📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Alma Lasers
🔹 Location: Israel (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global digital marketing strategies
- Managing and optimizing digital channels (website, social media, advertising, automation)
- Leading a team of three digital marketing specialists
- Collaborating with cross-functional teams to deliver cohesive campaigns
- Analyzing campaign performance and providing data-driven insights
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on driving results and optimizing digital channels.
📋 Key Responsibilities
✅ Develop and execute digital marketing strategy aligned with brand, product, and business goals
✅ Plan and execute multi-channel campaigns for product launches, brand initiatives, and lead generation
✅ Provide digital governance and support to subsidiaries and global partners
✅ Collaborate with corporate, clinical, creative, and regional marketing teams
✅ Oversee corporate website, social media presence, digital advertising, and marketing automation
✅ Manage and mentor a team of three digital marketing specialists
✅ Define KPIs, track performance, and deliver regular insights and recommendations
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, team management, and data analysis.
🎯 Required Qualifications
Education: Degree in a relevant field (e.g., Communications, Business, Marketing, or Digital Media) with a focus or extension in marketing
Experience: 5+ years of proven, hands-on experience in digital marketing roles, ideally within aesthetics, medical devices, wellness, or related industries
Required Skills:
- Expertise in key digital marketing tools and platforms (Google Ads, Meta Ads, LinkedIn, SEO, Google Analytics, CMS platforms, marketing automation)
- Data-driven, highly organized, and detail-oriented with excellent project management abilities
- Strong collaboration and communication skills for working within cross-functional, international teams
- Fluent in English; additional languages an advantage
Preferred Skills:
- Experience in the medical aesthetics or medical devices industry
- Familiarity with marketing automation tools and CRM systems
ASSUMPTION: Candidates should have a strong background in digital marketing, with experience in relevant industries and a proven track record of driving results.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $80,000 - $120,000 per year, based on industry standards for a digital marketing manager with 5-10 years of experience in the medical aesthetics or medical devices industry in Israel.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Alma Lasers products and services
Working Hours: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing, specifically focused on laser, light-based, radiofrequency, and ultrasound solutions for the aesthetic and surgical markets
Company Size: Alma Lasers has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 1999, with over 20 years of experience in the medical aesthetics field
Company Description:
- Alma Lasers is a global innovator of laser, light-based, radiofrequency, and ultrasound solutions for the aesthetic and surgical markets
- The company is committed to understanding the needs of its partners and patients, translating those needs into outstanding and cutting-edge technology
- Alma Lasers has a strong presence in the global medical aesthetics market, with offices, R&D, and manufacturing facilities on three continents and distributors around the world
Company Specialties:
- Laser and light-based solutions
- Radiofrequency and ultrasound solutions
- R&D and manufacturing
- Skin rejuvenation, body contouring, and non-invasive surgical procedures
Company Website: www.almalasers.com
ASSUMPTION: Alma Lasers is a well-established company in the medical aesthetics industry, with a strong focus on innovation and understanding the needs of its partners and patients.
📊 Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for growth and development within the digital marketing team and the company as a whole
Reporting Structure: The Digital Marketing Manager will report directly to the Vice President of Marketing and will oversee a team of three digital marketing specialists
Work Arrangement: This role is remote, with the ability to work from anywhere in Israel
Growth Opportunities:
- Expanding the digital marketing team and taking on additional responsibilities
- Gaining experience in the medical aesthetics industry and working with global partners
- Developing skills in digital marketing strategy, team management, and data analysis
ASSUMPTION: This role offers opportunities for growth and development within the digital marketing team and the company as a whole, with a focus on driving results and optimizing digital channels.
🌍 Location & Work Environment
Office Type: Remote, with the ability to work from anywhere in Israel
Office Location(s): Caesarea, Israel (Headquarters)
Geographic Context:
- Israel has a thriving medical aesthetics industry, with a strong focus on innovation and technology
- The remote work arrangement allows for flexibility and a better work-life balance
- The company's headquarters is located in Caesarea, a coastal city in central Israel
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement provides flexibility and a better work-life balance, while the company's headquarters in Caesarea offers a vibrant and innovative work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or team members
- Case study or project presentation (if applicable)
- Final interview with the Vice President of Marketing
Key Assessment Areas:
- Digital marketing expertise and experience
- Strategic thinking and planning
- Team management and leadership skills
- Data analysis and reporting
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and skills
- Include specific examples of your achievements in digital marketing campaigns, team management, and data analysis
- Demonstrate your understanding of the medical aesthetics industry and Alma Lasers' products and services
- Prepare questions to ask the interviewer about the company, team, and role to show your interest and engagement
ATS Keywords: Digital Marketing, Google Ads, Meta Ads, LinkedIn, SEO, Google Analytics, CMS Platforms, Marketing Automation, Project Management, Collaboration, Communication, Data Analysis, Content Planning, User Experience, Community Engagement
ASSUMPTION: The application process for this role will focus on assessing the candidate's digital marketing expertise, strategic thinking, team management skills, and cultural fit with the company.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads (Facebook Ads, Instagram Ads)
- LinkedIn Ads
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Google Analytics
- CMS platforms (e.g., WordPress, Drupal, Joomla)
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
ASSUMPTION: The Digital Marketing Manager will be expected to have experience with a wide range of digital marketing tools and platforms, with a focus on Google Ads, Meta Ads, LinkedIn, SEO, Google Analytics, CMS platforms, and marketing automation.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Collaboration
- Excellence
- Integrity
Work Style:
- Results-driven
- Data-driven
- Collaborative
- Adaptable
- detail-oriented
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in digital marketing?
- Can you describe a time when you had to manage a team through a significant change or challenge?
- How do you approach data analysis and using data to inform your marketing strategies?
ASSUMPTION: Candidates should be able to demonstrate their alignment with Alma Lasers' company values and work style, with a focus on innovation, customer focus, collaboration, and excellence.
⚠️ Potential Challenges
- Managing a remote team and ensuring consistent output and collaboration
- Balancing strategic planning and hands-on execution
- Adapting to the unique needs and requirements of the medical aesthetics industry
- Keeping up with the latest trends and best practices in digital marketing
ASSUMPTION: The Digital Marketing Manager will face challenges related to remote team management, balancing strategic planning and execution, and staying up-to-date with the latest trends in digital marketing.
📈 Similar Roles Comparison
- Unlike other digital marketing manager roles, this position focuses specifically on the medical aesthetics industry and requires experience in related fields
- The role involves a mix of strategic planning, hands-on execution, team management, and data analysis, making it unique compared to other digital marketing roles
- This role offers opportunities for growth and development within the digital marketing team and the company as a whole, with a focus on driving results and optimizing digital channels
ASSUMPTION: This role is unique compared to other digital marketing manager positions, with a focus on the medical aesthetics industry and a mix of strategic planning, hands-on execution, team management, and data analysis.
📝 Sample Projects
- Developing and executing a global digital marketing campaign for a new product launch
- Optimizing the company's website for improved user experience and SEO performance
- Analyzing campaign performance data to identify trends and make data-driven recommendations
ASSUMPTION: The Digital Marketing Manager will be responsible for developing and executing digital marketing campaigns, optimizing digital channels, and analyzing campaign performance data to drive results and improve ROI.
❓ Key Questions to Ask During Interview
- Can you describe the company's digital marketing strategy and how this role fits into it?
- How does the company support the professional development and growth of its digital marketing team members?
- What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
- How does the company measure the success of its digital marketing campaigns, and what KPIs are most important?
- What is the company's approach to remote work and team collaboration?
ASSUMPTION: Candidates should ask thoughtful questions about the company's digital marketing strategy, team dynamics, performance metrics, and remote work policies to demonstrate their interest and engagement in the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and skills, with a focus on the medical aesthetics industry
- Prepare for the interview by researching Alma Lasers' products, services, and company culture
- Prepare questions to ask the interviewer about the company, team, and role to show your interest and engagement
- Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
