Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: isolutions

🔹 Location: Zürich, Switzerland

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 4, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning and executing marketing campaigns to enhance brand visibility
• Managing digital channels and creating engaging content
• Collaborating with the marketing team and contributing to creative campaigns
• Optimizing digital marketing activities through analysis and reporting

ASSUMPTION: The role requires a balance of strategic planning and hands-on execution, with a focus on digital channels and content creation.

📋 Key Responsibilities

✅ Plan and execute marketing campaigns to increase brand awareness and drive traffic

✅ Manage digital channels, including social media and paid advertising (SEA)

✅ Create and optimize content for various digital platforms

✅ Conduct SEO and SEA optimization for the isolutions website and brand

✅ Collaborate with the marketing team on creative campaigns and event planning

✅ Analyze and report on digital marketing activities to drive strategic improvements

ASSUMPTION: The role may involve some event planning and coordination, as well as working with cross-functional teams.

🎯 Required Qualifications

Education: Completed education in marketing or multimedia

Experience: Several years of practical experience in online marketing

Required Skills:

• Strong affinity for new digital technologies and formats
• Excellent communication and content creation skills
• Proficient in Adobe Creative Suite (Illustrator, InDesign, Photoshop)
• Fluency in German and English

Preferred Skills:

• Experience with SEO and SEA tools
• Knowledge of marketing automation and CRM systems

ASSUMPTION: Candidates with a proven track record in digital marketing and a passion for content creation are likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: CHF 80,000 - 120,000 per year (based on experience and market rates for mid-level marketing roles in Switzerland)

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and innovative work environment

Working Hours: Full-time (40 hours per week), with some flexibility for event planning and coordination

ASSUMPTION: The salary range is an estimate based on market data for mid-level marketing roles in Switzerland. Actual compensation may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting

Company Size: 201-500 employees (mid-size company, offering a mix of stability and growth opportunities)

Founded: 1999 (with a 22-year history, the company has established roots and a proven track record)

Company Description:

• Founded in the basement by three visionaries from the Bernese Oberland
• Accompanying companies into the digital future as the largest dedicated Microsoft one-stop-shop in Switzerland
• Refines and integrates Microsoft services to create added value and positively change corporate culture

Company Specialties:

• IT-Strategy Consulting
• Customer Relationship Management (CRM)
• Enterprise Content Management (ECM)
• Business Application Platform (xRM)
• Collaboration & Content
• CyberSecurity
• Microsoft Partner
• Modern Work
• SaaS
• Workplace
• Customer Experience
• Employee Experience
• Change Management
• Cloud
• User Adoption
• and Business Consulting

Company Website: http://www.isolutions.ch

ASSUMPTION: The company's focus on Microsoft services and digital transformation provides opportunities for growth and innovation in the marketing role.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: Reports directly to the Head of Marketing

Work Arrangement: On-site, with some flexibility for remote work during events or campaigns

Growth Opportunities:

• Potential to take on more responsibility and advance within the marketing team
• Opportunities to work on diverse projects and campaigns, gaining experience in various aspects of marketing
• Chance to collaborate with cross-functional teams and learn from other departments

ASSUMPTION: The role offers growth opportunities through increased responsibility, project diversity, and collaboration with other teams.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee well-being

Office Location(s): Zürich, Switzerland (with additional offices in Bern, Basel, and Barcelona)

Geographic Context:

• Zürich is a major financial hub and offers a vibrant, multicultural environment
• The city is known for its high quality of life, with a strong focus on work-life balance
• Zürich is easily accessible by public transportation, with a well-connected international airport

Work Schedule: Full-time, with some flexibility for event planning and coordination

ASSUMPTION: The work environment is dynamic and collaborative, with a focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• On-site interview with the Head of Marketing and a team member
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Digital marketing skills and experience
• Content creation and communication abilities
• Cultural fit and alignment with company values
• Problem-solving and strategic thinking

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and skills
• Prepare examples of your content creation and marketing campaigns
• Research the company and its focus on Microsoft services to demonstrate your understanding of their business

ATS Keywords: Digital Marketing, Content Marketing, Social Media Management, SEO, SEA, Website Optimization, Adobe Creative Suite, Communication, Team Collaboration, Event Planning, Reporting, Analysis, Creativity, Initiative, Curiosity, Proactivity

ASSUMPTION: The application process is likely to involve multiple interviews, focusing on both technical skills and cultural fit.

🛠️ Tools & Technologies

• Adobe Creative Suite (Illustrator, InDesign, Photoshop)
• SEO and SEA tools (e.g., Google Analytics, SEMrush, Ahrefs)
• Marketing automation and CRM systems (e.g., HubSpot, Salesforce)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The role may require experience with specific marketing tools and platforms, depending on the company's tech stack.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Expertise
• Integrity

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on continuous learning and improvement
• Results-driven and goal-oriented

Self-Assessment Questions:

• Do you thrive in a dynamic, collaborative work environment?
• Are you passionate about digital marketing and content creation?
• Do you enjoy working on diverse projects and campaigns?
• Are you comfortable working with cross-functional teams and learning from other departments?

ASSUMPTION: The company values a dynamic, collaborative work style and seeks candidates who are passionate about digital marketing and continuous learning.

⚠️ Potential Challenges

• Managing multiple projects and campaigns simultaneously
• Keeping up with the latest digital marketing trends and technologies
• Balancing strategic planning with hands-on execution
• Working in a fast-paced, dynamic environment with tight deadlines

ASSUMPTION: The role may present challenges in terms of project management, staying current with industry trends, and balancing strategic and tactical responsibilities.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position places a stronger emphasis on content creation and event planning
• In the IT Services and IT Consulting industry, digital marketing roles often focus on driving customer acquisition and retention through digital channels
• Career progression in this role may involve taking on more responsibility within the marketing team or exploring opportunities in related fields, such as product marketing or customer success

ASSUMPTION: The role offers unique opportunities for growth and development within the marketing team and the broader organization.

📝 Sample Projects

• Developing and executing a social media campaign to increase brand awareness and engagement
• Optimizing the isolutions website for SEO and improving organic traffic
• Planning and coordinating a customer event, from inception to execution
• Analyzing digital marketing performance and providing data-driven recommendations for improvement

ASSUMPTION: Sample projects may vary depending on the specific needs and priorities of the marketing team and the organization.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does the marketing team collaborate with other departments, such as sales and product?
• What opportunities are there for professional growth and development within the marketing team and the broader organization?
• How does the company support work-life balance for its employees?
• What is the company's approach to innovation and staying current with digital marketing trends?

ASSUMPTION: Interview questions should focus on understanding the role's priorities, team dynamics, growth opportunities, work-life balance, and the company's approach to innovation.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience and skills
• Prepare examples of your content creation and marketing campaigns
• Research the company and its focus on Microsoft services to demonstrate your understanding of their business
• Follow up with the HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.