Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Jack Link's Protein Snacks

🔹 Location: Macquarie Park, New South Wales, Australia

🔹 Job Type: Contract

🔹 Category: Marketing

🔹 Date Posted: 2025-07-08

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving end-to-end eCommerce growth and brand presence across APAC markets
• Optimizing paid media and managing content, influencers, and events for brand engagement and sales
• Collaborating cross-functionally and managing budgets to deliver against KPIs and ROMI

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a fast-paced, test-and-learn environment.

📋 Key Responsibilities

✅ Optimize paid media across Meta, Google, YouTube, TikTok, and emerging platforms to drive traffic and ROI

✅ Oversee DTC, omni-channel, and pureplay platforms including merchandising, pricing, and promotions

✅ Use insights to refine media targeting, conversion funnels, and support CRO initiatives

✅ Lead agile development of platform-specific content, including A+ content for marketplaces

✅ Manage creators and agencies to deliver brand-aligned assets and identify influencer and UGC partnerships

✅ Plan and execute sampling and events to drive trial and support eCommerce growth

✅ Track and report on digital and eCommerce KPIs with actionable insights

✅ Collaborate with internal teams and agencies for seamless execution

✅ Set and monitor investment budgets to ensure delivery against KPIs and ROMI

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, Digital Media, or a related field

Experience: 5+ years of experience managing end-to-end eCommerce operations, digital marketing, or performance media within FMCG or retail industries

Required Skills:

• Proven track record of driving growth through digital commerce channels
• Strong expertise in paid media strategy and execution across various platforms
• Experience leading agile content creation, influencer programs, and UGC campaigns
• Data-driven mindset with strong analytical skills to interpret performance metrics
• Excellent project management skills to manage multiple priorities in a fast-paced environment

Preferred Skills:

• Experience working in the APAC region
• Fluency in local languages (e.g., Mandarin, Japanese, Korean)

ASSUMPTION: Candidates with experience in the snack food industry or eCommerce platforms will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: AU$120,000 - AU$150,000 per annum (Based on industry standards for a Digital Marketing Manager role with 5-10 years of experience in the APAC region)

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and collaborative work environment

Working Hours: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM), with flexibility for occasional remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Jack Link's Protein Snacks operates in the competitive snack food industry, with a focus on protein snacks and meat snacks. The company is a global leader in its category and has a strong presence in the APAC region.

Company Size: Jack Link's Protein Snacks has 1,001-5,000 employees worldwide, with a significant presence in the APAC region. This size offers opportunities for growth and career advancement while maintaining a relatively close-knit work environment.

Founded: The company was founded in 1985 and has since grown into a global brand with a strong commitment to innovation and quality.

Company Description:

• Jack Link's Protein Snacks is a global leader in snacking and the No. 1 meat snack manufacturer worldwide.
• The company is family-owned and operated, with headquarters in Minong, Wisconsin, and a large corporate hub in Downtown Minneapolis, Minnesota.
• Jack Link's Protein Snacks is committed to delivering awesome products and feeding the journey of those who move things forward.

Company Specialties:

• Food Safety and Quality
• Operations
• Protein Snacks and Meat Snacks

Company Website: www.jacklinks.com

ASSUMPTION: Working for Jack Link's Protein Snacks offers opportunities to collaborate with a diverse, global team and contribute to the growth of a well-established brand in the snack food industry.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, requiring a balance of strategic thinking, tactical execution, and cross-functional collaboration.

Reporting Structure: The Digital Marketing Manager will report directly to the APAC Marketing Director and collaborate with various internal teams, including eCommerce, Sales, Creative, and external agencies.

Work Arrangement: This role is primarily on-site, with occasional flexibility for remote work. The work arrangement allows for a balance between collaboration and independent work.

Growth Opportunities:

• Progression to a senior marketing role within the APAC region or globally
• Expansion of responsibilities to encompass additional markets or product categories
• Development of skills in areas such as team management, strategic planning, or cross-functional leadership

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and growing organization.

🌍 Location & Work Environment

Office Type: The Macquarie Park office is a modern, collaborative workspace with a focus on employee well-being and productivity.

Office Location(s): 2 Banfield Road, Macquarie Park NSW 2113, Australia

Geographic Context:

• Macquarie Park is a suburb of Sydney, located approximately 15 kilometers northwest of the Sydney CBD.
• The area is home to numerous technology and corporate businesses, offering a vibrant and dynamic work environment.
• Macquarie Park is well-connected by public transportation, with easy access to Sydney's train and bus networks.

Work Schedule: The work schedule is primarily Monday-Friday, with standard business hours (9:00 AM - 5:00 PM). Occasional flexibility may be required to accommodate project deadlines or team meetings in different time zones.

ASSUMPTION: The Macquarie Park office offers a modern and collaborative work environment, with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the APAC Marketing Director and relevant team members
• Final interview with the APAC General Manager

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and stakeholder management
• Data-driven decision-making and analytical skills
• Cultural fit and alignment with Jack Link's Protein Snacks values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the APAC market and the snack food industry
• Prepare examples of your past achievements in driving eCommerce growth and brand engagement

ATS Keywords: Digital Marketing, eCommerce, Performance Marketing, Paid Media, Content Creation, Influencer Management, User Generated Content, Event Activation, Data Analysis, Project Management, Collaboration, KPI Tracking, Budget Management, Agile Development, Brand Engagement, Sales Growth

ASSUMPTION: The application process for this role is designed to assess candidates' strategic thinking, cross-functional collaboration, and cultural fit for the organization.

🛠️ Tools & Technologies

• Google Analytics
• Facebook Ads Manager
• Google Ads
• TikTok Ads
• Content management systems (e.g., WordPress, Shopify)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and technologies is expected for candidates applying for this role.

👔 Cultural Fit Considerations

Company Values:

• Wild at Heart: Embrace our adventurous spirit and never give up
• Quality First: Deliver awesome products and experiences
• Move Things Forward: Continuously innovate and improve

Work Style:

• Collaborative: Work closely with internal teams and external partners to achieve common goals
• Agile: Adapt quickly to changes and new opportunities
• Data-driven: Use insights to inform decision-making and optimize performance

Self-Assessment Questions:

• Do you thrive in a fast-paced, test-and-learn environment?
• Are you comfortable working with cross-functional teams and managing multiple priorities?
• Do you have a strong commitment to quality and continuous improvement?

ASSUMPTION: Candidates who align with Jack Link's Protein Snacks values and work style will be a strong fit for this role and the organization's culture.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Collaborating effectively with cross-functional teams and external partners
• Adapting to changes in market trends, consumer behavior, and competitive landscape
• Balancing short-term performance targets with long-term strategic goals

ASSUMPTION: These challenges are inherent to the role and require a proactive, strategic, and adaptable mindset to overcome.

📈 Similar Roles Comparison

• Unlike other digital marketing roles, this position focuses on driving end-to-end eCommerce growth and brand presence across multiple APAC markets
• This role requires a strong understanding of the APAC market, consumer behavior, and cultural nuances
• Career progression opportunities may include expansion of responsibilities or advancement to a senior marketing role within the APAC region or globally

ASSUMPTION: This role offers unique opportunities and challenges compared to similar digital marketing positions in other industries or regions.

📝 Sample Projects

• Developing and executing a regional marketing campaign to drive brand awareness and engagement across multiple APAC markets
• Optimizing paid media channels to improve ROI and conversion rates for eCommerce platforms
• Managing influencer partnerships and user-generated content campaigns to boost brand advocacy and sales

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, requiring a balance of creative thinking, data-driven decision-making, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other marketing teams and functions within the APAC region and globally?
• What are the most significant challenges facing the APAC marketing team, and how can this role contribute to addressing them?
• What opportunities exist for professional growth and development within the APAC region or globally?
• How does Jack Link's Protein Snacks support work-life balance for its employees?

ASSUMPTION: These questions demonstrate a proactive and strategic mindset, focusing on the role's impact, collaboration, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past achievements in driving eCommerce growth and brand engagement
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.