📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Marriott International
🔹 Location: Wuhan, Hubei, China
🔹 Job Type: Full time
🔹 Category: Hospitality
🔹 Date Posted: June 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing eCommerce strategies for rooms and catering business
- Managing social media channels and online conversations
- Building direct marketing plans and targeted campaigns
- Collaborating with cross-functional teams to drive revenue and brand visibility
ASSUMPTION: This role requires a strong understanding of digital marketing, eCommerce, and hospitality industry trends to effectively drive results.
📋 Key Responsibilities
✅ Execute eCommerce strategies to implement for rooms and catering business
✅ Manage day-to-day activities for social media channels
✅ Participate in online conversations to build brand visibility, customer satisfaction, and marketing/ecommerce support
✅ Build direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference
✅ Assist in building deep partnerships with Marketing teams to integrate local, social, and digital marketing efforts with selling efforts
ASSUMPTION: This role requires strong communication, project management, and analytical skills to effectively manage multiple channels and stakeholders.
🎯 Required Qualifications
Education: 2-year degree from an accredited university in eCommerce, Marketing, Business Administration, or related major
Experience: 4 years of experience in the sales, marketing, digital, eCommerce, or related professional area; hospitality marketing or agency experience preferred
Required Skills:
- Digital marketing and eCommerce strategies
- Social media management
- Brand management
- Campaign development
- Email marketing
- Content creation
- Online reputation management
- Partnership development
- Market analysis
- Promotions
- Customer engagement
- Advertising
- Sales strategy
- Revenue management
- Hospitality marketing
Preferred Skills:
- Fluency in Mandarin
- Experience with CRM systems
- Knowledge of the local market and consumer behavior
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of Marriott International.
💰 Compensation & Benefits
Salary Range: The salary range for this position is estimated to be between ¥250,000 - ¥350,000 per year, based on industry standards for a Digital Marketing Manager role in Wuhan, Hubei, China. This estimate is inclusive of base salary and may not include bonuses, stock options, or other forms of compensation.
Benefits:
- Health insurance
- Retirement savings plan
- Employee discounts on hotel stays and food and beverage outlets
- Opportunities for career growth and development
Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional weekend work may be required to support events or campaigns.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Marriott International operates in the hospitality industry, offering a wide range of hotel brands across various segments. The company is known for its global presence and commitment to customer satisfaction.
Company Size: Marriott International is a large corporation with over 10,000 properties and 200,000 employees worldwide. This size offers opportunities for career growth and development but may also present a more structured work environment.
Founded: Marriott International was founded in 1927 by J. Willard and Alice S. Marriott. The company has since grown into a global leader in the hospitality industry.
Company Description:
- Marriott International is a global leader in the hospitality industry, operating a portfolio of approximately 9,000 properties across more than 30 leading brands in 141 countries and territories.
- The company is committed to hiring a diverse workforce and sustaining an inclusive culture, offering equal opportunity to all employees and job applicants.
- Marriott International is dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity.
Company Specialties:
- Hospitality
- Lodging
- Business Travel
- Travel
- Hotels
- CSR
- Sustainability
- and DEI
Company Website: http://www.marriott.com
ASSUMPTION: Marriott International's global presence and diverse portfolio of brands offer unique opportunities for employees to gain experience in various aspects of the hospitality industry.
📊 Role Analysis
Career Level: This role is typically considered mid-level, offering opportunities for career growth and development within the digital marketing and eCommerce fields.
Reporting Structure: The Digital Marketing Manager reports directly to the General Manager of the hotel property and collaborates with various departments, including Operations, Food & Beverage, Sales, Revenue, and eCommerce.
Work Arrangement: This is an on-site position, requiring the candidate to work from the hotel property in Wuhan, Hubei, China.
Growth Opportunities:
- Progression to a regional or corporate digital marketing role
- Expansion into other areas of marketing or hospitality management
- Development of leadership and management skills through mentorship and training programs
ASSUMPTION: Successful candidates will have the opportunity to grow within the organization, potentially moving into regional or corporate roles as they gain experience and demonstrate their abilities.
🌍 Location & Work Environment
Office Type: On-site, hotel property
Office Location(s): Wuhan, Hubei, China
Geographic Context:
- Wuhan is the capital of Hubei province in central China, with a population of over 11 million people.
- The city is known for its historical and cultural significance, as well as its growing economy and technological advancements.
- Wuhan is an important transportation hub, with an extensive network of highways, railways, and airports connecting it to other major cities in China and beyond.
Work Schedule: Full-time, Monday to Friday, with occasional weekend work required to support events or campaigns.
ASSUMPTION: Wuhan's vibrant culture and growing economy provide an exciting backdrop for this role, offering opportunities for both personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the General Manager and relevant department heads
- Background check and reference verification
- Job offer
Key Assessment Areas:
- Digital marketing and eCommerce expertise
- Social media management skills
- Brand management and campaign development
- Customer engagement and online reputation management
- Collaboration and communication skills
- Problem-solving and analytical abilities
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the hospitality industry and Marriott International's brand
- Prepare examples of your digital marketing campaigns and their results
- Be ready to discuss your approach to social media management and online reputation management
ATS Keywords: Digital Marketing, eCommerce, Social Media Management, Brand Management, Campaign Development, Email Marketing, Content Creation, Online Reputation Management, Partnership Development, Market Analysis, Promotions, Customer Engagement, Advertising, Sales Strategy, Revenue Management, Hospitality Marketing
ASSUMPTION: Marriott International's application process is designed to assess candidates' skills and cultural fit, with a focus on identifying the best fit for the role and the organization.
🛠️ Tools & Technologies
- Social media platforms (e.g., WeChat, Weibo, Facebook, Twitter)
- Email marketing software (e.g., Mailchimp, Constant Contact)
- CRM systems (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and the property's needs.
👔 Cultural Fit Considerations
Company Values:
- Put people first
- Act with integrity
- Pursue excellence
- Embrace change
- Work together
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on delivering exceptional customer experiences
Self-Assessment Questions:
- How do you align with Marriott International's core values?
- How comfortable are you working in a dynamic, fast-paced environment?
- What is your preferred work style, and how does it fit with the company's culture?
ASSUMPTION: Marriott International values candidates who demonstrate a strong commitment to customer service, collaboration, and adaptability.
⚠️ Potential Challenges
- Managing multiple social media channels and online conversations simultaneously
- Balancing the needs of various departments and stakeholders
- Adapting to changes in marketing strategies and consumer behavior
- Working in a fast-paced, high-pressure environment
ASSUMPTION: Successful candidates will be able to manage multiple priorities, adapt to change, and thrive in a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Specialist or Manager in the hospitality industry, with a focus on eCommerce and social media management
- Compared to other digital marketing roles, this position requires a strong understanding of the hospitality industry and its unique challenges and opportunities
- Career progression may involve moving into a regional or corporate digital marketing role, with potential opportunities for leadership and management positions
ASSUMPTION: This role offers unique opportunities for candidates interested in the hospitality industry and digital marketing, with a focus on eCommerce and social media management.
📝 Sample Projects
- Developing and executing a targeted social media campaign to increase brand awareness and customer engagement
- Analyzing consumer data to identify trends and opportunities for targeted marketing campaigns
- Collaborating with cross-functional teams to develop and implement a comprehensive digital marketing strategy for a new hotel property
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be exhaustive or representative of all potential projects.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall digital marketing strategy for the property and the brand?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Marriott International support the professional development and growth of its employees?
- What are the most significant challenges facing the digital marketing team, and how can this role help address them?
- How does this role collaborate with other departments, such as Operations, Food & Beverage, Sales, and Revenue?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the organization, and to demonstrate their interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://ejwl.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX/job/25098344
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your digital marketing campaigns and their results
- Be ready to discuss your approach to social media management and online reputation management
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
