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Digital Marketing Manager

No Joke Marketing
Full-time
On-site
Toba Tek Singh, Punjab, Pakistan
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Marketing Manager

πŸ”Ή Company: No Joke Marketing

πŸ”Ή Location: Fully Remote

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 3, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Remote Solely

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing end-to-end digital marketing strategies
  • Managing multi-channel campaigns across email, paid media, SEO, and web
  • Optimizing performance and improving conversion rates
  • Collaborating with cross-functional teams to create marketing initiatives that scale and convert

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving measurable results.

πŸ“‹ Key Responsibilities

βœ… Own the development and execution of end-to-end digital marketing strategies that support revenue and lead-generation goals

βœ… Stay on top of industry trends, competitor activity, and evolving digital channels to continuously enhance performance

βœ… Collaborate on quarterly and annual planning with leadership

βœ… Launch, monitor, and optimize multi-channel campaigns across email, paid media, SEO, and web

βœ… Manage ad spend and improve conversions across platforms like Google Ads, Meta, and LinkedIn

βœ… Build email nurturing sequences with automation, segmentation, and A/B testing

βœ… Track and report on KPIs across traffic, lead generation, cost per lead, and conversion

βœ… Present actionable insights and marketing ROI to leadership regularly

βœ… Audit and refine campaign assets and marketing funnels for better efficiency

βœ… Work closely with Sales to align strategies and ensure consistent lead quality

βœ… Partner with internal and external creatives to deliver strong content across all touchpoints

βœ… Support adoption and optimization of tools like CRM, landing pages, heatmaps, and analytics platforms

ASSUMPTION: This role requires a strong understanding of digital marketing channels, tools, and best practices to succeed.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4+ years in digital marketing, ideally within B2B or high-growth environments

Required Skills:

  • Proven success in executing lead-gen campaigns and improving CPL/CTR/ROI metrics
  • Deep understanding of CRM systems, marketing automation, and paid media strategy
  • Hands-on experience with Google Analytics (GA4), SEO/SEM, and A/B testing

Preferred Skills:

  • Experience with specific marketing tools and platforms mentioned in the job description
  • Familiarity with the specific industry or niche of the company

ASSUMPTION: While the job listing does not explicitly mention preferred skills, candidates with experience in the specific tools and platforms mentioned, as well as familiarity with the company's industry, may have an advantage.

πŸ’° Compensation & Benefits

Salary Range: $1,500 - $1,800 per month (Based on industry standards for digital marketing managers with 2-5 years of experience in a remote role)

Benefits:

  • Learning resources and professional certifications
  • Internal leadership development opportunities

Working Hours: Full-time, with flexible hours and a focus on results

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and remote work arrangement. The actual salary may vary based on the candidate's skills, experience, and negotiation.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Advertising Services

Company Size: 11-50 employees (Small to mid-sized company, offering a more intimate work environment and the opportunity to make a significant impact)

Founded: 2014 (Established company with a history of growth and success)

Company Description:

  • Focused on delivering serious marketing and serious results
  • High-performing marketing team driven by growth, impact, and meaningful connection
  • Collaborative environment that values adaptability, proactivity, and problem-solving

Company Specialties:

  • B2B marketing
  • Lead generation
  • Campaign management and optimization

Company Website: http://nojokemarketing.com

ASSUMPTION: No Joke Marketing is a well-established company in the advertising services industry, with a focus on delivering results-driven marketing campaigns for its clients.

πŸ“Š Role Analysis

Career Level: Mid-level (This role offers opportunities for growth and development within the marketing department and the company as a whole)

Reporting Structure: Reports directly to the Chief Marketing Officer (CMO)

Work Arrangement: Fully remote, with a focus on results and flexibility

Growth Opportunities:

  • Access to learning resources and professional certifications
  • Internal leadership development opportunities
  • Potential to grow within the marketing department or the company as a whole

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a focus on continuous learning and development.

🌍 Location & Work Environment

Office Type: Fully remote (No physical office, with all work conducted remotely)

Office Location(s): Amherst, New York (Company headquarters, but not relevant for this fully remote role)

Geographic Context:

  • Remote work allows for a flexible work environment and the ability to work from anywhere
  • Company headquarters is located in Amherst, New York, with a small to mid-sized team

Work Schedule: Full-time, with flexible hours and a focus on results (Candidates should be prepared to work independently and manage their own time effectively)

ASSUMPTION: The fully remote work arrangement offers candidates the opportunity to work from anywhere, with a flexible schedule that prioritizes results over hours worked.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR department
  • Technical interview with the marketing team
  • Final interview with the Chief Marketing Officer (CMO)

Key Assessment Areas:

  • Digital marketing skills and experience
  • Strategic thinking and planning
  • Campaign management and optimization
  • Collaboration and communication skills

Application Tips:

  • Highlight specific examples of successful lead generation campaigns and improved CPL/CTR/ROI metrics in your resume
  • Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's culture and values
  • Include the phrase 'Digital Success Starts with Details' at the end of your cover letter to show that you've carefully read the job description

ATS Keywords: Digital Marketing, Lead Generation, Campaign Management, SEO, SEM, Google Analytics, A/B Testing, CRM Systems, Marketing Automation, Data Analysis, Collaboration, Creativity, Strategic Planning, Performance Tracking, Content Creation, Problem Solving

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's digital marketing skills, strategic thinking, and cultural fit with the company.

πŸ› οΈ Tools & Technologies

  • CRM systems (Go High Level, HubSpot, etc.)
  • Marketing automation tools
  • Paid media platforms (Google Ads, Meta, LinkedIn)
  • SEO and SEM tools
  • Google Analytics (GA4)
  • A/B testing tools
  • Project management and collaboration tools

ASSUMPTION: The specific tools and technologies required for this role may vary, but candidates should be prepared to demonstrate proficiency in a range of digital marketing tools and platforms.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Serious about marketing, serious about results
  • Collaborative and adaptable
  • Focused on growth and continuous learning

Work Style:

  • Results-driven and focused on performance
  • Collaborative and communicative
  • Adaptable and proactive

Self-Assessment Questions:

  • Do you thrive in a fast-paced, results-driven environment?
  • Are you comfortable working independently and managing your own time effectively?
  • Do you have a proven track record of success in digital marketing, with a focus on lead generation and campaign optimization?

ASSUMPTION: Candidates who are results-driven, adaptable, and proactive, with a strong background in digital marketing and a proven track record of success, are likely to be a good fit for this role and the company's culture.

⚠️ Potential Challenges

  • Managing multiple campaigns and priorities simultaneously
  • Keeping up with industry trends and best practices
  • Balancing performance, cost-efficiency, and audience engagement
  • Working remotely and managing time effectively

ASSUMPTION: This role may present challenges related to time management, industry knowledge, and balancing multiple priorities, but offers significant opportunities for growth and development.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other digital marketing manager positions, but may place a greater emphasis on lead generation and campaign optimization
  • Compared to related roles, this position may offer more opportunities for growth and development within the marketing department and the company as a whole
  • Career path may include progression to senior marketing roles, or transition to other areas of the business, such as sales or product management

ASSUMPTION: While this role is similar to other digital marketing manager positions, it offers unique opportunities for growth and development within the company and the broader marketing industry.

πŸ“ Sample Projects

  • Developing and executing a multi-channel campaign to generate leads for a new product launch
  • Optimizing paid media spend across Google Ads, Meta, and LinkedIn to improve conversion rates and reduce cost per lead
  • Creating and implementing an email nurturing sequence to engage and convert leads throughout the sales funnel

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be representative of the specific projects assigned to the successful candidate.

❓ Key Questions to Ask During Interview

  • Can you describe the company's approach to digital marketing and how this role fits into the broader marketing strategy?
  • How does the marketing team collaborate with other departments, such as sales and product management?
  • What opportunities are there for professional development and growth within the marketing department and the company as a whole?
  • How does the company support work-life balance for remote employees?
  • What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These interview questions are intended to help candidates better understand the role, the company, and the opportunities for growth and development, but may not be exhaustive or applicable to every candidate's specific situation.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your specific experience with digital marketing, lead generation, and campaign optimization
  • Write a cover letter that demonstrates your understanding of the role and your fit with the company's culture and values
  • Prepare for interviews by researching the company, the industry, and the specific challenges and opportunities presented by the role
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.