing who you are and why you should be the person they are looking for.
• Initial interview to get to know each other better.
• Mini project to demonstrate your skills and abilities.
• Final interview with other team members.
• Offer and onboarding.

Key Assessment Areas:

• Digital marketing skills and experience
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and passion for the company's mission

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing skills and experience, as well as your passion for education and mental health.
• Prepare a compelling short video that showcases your personality, skills, and alignment with the company's mission.
• Be ready to discuss your approach to digital marketing campaigns, data analysis, and optimization during the interview process.

ATS Keywords: Digital Marketing, Email Marketing, Campaign Management, Analytics, Content Creation, Social Media Management, SEO, Market Research, Lead Generation, Communication, Creative Writing, User Acquisition, User Retention, Collaboration, Data Interpretation, Engagement, EdTech, Mental Health, Education

ASSUMPTION: The application process is designed to assess both technical skills and cultural fit, with a focus on the applicant's ability to thrive in a remote, collaborative work environment.

🛠️ Tools & Technologies

• Google Ads
• Google Analytics
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• CRM software (e.g., HubSpot, Salesforce, Zoho CRM)
• Marketing automation tools (e.g., Marketo, Pardot, ActiveCampaign)

ASSUMPTION: The required tools and technologies may evolve as the company grows and adopts new platforms to optimize its marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Passion for education and mental health
• Collaboration and teamwork
• Innovation and continuous learning
• Results-driven and data-focused

Work Style:

• Remote and flexible work arrangements
• Focus on results and productivity
• Open and collaborative communication
• Fast-paced and dynamic environment

Self-Assessment Questions:

• How do you stay organized and manage multiple projects simultaneously?
• How do you approach data analysis and interpretation to inform marketing strategies?
• How do you balance creativity and data-driven decision making in your marketing campaigns?
• How do you adapt to a remote work environment and maintain productivity?

ASSUMPTION: moozoom values applicants who are self-motivated, organized, and able to thrive in a remote, collaborative work environment.

⚠️ Potential Challenges

• Managing multiple digital marketing campaigns simultaneously, requiring strong project management skills.
• Balancing creative and analytical aspects of the role, with a focus on data-driven decision making.
• Adapting to a remote work environment and maintaining productivity and collaboration with team members.
• Keeping up with industry trends and best practices in digital marketing, EdTech, and mental health education.

ASSUMPTION: The role presents unique challenges that require strong organizational skills, adaptability, and a commitment to continuous learning and growth.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on digital marketing campaigns and requires a strong analytical skill set.
• The role's focus on EdTech and mental health education presents unique opportunities for applicants passionate about these causes.
• As a mid-level role, this position offers opportunities for growth and leadership within the organization.

ASSUMPTION: Applicants should consider their long-term career goals and how this role aligns with their desired path in digital marketing and EdTech.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to increase user engagement and conversions.
• Conducting market research to identify trends and opportunities for growth within the EdTech sector and developing data-driven strategies to capitalize on these opportunities.
• Collaborating with the content team to create engaging blog articles and other SEO-related initiatives to improve organic reach and drive traffic to the company's website.

ASSUMPTION: Sample projects should demonstrate the applicant's ability to balance creative and analytical aspects of the role, with a focus on data-driven decision making and continuous optimization of marketing strategies.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy and growth plans?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to data analysis and interpretation, and how does this inform marketing strategies?
• How does the company foster a collaborative and inclusive work environment, particularly in a remote setting?

ASSUMPTION: Applicants should use the interview process to assess the company's culture, growth opportunities, and alignment with their personal and professional goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your digital marketing skills and experience, as well as your passion for education and mental health.
• Prepare a compelling short video that showcases your personality, skills, and alignment with the company's mission.
• Be ready to discuss your approach to digital marketing campaigns, data analysis, and optimization during the interview process.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.