Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Up Learn

🔹 Location: London, England, United Kingdom

🔹 Job Type: Hybrid (2 office days per week)

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (with a minimum of 2 days in the office per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing B2B marketing campaigns to drive inbound leads, engagement, and brand awareness across online and offline channels.
• Crafting compelling copy and content for various platforms, including email, website, and social media.
• Managing and optimizing email marketing campaigns using CRM tools like HubSpot.
• Analyzing campaign performance and using data-driven insights to refine marketing strategies.
• Collaborating with cross-functional teams to ensure marketing efforts align with overall business goals.

ASSUMPTION: This role requires a strong balance of creativity and analytical skills, with a focus on data-driven decision making.

📋 Key Responsibilities

✅ Plan, write, and execute email campaigns for teachers, schools, parents, and students, optimizing for engagement, open rates, and conversions.

✅ Develop compelling B2B content, including thought leadership articles, website copy, case studies, and targeted promotions.

✅ Conduct A/B testing, analyze performance metrics, and use data-driven insights to refine campaigns.

✅ Support marketing initiatives across social media (LinkedIn, Twitter), website content, and offline channels (events, exhibitions, direct mail campaigns).

✅ Optimize content for search engines and ensure the website supports overall marketing goals.

✅ Use HubSpot or similar CRM tools for email segmentation, automation, and lead nurturing.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and continuous optimization to maximize marketing impact.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 3+ years of experience in digital marketing, email marketing, and content marketing (B2B & B2C experience preferred).

Required Skills:

• Proven ability to craft compelling copy and campaigns that drive engagement.
• Strong analytical skills, using data to optimize marketing strategies (e.g., A/B testing, performance analysis).
• Hands-on experience with CRM tools, with HubSpot knowledge being a strong plus.
• Comfortable with CMS platforms (WordPress preferred) and managing website content.
• Social media savvy, particularly on LinkedIn and Twitter, to drive engagement and brand awareness.
• Highly organized, self-motivated, and capable of working independently.

Preferred Skills:

• Experience in marketing for the UK education sector.
• Basic SEO knowledge and experience optimizing content for search engines.

ASSUMPTION: Candidates should have a proven track record in digital marketing and be comfortable working in a fast-paced, data-driven environment.

💰 Compensation & Benefits

Salary Range: £40,000 - £55,000 per annum (based on experience and industry standards for a Digital Marketing Manager role in London).

Benefits:

• Competitive salary plus quarterly incentives and bonus.
• 35 days of paid holiday per year.
• Significantly enhanced parental leave.
• Level 6 dental insurance.
• Paid-for coffee breaks.
• Paid-for sporting activities.
• Annual 3-day company off-site.
• Spacious and bright private office in Old Street.
• Cycle-to-Work scheme.
• Unlimited budget for work-related books.
• Family access to Up Learn.

Working Hours: Full-time, with a flexible work arrangement that allows for a hybrid work environment (minimum of 2 days in the office per week).

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Manager role in London, with consideration for the company's size and the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Up Learn operates in the EdTech industry, focusing on improving educational outcomes through AI-powered learning experiences.

Company Size: Up Learn is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.

Founded: Up Learn was founded in 2016, with a mission to solve education by combining cognitive science, interactive lessons, and AI-powered tailored algorithms.

Company Description:

• Up Learn is trusted by leading schools and MATs, improving results at GCSE and A Levels nationwide.
• The company offers scholarships to disadvantaged students through partnerships with charities like Sutton Trust, IntoUniversity, and The Access Project.
• Up Learn handles the curriculum, allowing teachers to bring their subjects to life, and provides a School Dashboard for simplified homework setting, class filtering, and student progress tracking.

Company Specialties:

• AI-powered learning experiences.
• Cognitive science and instructional theory.
• B2B and B2C marketing strategies.

Company Website: Up Learn

ASSUMPTION: Up Learn's focus on education and social impact makes it an attractive option for candidates passionate about making a difference in students' lives.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in digital marketing.

Reporting Structure: The Digital Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including sales, product, and content.

Work Arrangement: This is a hybrid role, requiring a minimum of 2 days in the office per week, with the rest of the time being flexible.

Growth Opportunities:

• As Up Learn continues to grow, there will be opportunities for the Digital Marketing Manager to take on more responsibilities and advance their career within the marketing department or the company as a whole.
• The company encourages professional development and offers an unlimited budget for work-related books.

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with a clear path for career progression within the marketing department and the company.

🌍 Location & Work Environment

Office Type: Up Learn's office is a spacious and bright private office in Old Street, London.

Office Location(s): Old Street, London.

Geographic Context:

• London is a vibrant and multicultural city, offering a wide range of cultural, social, and professional opportunities.
• The Old Street area is known for its tech industry, providing a dynamic and innovative work environment.
• Up Learn's office is easily accessible by public transportation, with multiple tube and bus stations nearby.

Work Schedule: The work schedule is flexible, with a minimum of 2 days in the office per week and the rest of the time being flexible.

ASSUMPTION: Up Learn's office location and work arrangement provide a convenient and enjoyable work environment for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the HR team.
• First-round interview with the Head of Marketing.
• Second-round interview with the Marketing team.
• Final interview with the CEO.

Key Assessment Areas:

• Candidates' understanding of Up Learn's mission and values.
• Candidates' digital marketing skills and experience.
• Candidates' ability to craft compelling copy and content.
• Candidates' analytical skills and data-driven mindset.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Showcase your understanding of Up Learn's mission and values in your application materials.
• Prepare examples of your previous marketing campaigns and their results to discuss during the interview.

ATS Keywords: Digital Marketing, Email Marketing, Content Marketing, B2B Marketing, CRM, HubSpot, SEO, Social Media, Marketing Strategy, Analytics, Problem Solving, Creativity, Organization.

ASSUMPTION: Up Learn's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on their ability to drive marketing success for the company.

🛠️ Tools & Technologies

• HubSpot (preferred) or similar CRM tools.
• WordPress or similar CMS platforms.
• Social media platforms (LinkedIn, Twitter, etc.).
• Email marketing platforms (e.g., Mailchimp, Constant Contact).
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs).

ASSUMPTION: The tools and technologies listed are commonly used in digital marketing roles and may vary depending on the company's specific needs and preferences.

👔 Cultural Fit Considerations

Company Values:

• Live for Learning: Up Learn values open-mindedness, a thirst for learning, and a commitment to continuous improvement.
• Strive for Consistent Excellence: The company holds an extremely high standard and takes pride in consistency.
• Objective and Rational: Up Learn thinks from first principles, avoids biases, uses believability, regulates emotions, and is obligated to dissent when disagreeing.
• Relentlessly Resourceful: The company is honey badger-like, working smart and getting the job done despite challenges.
• Caring and Compassionate: Up Learn demonstrates care and compassion for employees, each other, and students.

Work Style:

• Up Learn encourages a collaborative and dynamic work environment, with a focus on teamwork and open communication.
• The company values autonomy and expects employees to take ownership of their projects and responsibilities.
• Up Learn fosters a data-driven culture, with a focus on continuous learning and improvement.

Self-Assessment Questions:

• Do you align with Up Learn's values, particularly the emphasis on learning, excellence, and data-driven decision making?
• Are you comfortable working in a hybrid environment, with a minimum of 2 days in the office per week?
• Do you thrive in a dynamic, fast-paced work environment, and are you eager to take on new challenges and responsibilities?

ASSUMPTION: Up Learn's values and work style make it an attractive option for candidates who are open-minded, data-driven, and passionate about continuous learning and improvement.

⚠️ Potential Challenges

• The role may require working on weekends or evenings to support events and campaigns.
• Up Learn is a fast-growing company, which can sometimes lead to a fast-paced and unpredictable work environment.
• The role may involve managing multiple projects and deadlines simultaneously, requiring strong organizational skills and time management.
• The hybrid work arrangement may not be suitable for candidates who prefer a fully remote or fully on-site work environment.

ASSUMPTION: These potential challenges are common in digital marketing roles, particularly in fast-growing companies, and should be carefully considered by candidates.

📈 Similar Roles Comparison

• Compared to other Digital Marketing Manager roles, this position places a stronger emphasis on B2B marketing and email marketing.
• Up Learn's focus on education and social impact sets it apart from other companies in the EdTech industry, offering candidates the opportunity to make a meaningful difference in students' lives.
• Career progression in this role may involve taking on more responsibilities within the marketing department or exploring opportunities in other areas of the business, such as sales or product management.

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry, with a focus on B2B marketing, education, and social impact.

📝 Sample Projects

• Developing and executing a targeted email campaign to drive engagement and conversions among teachers and schools.
• Creating a series of thought leadership articles to establish Up Learn's expertise in the EdTech industry and drive brand awareness.
• Optimizing Up Learn's website for search engines to improve organic traffic and support overall marketing goals.

ASSUMPTION: These sample projects are designed to showcase the Digital Marketing Manager's skills and experience in developing and executing marketing campaigns, as well as their ability to optimize content for search engines and drive engagement.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Up Learn support the professional development and growth of its employees?
• What are the key challenges facing the marketing department, and how can this role help address them?
• How does Up Learn measure the success of its marketing campaigns, and what metrics are most important for this role?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company, as well as to assess their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your digital marketing, content creation, and data-driven decision making abilities.
• Prepare examples of your previous marketing campaigns and their results to discuss during the interview.
• If you have any portfolio pieces or examples of your work, be prepared to share them during the interview.
• Follow up with the Up Learn team one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.