🔹 Job Title: Digital Marketing Manager
🔹 Company: Propelled Brands
🔹 Location: Carrollton, Texas, United States
🔹 Job Type: Full-Time
🔹 Category: Business Consulting and Services
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing trends and tools.
✅ Develop, execute, and manage a comprehensive digital strategy that aligns with the company’s goals and objectives across all owned digital channels, websites, and automated funnels, from strategy to execution.
✅ Develop, manage, and execute a variety of digital content across all platforms to engage audiences and promote brand values, ensuring all content aligns with brand guidelines and maintains a consistent tone, messaging, and visual identity.
✅ Lead the creation and management of digital marketing campaigns to drive awareness, engagement, lead generation, and sales across multiple platforms.
✅ Utilize analytics tools to measure, evaluate, and report on the effectiveness of digital marketing activities using core KPIs, and make data-driven recommendations for the strategic improvement of all digital marketing campaigns.
✅ Oversee, develop, and optimize content for various blogs and websites using SEMrush, Google AdWords, and Google Analytics.
✅ Oversee and optimize content development for blogs, websites, social media posts, videos, email campaigns, and more to ensure they resonate with the target audience and align with brand guidelines.
✅ Strategize and collaborate with the Creative and Content teams to produce compelling content that resonates with our audience, ensuring adherence to the brand voice.
✅ Oversee the creation and management of monthly digital media content calendars for multiple brands, ensuring timely delivery and alignment with marketing objectives.
✅ Manage and optimize all social networks to foster active and engaged communities and drive content engagement.
✅ Collaborate with the internal social media team to provide exceptional support and training to franchise owners and their staff, empowering them to implement effective digital and social media strategies at the local level, including reputation management.
✅ Maintain and refine social media team processes, including onboarding, center openings, closures, and community management.
✅ Manage relationships with key digital marketing vendors, ensuring productive partnerships and effective tool utilization.
✅ Conduct A/B testing and performance analysis to continuously improve content effectiveness, lead generation, and customer retention efforts.
✅ Stay abreast of digital trends, test new tactics and channels, and implement cutting-edge strategies to keep the brand at the forefront of the digital landscape.
✅ Perform additional duties as assigned by the manager.
ASSUMPTION: This role requires strong leadership, strategic planning, and a deep understanding of digital marketing trends and tools. The ideal candidate will have experience managing teams and driving digital marketing campaigns to success.
Education: Bachelor’s degree in Marketing, Communications, Digital Marketing, or a related field.
Experience: 5+ years of experience in digital marketing and social media management, with a proven record of success in B2B and/or enterprise-level environments.
Required Skills:
Preferred Skills:
ASSUMPTION: The ideal candidate will have a strong background in digital marketing, with experience managing teams and driving digital marketing campaigns to success. They should be comfortable using a variety of digital marketing tools and have a deep understanding of digital marketing trends and best practices.
Salary Range: $80,000 - $90,000 per year (Based on industry standards for a Digital Marketing Manager with 5-10 years of experience in the Carrollton, Texas area)
Benefits:
Working Hours: Full-time, 40 hours per week, Monday through Friday, between the hours of 7:00 a.m. to 6:00 p.m. Occasional evening and weekend work may be required as job duties demand.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Manager with 5-10 years of experience in the Carrollton, Texas area. The actual salary may vary based on the candidate's experience and qualifications.
Industry: Business Consulting and Services. Propelled Brands is a multi-brand platform company that operates and grows service industry franchise brands, including FASTSIGNS, Camp Bow Wow, MY SALON Suite, and NerdsToGo.
Company Size: 51-200 employees. As a mid-sized company, Propelled Brands offers a supportive, motivating culture with opportunities for growth and advancement.
Founded: 2020. Propelled Brands started with acquiring FASTSIGNS and has since built a network with extremely high franchisee satisfaction, yearly improvements in franchisee profitability, and strong financial benchmarks and net promoter scores.
Company Description:
Company Specialties:
Company Website: https://www.propelledbrands.com/
ASSUMPTION: Propelled Brands is a growing company with a strong focus on franchisee success and support. The company offers a supportive, motivating culture with opportunities for growth and advancement.
Career Level: Mid-career. The Digital Marketing Manager role is suitable for professionals with 5-10 years of experience in digital marketing and social media management.
Reporting Structure: This role has direct supervisory responsibility, overseeing the Digital Marketing Team.
Work Arrangement: Remote OK. This role offers flexible work from home options.
Growth Opportunities:
ASSUMPTION: The Digital Marketing Manager role offers strong growth potential within the Digital Marketing Team and across the Propelled Brands family of brands.
Office Type: Hybrid. While this role offers remote work options, Propelled Brands has an office in Carrollton, Texas, where team members may be required to work on occasion.
Office Location(s): 2542 Highlander Way, Carrollton, Texas 75006, US
Geographic Context:
Work Schedule: Full-time, 40 hours per week, Monday through Friday, between the hours of 7:00 a.m. to 6:00 p.m. Occasional evening and weekend work may be required as job duties demand.
ASSUMPTION: The work environment for this role is primarily remote, with occasional on-site work required. The geographic context of Carrollton, Texas offers a mix of urban and rural living, with a diverse range of industries and a humid subtropical climate.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, Social Media Management, SEO, SEM, Content Creation, Paid Media Strategies, Analytics, Project Management, Leadership, Communication, Interpersonal Skills, Problem-Solving, Attention To Detail, Creative Thinking, Customer Journey, Graphic Design, Copywriting
ASSUMPTION: The application process for this role is likely to involve several interviews, with a focus on assessing the candidate's digital marketing expertise, leadership skills, and cultural fit. Applicants should tailor their resume and cover letter to highlight their relevant experience and skills, and be prepared to discuss their approach to digital marketing strategy and team management.
ASSUMPTION: The Digital Marketing Manager role requires proficiency in a variety of digital marketing tools, including HubSpot, Google Ads, Google Analytics, SEMrush, and Sprinklr or similar content management and scheduling platforms. The ideal candidate will have experience using these tools and be comfortable learning new tools as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The ideal candidate for the Digital Marketing Manager role will have a strong alignment with Propelled Brands' core values, particularly “Make It Happen” and “Expertise & Mastery.” They will also have a proven track record of supporting and motivating franchisees to succeed and staying up-to-date with digital marketing trends and tools.
ASSUMPTION: The Digital Marketing Manager role presents unique challenges, including managing a remote team, keeping up with the fast-paced nature of digital marketing, balancing multiple priorities, and navigating a hybrid work environment. The ideal candidate will have experience overcoming these challenges and be comfortable working in a dynamic, fast-paced environment.
ASSUMPTION: The Digital Marketing Manager role at Propelled Brands offers a unique opportunity to work with a multi-brand platform company and gain experience in franchise consulting and support. The role presents a strong growth path within the Digital Marketing Team and across the Propelled Brands family of brands.
ASSUMPTION: The Digital Marketing Manager role at Propelled Brands presents a variety of challenging and rewarding projects, from developing comprehensive digital strategies to managing social media crises and optimizing customer journeys. The ideal candidate will have experience working on similar projects and be comfortable taking on new challenges.
ASSUMPTION: The ideal candidate for the Digital Marketing Manager role will ask thoughtful, insightful questions about Propelled Brands' mission, digital marketing strategy, and growth opportunities. They will also be prepared to discuss their approach to digital marketing strategy and team management.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.