Digital Marketing Manager for a Consulting Company in Australia (Home Based Part Time)

📌 Core Information

🔹 Job Title: Digital Marketing Manager for a Consulting Company in Australia (Home Based Part Time)

🔹 Company: Virtual Coworker

🔹 Location: Australia (Home Based)

🔹 Job Type: Part-Time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Home Based (Part-Time)

🚀 Job Overview

Key aspects of this role include:

• Devising and implementing digital marketing strategies aligned with business goals
• Managing campaigns across various channels, including social media, email, content marketing, and paid Meta ads
• Overseeing content creation and multimedia production
• Executing SEO and SEM strategies to boost website visibility and drive targeted traffic
• Analyzing performance metrics and generating reports to enhance digital marketing efforts
• Managing website updates and budgets efficiently

ASSUMPTION: This role requires a balance of strategic thinking, hands-on campaign management, and analytical skills. The part-time nature of the role may appeal to candidates seeking work-life balance or those with other commitments.

📋 Key Responsibilities

✅ Digital Strategy: Devise and roll out digital marketing strategies that align with broader marketing and business aims. Stay updated on industry shifts, new technologies, and platform evolutions.

✅ Campaign Management: Organize, launch, and refine digital marketing campaigns across various channels. Monitor and evaluate campaign outcomes, making data-led tweaks to boost ongoing success.

✅ Content Creation: Supervise the production of engaging and persuasive content for digital avenues. Collaborate with the Director to generate multimedia content, such as graphics, videos, and infographics. Edit videos for the Podcast and Meta Ads for the 3 finance companies. Create monthly newsletters for the 3 finance companies and weekly Instagram posts per company.

✅ SEO and SEM: Formulate and execute SEO strategies to boost website visibility and search rankings. Manage and refine SEM campaigns to attract targeted traffic and drive conversions.

✅ Analytics and Reporting: Utilize analytics tools to track and report on vital performance indicators. Generate regular reports to highlight the impact of digital marketing efforts on achieving business goals.

✅ Website Management: Keep various websites up to date and make changes as necessary.

✅ Budget Management: Efficiently oversee digital marketing budgets, directing funds towards the most lucrative campaigns.

ASSUMPTION: This role requires a high level of organization and multitasking, as the candidate will be managing multiple campaigns and content creation projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (2-5 years) in digital marketing, with a strong portfolio demonstrating successful campaigns and strategies

Required Skills:

• Proven expertise in digital marketing strategy, campaign management, and content creation
• Strong analytical skills and data-driven mindset
• Familiarity with SEO and SEM best practices
• Experience with analytics tools (e.g., Google Analytics)
• Excellent communication and project management skills
• Proficiency in English (written and spoken)

Preferred Skills:

• Experience working remotely or in a virtual team environment
• Familiarity with project management tools (e.g., Asana, Trello)
• Knowledge of the Australian market and consumer behavior

ASSUMPTION: Candidates with experience in the consulting industry or working with finance companies may have an advantage in understanding the business context and tailoring digital marketing strategies accordingly.

💰 Compensation & Benefits

Salary Range: PHP 30,000 - 50,000 per month (Based on experience and market rates for part-time digital marketing managers in Australia)

Benefits:

• Flexible work arrangement (part-time, home-based)
• Opportunity to work with an international consulting company
• Potential for career growth and skill development

Working Hours: 20 hours per week, with flexible scheduling

ASSUMPTION: The salary range is estimated based on market rates for part-time digital marketing managers in Australia. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Virtual Coworker is an outsourcing and offshoring consulting company that specializes in providing top-level virtual assistants to businesses. They focus on long-term partnerships and have a strong presence in the Philippines and Australia.

Company Size: With 201-500 employees, Virtual Coworker offers a mid-sized company environment, providing opportunities for growth and collaboration while maintaining a personal touch.

Founded: Virtual Coworker was founded in the Philippines and has since expanded its operations to Australia.

Company Description:

• Virtual Coworker handpicks top-level professionals from the Philippines to provide unparalleled support to businesses worldwide
• The company offers virtual assistants for various tasks, from administrative support to strategic planning and customer service
• They focus on long-term partnerships, fostering strong relationships built on trust, communication, and professionalism

Company Specialties:

• Outsourcing and staffing
• Virtual assistant and recruitment services

Company Website: https://virtualcoworker.com/

ASSUMPTION: Virtual Coworker's focus on long-term partnerships and high-quality virtual assistants makes it an attractive option for businesses seeking reliable and professional support.

📊 Role Analysis

Career Level: This role is suitable for digital marketing professionals with 2-5 years of experience, seeking to advance their careers in a part-time capacity.

Reporting Structure: The Digital Marketing Manager will report directly to the Director and work collaboratively with other team members to achieve digital marketing objectives.

Work Arrangement: This is a home-based, part-time role, offering flexibility and work-life balance. The candidate is expected to manage their time effectively and maintain regular communication with the team.

Growth Opportunities:

• As the company grows, there may be opportunities for the candidate to take on additional responsibilities or move into a full-time role
• Working with an international consulting company provides exposure to diverse industries and markets
• Developing strong digital marketing skills and a proven track record may open doors to leadership or specialist roles

ASSUMPTION: The part-time nature of this role may limit some growth opportunities compared to full-time positions. However, it offers flexibility and the chance to work with an international company.

🌍 Location & Work Environment

Office Type: Home-based (part-time)

Office Location(s): Australia (remote work)

Geographic Context:

• Australia has a strong and growing digital marketing industry, with numerous opportunities for professionals to network and learn
• The home-based work environment offers flexibility and the opportunity to work from anywhere in Australia
• The part-time nature of the role allows for a better work-life balance

Work Schedule: 20 hours per week, with flexible scheduling to accommodate the candidate's other commitments

ASSUMPTION: The home-based work environment may require the candidate to have a dedicated workspace and strong self-motivation skills to maintain productivity and focus.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical interview with the Director to assess digital marketing skills and strategic thinking
• Final interview with the Director to discuss expectations, goals, and cultural fit

Key Assessment Areas:

• Digital marketing strategy and campaign management skills
• Analytical skills and data-driven mindset
• Communication and project management skills
• Cultural fit and alignment with Virtual Coworker's values

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and achievements
• Include specific examples of successful campaigns and strategies you've implemented
• Demonstrate your understanding of the Australian market and consumer behavior
• Showcase your ability to work remotely and manage your time effectively

ATS Keywords: Digital Marketing, Campaign Management, SEO, SEM, Analytics, Reporting, Content Creation, Virtual Assistant, Part-Time

ASSUMPTION: The application process may vary depending on the volume of applicants and the company's hiring needs. It is essential to monitor the job posting for updates and communicate openly with the HR team throughout the process.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello)
• Analytics tools (e.g., Google Analytics)
• SEO and SEM tools (e.g., SEMrush, Google Ads)
• Content creation and multimedia editing tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The candidate should be comfortable learning and using new tools and technologies as needed to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Professionalism
• Integrity
• Communication
• Collaboration
• Continuous learning and improvement

Work Style:

• Self-motivated and proactive
• Strong organizational skills and time management
• Adaptable and open to feedback
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you have a proven track record in digital marketing, with a strong portfolio demonstrating successful campaigns and strategies?
• Are you comfortable working remotely and managing your time effectively in a part-time capacity?
• Do you share Virtual Coworker's values and commitment to professionalism, integrity, and continuous learning?

ASSUMPTION: Candidates who demonstrate a strong cultural fit with Virtual Coworker's values and work style are more likely to succeed in this role and contribute to the company's long-term success.

⚠️ Potential Challenges

• Managing multiple campaigns and content creation projects simultaneously may require strong organizational skills and time management
• Working remotely may present challenges in maintaining productivity and focus, requiring self-motivation and strong communication skills
• The part-time nature of the role may limit some growth opportunities compared to full-time positions
• Adapting to the Australian market and consumer behavior may require additional research and learning

ASSUMPTION: By being aware of these potential challenges and proactively addressing them, candidates can mitigate risks and increase their chances of success in this role.

📈 Similar Roles Comparison

• Compared to full-time digital marketing manager roles, this part-time position offers more flexibility and work-life balance but may have limited growth opportunities
• Working with an international consulting company provides exposure to diverse industries and markets, enhancing the candidate's skillset and career prospects
• This role may be suitable for digital marketing professionals seeking to transition into a part-time capacity or those looking to gain experience working with an international company

ASSUMPTION: Candidates should carefully consider their career goals and personal circumstances when comparing this role to other digital marketing opportunities.

📝 Sample Projects

• Developing and executing a digital marketing strategy for a new finance company entering the Australian market
• Managing a social media campaign to increase brand awareness and engagement for a consulting firm
• Creating and optimizing SEO and SEM campaigns to drive targeted traffic and conversions for an e-commerce platform

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities the candidate can expect in this role. However, the specific projects and campaigns may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Virtual Coworker support the professional development and growth of its employees?
• What are the most significant challenges facing the company's digital marketing efforts, and how can this role address them?
• How does the company measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important?

ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates the candidate's interest in the role and commitment to understanding the company's needs and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience and achievements
• Prepare examples of successful campaigns and strategies you've implemented
• Demonstrate your understanding of the Australian market and consumer behavior
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.