Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Barlean’s Organic Oils, LLC

🔹 Location: Ferndale, WA

🔹 Job Type: On-site, Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and managing Barlean’s overall digital marketing plan
• Executing and optimizing digital campaigns across email, SEO, paid media, and website channels
• Driving traffic, converting customers, and increasing lifetime value for the ecommerce and retail business
• Collaborating cross-functionally with design, dev, content, and product teams
• Staying up-to-date with digital trends and platform updates

ASSUMPTION: This role requires a strategic and hands-on digital marketing professional with experience in CPG, wellness, or ecommerce to drive digital growth and customer engagement.

📋 Key Responsibilities

✅ Lead Digital Strategy: Develop and manage Barlean’s overall digital marketing plan in alignment with brand and product goals.

✅ Campaign Management: Plan, execute, monitor, and analyze digital campaigns from end to end—including seasonal promotions, product launches, and brand initiatives.

✅ Email & CRM Marketing: Own lifecycle marketing using Klaviyo. Build and optimize automated flows, audience segmentation, and lead generation strategies.

✅ Website Optimization: Manage barleans.com UX, SEO, CRO, and performance. Collaborate with design, dev, and content teams to deliver seamless user experiences.

✅ Paid Media & Acquisition: Run and oversee paid media including Google Ads, Meta, influencer partnerships, and affiliate programs to drive quality traffic and customer growth.

✅ Analytics & Reporting: Track digital KPIs using Google Analytics, Klaviyo, and other tools. Set up systems to track and monitor CAC, ROAS, CLV, and provide data-driven insights and reporting.

✅ SEO & Content: Partner with writers and product teams to optimize blog and product pages, develop and implement keyword strategy, and grow organic traffic.

✅ Ecommerce Support: Coordinate product launches, promotions, and merchandising strategy across Shopify, Amazon, TikTok Shop and any other DTC channels.

✅ Agency & Vendor Management: Manage freelancers, digital agencies, and vendor partnerships when needed.

ASSUMPTION: This role requires a strong understanding of digital marketing channels, tools, and analytics to effectively manage campaigns and drive results.

🎯 Required Qualifications

Education: Degree in Marketing or a related field

Experience: 3-5+ years of experience in digital marketing, preferably in CPG, wellness, or ecommerce

Required Skills:

• Proven track record of managing full-funnel campaigns from ideation through execution and analysis
• Confident tracking CAC, CLV, ROAS, and leveraging data for optimization
• Hands-on experience with Klaviyo, Shopify, Google Analytics (GA4), and Meta Ads Manager, Google Ads, SEO platforms, etc.
• Excellent communication and collaboration skills
• Passionate about data, performance metrics, health, wellness, and creating meaningful digital experiences

Preferred Skills:

• Figma and UX/UI design experience
• Familiarity with TikTok Shop and other emerging DTC channels

ASSUMPTION: Candidates with a strong foundation in digital strategy, consumer behavior, and brand building will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $75,000 - $85,000 a year (depending on experience)

Benefits:

• Competitive salary
• 100 hours PTO
• Employer paid medical, dental, and vision for employee
• $5,000 annual education allowance (after one year of employment)
• 401(k) with company match
• In-office creative environment with a supportive team
• Career growth in a company with deep roots and fresh momentum
• Opportunity to shape and lead digital brand growth

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for digital marketing managers with 3-5 years of experience in the CPG or ecommerce sector.

📌 Applicant Insights

🔍 Company Context

Industry: Barlean’s operates in the competitive wellness and supplements market, focusing on Omega-3s and natural nutrition products.

Company Size: Barlean’s is a small company with a close-knit team, offering a supportive and creative work environment.

Founded: Barlean’s was founded in 1989 and has been committed to making nutrition taste great and easy to incorporate into everyday life for over 30 years.

Company Description:

• Barlean’s is a leader in Omega-3s and wellness supplements, driven by integrity, innovation, and a commitment to people and the planet.
• The company is focused on expanding its digital presence, building a stronger DTC channel, and helping more people feel their best—naturally.
• Barlean’s offers a range of products, including organic oils, supplements, and protein powders, designed to support overall health and well-being.

Company Specialties:

• Omega-3 supplements
• Organic oils
• Wellness supplements
• Protein powders

Company Website: https://barleansoils.myshopify.com

ASSUMPTION: Barlean’s is a well-established company with a strong reputation in the wellness industry, offering opportunities for growth and innovation in the digital marketing space.

📊 Role Analysis

Career Level: This role is suitable for a mid-level digital marketing professional looking to take on a strategic and hands-on position with significant impact on the company’s digital growth.

Reporting Structure: The Digital Marketing Manager will report directly to the VP of Marketing and work closely with cross-functional teams, including design, development, content, and product teams.

Work Arrangement: This is an on-site, full-time position based in Ferndale, WA. The role may require occasional remote work or flexible hours to accommodate project deadlines.

Growth Opportunities:

• As Barlean’s expands its digital presence, there will be opportunities for the Digital Marketing Manager to grow into a leadership role or take on additional responsibilities.
• The company’s commitment to innovation and continuous improvement creates an environment where employees can learn and develop new skills.

ASSUMPTION: This role offers significant growth potential for the right candidate, as Barlean’s continues to invest in and expand its digital marketing efforts.

🌍 Location & Work Environment

Office Type: Barlean’s offers an in-office creative environment with a supportive team.

Office Location(s): 3660 Slater Rd, Ferndale, Washington 98248, US

Geographic Context:

• Ferndale is a small city located in Whatcom County, Washington, with a population of approximately 14,000 people.
• The area offers a mix of urban and outdoor living, with easy access to hiking, skiing, and water activities.
• Ferndale is situated near the Canadian border, approximately 15 miles north of Bellingham and 90 miles south of Vancouver, BC.

Work Schedule: The work schedule for this role is typically Monday through Friday, 8:00 AM to 5:00 PM, with occasional flexible hours or remote work as needed.

ASSUMPTION: The work environment at Barlean’s is collaborative and supportive, with a focus on creativity and innovation in digital marketing.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the VP of Marketing to discuss the role, responsibilities, and career growth opportunities
• Skills assessment or case study to evaluate digital marketing skills and strategic thinking
• Final interview with key stakeholders to discuss the role and make a hiring decision

Key Assessment Areas:

• Digital marketing strategy and planning
• Campaign management and optimization
• Data analysis and reporting
• Cross-functional collaboration and communication

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience, particularly in CPG or ecommerce, and your ability to drive results through data-driven decision-making.
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work collaboratively in a fast-paced environment.
• Be ready to discuss your understanding of the wellness industry and how you can contribute to Barlean’s digital growth and brand expansion.

ATS Keywords: Digital Marketing, Email Marketing, SEO, Paid Media, Analytics, Campaign Management, Ecommerce, CRM, Content Optimization, Data Analysis, User Experience, Collaboration, Communication, Performance Metrics, Brand Building

ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Klaviyo
• Shopify
• Google Analytics (GA4)
• Meta Ads Manager
• Google Ads
• SEO platforms (e.g., SEMrush, Ahrefs, Moz)
• Figma (for UX/UI design, if applicable)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to digital marketing campaigns and analytics.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Innovation
• Commitment to people and the planet

Work Style:

• Collaborative
• Creative
• Data-driven
• Adaptable

Self-Assessment Questions:

• How do you align with Barlean’s commitment to integrity and innovation in digital marketing?
• How comfortable are you working in a fast-paced, collaborative environment with a focus on creativity and data-driven decision-making?
• How do your personal work style and values fit with Barlean’s company culture?

ASSUMPTION: Barlean’s values a strong cultural fit, with an emphasis on collaboration, creativity, and a commitment to driving results through data-driven marketing strategies.

⚠️ Potential Challenges

• Managing multiple digital marketing channels and campaigns simultaneously
• Keeping up with the fast-paced nature of the digital marketing landscape and platform updates
• Collaborating effectively with cross-functional teams to deliver seamless user experiences
• Balancing the need for data-driven decision-making with the desire to innovate and take calculated risks

ASSUMPTION: These challenges can be overcome by a strategic and adaptable digital marketing professional with a strong foundation in digital strategy, consumer behavior, and brand building.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a strong focus on digital channels and data-driven decision-making to drive digital growth and customer engagement.
• While the role may involve some brand management and product marketing, the primary focus is on digital marketing strategy and execution.
• Career progression in this role could lead to a leadership position or expanded responsibilities within the digital marketing team.

ASSUMPTION: This role is unique in its focus on digital marketing strategy and execution, with significant opportunities for growth and impact on the company’s digital presence and brand expansion.

📝 Sample Projects

• Developing and executing a seasonal marketing campaign to drive ecommerce sales and customer engagement
• Optimizing the barleans.com user experience to improve conversion rates and customer lifetime value
• Analyzing customer data to identify segments and develop targeted marketing campaigns to improve customer retention and loyalty

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Digital Marketing Manager role, with a focus on driving results through data-driven decision-making and innovative marketing strategies.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Barlean’s, and how will my work contribute to the company’s digital growth and brand expansion?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Barlean’s support the professional development and growth of its employees, particularly in the digital marketing space?
• What is the typical career path for someone in this role, and what opportunities exist for growth and advancement within the digital marketing team?
• How does Barlean’s approach cross-functional collaboration and communication, particularly with regard to digital marketing campaigns and user experience?

ASSUMPTION: These key questions will help you better understand the role, the company culture, and the opportunities for growth and development in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience, particularly in CPG or ecommerce, and your ability to drive results through data-driven decision-making.
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work collaboratively in a fast-paced environment.
• Be ready to discuss your understanding of the wellness industry and how you can contribute to Barlean’s digital growth and brand expansion.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.