V

Digital Marketing Manager for a Consulting Company in Australia (Home Based Part Time)

Virtual Coworker
Full-time
On-site
Philippines
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Marketing Manager for a Consulting Company in Australia (Home Based Part Time)

πŸ”Ή Company: Virtual Coworker

πŸ”Ή Location: Herston, Queensland, Australia

πŸ”Ή Job Type: Part-Time, Remote

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 9, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Home Based (Part-Time)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing digital marketing strategies aligned with business goals
  • Managing digital marketing campaigns across various channels
  • Overseeing content creation and multimedia production
  • Executing SEO and SEM strategies to boost website visibility and drive conversions
  • Analyzing performance metrics and generating reports
  • Managing website updates and budget efficiently

ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and proficiency in digital marketing tools and platforms. Familiarity with the Australian market and its digital landscape is a plus.

πŸ“‹ Key Responsibilities

βœ… Digital Strategy: Devise and roll out digital marketing strategies that align with broader marketing and business aims. Stay updated on industry shifts, new technologies, and digital marketing platform evolutions.

βœ… Campaign Management: Organize, launch, and refine digital marketing campaigns across various channels, including social media, email, content marketing, and paid Meta ads. Monitor and evaluate campaign outcomes, making data-led tweaks to bolster ongoing success.

βœ… Content Creation: Supervise the production of engaging and persuasive content for digital avenues, ensuring it resonates with the brand’s tone and message. Work collaboratively with the Director to generate multimedia content, such as graphics, videos, and infographics. Edit videos for the Podcast and Meta Ads for the 3 finance companies. Create monthly newsletters for the 3 finance companies and weekly Instagram posts per company.

βœ… SEO and SEM: Formulate and execute SEO strategies to boost the website’s visibility and search rankings. Manage and hone SEM campaigns to attract targeted traffic and drive conversions.

βœ… Analytics and Reporting: Utilize analytics tools to track and report on vital performance indicators, offering insights and strategies for enhancement. Generate regular reports to highlight the impact of digital marketing efforts on achieving business goals.

βœ… Website Management: Keep various websites up to date and make changes where necessary.

βœ… Budget Management: Efficiently oversee digital marketing budgets, directing funds towards the most lucrative campaigns.

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work independently and collaboratively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: Proven experience of 2-5 years in digital marketing, with a strong portfolio demonstrating successful campaigns and strategies.

Required Skills:

  • Proven experience in digital marketing, including campaign management and content creation
  • Familiarity with SEO, SEM, and analytics tools
  • Excellent communication and project management skills
  • Strong proficiency in English
  • Familiarity with the Australian market and its digital landscape is a plus

Preferred Skills:

  • Experience working remotely or in a virtual team environment
  • Fluency in additional languages

ASSUMPTION: Candidates with experience in the consulting industry or a background in finance would be highly desirable but not required.

πŸ’° Compensation & Benefits

Salary Range: PHP 50,000 - 70,000 per month (Estimated, based on industry standards for a part-time digital marketing manager role in Australia)

Benefits:

  • Flexible work arrangement
  • Opportunity to work with an international team

Working Hours: 20 hours per week, with flexible scheduling

ASSUMPTION: The salary range is an estimate based on industry standards for a part-time digital marketing manager role in Australia. The actual salary may vary based on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Virtual Coworker specializes in providing virtual assistant services, focusing on outsourcing, staffing, and recruitment. They cater to businesses seeking professional support for various tasks.

Company Size: With 201-500 employees, Virtual Coworker offers a mid-sized company environment, providing ample opportunities for collaboration and growth.

Founded: Virtual Coworker was founded in West Hollywood, California, and has since expanded to include an office in Sydney, Australia.

Company Description:

  • Virtual Coworker is committed to providing top-level professionals from the Philippines to support businesses worldwide.
  • The company focuses on long-term partnerships, ensuring a strong match between businesses and virtual assistants.
  • They offer a range of services, including administrative support, strategic planning, and customer service.

Company Specialties:

  • Outsourcing
  • Staffing
  • Virtual Assistant and Recruitment

Company Website: https://virtualcoworker.com/

ASSUMPTION: Virtual Coworker's focus on long-term partnerships and high-quality professionals sets it apart in the virtual assistant industry.

πŸ“Š Role Analysis

Career Level: This role is suitable for a mid-career digital marketing professional seeking to advance their skills in a part-time capacity.

Reporting Structure: The Digital Marketing Manager will report directly to the Director and work collaboratively with the team to achieve digital marketing goals.

Work Arrangement: This is a home-based, part-time role with flexible scheduling, allowing for a healthy work-life balance.

Growth Opportunities:

  • Expanding digital marketing skills and knowledge
  • Potential full-time opportunities or career advancement within the company
  • Gaining international work experience

ASSUMPTION: This role offers growth opportunities through skill development, career advancement, and international experience.

🌍 Location & Work Environment

Office Type: Home-based, with the option to work remotely full-time

Office Location(s): Herston, Queensland, Australia

Geographic Context:

  • Herston is a suburb of Brisbane, Queensland, Australia
  • The area offers a mix of urban and suburban living, with easy access to public transportation and amenities
  • Brisbane is known for its warm climate, vibrant culture, and diverse food scene

Work Schedule: Flexible, with a requirement of 20 hours per week

ASSUMPTION: The home-based work environment offers a flexible and convenient setting for this part-time role.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • Technical assessment
  • Final interview with the Director

Key Assessment Areas:

  • Digital marketing skills and experience
  • Campaign management and strategy development
  • Communication and project management skills
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant digital marketing experience and skills
  • Provide specific examples of successful campaigns and strategies you've implemented
  • Demonstrate your understanding of the Australian market and its digital landscape

ATS Keywords: Digital Marketing, Campaign Management, Content Creation, SEO, SEM, Analytics, Reporting, Website Management, Budget Management, Part-Time, Remote, Australia

ASSUMPTION: The application process may vary based on the company's current hiring needs and the number of applicants.

πŸ› οΈ Tools & Technologies

  • Google Analytics
  • SEMrush or Ahrefs
  • Hootsuite or Buffer
  • Canva or Adobe Creative Suite
  • Asana or Trello

ASSUMPTION: The required tools and technologies may vary based on the company's current tech stack and the candidate's existing skill set.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Professionalism
  • Integrity
  • Collaboration
  • Adaptability
  • Continuous Learning

Work Style:

  • Results-driven
  • Adaptable and flexible
  • Strong communication and project management skills
  • Ability to work independently and collaboratively

Self-Assessment Questions:

  • Do you have experience working remotely or in a virtual team environment?
  • Are you comfortable managing multiple projects and deadlines?
  • Can you demonstrate a strong understanding of digital marketing principles and strategies?

ASSUMPTION: Candidates who align with Virtual Coworker's values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines in a part-time capacity
  • Adapting to a remote work environment and collaborating with an international team
  • Staying up-to-date with industry trends and new technologies
  • Balancing work and personal life in a flexible, home-based setting

ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a commitment to continuous learning.

πŸ“ˆ Similar Roles Comparison

  • This role differs from full-time digital marketing manager positions in its part-time, home-based nature and focus on Australian market trends
  • In the Australian digital marketing landscape, this role offers a unique opportunity to gain international work experience and expand digital marketing skills
  • Career paths may include progression to full-time roles, management positions, or specializations in specific digital marketing areas

ASSUMPTION: This role offers a unique blend of part-time work, international experience, and digital marketing skill development.

πŸ“ Sample Projects

  • Developing and executing a social media campaign to increase brand awareness for one of the finance companies
  • Optimizing the company's website for improved search engine rankings and user experience
  • Creating engaging content for the company's monthly newsletters and weekly Instagram posts

ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks associated with this digital marketing manager role.

❓ Key Questions to Ask During Interview

  • How does this part-time role fit into the company's overall digital marketing strategy?
  • What are the key priorities for this role in the first 30 days?
  • How does the company support the professional development of its employees?
  • What are the expectations for communication and collaboration with the international team?
  • How does the company measure the success of its digital marketing campaigns and strategies?

ASSUMPTION: These interview questions help candidates better understand the role, the company, and the expectations for success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant digital marketing experience and skills
  • Prepare examples of successful campaigns and strategies you've implemented
  • Demonstrate your understanding of the Australian market and its digital landscape
  • Follow up with the hiring manager within one week of submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.