📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Auberge Resorts Collection
🔹 Location: Bethesda, Maryland
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Activating paid and organic digital strategy for the Collection
- Managing digital ad creation and content activation across owned and paid channels
- Collaborating with field marketing and communications team members
- Elevating Auberge's brand perception among affluent individuals
- Analyzing digital performance and deriving actionable insights
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Partner with hotel marketing leaders to activate the paid and organic digital strategy for the Collection
✅ Lead digital ad creation and content activation across owned and paid channels in collaboration with field marketing and communications team members
✅ Manage and maintain active ads across display, social, and PPC for all hotels
✅ Lead monthly digital media reporting and communicate performance to field marketing teams
✅ Stay up-to-date on new trends and opportunities within the digital space and bring informed recommendations to the team
ASSUMPTION: This role requires a strong understanding of digital marketing channels, campaign management, and analytics.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing, Digital Marketing, Business Management, Information Technology, or a related discipline
Experience: 5+ years of relevant experience in eCommerce or Digital Marketing
Required Skills:
- Proven experience managing paid campaigns in ad platforms (Facebook Ad Manager, LinkedIn Ads, Google Ads, and Microsoft Advertising)
- Strong problem-solving skills with clear verbal and written communication
- Hands-on experience managing digital advertising campaign management platforms (e.g., Google Campaign Manager 360)
- Ability to manage multiple clients and priorities within a fast-paced environment
- Strong understanding of key tenets of eCommerce and digital marketing (SEO, Content, Social, Web development, API, etc.)
Preferred Skills:
- Experience managing a DSP
- Experience with Google Suite
- Familiarity with key IT/infrastructure solutions (DAM, CRM, CMS)
ASSUMPTION: Candidates with experience in digital agency environments may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $100,000 - $120,000 per year
Benefits:
- Medical, dental, and vision insurance
- 401k employer match
- Employer-paid life insurance
- Employee assistance program
- Team member hotel stay program
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Manager role in the hospitality industry in the Bethesda, Maryland area.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, specifically luxury hotels and resorts
Company Size: 1,001-5,000 employees
Founded: 2008 (as a collection, individual properties have varying founding dates)
Company Description:
- Portfolio of extraordinary hotels, resorts, residences, and private clubs
- Crafted approach to luxury, bringing the soul of the locale to life
- 30 one-of-a-kind properties across three continents
Company Specialties:
- Concept development and design
- Spa operations
- Sales and marketing
- Culinary concepts and operations
- Private club management
- HOA resort real estate
Company Website: aubergeresorts.com
ASSUMPTION: Auberge Resorts Collection is known for its unique, luxury properties and exceptional guest experiences.
📊 Role Analysis
Career Level: Mid-level, with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the Digital Marketing team leaders and collaborates with field marketing and communications team members
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to take on more responsibilities and advance within the digital marketing team
- Opportunities to work on various projects across the Collection's diverse portfolio of properties
- Possibility to gain experience in different aspects of hospitality marketing
ASSUMPTION: This role offers opportunities for professional growth and development within the hospitality industry.
🌍 Location & Work Environment
Office Type: Corporate headquarters in Bethesda, Maryland
Office Location(s): 7250 Woodmont Ave, Suite 220, Bethesda, MD 20814
Geographic Context:
- Bethesda is a suburban city near Washington, D.C.
- Close proximity to numerous amenities, including shopping, dining, and entertainment options
- Easy access to public transportation and major highways
Work Schedule: Typical full-time work hours, with potential for flexibility and remote work arrangements based on team needs and performance
ASSUMPTION: The work environment is dynamic, collaborative, and focused on delivering exceptional guest experiences.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess qualifications and cultural fit
- In-depth behavioral and skills-based interviews with hiring managers and team members
- Final interview with the Digital Marketing team leaders or another senior leader
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Communication and collaboration skills
- Problem-solving abilities and adaptability
- Cultural fit and alignment with Auberge's values
Application Tips:
- Highlight relevant experience and achievements in digital marketing, with a focus on campaign management and analytics
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
ATS Keywords: Digital Marketing, eCommerce, Ad Creation, Campaign Management, Analytics, Reporting, SEO, Content, Social Media, Problem Solving, Communication, Relationship Building, Flexibility, Adaptability, Google Suite
ASSUMPTION: The application process may include assessments or case studies to evaluate candidates' skills and problem-solving abilities.
🛠️ Tools & Technologies
- Google Campaign Manager 360
- Facebook Ad Manager
- LinkedIn Ads
- Google Ads
- Microsoft Advertising
- Asana (project management)
- Concur (expense tracking)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Crafted luxury
- Gracious hospitality
- Authentic experiences
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Focused on delivering exceptional guest experiences
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative work environment?
- Are you adaptable and responsive to change?
- Do you share Auberge's commitment to crafting luxury experiences and delivering exceptional guest service?
ASSUMPTION: A strong cultural fit is essential for success in this role, as it involves close collaboration with various teams and properties within the Collection.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing the needs of various stakeholders, including hotel marketing leaders and field marketing teams
- Keeping up with the fast-paced, ever-evolving digital marketing landscape
- Adapting to the unique needs and characteristics of each property within the Collection
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a strategic mindset.
📈 Similar Roles Comparison
- Unlike other digital marketing roles, this position focuses specifically on the hospitality industry and luxury brand management
- Responsibilities may vary depending on the specific needs of each property within the Collection
- Career progression may involve moving between different properties or taking on more senior roles within the digital marketing team
ASSUMPTION: This role offers a unique opportunity to work with a diverse portfolio of luxury properties and gain experience in various aspects of hospitality marketing.
📝 Sample Projects
- Developing and executing a targeted digital advertising campaign to drive bookings for a specific property
- Analyzing digital performance data to identify trends and opportunities for improving online revenue
- Collaborating with field marketing teams to create and implement a comprehensive digital strategy for a new property opening
ASSUMPTION: These projects require a strong understanding of digital marketing channels, campaign management, and analytics, as well as excellent communication and collaboration skills.
❓ Key Questions to Ask During Interview
- How does this role support the overall digital marketing strategy for the Collection?
- What are the most significant challenges facing the digital marketing team, and how can this role address them?
- How does Auberge's unique approach to luxury hospitality translate into digital marketing strategies?
- What opportunities are there for professional growth and development within this role and the digital marketing team?
- How does the digital marketing team collaborate with other departments, such as sales, revenue management, and hotel marketing?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
- Research Auberge Resorts Collection and be ready to discuss how your background and skills align with the company's values and mission
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
