Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: AccorHotel

🔹 Location: Istanbul, İstanbul, Turkey

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-16

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the hotel's digital presence and contributing to overall marketing and communication efforts.
• Developing and implementing digital communication strategies.
• Managing online platforms, content planning, and digital campaigns.
• Collaborating with digital agencies and key partners.
• Supporting brand communication, promotions, event planning, and PR activities.

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various teams and stakeholders.

📋 Key Responsibilities

✅ Develop and implement the hotel's digital communication strategy.

✅ Manage the website, social media, email marketing, performance ads, and content planning.

✅ Plan, execute, and analyze digital campaigns.

✅ Enhance visibility through SEO, SEM, and other digital tools.

✅ Localize and implement global and regional Accor campaigns.

✅ Coordinate with digital agencies and key partners.

✅ Collaborate with the marketing team on brand communication, promotions, event planning, and PR activities.

✅ Support production and design processes for print materials.

✅ Contribute to PR initiatives and brand partnerships.

✅ Help maintain up-to-date media kits, corporate presentations, and proposal templates.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration, requiring strong organizational skills and adaptability.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: Minimum 5 years of experience in digital marketing, preferably in hospitality, luxury brands, or marketing agencies.

Required Skills:

• Proficient in Google Ads, Meta Business Suite, SEO/SEM tools.
• Strong in content creation and project management.
• Fluent in English (written and spoken).
• Proactive, results-oriented, and a strong team player.

Preferred Skills:

• Experience in the hospitality industry or luxury brands.
• Fluency in additional languages.

ASSUMPTION: Candidates with experience in hospitality or luxury brands may have a better understanding of the target audience and market trends.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Digital Marketing Manager with 5-10 years of experience in Turkey, the estimated salary range is ₺35,000 - ₺50,000 per month.

Benefits:

• Competitive benefits package.
• Opportunities for career growth within the Accor group.
• Discounts on Accor hotels and restaurants worldwide.

Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional weekend work may be required for events or campaigns.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Accor is a global hospitality group operating in the competitive hospitality industry, with a focus on luxury and upscale brands.

Company Size: Accor has over 10,000 hotels and resorts in 110 countries, employing more than 290,000 people worldwide. This size offers extensive career growth opportunities.

Founded: Accor was founded in 1967 and has since grown to become one of the world's leading hospitality groups.

Company Description:

• Accor shapes the industry with more than 45 brands, over 5,700 hotels, and more than 10,000 restaurants across 110 countries.
• Accor invites you to a world where you can develop yourself, feel at home, and make a difference through each brand.
• Accor is committed to responsible hospitality, connecting cultures, and creating heartfelt care.

Company Specialties:

• Hospitality and catering services.
• Luxury and upscale hotel brands.
• Global and regional marketing campaigns.

Company Website: https://www.group.accor.com

ASSUMPTION: Accor's extensive global presence and diverse brand portfolio offer unique opportunities for career growth and exposure to various markets.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, with opportunities for growth into senior roles within the Accor group.

Reporting Structure: The Digital Marketing Manager reports directly to the Hotel Manager and works closely with the marketing team, digital agencies, and other departments.

Work Arrangement: This is an on-site role based in Istanbul, with occasional remote work possible for specific tasks or meetings.

Growth Opportunities:

• Progression to senior marketing roles within Accor.
• Expansion into regional or global marketing positions.
• Development of skills in luxury brand management and international marketing.

ASSUMPTION: Accor's extensive global presence and diverse brand portfolio offer numerous growth opportunities for the right candidate.

🌍 Location & Work Environment

Office Type: The role is based at the Swissotel The Bosphorus, Istanbul, a luxury hotel located in the heart of the city.

Office Location(s): Swissotel The Bosphorus, Istanbul, Turkey

Geographic Context:

• Istanbul is a vibrant, multicultural city with a rich history and diverse cultural scene.
• The hotel is situated in the prestigious Maçka neighborhood, offering easy access to shopping, dining, and entertainment options.
• Istanbul's strategic location between Europe and Asia makes it an ideal base for regional and global marketing efforts.

Work Schedule: The work schedule is primarily Monday to Friday, with standard office hours. Occasional weekend work may be required for events or campaigns.

ASSUMPTION: The dynamic and multicultural environment of Istanbul, combined with the luxury setting of the hotel, offers a unique work environment for the right candidate.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the HR department.
• In-depth interview with the Hotel Manager and Marketing Director.
• Final interview with the General Manager.

Key Assessment Areas:

• Digital marketing skills and experience.
• Strategic thinking and planning abilities.
• Cross-functional collaboration and communication skills.
• Cultural fit and alignment with Accor's values.

Application Tips:

• Highlight relevant digital marketing experience and achievements in your resume.
• Tailor your cover letter to demonstrate your understanding of Accor's brand and the role's requirements.
• Prepare examples of successful digital marketing campaigns you've led or contributed to.
• Research Accor's brand and values to show your enthusiasm and cultural fit.

ATS Keywords: Digital Marketing, SEO, SEM, Content Creation, Project Management, Brand Communication, Campaign Planning, Event Planning, PR Activities, Collaboration, Proactivity, Results Orientation, Team Player

ASSUMPTION: Accor's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the company.

🛠️ Tools & Technologies

• Google Ads
• Meta Business Suite (Facebook Ads, Instagram, etc.)
• SEO/SEM tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Content creation and project management tools (e.g., Asana, Trello, Hootsuite)

ASSUMPTION: The required tools and technologies for this role are standard in the digital marketing industry and should be familiar to experienced candidates.

👔 Cultural Fit Considerations

Company Values:

• Heartist: Showing genuine care and empathy towards guests and colleagues.
• One Team: Collaborating and supporting each other to achieve common goals.
• Respect: Valuing diversity and treating everyone with kindness and consideration.

Work Style:

• Proactive and results-driven.
• Collaborative and supportive of team members.
• Adaptable and open to feedback and new ideas.

Self-Assessment Questions:

• Do you genuinely care about creating memorable experiences for guests and colleagues?
• Are you comfortable working in a collaborative, team-oriented environment?
• Can you adapt your work style to fit the needs of the role and the team?

ASSUMPTION: Accor's company culture is centered around its Heartist philosophy, emphasizing genuine care, collaboration, and respect.

⚠️ Potential Challenges

• Managing multiple digital marketing channels and campaigns simultaneously.
• Balancing the needs of the hotel with Accor's global and regional marketing objectives.
• Occasional weekend work for events or campaigns.
• Adapting to the dynamic and multicultural environment of Istanbul.

ASSUMPTION: The role presents unique challenges that can be overcome by a proactive, organized, and adaptable candidate.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager position in a luxury hotel or hospitality group, but may have more involvement in brand communication and event planning.
• Compared to digital marketing roles in other industries, this position offers unique exposure to the luxury hospitality sector and global brand management.
• Career progression in Accor may follow a similar path to other hospitality groups, with opportunities for growth into regional or global marketing roles.

ASSUMPTION: While this role shares similarities with other Digital Marketing Manager positions, its unique context within the luxury hospitality industry offers distinct opportunities and challenges.

📝 Sample Projects

• Developing and executing a digital marketing campaign to launch a new hotel or restaurant within the Accor portfolio.
• Managing a website redesign project to improve user experience and drive online bookings.
• Collaborating with a digital agency to create and implement a social media strategy for a luxury hotel brand.

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, requiring both planning and execution skills.

❓ Key Questions to Ask During Interview

• How does this role fit into the hotel's overall marketing strategy, and how will my work contribute to its success?
• What are the key priorities for this role in the first 90 days?
• How does Accor support the professional development of its employees?
• What are the most challenging aspects of this role, and how have previous incumbents addressed them?
• How does Accor's global presence influence the digital marketing strategies for its hotels?

ASSUMPTION: These interview questions are designed to assess the role's requirements, company culture, and growth opportunities, helping you make an informed decision about the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills.
• Prepare examples of successful digital marketing campaigns you've led or contributed to.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.