Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: CentiMark Corporation

🔹 Location: Duluth, Georgia, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing digital marketing strategies to drive online traffic, engagement, and lead generation.
• Collaborating with sales and marketing leadership to integrate digital marketing strategies into overall sales and marketing strategies.
• Creating and managing marketing assets for digital campaigns, including emails, landing pages, videos, and paid ads.
• Monitoring and evaluating digital marketing performance against key performance metrics and targets.
• Providing ongoing support for the execution of marketing initiatives to drive overall company objectives.

ASSUMPTION: This role requires a dynamic, visionary individual with a passion for digital marketing and a knack for developing captivating strategies to ignite engagement. The ideal candidate will have experience in B2B marketing and a strong understanding of digital marketing channels and trends.

📋 Key Responsibilities

✅ Work with sales and marketing leadership to integrate digital marketing strategies, across all digital channels, into overall sales and marketing strategies to drive online traffic, engagement, and lead generation.

✅ Develop, design, and implement marketing assets for digital campaigns, including emails, landing pages, videos, and paid ads.

✅ Create and collaborate on all content needed to build marketing assets, including newsletters, blogs, websites, emails, brochures, and social media.

✅ Lead the ongoing performance, maintenance, and improvement strategies of company websites, social pages, and listings to optimize conversions and rankings.

✅ Monitor and evaluate ongoing digital marketing performance against key performance metrics and targets. Identify trends and insights to optimize spend and refine strategies based on data.

✅ Provide ongoing support with the execution of ongoing marketing initiatives to drive overall company objectives as needed.

✅ Manage confidential information.

ASSUMPTION: The ideal candidate will have experience with CMS platforms and website design, preferably Joomla, and marketing automation platforms, preferably Account Engagement by Salesforce. They should also be proficient in Google Analytics and Google Tag Manager, Adobe Creative Suite, and Google applications. Strong verbal and written communication skills are essential for this role.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 5+ years of experience in digital marketing, with a focus on B2B marketing.

Required Skills:

• Proven experience with CMS platforms and website design, preferably Joomla.
• Experience with marketing automation platforms, preferably Account Engagement by Salesforce.
• Fluency with Google Analytics and Google Tag Manager.
• Proficient in Adobe Creative Suite and Google applications.
• Competency in UI/UX, social media marketing trends, and modern digital design.

Preferred Skills:

• Experience with SEO and SEM strategies.
• Familiarity with project management tools, such as Asana or Trello.

ASSUMPTION: The ideal candidate will be highly detail-oriented, organized, and able to multitask and manage multiple priorities. They should also be a proactive self-starter with strong verbal and written communication skills.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year

Benefits:

• Health Insurance (including medical, dental, and vision)
• Life Insurance
• Holidays and Vacation
• 401K Savings Plan
• Employee Stock Option Plan (ESOP)

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Manager role with the given experience level and location. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Construction

Company Size: 1,001-5,000 employees

Founded: 1968

Company Description:

• CentiMark is North America's largest commercial roofing and flooring contractor, with over 100 locations from coast to coast.
• The company offers a wide range of services, including commercial roof replacement, repairs, maintenance, emergency roof service, roof inspections, rooftop snow removal, and roof safety accessories.
• CentiMark works with all major roof systems and provides multiple state-of-the-art digital tools to help clients manage their roof's condition and visualize upcoming projects.

Company Specialties:

• Commercial Roofing Systems Installation & Repair
• Asset Management
• Preventative Maintenance
• Flooring Solutions
• Safety
• Roof Leaks
• TPO Roof Systems
• EPDM Roof Systems
• Polished Concrete
• Concrete Coatings
• Modified Bitumen
• Steep Slope
• Green Roofing Solutions
• Reroofing
• Green Roofing
• Roof Repair
• Roof Maintenance

Company Website: www.centimark.com

ASSUMPTION: CentiMark is a well-established company with a strong presence in the commercial roofing and flooring industry. The company's extensive experience and expertise make it an attractive employer for professionals seeking to grow and excel in their careers.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Marketing Director or a similar position within the company's marketing department.

Work Arrangement: On-site, full-time position with the possibility of occasional remote work for specific tasks or projects.

Growth Opportunities:

• Potential career progression to a senior marketing role or management position within the company's marketing department.
• Opportunities to expand skills and knowledge in digital marketing, content creation, and project management.
• Possibility to work on high-impact projects and contribute to the company's overall marketing strategy.

ASSUMPTION: The ideal candidate for this role will have a strong background in digital marketing, with a focus on B2B marketing, and experience working with CMS platforms and marketing automation tools. They should also be highly organized, detail-oriented, and able to manage multiple priorities effectively.

🌍 Location & Work Environment

Office Type: Corporate office environment with a dedicated marketing department and collaborative workspaces.

Office Location(s): 2471 Satellite Blvd, Duluth, Georgia 30096, US

Geographic Context:

• Duluth, Georgia, is located in the Atlanta metropolitan area, offering a mix of urban and suburban living options.
• The region is known for its diverse cultural attractions, including museums, theaters, and music venues.
• Duluth is home to several major corporations and offers ample opportunities for career growth and development.

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: The ideal candidate for this role will be comfortable working in a corporate office environment and able to commute to the company's Duluth, Georgia, location. They should also be able to work effectively in a team setting and collaborate with other departments as needed.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume screening.
• Phone or video screening with the hiring manager or a member of the HR team.
• In-person or virtual interview with the marketing director or a member of the marketing team.
• Final interview with the CEO or another senior-level executive.
• Background check and reference check.

Key Assessment Areas:

• Digital marketing skills and experience.
• Strategic thinking and problem-solving abilities.
• Communication and interpersonal skills.
• Adaptability and willingness to learn new tools and technologies.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills.
• Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
• Research the company and its marketing strategies to demonstrate your understanding of their business and industry trends.
• Be prepared to discuss your experience with CMS platforms, marketing automation tools, and other relevant technologies.

ATS Keywords: Digital Marketing, B2B Marketing, CMS Platforms, Joomla, Marketing Automation, Account Engagement, Google Analytics, Google Tag Manager, Adobe Creative Suite, Google Applications, UI/UX, Social Media Marketing, Digital Design, Content Creation, Marketing Analytics, Reputation Management, Lead Generation, Multichannel Marketing

ASSUMPTION: The ideal candidate for this role will have a strong understanding of digital marketing trends and best practices, as well as experience working with relevant tools and technologies. They should also be able to communicate effectively with both technical and non-technical stakeholders.

🛠️ Tools & Technologies

• CMS Platforms (preferably Joomla)
• Marketing Automation Platforms (preferably Account Engagement by Salesforce)
• Google Analytics and Google Tag Manager
• Adobe Creative Suite
• Google Applications
• Social media platforms (e.g., LinkedIn, Facebook, Twitter)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate for this role will have experience working with the tools and technologies listed above, as well as a willingness to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Customer Focus
• Innovation
• Collaboration

Work Style:

• Collaborative and team-oriented
• Adaptable and open to feedback
• Results-driven and focused on continuous improvement
• Strong communication and interpersonal skills

Self-Assessment Questions:

• How do your personal values align with CentiMark's company values?
• Describe a time when you had to adapt to a significant change in a project or work environment. How did you handle it, and what was the outcome?
• How do you approach working with diverse teams and stakeholders to achieve common goals?

ASSUMPTION: The ideal candidate for this role will be a strong cultural fit for CentiMark, with a shared commitment to the company's values and a collaborative work style that aligns with the company's culture.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and projects simultaneously, requiring strong organizational skills and time management.
• Working with a diverse range of stakeholders, including sales teams, executives, and external vendors, which may require frequent communication and negotiation.
• Keeping up-to-date with the latest digital marketing trends and tools, which may involve continuous learning and adaptation.
• Occasional travel for industry events, conferences, or client meetings, which may disrupt personal schedules or family commitments.

ASSUMPTION: The ideal candidate for this role will be able to effectively manage multiple priorities, adapt to change, and thrive in a dynamic work environment.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position may offer more responsibility for managing marketing campaigns and collaborating with various departments.
• As a mid-sized company, CentiMark may provide more opportunities for career growth and advancement than larger corporations, where career progression may be slower.
• Working in the construction industry may offer unique challenges and opportunities compared to other industries, such as the need to understand and adapt to specific industry regulations and trends.

ASSUMPTION: The ideal candidate for this role will be able to leverage their industry-specific knowledge and experience to drive successful marketing campaigns and contribute to the company's overall growth and success.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for a new product launch, including SEO, PPC, social media, and email marketing campaigns.
• Managing a website redesign project, including content creation, SEO optimization, and user experience improvements to increase organic traffic and conversions.
• Collaborating with the sales team to create targeted email marketing campaigns that generate qualified leads and drive revenue growth.

ASSUMPTION: The ideal candidate for this role will have experience working on similar projects and be able to demonstrate their ability to manage multiple marketing channels, collaborate with cross-functional teams, and drive measurable results.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into it?
• How does the marketing team collaborate with other departments, such as sales and product management?
• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• How does the company support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and reported?

ASSUMPTION: The ideal candidate for this role will be proactive and inquisitive, using the interview process to gain a deep understanding of the company's marketing strategies, team dynamics, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://centimark.applytojob.com/apply/KbOUYvoiv8/Digital-Marketing-Manager
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills, with a focus on your experience with CMS platforms, marketing automation tools, and other relevant technologies.
• Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability, as well as your understanding of digital marketing trends and best practices.
• Research the company and its marketing strategies to demonstrate your understanding of their business and industry trends.
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the position and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.