Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Informa Group Plc.

🔹 Location: Kuala Lumpur, Malaysia

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated digital marketing campaigns across key channels
• Optimizing digital channels and performance using data-driven insights
• Managing stakeholder relationships and internal client expectations
• Leading and developing a high-performing in-house digital marketing team
• Ensuring content accuracy, consistency, and brand alignment across all platforms

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a matrixed environment.

📋 Key Responsibilities

✅ Lead Digital Campaign Strategy & Execution: Develop and execute integrated digital marketing campaigns across key channels, including social media, content, email, and paid media. Use performance data to guide strategy, set clear KPIs, manage budgets, and continuously optimize to drive visibility, engagement, and conversions.

✅ Channel & Performance Optimization: Monitor and evaluate the effectiveness of digital channels and tactics. Leverage analytics tools to gain actionable insights, improve channel mix, and maximize the return on digital marketing investment.

✅ Stakeholder & Internal Client Management: Act as the digital marketing lead and service partner for the ASEAN region to internal business units and project teams. Translate business objectives into digital strategies, ensure timely and quality execution, and maintain strong communication and alignment with stakeholders.

✅ Team Leadership & Development: Manage and grow a high-performing in-house digital marketing team. Provide clear direction, mentor team members, and foster a collaborative and results-driven environment.

✅ Content Oversight & Brand Alignment: Oversee the development of digital marketing content to ensure accuracy, consistency, and alignment with brand voice and campaign goals across all platforms.

✅ Champion Digital Best Practices: Serve as a digital marketing thought leader for the organization. Partner with the L&D team to drive capability-building initiatives, facilitate knowledge sharing, and elevate the overall performance and productivity of the wider marketing organization.

ASSUMPTION: This role requires a strong understanding of digital marketing best practices, a data-driven approach, and the ability to manage multiple projects and stakeholders simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree or above, preferably in Marketing, Digital Media, Communications, or a related field.

Experience: 5+ years of relevant digital marketing experience with proven success in campaign planning & execution, stakeholder management, and team leadership.

Required Skills:

• Proficient in digital platforms and tools including SEO/SEM, social media, Google Analytics, and marketing automation tools such as Eloqua/Marketo.
• Strong analytical and strategic thinking skills, with the ability to interpret data and translate insights into effective marketing actions.
• Excellent communication and stakeholder management abilities. Comfortable working across multiple internal teams in a matrixed environment.
• Strong content and messaging skills, with attention to brand consistency and audience impact.
• Strong can-do and high self-motivation. Demonstrated experience in leading, mentoring, and motivating marketing teams.

Preferred Skills:

• Proficiency in Chinese/Mandarin.

ASSUMPTION: Candidates should have a strong background in digital marketing, with a proven track record in campaign management, stakeholder engagement, and team leadership. Proficiency in relevant digital tools and platforms is essential for success in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be MYR 150,000 - 250,000 per annum, based on industry standards for a Digital Marketing Manager with 5-10 years of experience in Kuala Lumpur. This estimate may vary depending on the candidate's qualifications and experience.

Benefits:

• Competitive benefits package, including health insurance and retirement plans
• Opportunities for professional development and career growth
• Flexible work arrangements and a supportive work-life balance

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for remote work as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience. Informa offers a competitive benefits package and a supportive work environment that values employee growth and development.

📌 Applicant Insights

🔍 Company Context

Industry: Informa operates in the information services industry, focusing on academic publishing, marketing services, data and intelligence, digital events, exhibitions, specialist content, research, consultancy, digital services, lead generation, and B2B markets.

Company Size: Informa is a large organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse markets and industries.

Founded: Informa was founded in 1998 and has since grown to become a leading global business-to-business events organizer and digital services provider.

Company Description:

• Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
• The company is a leading international events, digital services, and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies.
• Informa is home to a fantastic, inclusive community of over 10,000 colleagues across 30 countries, offering opportunities for growth, flexibility, and work-life balance.

Company Specialties:

• Academic Publishing
• Marketing Services
• Data & Intelligence
• Digital events
• Exhibitions
• Specialist content
• Research
• Consultancy
• Digital services
• Lead generation
• B2B markets
• Academic markets

Company Website: www.informa.com

ASSUMPTION: Informa's diverse range of businesses and global presence offer candidates the opportunity to work on various projects and gain exposure to different markets and industries.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a strategic mindset, strong leadership skills, and a proven track record in digital marketing.

Reporting Structure: The Digital Marketing Manager will report directly to the regional marketing director and work closely with internal business units and project teams across the ASEAN region.

Work Arrangement: This role is based in Kuala Lumpur, Malaysia, with a hybrid work arrangement that combines on-site and remote work.

Growth Opportunities:

• Potential to expand the role's scope and responsibilities based on performance and business needs
• Opportunities to work on high-impact projects and collaborate with diverse teams across the region
• Access to professional development resources and training programs to support career growth

ASSUMPTION: This role offers opportunities for career growth and development within a large, global organization. Success in this role may lead to increased responsibilities, promotions, or opportunities to work on high-impact projects.

🌍 Location & Work Environment

Office Type: Informa's Kuala Lumpur office is a modern, collaborative workspace that fosters creativity and productivity.

Office Location(s): Suite 5-01, Level 5, Sunway VISIO Tower, Lingkaran SV, Sunway Velocity, Kuala Lumpur, Malaysia

Geographic Context:

• Kuala Lumpur is a vibrant, multicultural city with a cost of living that is generally lower than other major Southeast Asian cities like Singapore or Hong Kong.
• The city offers a mix of modern amenities and traditional culture, with a wide range of dining, entertainment, and shopping options.
• Kuala Lumpur has a tropical climate, with warm weather year-round and heavy rainfall during the monsoon season.

Work Schedule: The work schedule for this role is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for remote work as needed.

ASSUMPTION: Kuala Lumpur offers a dynamic work environment with a mix of modern and traditional culture, and a lower cost of living compared to other major Southeast Asian cities. Informa's office provides a collaborative and supportive work environment that encourages creativity and productivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal
• Phone or video screening with the hiring manager or HR representative
• In-depth behavioral and technical interviews with relevant stakeholders
• Final round interview with the regional marketing director or another senior leader

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Stakeholder management and communication skills
• Leadership and team management abilities
• Cultural fit and alignment with Informa's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant digital marketing experience and achievements
• Prepare examples of successful digital marketing campaigns you've led and the results you've delivered
• Research Informa's business and the specific markets they operate in to demonstrate your understanding of the company and industry

ATS Keywords: Digital Marketing, Campaign Management, Stakeholder Engagement, Team Leadership, SEO/SEM, Social Media, Google Analytics, Marketing Automation, Analytical Skills, Strategic Thinking, Communication Skills, Content Development, Brand Consistency, Mentoring, Collaboration, Results-Driven

ASSUMPTION: Informa's application process is designed to assess candidates' digital marketing expertise, strategic thinking, stakeholder management, and cultural fit. Tailoring your application materials to highlight relevant experience and achievements will increase your chances of success.

🛠️ Tools & Technologies

• SEO/SEM tools (e.g., Google Ads, SEMrush, Ahrefs)
• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Google Analytics
• Marketing automation tools (e.g., Eloqua, Marketo)
• Content management systems (e.g., WordPress, Drupal, Adobe Experience Manager)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Proficiency in relevant digital marketing tools and platforms is essential for success in this role. Candidates should have experience using SEO/SEM tools, social media management platforms, Google Analytics, and marketing automation tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Informa prioritizes understanding and meeting the needs of their customers
• Inclusive: The company fosters a diverse and inclusive work environment that values the unique perspectives and backgrounds of its employees
• Collaborative: Informa encourages teamwork, knowledge sharing, and cross-functional collaboration to drive success

Work Style:

• Data-driven: Informa uses data and insights to inform decision-making and drive business growth
• Agile: The company embraces change and adapts quickly to new opportunities and challenges
• Results-oriented: Informa focuses on delivering measurable results and achieving business objectives

Self-Assessment Questions:

• Do you have a proven track record of driving digital marketing success in a matrixed environment?
• Are you comfortable working with diverse stakeholders and managing multiple projects simultaneously?
• Do you thrive in a fast-paced, dynamic work environment that requires strong leadership and strategic thinking?

ASSUMPTION: Informa values candidates who are data-driven, agile, and results-oriented, with a strong track record of digital marketing success in a matrixed environment.

⚠️ Potential Challenges

• Managing multiple stakeholders and internal clients with varying priorities and expectations
• Balancing the need for strategic, long-term planning with the demands of tactical, day-to-day execution
• Adapting to a dynamic work environment that requires flexibility and agility
• Working across different time zones and cultures within the ASEAN region

ASSUMPTION: This role presents unique challenges that require strong stakeholder management, strategic thinking, and adaptability. Candidates should be comfortable working in a dynamic, matrixed environment and managing multiple priorities simultaneously.

📈 Similar Roles Comparison

• Compared to other digital marketing manager roles, this position offers a broader scope of responsibilities, including channel optimization, stakeholder management, and team leadership, in addition to campaign management.
• Informa's diverse range of businesses and global presence provide opportunities to work on various projects and gain exposure to different markets and industries.
• Career progression in this role may lead to increased responsibilities, promotions, or opportunities to work on high-impact projects, depending on performance and business needs.

ASSUMPTION: This role offers a unique combination of strategic, tactical, and leadership responsibilities, with opportunities for career growth and development within a large, global organization.

📝 Sample Projects

• Developing and executing a regional digital marketing campaign to drive brand awareness and lead generation for an upcoming industry event
• Conducting a comprehensive channel audit and optimization project to improve the efficiency and effectiveness of digital marketing efforts across multiple brands
• Leading a team to create and implement a content marketing strategy that aligns with brand voice and campaign goals, resulting in increased engagement and conversions

ASSUMPTION: These sample projects illustrate the strategic, tactical, and leadership aspects of the digital marketing manager role at Informa, with a focus on driving brand awareness, engagement, and lead generation through data-driven strategies and integrated channel execution.

❓ Key Questions to Ask During Interview

• Can you describe the most challenging digital marketing campaign you've led and how you overcame any obstacles?
• How do you approach managing multiple stakeholders and internal clients with varying priorities and expectations?
• Can you provide an example of a time when you used data to inform a strategic decision and drive business growth?
• How do you foster a collaborative and results-driven work environment, and what steps do you take to support the professional development of your team members?
• How do you balance the need for strategic, long-term planning with the demands of tactical, day-to-day execution?

ASSUMPTION: Asking these questions will help you better understand the role's requirements, the company's priorities, and the team's dynamics, enabling you to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant digital marketing experience and achievements, using the ATS keywords provided
• Prepare examples of successful digital marketing campaigns you've led and the results you've delivered, focusing on the key responsibilities and required qualifications listed in the job description
• Follow up with Informa's HR team one week after submitting your application to inquire about the status of your application and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.