Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: fjorge

🔹 Location: Kumasi, Ashanti, Ghana

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and managing comprehensive digital marketing strategies
• Creating and managing web campaigns to generate traffic and convert leads
• Measuring and reporting on digital marketing campaign performance
• Optimizing and iterating marketing strategies based on data analysis

ASSUMPTION: This role requires a strong understanding of digital marketing channels, data analysis, and strategic thinking to succeed.

📋 Key Responsibilities

✅ Create and manage all digital marketing campaigns and properties to promote the company and its products

✅ Develop a comprehensive digital marketing strategy to generate traffic and convert leads from all online properties

✅ Lead, develop, and manage all web campaigns, the marketing database, any email or social media traffic and advertisements

✅ Measure and report on the performance of all digital marketing campaigns and compare to the goals required

✅ Conduct testing on digital marketing strategies to ensure success

✅ Strategize company brand and market effectiveness by developing goals both short and long-term

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in marketing

Experience: Proven experience leading and managing digital advertising campaigns

Required Skills:

• Proven experience in a similar position
• Strong analytical skills
• Excellent communication and presentation skills
• Ability to think strategically and make data-driven decisions
• Familiarity with digital marketing tools and platforms

Preferred Skills:

• Experience with CRM software
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Kumasi, Ghana is typically between GHS 25,000 - 40,000 per year, based on experience and qualifications.

Benefits:

• Health insurance
• Retirement plan
• Paid time off

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 51-200 employees

Founded: 2005

Company Description:

• fjorge is a custom development agency that works with a wide range of clients to bring their digital projects to the finish line
• They provide solutions for every phase of the project lifecycle to bring websites and applications to life
• fjorge was founded in 2005 and its office in Kumasi was founded in 2021

Company Specialties:

• UX Design

Company Website: fjorge.com

ASSUMPTION: fjorge is a growing company with a focus on technology and innovation, providing opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential to advance to a senior marketing role
• Opportunities to work on diverse projects and gain experience in various aspects of digital marketing
• Chance to collaborate with and learn from experienced professionals in the field

ASSUMPTION: This role offers opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: On-site, with a physical office in Kumasi

Office Location(s): 15 S 5th St, Suite 500, Minneapolis, Minnesota, US

Geographic Context:

• Kumasi is the second-largest city in Ghana, with a population of over 2 million
• The city is known for its vibrant culture, rich history, and diverse economy
• Kumasi is located in the Ashanti Region, which is known for its gold mining and tourism

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with a one-hour lunch break

ASSUMPTION: The work environment at fjorge is collaborative and supportive, with a focus on learning and growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the team

Key Assessment Areas:

• Digital marketing knowledge and skills
• Problem-solving and analytical skills
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and skills
• Prepare examples of your past digital marketing campaigns and their results
• Research fjorge and be prepared to discuss how your skills and experience align with the company's mission and values

ATS Keywords: Digital Marketing, Campaign Management, Data Analysis, Social Media Management, Email Marketing, Web Campaigns, Brand Awareness, Lead Generation, Performance Reporting, Strategic Thinking, Market Effectiveness, Testing Strategies, Goal Development, Traffic Generation, Self-Starter, Learning

ASSUMPTION: The application process at fjorge is competitive, and candidates should be prepared to demonstrate their skills and experience throughout the interview process.

🛠️ Tools & Technologies

• Google Analytics
• Social media platforms (e.g., Facebook, Twitter, Instagram)
• Email marketing software (e.g., Mailchimp, Constant Contact)
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• We build software that gets used
• We leave design, brand strategy, content strategy, and other creative work to experts, like you
• We’re building something greater than either of us could independently

Work Style:

• Collaborative and supportive
• Focused on learning and growth
• Results-driven and data-informed

Self-Assessment Questions:

• Do you have experience leading and managing digital advertising campaigns?
• Are you comfortable working in a collaborative, supportive environment?
• Do you have strong analytical skills and the ability to make data-driven decisions?

ASSUMPTION: fjorge values candidates who are passionate about digital marketing, have a strong work ethic, and are committed to learning and growth.

⚠️ Potential Challenges

• Managing multiple digital marketing campaigns simultaneously
• Working in a fast-paced, dynamic environment
• Adapting to changes in digital marketing trends and best practices
• Collaborating with remote team members

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• Compared to other digital marketing manager roles, this position may have a greater emphasis on data analysis and strategic thinking
• In the software development industry, digital marketing managers may work closely with product and engineering teams to drive user acquisition and engagement
• Career paths for digital marketing managers may include advancement to senior marketing roles, or transition to related fields such as product marketing or user experience

ASSUMPTION: This role offers unique opportunities for growth and development within the software development industry.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for a new product launch
• Analyzing and optimizing the performance of social media advertising campaigns
• Conducting A/B testing to improve email open and click-through rates

ASSUMPTION: These projects are representative of the types of tasks and responsibilities that a digital marketing manager at fjorge may be expected to perform.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the organization?
• What are the key priorities for this role in the first 90 days?
• How does fjorge support the professional development of its employees?
• What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
• How does fjorge approach work-life balance for its employees?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience and skills
• Prepare examples of your past digital marketing campaigns and their results
• Research fjorge and be prepared to discuss how your skills and experience align with the company's mission and values
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.