Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: FBC Remodel

🔹 Location: Denver, Colorado, United States

🔹 Job Type: Hybrid (3-4 days in-office)

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with occasional travel

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a digital-first marketing strategy focused on SEO and client engagement
• Overseeing online marketing campaigns and website maintenance to enhance the company's online presence
• Collaborating with market leaders to develop marketing projects and initiatives for multiple markets
• Implementing marketing automation tools to improve campaign efficiency
• Collecting, evaluating, reporting, and illustrating national marketing efforts and ROI

ASSUMPTION: This role requires a strategic mindset, strong digital marketing skills, and the ability to work effectively in a hybrid environment.

📋 Key Responsibilities

✅ Build, refine, and execute a digital-first marketing strategy primarily focused on SEO and client-forward brand

✅ Test, evaluate, and implement online marketing campaigns, including email marketing, PPC, social media, client nurturing, and retargeting to generate leads

✅ Leverage website analytics and A/B testing to continuously improve conversion rates and user experience

✅ Oversee, maintain, and edit the company website (WordPress), including development and design

✅ Coordinate with market leaders to develop marketing projects and initiatives for Denver, Minneapolis, and Chicago markets

✅ Implement marketing automation tools to improve campaign efficiency

✅ Collect, evaluate, report, and illustrate national marketing efforts and ROI

✅ Oversee content creation and implementation on social media channels

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Over five years of digital marketing experience

Required Skills:

• Proven digital lead generation through digital marketing campaigns
• Thorough knowledge of PPC, SEO, and Google Analytics
• Experience with graphic design software such as Adobe Suite and/or Canva
• Familiarity with web development platforms such as WordPress
• Familiarity with CRM systems and creating automations to enhance digital marketing efforts
• Skilled at creating and editing marketing copy
• A good handle on emerging AI technologies

Preferred Skills:

• Fluency in Spanish
• Experience with HubSpot, Marketo, or Pardot

ASSUMPTION: Candidates should have a proven track record in digital marketing and be comfortable working in a hybrid environment.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year

Benefits:

• Medical, vision, and dental insurance
• Retirement plan with company match
• Company bonus
• Education assistance
• Leadership development opportunities
• Open PTO policy

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is based on industry standards for digital marketing managers with 5-10 years of experience in the Denver area.

📌 Applicant Insights

🔍 Company Context

Industry: Design and construction

Company Size: 51-200 employees

Founded: 1997

Company Description:

• FBC Remodel is a multi-state residential design-build remodeling firm
• Focuses on creating beautiful spaces and helping team members find joy in their work and lives
• Has been recognized with numerous awards, including the Chrysalis Award, HGTV Faces of Design Award, and Best Places to Work

Company Specialties:

• Basements
• Construction
• Contractor services
• Building permits
• Project management
• Unfinished basements
• Family room
• Wine cellar
• Home theater
• Bedroom
• Master suite
• Bathroom
• Remodeling
• Residential remodel
• Sauna
• Game room
• Kitchen
• Kitchen remodel
• Home improvement
• Steam shower
• Interior design
• Design and architecture

Company Website: www.fbcremodel.com

ASSUMPTION: FBC Remodel is a well-established company with a strong reputation in the design and construction industry.

📊 Role Analysis

Career Level: Mid-level to senior-level marketing role

Reporting Structure: Reports directly to the Marketing Director

Work Arrangement: Hybrid role with 3-4 days in-office and occasional travel

Growth Opportunities:

• Potential to take on more responsibility and advance within the marketing department
• Opportunities to collaborate with market leaders and contribute to company-wide initiatives
• Chance to develop skills in emerging AI technologies

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department.

🌍 Location & Work Environment

Office Type: Hybrid office environment with 3-4 days in-office required

Office Location(s): 1205 S. Platte River Drive, Denver, CO 80223

Geographic Context:

• Denver is the most populous city in Colorado and offers a diverse range of cultural, recreational, and employment opportunities
• The Denver metro area has a thriving job market with a strong focus on technology, healthcare, and energy industries
• The city is known for its outdoor recreation, with easy access to hiking, skiing, and other activities

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the Marketing Director
• Final interview with key stakeholders

Key Assessment Areas:

• Digital marketing expertise
• Strategic thinking and planning
• Communication and collaboration skills
• Attention to detail and analytical skills

Application Tips:

• Highlight relevant digital marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare examples of successful digital marketing campaigns you've led or contributed to

ATS Keywords: Digital marketing, SEO, PPC, lead generation, content creation, website maintenance, social media, analytics, A/B testing, graphic design, marketing automation, WordPress, CRM systems, emerging AI technologies

ASSUMPTION: The application process is designed to assess candidates' digital marketing skills, strategic thinking, and cultural fit.

🛠️ Tools & Technologies

• Adobe Suite
• Canva
• WordPress
• HubSpot, Marketo, or Pardot (preferred)
• Google Analytics
• CRM systems
• Emerging AI technologies

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Growth mindset
• Team first
• Unstoppable
• We own our results
• We are what we speak

Work Style:

• Collaborative and team-oriented
• Results-driven and accountable
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you embrace a growth mindset and continuously seek to improve your skills and knowledge?
• Are you comfortable working in a collaborative, team-oriented environment?
• Do you take ownership of your results and hold yourself accountable for your work?

ASSUMPTION: Candidates should assess their alignment with the company's values and work style to ensure a good cultural fit.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and projects simultaneously
• Keeping up with emerging AI technologies and digital marketing trends
• Balancing in-office collaboration and remote work effectively
• Occasional travel requirements

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a strong focus on SEO and client engagement
• FBC Remodel's multi-state presence offers opportunities to work on national marketing initiatives
• This role offers a unique blend of strategic planning, hands-on execution, and collaboration with market leaders

ASSUMPTION: This role offers a unique combination of responsibilities and opportunities not typically found in other marketing positions.

📝 Sample Projects

• Developing and implementing a comprehensive SEO strategy to improve the company's search engine rankings
• Creating and executing a targeted email marketing campaign to generate leads and nurture client relationships
• Overseeing a website redesign project to enhance user experience and improve conversion rates

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Digital Marketing Manager may undertake.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does the company support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the marketing department, and how can this role help address them?
• How does the company measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important?
• What is the company's approach to work-life balance, and how does it support employees' well-being?

ASSUMPTION: These questions can help candidates better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Prepare examples of successful digital marketing campaigns you've led or contributed to
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.