Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: BeMo Academic Consulting

🔹 Location: Remote (United States)

🔹 Job Type: Full-time

🔹 Category: Higher Education

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Optimizing paid ads, landing pages, and emails to drive qualified leads and revenue
• Managing and coaching the marketing team to meet quarterly targets
• Collaborating with leadership on marketing strategies
• Ensuring flawless creation of ad and email directions, posting, and optimization
• Fostering a high-performance, accountable, and results-driven culture within the marketing team

ASSUMPTION: This role requires a strategic, results-driven, and experienced digital marketing professional with a proven track record in paid advertising, landing page optimization, and team management.

📋 Key Responsibilities

✅ Optimize paid ads across Facebook, Instagram, TikTok, YouTube, Search, Pmax, and Display

✅ Optimize landing pages and emails through extensive A/B testing

✅ Rapidly launch and optimize ads by A/B testing creatives and copy with the help of internal and/or external specialists

✅ Manage, coach, and hold accountable all paid marketing team members

✅ Ensure weekly sprints, tasks, and KPIs are consistently met, reviewing work quality and effectiveness

✅ Strategically guide and assist the team to consistently achieve quarterly lead generation targets

✅ Collaborate directly with leadership to create compelling, innovative offers and detailed instructions for marketing execution

✅ Continuously monitor marketing metrics and proactively adjust strategies to ensure sustained growth and performance

✅ Provide weekly reports and insights clearly outlining marketing team performance, challenges, and recommendations

✅ Ensure flawless creation of ad and email directions, posting, and optimization

✅ Ensure flawless creation of split test direction and execution

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects and priorities effectively in a remote work environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum of 5+ years of proven social media and search ad optimization experience

Required Skills:

• Proven experience in social media and search ad optimization
• Proven experience in landing page optimization
• Proven experience in team management and coaching a team of 5 or more
• Deep understanding of key marketing metrics, data analysis, and proven ability to translate insights into measurable actions
• Strong track record of consistently hitting or exceeding aggressive lead generation and revenue goals
• Proven ability to manage complex projects, multiple priorities, and teams effectively in a remote work environment
• Excellent communication, leadership, and coaching skills, with a clear track record of fostering high-performing teams

Preferred Skills:

• Experience with marketing automation tools
• Experience with CRM software
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the higher education industry or a related field may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Digital Marketing Manager with 5-10 years of experience in the higher education industry)

Benefits:

• Competitive pay - Base + Bonus
• Comprehensive health, dental, and disability insurance benefits for full-time team members
• Generous self-directed vacation policy for full-time team members
• $1,000 yearly professional development fund for full-time team members
• Bi-annual team dinners and fun events
• Opportunity for growth, independent project development, and career advancement
• Make a huge difference in the lives of aspiring future professionals and contribute to our outstanding success rate
• We are proudly listed on The Career Directory as one of the top employers

Working Hours: Full-time (40 hours per week), with flexibility to work evenings or weekends as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Manager with 5-10 years of experience in the higher education industry. Actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: BeMo Academic Consulting operates in the higher education industry, focusing on university admissions consulting, financial application support, tutoring, test prep, and marketing for universities and colleges.

Company Size: BeMo Academic Consulting has 51-200 employees, providing a mid-sized company environment with opportunities for growth and career advancement.

Founded: BeMo Academic Consulting was founded in 2013, with a mission to make admissions fair and help students succeed in their academic pursuits.

Company Description:

• At BeMo, we strive to be the catalyst that helps students seize their future. We believe that the right guidance can change the trajectory of a person's life and open up a world of opportunities.
• Our team is dedicated to helping students navigate the challenging -- and often biased -- admissions process for highly competitive academic programs, breaking down barriers and creating a path for success that reshapes their future.
• We work tirelessly to equip students with the tools, knowledge, and confidence they need to stand out during the application, interview, and test prep processes. Our holistic approach embraces each student's unique journey, helping them reach their potential and achieve their academic and career goals.

Company Specialties:

• University Admissions Consulting
• Financial Application Support
• Tutoring
• Test Prep
• Marketing for Universities & Colleges
• Post-Graduate Admissions Consulting
• Research Supervision & Advising
• Extracurricular Advising
• Medical School Admissions Consulting
• MBA Admissions Consulting
• Dental School Admissions Consulting
• Graduate School Admissions Consulting
• Law School Admissions Consulting
• Admissions Screening for Universities & Colleges

Company Website: https://bemoacademicconsulting.com

ASSUMPTION: BeMo Academic Consulting is a mission-driven company focused on empowering students and making admissions fair. They value diversity, inclusion, and accessibility in their hiring practices and workplace culture.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of expertise, strategic thinking, and leadership skills.

Reporting Structure: The Digital Marketing Manager will report directly to the CEO and collaborate closely with the director of marketing to create compelling offers and refine marketing strategies.

Work Arrangement: This role is remote, with flexibility to work from anywhere in the United States. The role may require working evenings or weekends as needed to meet project deadlines or manage team members in different time zones.

Growth Opportunities:

• Independent project development and career advancement opportunities within the marketing department
• Potential to expand the role's scope and responsibilities based on the company's growth and success
• Opportunities to work on diverse marketing campaigns and initiatives across various academic programs and services

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a significant impact on the company's success and expand their skillset and responsibilities over time.

🌍 Location & Work Environment

Office Type: Remote (Solely)

Office Location(s): The Digital Marketing Manager can work from anywhere in the United States

Geographic Context:

• The United States has a diverse range of higher education institutions, with varying admission requirements, processes, and competitiveness
• The higher education industry is highly competitive, with a strong focus on student outcomes and success
• The remote work environment offers flexibility and work-life balance, with the opportunity to work from home or any preferred location

Work Schedule: Full-time (40 hours per week), with flexibility to work evenings or weekends as needed

ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills to ensure productivity and success in the role.

💼 Interview & Application Insights

Typical Process:

• Review of application and resume
• Skills assessment test
• Virtual or phone interview
• Face-to-face interview with select members of the team via video conference
• Reference calls

Key Assessment Areas:

• Digital marketing expertise and experience
• Strategic thinking and problem-solving skills
• Leadership and team management skills
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant digital marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
• Prepare for interview questions that assess your digital marketing expertise, strategic thinking, and leadership skills
• Be ready to discuss your approach to managing and coaching team members, as well as your experience with A/B testing and data-driven decision-making

ATS Keywords: Digital Marketing, Paid Advertising, Landing Page Optimization, Email Marketing, Team Management, Data Analysis, A/B Testing, Project Management, Communication, Leadership, Coaching, Performance Metrics, Creative Development, Strategic Oversight, Accountability, Results Orientation

ASSUMPTION: BeMo Academic Consulting uses an Applicant Tracking System (ATS) to manage and streamline the application process. Including relevant keywords in your resume and application materials can help ensure that your application is seen and considered by the hiring team.

🛠️ Tools & Technologies

• Facebook Ads Manager
• Instagram Ads Manager
• TikTok Ads Manager
• Google Ads
• Google Analytics
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Landing page builders (e.g., Unbounce, Leadpages)
• Project management tools (e.g., Asana, Trello)
• CRM software (e.g., HubSpot, Salesforce)

ASSUMPTION: The Digital Marketing Manager will be expected to have experience with and proficiency in using various digital marketing tools and technologies to optimize ads, landing pages, and emails effectively.

👔 Cultural Fit Considerations

Company Values:

• Results/week, not hours/week
• Act in BeMo’s best interest
• Obsess over students

Work Style:

• Results-driven and outcome-focused
• Collaborative and team-oriented
• Adaptable and open to feedback
• Self-motivated and able to work independently

Self-Assessment Questions:

• Do you align with BeMo's core values, particularly the focus on results and student-centric approach?
• Are you comfortable working in a remote, self-directed environment with minimal supervision?
• Do you thrive in a high-performance, accountable, and results-driven culture?

ASSUMPTION: BeMo Academic Consulting values candidates who are strongly aligned with their core values and work style, as well as those who can thrive in a remote, self-directed, and high-performance work environment.

⚠️ Potential Challenges

• The role may require working evenings or weekends as needed to meet project deadlines or manage team members in different time zones
• The higher education industry is highly competitive, with a strong focus on student outcomes and success
• The remote work environment requires strong self-motivation, time management, and communication skills to ensure productivity and success in the role
• The role may involve managing and coaching team members with varying levels of experience and expertise, requiring strong leadership and communication skills

ASSUMPTION: These challenges can be mitigated by strong time management, communication, and leadership skills, as well as a deep understanding of the higher education industry and digital marketing best practices.

📈 Similar Roles Comparison

• This role is similar to a Senior Digital Marketing Manager or Marketing Director position in other industries, with a focus on paid advertising, landing page optimization, and team management
• The higher education industry has unique challenges and considerations, such as the focus on student outcomes and success, as well as the need to navigate complex admission processes and regulations
• Career progression in this role may involve expanding the scope of responsibilities, taking on additional team members, or moving into a director or VP-level position within the marketing department

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a significant impact on the company's success and expand their skillset and responsibilities over time.

📝 Sample Projects

• Developing and executing a comprehensive paid advertising strategy to drive qualified leads and revenue for a new academic program
• Optimizing landing pages and emails through extensive A/B testing to improve conversion rates and drive student enrollment
• Managing and coaching a team of creatives specialists, email specialists, data analysts, and ad specialists to consistently meet or exceed quarterly lead generation targets

ASSUMPTION: These sample projects demonstrate the strategic, results-driven, and team-oriented nature of the Digital Marketing Manager role at BeMo Academic Consulting.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to student-centric marketing and how this role contributes to that mission?
• How does the marketing team collaborate with other departments, such as admissions and student services, to ensure a seamless student experience?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
• How does the company support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the higher education industry, and how does BeMo Academic Consulting differentiate itself to remain competitive?

ASSUMPTION: These key questions help assess the company's culture, values, and approach to digital marketing, as well as the specific challenges and opportunities facing the role and the higher education industry as a whole.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and achievements
• Prepare for interview questions that assess your digital marketing expertise, strategic thinking, and leadership skills
• Be ready to discuss your approach to managing and coaching team members, as well as your experience with A/B testing and data-driven decision-making
• Follow up with the hiring team one week after submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.