📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: SWBC
🔹 Location: San Antonio, TX
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading digital marketing strategies across all business verticals
- Managing digital marketing activities to meet business goals
- Implementing marketing automation, paid advertising, SEO, and other tactics
- Collaborating with the Marketing Analyst to optimize marketing campaigns
- Enhancing the company's online presence for lead generation and customer retention
ASSUMPTION: This role requires a strategic mindset and strong analytical skills to optimize digital marketing campaigns and drive business growth.
📋 Key Responsibilities
✅ Lead and drive optimization techniques and strategies for cohesive digital campaign performance
✅ Work hand-in-hand with marketing management to ensure the site meets company standards and overall strategy
✅ Collaborate with the Marketing Analyst to perform high-level analyses of campaign performance
✅ Support other digital marketing channel efforts, such as email marketing, to ensure deliverables meet corporate standards
✅ Perform all other duties as assigned
ASSUMPTION: This role requires a proactive approach to identifying trends, performance issues, and addressing concerns to improve campaign performance.
🎯 Required Qualifications
Education: Bachelor’s Degree in Communications, Marketing, Journalism, Public Relations, or a related field
Experience: Minimum of three (3) years of marketing campaign experience, with a focus on digital advertising, display marketing, web marketing, workflow nurturing, inbound marketing practices, lead scoring, campaign measurement, and marketing automation
Required Skills:
- Advanced knowledge of digital marketing, including inbound marketing workflow and database marketing skills
- Proficient Microsoft Office skills, including Outlook, Word, and Excel
- Excellent organizational skills
- Excellent verbal and written communication skills
Preferred Skills:
- Experience with marketing automation tools (e.g., HubSpot, Marketo)
- Knowledge of SEO best practices and tools (e.g., Google Analytics, SEMrush)
- Familiarity with CRM systems (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: Candidates with experience in the insurance industry or a related field may have an advantage in understanding the business context and target audience.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for a Digital Marketing Manager with 2-5 years of experience in the San Antonio area)
Benefits:
- Competitive overall compensation package
- Work/Life balance
- Employee engagement activities and recognition awards
- Years of Service awards
- Career enhancement and growth opportunities
- Leadership Academy and Mentor Program
- Continuing education and career certifications
- Variety of healthcare coverage options
- Traditional and Roth 401(k) retirement plans
- Lucrative Wellness Program
Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: SWBC operates in the insurance industry, offering a range of financial services, including mortgage banking, insurance, and wealth management.
Company Size: SWBC is a mid-sized company with 11-50 employees, providing a collaborative and close-knit work environment.
Founded: SWBC was founded in 1976 and has since grown to become a leading provider of financial services in the Southwest region.
Company Description:
- SWBC is committed to providing exceptional customer service and building strong, lasting relationships with its clients.
- The company values innovation, integrity, and teamwork, fostering a positive work environment for its employees.
- SWBC is dedicated to giving back to the community through various charitable initiatives and sponsorships.
Company Specialties:
- Mortgage banking
- Insurance
- Wealth management
- Commercial banking
Company Website: SWBC.com
ASSUMPTION: SWBC's focus on customer service and relationship-building may influence the digital marketing strategies required for this role.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Digital Marketing Manager reports directly to the Vice President of Corporate Marketing and may oversee junior marketing team members or external agencies.
Work Arrangement: This role is on-site, with the possibility of occasional remote work or travel for meetings and events.
Growth Opportunities:
- Progression to a senior marketing role, such as Director of Marketing or Vice President of Marketing
- Expansion into related fields, such as product management or business development
- Development of expertise in specific marketing channels or technologies
ASSUMPTION: SWBC's mid-sized structure may offer more opportunities for career growth and cross-functional collaboration compared to larger enterprises.
🌍 Location & Work Environment
Office Type: SWBC's headquarters is a modern, professional office environment with collaborative workspaces and amenities.
Office Location(s): 2602 W 13400 S, Riverton, UT 84065, US
Geographic Context:
- San Antonio is the second-most populous city in Texas and the seventh-most populous city in the United States.
- The city offers a diverse range of cultural attractions, including the Alamo, the River Walk, and numerous museums and galleries.
- San Antonio has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: The standard workweek is Monday - Friday, from 8:00 AM to 5:00 PM, with a 1-hour lunch break. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The work environment at SWBC's headquarters is professional and collaborative, with a focus on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the Vice President of Corporate Marketing
- Background check and offer extension
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Campaign optimization and performance analysis skills
- Communication and collaboration abilities
- Cultural fit and alignment with SWBC's values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills.
- Prepare examples of successful digital marketing campaigns you've led or contributed to in the past.
- Research SWBC's industry and competition to demonstrate your understanding of the business context.
ATS Keywords: Digital Marketing, Marketing Automation, SEO, SEM, Campaign Optimization, Lead Generation, Inbound Marketing, Workflow Nurturing, CRM
ASSUMPTION: SWBC's interview process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a focus on finding the best long-term fit for the organization.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- SEO tools (e.g., Google Analytics, SEMrush)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Microsoft Office Suite (Outlook, Word, Excel)
ASSUMPTION: The specific tools and technologies used in this role may evolve over time as SWBC adopts new platforms and solutions to improve marketing effectiveness.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Teamwork
- Customer focus
- Accountability
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based environment?
- Are you comfortable working with data and analytics to inform marketing strategies?
- Do you have a proven track record of driving results and optimizing marketing campaigns?
ASSUMPTION: SWBC values candidates who are aligned with their core values and can contribute to a positive, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Keeping up with the latest digital marketing trends and best practices
- Balancing strategic thinking with tactical execution
- Adapting to changes in the market and competitive landscape
ASSUMPTION: These challenges can be overcome through strong organizational skills, continuous learning, and a proactive approach to staying informed about industry developments.
📈 Similar Roles Comparison
- Compared to a Digital Marketing Specialist, this role requires more strategic thinking and leadership, as well as experience managing marketing campaigns and teams.
- Compared to a Marketing Director, this role has a narrower focus on digital marketing channels and may not involve overseeing the entire marketing function or multiple departments.
- Career progression may involve moving into a senior marketing role, such as Director of Marketing or Vice President of Marketing, or expanding into related fields, such as product management or business development.
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, making it an attractive fit for candidates with a strong digital marketing background and a desire to grow their career in the marketing field.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to drive lead generation and customer retention for a new product launch
- Optimizing paid advertising campaigns to improve click-through rates and conversion rates, while reducing cost per acquisition
- Collaborating with the Marketing Analyst to perform a comprehensive analysis of website performance and user behavior, and implementing data-driven optimizations to improve engagement and conversions
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the Digital Marketing Manager role, as well as the importance of data-driven decision-making and collaboration with other departments.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team structure and how this role fits into the organization?
- What are the biggest challenges facing the digital marketing function at SWBC, and how can this role address them?
- How does SWBC support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does SWBC approach diversity, equity, and inclusion in its hiring and workplace practices?
ASSUMPTION: These questions demonstrate a candidate's interest in understanding the organization's structure, culture, and expectations for the role, as well as their commitment to professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Prepare examples of successful digital marketing campaigns you've led or contributed to in the past
- Research SWBC's industry and competition to demonstrate your understanding of the business context
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
