🔹 Job Title: Digital Marketing Manager
🔹 Company: SKELAR
🔹 Location: Kyiv, Kyiv, Ukraine
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of TikTok Ads and performance marketing, as well as analytical skills to optimize campaigns effectively.
✅ Scale TikTok Ads for transactional business models
✅ Launch and manage creative campaigns on TikTok, focusing on viral content and trends
✅ Collaborate with other marketing teams (Product Marketing, MarTech, Creative Team, and Marketing Analytics) to create relevant campaigns
✅ Manage and optimize TikTok campaigns, scale successful creatives, and test new formats
✅ Work with influencers, challenges, and UGC content to attract new audiences
✅ Conduct A/B tests on different TikTok Ads formats, analyze funnels, and optimize based on platform metrics
ASSUMPTION: This role involves hands-on campaign management and optimization, as well as collaboration with various teams to create effective marketing strategies.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 2 years of experience with TikTok Ads or performance marketing with a focus on TikTok
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a strong background in TikTok Ads and performance marketing, as well as analytical skills to optimize campaigns effectively. A growth-hacking mindset and the ability to track trends and create viral content are essential for success in this role.
Salary Range: The salary range for this role is typically between UAH 50,000 - 80,000 per month, depending on experience and qualifications. This estimate is based on market research and comparable roles in the Ukrainian tech industry.
Benefits:
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM) and occasional flexibility for campaign management and optimization
ASSUMPTION: The salary range provided is an estimate based on market research and comparable roles in the Ukrainian tech industry. Actual compensation may vary based on the candidate's experience and qualifications.
Industry: Technology, Information, and Internet. SKELAR is a venture builder focused on high tech, data, and analytics, with a portfolio of eight products serving millions of users worldwide.
Company Size: 201-500 employees. SKELAR offers a large and diverse team, providing ample opportunities for collaboration and growth.
Founded: 2014. SKELAR has been building and scaling tech businesses for over a decade, with a strong track record of success.
Company Description:
Company Specialties:
Company Website: skelar.tech
ASSUMPTION: SKELAR is a well-established venture builder with a strong focus on tech, data, and analytics. The company's success is built on its ability to create and scale international tech businesses, with a strong track record of market penetration and growth.
Career Level: Mid-level marketing role with significant responsibility for TikTok Ads campaigns and strategy
Reporting Structure: The Digital Marketing Manager will report directly to the Head/C-level and collaborate closely with other marketing teams (Product Marketing, MarTech, Creative Team, and Marketing Analytics)
Work Arrangement: On-site, full-time position with standard office hours and occasional flexibility for campaign management and optimization
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential, with the opportunity to take on more responsibility and expand the role as the company continues to grow and succeed in the global market.
Office Type: SKELAR's office is a modern, collaborative workspace designed to foster creativity and productivity
Office Location(s): Kyiv, Ukraine
Geographic Context:
Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 6:00 PM) with occasional flexibility for campaign management and optimization
ASSUMPTION: SKELAR's office in Kyiv provides a modern, collaborative work environment that supports creativity and productivity. The city offers a vibrant tech industry and a high quality of life, making it an attractive location for tech professionals.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: TikTok Ads, performance marketing, campaign optimization, growth hacking, viral content, trend tracking, A/B testing, funnels, TikTok metrics (CTR, CPC, CPA, CPM, ROAS)
ASSUMPTION: SKELAR's application process is designed to assess candidates' expertise in TikTok Ads and performance marketing, as well as their analytical skills, growth-hacking mindset, and communication skills. Applicants should tailor their application materials to highlight these key qualifications and demonstrate their fit with the company's culture and values.
ASSUMPTION: Candidates should have experience with the TikTok Ads platform and other performance marketing tools. Familiarity with analytics and reporting tools, as well as project management tools, is also beneficial for success in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: SKELAR values innovation, creativity, collaboration, and continuous learning. Candidates should assess their fit with these values and be prepared to demonstrate their alignment with the company's work style during the interview process.
ASSUMPTION: This role presents several challenges, including managing large budgets and expectations, keeping up with the fast-paced TikTok platform, and balancing data-driven decision-making with experimentation. Candidates should be prepared to address these challenges and demonstrate their ability to succeed in a dynamic and demanding environment.
ASSUMPTION: This role is unique in its focus on TikTok Ads and offers significant growth potential for candidates with the right skills and experience. Applicants should be prepared to highlight their expertise in TikTok Ads and demonstrate their fit with the company's culture and values.
ASSUMPTION: These sample projects are designed to illustrate the key responsibilities and required qualifications for this role. Candidates should be prepared to discuss their experience with similar projects and demonstrate their ability to succeed in a dynamic and demanding environment.
ASSUMPTION: These key questions are designed to help candidates assess their fit with the company's culture and values, as well as their understanding of the role's responsibilities and priorities. Applicants should be prepared to ask thoughtful and insightful questions during the interview process.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.