Digital Marketing Manager - Egyptians Only

📌 Core Information

📌 Core Information

🔹 Job Title: Digital Marketing Manager - Egyptians Only

🔹 Company: Kempinski Hotels

🔹 Location: Cairo, Egypt

🔹 Job Type: Full-Time

🔹 Category: Hospitality - Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

🚀 Job Overview

Key aspects of this role include:

• Managing the hotel's website and online presence
• Implementing digital marketing campaigns
• Collaborating with various departments to ensure optimal content delivery
• Analyzing website performance and acting accordingly
• Monitoring and maintaining rate parity across electronic distribution channels

ASSUMPTION: This role requires a proactive individual who can adapt to a frequently changing market environment and embrace shifts in digital/social marketing.

📋 Key Responsibilities

📋 Key Responsibilities

✅ Website Management: Analyze user behaviors, site performance, traffic, and source of referrals. Ensure website content is up-to-date and maintain rate parity across channels.

✅ Digital Marketing Campaigns: Develop and implement campaigns (Paid Search, Display, Paid Social Media, Meta Search, etc.) for the hotel in key feeder markets. Manage the hotel’s annual advertising plan for all digital channels.

✅ Online Travel Agents (OTAs): Review and maintain the hotel’s representation on OTAs. Maintain a good relationship with OTAs and manage relevant media investments.

✅ Social Media Management: Update and manage the hotel’s technical representation in relevant social media channels. Ensure content represents the hotel and is in line with corporate guidelines.

✅ Newsletter Strategy: Formulate a newsletter strategy and send emails to qualified guests/individuals who have subscribed to receive the hotel’s e-newsletter.

✅ Additional Responsibilities: Participate in corporate and regional web-related trainings, revenue & eCommerce calls, and stay up-to-date with new market trends and digital technologies.

ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to work in a multinational environment.

🎯 Required Qualifications

🎯 Required Qualifications

Education: Professional Certification (Bachelor, University Degree)

Experience: One (1) year in a similar position in Web & Electronic Distribution or Digital Marketing

Required Skills:

• Strong communication skills
• Passionate about achieving web traffic and revenue goals
• Detail-oriented and hands-on
• Knowledge of industry-specific measurements and best practices regarding Paid Media, SEO, Social Media, Conversion Rate Optimisation, etc.
• Ability to adapt to a frequently changing market environment
• Team player with strong interpersonal skills
• Analytical and reporting skills
• Demonstrates self-confidence, energy, enthusiasm, and motivation

Preferred Skills:

• Additional language (beneficial)

ASSUMPTION: Candidates must be eligible for a working permit in the country of hire and have excellent oral and written skills in both local language and English.

💰 Compensation & Benefits

💰 Compensation & Benefits

Salary Range: The salary range for this position is not provided. However, based on industry standards for a Digital Marketing Manager role in Egypt with 0-2 years of experience, the estimated salary range is EGP 15,000 - 25,000 per month.

Benefits:

• Not specified

Working Hours: 40 hours per week, Monday to Friday

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality - Luxury Hotel Management

Company Size: 10,001+ employees

Founded: 1897

Company Description:

• Founded in Germany in 1897, Kempinski Hotels has long reflected the finest traditions of European hospitality.
• Located in many of the world's most well-known cities and resorts, Kempinski offers luxurious accommodations, superb cuisine, and unrivaled facilities complemented by impeccable service.
• Kempinski is a name synonymous with style, mobility, and efficiency, making it the first choice for the discerning individual.

Company Specialties:

• Luxury Hospitality and Hotel Management

Company Website: https://www.kempinski.com

ASSUMPTION: Kempinski Hotels is a well-established luxury hotel chain with a strong global presence and a reputation for exceptional service.

📊 Role Analysis

Career Level: Entry-level to Mid-level

Reporting Structure: This role reports directly to the Revenue Manager/Director and works closely with various departments, including Marketing, PR, F&B, and Sales.

Work Arrangement: On-site, full-time position with standard office hours.

Growth Opportunities:

• Potential career progression within the Marketing department or related fields
• Opportunities to work on international projects and gain global exposure
• Training and development opportunities through corporate and regional web-related trainings

ASSUMPTION: This role offers growth opportunities for candidates looking to build a career in digital marketing within the hospitality industry.

🌍 Location & Work Environment

Office Type: Upscale, luxury hotel environment

Office Location(s): Kempinski Hotel Cairo, 11911 Corniche El Nil, Cairo, Egypt

Geographic Context:

• Cairo is the capital and largest city of Egypt, with a population of over 20 million people.
• The city is known for its rich history, vibrant culture, and bustling business scene.
• Cairo offers a mix of modern and traditional experiences, with numerous historical sites, museums, and shopping districts.

Work Schedule: Standard office hours, Monday to Friday, with potential flexibility for remote work or adjusted hours based on business needs.

ASSUMPTION: Working in Cairo offers a unique blend of historical and modern experiences, with a vibrant cultural scene and a diverse range of dining and entertainment options.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the Revenue Manager/Director and relevant department heads
• Final interview with the General Manager or a member of the executive team

Key Assessment Areas:

• Digital marketing skills and knowledge
• Communication and interpersonal skills
• Analytical and problem-solving skills
• Cultural fit and alignment with Kempinski core values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the hospitality industry and digital marketing trends
• Prepare examples of successful digital marketing campaigns you have managed or contributed to

ATS Keywords: Digital Marketing, SEO, Social Media, Web Analytics, Conversion Rate Optimization, Hospitality, Luxury Hotels, Kempinski Hotels

ASSUMPTION: The application process for this role may vary depending on the candidate's qualifications and the hotel's current hiring needs.

🛠️ Tools & Technologies

• Content Management System (open source)
• Web Analytics Tools
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (Facebook, Instagram, Twitter, etc.)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The tools and technologies required for this role are standard for the digital marketing industry and may vary depending on the hotel's specific needs.

👔 Cultural Fit Considerations

Company Values:

• Integrity & trustworthiness
• People Oriented
• Straightforward
• Situational Awareness
• Self development
• Interpersonal and intercultural skills
• Motivational skills
• Planning & organizational skills
• Communication and listening skills
• Follow-up

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and resilient
• Attentive to detail and quality-focused

Self-Assessment Questions:

• How do you align with Kempinski's core values, particularly 'Integrity & trustworthiness' and 'People Oriented'?
• How comfortable are you working in a multinational environment and collaborating with diverse teams?
• How do you approach self-development and continuous learning in your role?

ASSUMPTION: Kempinski Hotels values candidates who demonstrate a strong cultural fit with their core values and a commitment to continuous learning and development.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with frequent changes in market trends and digital technologies
• Managing multiple projects and priorities simultaneously
• Collaborating with various departments and stakeholders to ensure optimal content delivery
• Adapting to the unique cultural and linguistic nuances of the Egyptian market

ASSUMPTION: These challenges can be overcome by a proactive, adaptable, and detail-oriented individual with strong communication and interpersonal skills.

📈 Similar Roles Comparison

• Compared to other Digital Marketing Manager roles in the hospitality industry, this position offers a unique blend of luxury hotel experience and digital marketing expertise
• Working for a well-established luxury hotel chain like Kempinski provides opportunities for international exposure and career growth
• This role requires a strong focus on analytical skills and data-driven decision-making, similar to other digital marketing roles in various industries

ASSUMPTION: This role offers a unique combination of luxury hotel experience and digital marketing expertise, with opportunities for international exposure and career growth within the hospitality industry.

📝 Sample Projects

• Developing and implementing a successful SEO strategy for a luxury hotel website, resulting in a 30% increase in organic traffic and a 20% increase in revenue
• Managing a social media campaign for a hotel opening, generating over 1 million impressions and 10,000 engagements within the first three months
• Collaborating with the marketing and revenue management teams to create and execute a targeted email marketing campaign, driving a 15% increase in direct bookings

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives a Digital Marketing Manager might undertake in a luxury hotel setting.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments, such as Marketing, PR, F&B, and Sales?
• What opportunities are there for professional development and growth within the company?
• How does the hotel support work-life balance for its employees?
• What are the most significant challenges facing the hotel's digital marketing efforts, and how can this role address them?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company's culture and expectations.

📌 Next Steps for Applicants

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of successful digital marketing campaigns you have managed or contributed to
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.