📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: REV Kitchen & Bar
🔹 Location: Beverly, Massachusetts, United States
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: Mid-Level
🔹 Remote Status: Yes, with flexible hybrid work environment
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing strategies to drive customer engagement, brand awareness, and revenue.
- Managing and growing online presence across various platforms, including social media, website, and email.
- Collaborating with local influencers and creators to promote events and new offerings.
- Monitoring and responding to online reviews to maintain strong brand reputation.
ASSUMPTION: This role requires a strong understanding of local trends and community culture to create targeted, relevant content and campaigns.
📋 Key Responsibilities
✅ Develop and manage content calendars across social media platforms, including Instagram, Facebook, TikTok, and others.
✅ Capture high-quality photo and video content of dishes, cocktails, team moments, and events.
✅ Build engaging campaigns that reflect the REV brand and voice.
✅ Maintain and update website content, optimize for SEO and user experience.
✅ Design and deploy email campaigns to promote events, new menu items, and specials.
✅ Run and monitor paid ads on Google, Meta, and other platforms, track campaign performance.
✅ Collaborate with local influencers and creators to promote events and new offerings.
✅ Monitor and respond to online reviews on Yelp, Google, and TripAdvisor.
ASSUMPTION: This role may require occasional on-site presence for events and promotions, despite being primarily remote.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or related field
Experience: 3+ years in digital marketing, preferably in hospitality, food & beverage, or lifestyle brands
Required Skills:
- Strong social media skills, with a track record of audience growth and engagement
- Familiarity with tools like Canva, Adobe Creative Suite, Mailchimp, Meta Business Suite, and Google Analytics
- Excellent writing, editing, and content creation skills
- Photography/videography and light graphic design skills (a strong plus)
Preferred Skills:
- Deep understanding of local trends and community culture
ASSUMPTION: Candidates with experience in the hospitality industry or related fields may have an advantage in understanding the nuances of this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (based on industry standards for mid-level digital marketing roles in the Boston area)
Benefits:
- Dining discounts
- Employee perks
- Opportunities for advancement and professional development
Working Hours: Full-time, with flexible hybrid work environment (depending on responsibilities)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services
Company Size: 51-200 employees (Small to Medium-sized)
Founded: 2019
Company Description:
- REV Kitchen & Bar is a modern neighborhood restaurant known for its chef-driven menu, craft cocktails, and warm, inviting atmosphere.
- The company aims to create a neighborhood-first restaurant that gives the people what they want, focusing on craveable new American fare and handcrafted cocktails.
- REV Kitchen & Bar offers a variety of dining options, including take-out, curbside pick-up, and online ordering.
Company Specialties:
- Food
- Cocktails
- Craft Beer
- Gluten Free Dining
- Vegetarian Dining
- Scratch Made Food
- Kids Menu
- Brick Oven Pizza
- Hand Formed Burgers
- Hospitality
- Customer Service
Company Website: http://www.revkitchenandbar.com
ASSUMPTION: REV Kitchen & Bar is a growing brand with high visibility, offering creative freedom and opportunities for professional development.
📊 Role Analysis
Career Level: Mid-Level
Reporting Structure: This role reports directly to the owner/operator of REV Kitchen & Bar.
Work Arrangement: Flexible hybrid work environment, with the option for remote work depending on responsibilities.
Growth Opportunities:
- As the company grows, there may be opportunities for advancement into senior-level marketing roles or other management positions.
- The digital marketing manager may have the chance to shape the company's online presence and brand strategy, making a significant impact on its success.
ASSUMPTION: This role offers a unique opportunity to work closely with the owner/operator, providing direct input into the company's marketing strategy and growth.
🌍 Location & Work Environment
Office Type: Restaurant/Bar
Office Location(s): Beverly, Massachusetts
Geographic Context:
- Beverly is a small city located north of Boston, with a population of approximately 40,000 people.
- The city is known for its historic homes, beautiful beaches, and vibrant arts scene.
- Beverly is conveniently located near major highways and is approximately 30 minutes north of Boston.
Work Schedule: Full-time, with flexible hours depending on the needs of the business and the digital marketing manager's responsibilities.
ASSUMPTION: This role may require occasional evening and weekend work to support events and promotions.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to discuss the role and assess cultural fit.
- In-person or virtual interview with the owner/operator to discuss the role in more detail and assess skills and experience.
- Final interview or presentation to discuss the role further and make a hiring decision.
Key Assessment Areas:
- Digital marketing skills and experience
- Creativity and strategic thinking
- Understanding of local trends and community culture
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing skills and experience, as well as your understanding of local trends and community culture.
- Include examples of your work, such as social media campaigns, website designs, or email marketing campaigns.
- Be prepared to discuss your creative process and strategic thinking in your interviews.
ATS Keywords: Digital Marketing, Social Media, Content Creation, SEO, Email Marketing, Analytics, Photography, Videography, Graphic Design, Community Engagement, Influencer Collaboration, Reputation Management, Local Trends, Creative Strategy, Campaign Management, Brand Awareness
ASSUMPTION: The application process for this role may be more flexible due to the company's size and the remote nature of the position.
🛠️ Tools & Technologies
- Canva
- Adobe Creative Suite
- Mailchimp
- Meta Business Suite
- Google Analytics
- Social media platforms (Instagram, Facebook, TikTok, etc.)
ASSUMPTION: The digital marketing manager may be expected to learn and use new tools and technologies as needed to support the company's marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Community
- Quality
- Hospitality
- Fun
Work Style:
- Collaborative
- Creative
- Results-driven
- Adaptable
- Customer-focused
Self-Assessment Questions:
- Do you have a deep understanding of local trends and community culture?
- Are you comfortable working in a flexible, hybrid work environment?
- Do you thrive in a creative, collaborative environment?
- Are you passionate about hospitality and customer service?
ASSUMPTION: REV Kitchen & Bar values creativity, community, and quality, and seeks a digital marketing manager who shares these values and can help bring them to life online.
⚠️ Potential Challenges
- Balancing the demands of digital marketing with the needs of a growing restaurant business.
- Managing multiple platforms and campaigns simultaneously.
- Adapting to changes in the local market and community trends.
- Ensuring consistent branding and messaging across all digital channels.
ASSUMPTION: The digital marketing manager may face challenges in balancing the demands of the role with the needs of the business, as well as adapting to changes in the local market and community trends.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong understanding of local trends and community culture to create targeted, relevant content and campaigns.
- This role offers a unique opportunity to work closely with the owner/operator, providing direct input into the company's marketing strategy and growth.
- As a mid-level role in a growing company, this position offers opportunities for advancement and professional development.
ASSUMPTION: This role is unique in its focus on local trends and community culture, as well as its close collaboration with the owner/operator.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new menu item.
- Creating and optimizing the REV Kitchen & Bar website for SEO and user experience.
- Designing and deploying an email campaign to promote an upcoming event or special.
- Collaborating with local influencers and creators to promote events and new offerings.
ASSUMPTION: The digital marketing manager may be involved in a variety of projects, from social media campaigns to website design and optimization, to influencer collaborations.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy and growth plans?
- What are the biggest challenges facing the company's digital marketing efforts, and how can this role address them?
- How does the owner/operator envision this role supporting the company's long-term goals?
- What opportunities are there for professional development and advancement within the company?
- How does the company support work-life balance for its employees?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process can help demonstrate your interest in the role and your commitment to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing skills and experience, as well as your understanding of local trends and community culture.
- Prepare examples of your work, such as social media campaigns, website designs, or email marketing campaigns.
- Be ready to discuss your creative process and strategic thinking in your interviews.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
