📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Tyro Payments
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving growth through paid and performance media
- Managing and optimizing campaigns across various channels
- Collaborating with internal stakeholders and external agencies
- Improving performance media channels to achieve growth targets
ASSUMPTION: This role requires a strategic and analytical mindset, with a strong focus on data-driven decision making. The ideal candidate will have a proven track record in digital marketing, with experience in paid search, programmatic, and paid social channels.
📋 Key Responsibilities
✅ Manage and optimize paid search, programmatic, and paid social campaigns to generate high-quality leads
✅ Provide strategic and technical advice and support for SEM, programmatic, and paid social channels
✅ Research, build, and optimize paid search and paid social accounts
✅ Manage SEM, programmatic, and paid social agencies and platforms
✅ Increase performance of SEM, programmatic, and paid social channels year-over-year
✅ Provide strategic advice and direction for agency management
✅ Create monthly tasks and assignments, manage day-to-day projects, and ensure quality assurance of creative implementation and deployment changes
ASSUMPTION: This role involves a high level of autonomy and requires strong project management skills to balance multiple campaigns and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in digital marketing, with a focus on paid media channels
Required Skills:
- Proven experience in paid search, programmatic, and paid social campaigns
- Strong communication, collaboration, and presentation skills
- Ability to analyze data and make data-driven decisions
- Experience with agency management and project management
- Familiarity with marketing automation tools and CRM systems
Preferred Skills:
- Experience with Tyro's target industries (hospitality, retail, services, health)
- Knowledge of the Australian payments landscape
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, it is assumed that the candidate should have a strong understanding of the Australian market and its regulations, particularly in the financial services sector.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Digital Marketing Manager in Sydney with 5-10 years of experience, the estimated salary range is AUD 120,000 - 160,000 per annum.
Benefits:
- Learning and career development opportunities
- 16 weeks paid primary carers leave
- 12 weeks paid secondary carers leave
- Annual team-based volunteer day
- Birthday Leave
- Power Up Day
- Weekly team social events
- Snacks, craft beer, and wine
- Ping pong and video games
- Taco Tuesdays
- Mental health and wellness initiatives
- Novated leasing
Working Hours: Full-time, with a mix of in-office and remote work
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, with a focus on integrated payments, banking, and lending solutions for Australian businesses
Company Size: Medium (501-1,000 employees), offering a collaborative and innovative work environment
Founded: 2003, with over 20 years of experience in the Australian payments ecosystem
Company Description:
- Tyro is a tech company at heart, focused on making payments the easiest part of doing business for Australian merchants
- Offers integrated payments, banking, and lending solutions designed specifically for businesses in hospitality, retail, services, and health
- Works with over 700 active partners to create seamless payment experiences and value-added products
Company Specialties:
- Integrated EFTPOS
- IP EFTPOS
- Integrated Medicare Easyclaim
- Integrated Pay@Table
Company Website: https://www.tyro.com
ASSUMPTION: Tyro's focus on innovation and technology sets it apart in the financial services industry, offering employees the opportunity to work on cutting-edge solutions and drive business success for Australian merchants.
📊 Role Analysis
Career Level: Mid-level to senior, with the opportunity to grow and take on more responsibility as the company expands
Reporting Structure: Reports directly to the Direct Marketing Lead, with close collaboration with internal stakeholders and external agencies
Work Arrangement: Hybrid, with a mix of in-office and remote work
Growth Opportunities:
- Potential to take on more responsibility and advance to a senior role as the company grows
- Opportunities to work on diverse campaigns and expand skills across various digital marketing channels
- Chance to collaborate with and learn from industry experts both within Tyro and its partner network
ASSUMPTION: This role offers a unique opportunity to work at the intersection of technology, finance, and marketing, with the potential for significant career growth as Tyro continues to expand its offerings and market share.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee well-being and work-life balance
Office Location(s): 55 Market St, Level 18, Sydney, New South Wales 2000, AU
Geographic Context:
- Sydney is a vibrant, multicultural city with a thriving business ecosystem
- The CBD location offers easy access to public transportation, shopping, dining, and entertainment options
- Tyro's office is situated in the heart of the city's financial district, surrounded by other leading financial institutions and tech companies
Work Schedule: Full-time, with flexible hours and a focus on results and outcomes rather than face time
ASSUMPTION: Tyro's office environment is designed to foster collaboration, creativity, and work-life balance, with a focus on employee well-being and engagement.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the Talent team
- In-depth interview with the hiring manager and relevant team members
- Final interview with the Direct Marketing Lead
- Background check and offer
Key Assessment Areas:
- Digital marketing expertise and experience with paid media channels
- Strategic thinking and data-driven decision-making skills
- Communication, collaboration, and presentation skills
- Cultural fit and alignment with Tyro's values and mission
Application Tips:
- Highlight relevant experience and achievements in digital marketing, with a focus on paid media channels
- Demonstrate a strong understanding of the Australian payments landscape and Tyro's target industries
- Prepare questions that showcase your interest in Tyro's mission and values
- Tailor your resume and cover letter to emphasize your fit for the role and Tyro's company culture
ATS Keywords: Digital Marketing, Paid Search, SEM, Programmatic, Paid Social, Agency Management, Project Management, Marketing Automation, CRM, Australian Payments Landscape, Financial Services
ASSUMPTION: Tyro's recruitment process is designed to be fair, transparent, and inclusive, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Advertising
- Facebook Ads
- LinkedIn Ads
- Programmatic platforms (e.g., The Trade Desk, Google Display & Video 360)
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's needs, but a strong foundation in digital marketing and relevant platforms is essential.
👔 Cultural Fit Considerations
Company Values:
- Commit to greatness
- Stay hungry
- Wow the customer
- Be good
- Win together
Work Style:
- Collaborative and inclusive
- Focused on results and outcomes
- Flexible and adaptable
- Data-driven and analytical
- Innovative and forward-thinking
Self-Assessment Questions:
- Do you align with Tyro's values and mission?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you thrive in a collaborative, team-oriented work culture?
- Are you able to balance multiple projects and stakeholders effectively?
- Do you have a strong customer focus and a passion for delivering exceptional experiences?
ASSUMPTION: Tyro's company culture is built on a foundation of collaboration, innovation, and customer focus, with a strong commitment to its values and mission.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously may be challenging for some candidates
- The fast-paced, dynamic nature of the role may require adaptability and quick decision-making
- Working with external agencies may present unique challenges in communication and project management
- Tyro's focus on innovation and technology may require continuous learning and adaptation
ASSUMPTION: While Tyro offers a unique and exciting work environment, it also presents challenges that require strong communication, collaboration, and adaptability skills.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on paid media channels and performance optimization
- Tyro's focus on the Australian payments landscape and target industries sets it apart from other financial services companies
- This role offers the opportunity to work at the intersection of technology, finance, and marketing, with a unique focus on driving business success for Australian merchants
ASSUMPTION: This role is unique in its focus on paid media channels and the Australian payments landscape, offering candidates a rare opportunity to work at the intersection of technology, finance, and marketing.
📝 Sample Projects
- Developing and executing a comprehensive paid search campaign strategy to drive leads and conversions for Tyro's direct sales team
- Optimizing programmatic campaigns to improve performance and reduce costs, while maintaining brand safety and quality
- Collaborating with external agencies to create and implement a successful paid social campaign, targeting specific industries and customer segments
ASSUMPTION: These sample projects are designed to showcase the diverse range of responsibilities and challenges that the Digital Marketing Manager may face in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Tyro support the growth and development of its employees in this role?
- What is the team structure and dynamic, and how does this role fit within it?
- How does Tyro measure the success of its digital marketing campaigns, and what are the key performance indicators (KPIs) for this role?
- What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and Tyro's company culture, as well as the specific challenges and opportunities that the Digital Marketing Manager may face.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing, with a focus on paid media channels
- Prepare for your interview by researching Tyro's mission, values, and target industries, as well as the specific challenges and opportunities presented by this role
- Follow up with the Talent team one week after your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
