Digital Marketing Manager for a Law Firm in Australia (Home Based Full Time)

📌 Core Information

🔹 Job Title: Digital Marketing Manager for a Law Firm in Australia (Home Based Full Time)

🔹 Company: Virtual Coworker

🔹 Location: Ipswich, Suffolk, United Kingdom

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Home Based (Remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and managing multi-brand digital marketing campaigns across Google Ads and Facebook Ads
• Creating engaging graphic designs for digital assets while maintaining brand consistency
• Analyzing campaign metrics to refine strategies and improve ROI
• Collaborating with internal teams to maintain brand identity across multiple digital channels
• Staying updated on emerging trends and industry best practices

ASSUMPTION: This role requires a strong background in digital marketing, with a focus on paid advertising and graphic design. The ideal candidate will have experience managing campaigns across multiple platforms and brands.

📋 Key Responsibilities

✅ Develop and manage multi-brand digital marketing campaigns across Google Ads and Facebook Ads, optimizing performance to maximize conversions

✅ Create engaging graphic designs for digital assets, including social media posts, web banners, and ads, ensuring brand consistency across all platforms

✅ Analyze campaign metrics and provide data-driven insights to refine strategies, improve ROI, and ensure continued growth

✅ Collaborate with internal teams to maintain brand identity across multiple digital channels

✅ Stay updated on emerging trends, industry best practices, and algorithm changes to keep marketing strategies competitive

ASSUMPTION: This role requires a proactive approach to staying informed about industry trends and algorithm changes. The ideal candidate will be able to adapt strategies quickly to capitalize on new opportunities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (2-5 years) in digital marketing, with a focus on paid advertising and graphic design

Required Skills:

• Proficient in Google Ads and Facebook Ads
• Strong graphic design skills, with experience using tools like Adobe Creative Suite or similar
• Data analysis and reporting skills
• Excellent communication and collaboration skills
• Ability to work independently and manage multiple projects

Preferred Skills:

• Experience working with law firms or legal marketing
• Fluency in additional languages

ASSUMPTION: While experience in legal marketing is not required, it would be beneficial for the ideal candidate to have an understanding of the legal industry and its unique marketing challenges.

💰 Compensation & Benefits

Salary Range: PHP 40,000 - 60,000 per month (Estimated based on industry standards for mid-senior level marketing roles in the Philippines)

Benefits:

• Remote work arrangement
• Opportunities for professional growth and development
• Competitive salary and benefits package

Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely from home

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level marketing roles in the Philippines. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Virtual Coworker is an outsourcing and offshoring consulting company that specializes in providing virtual assistants and recruitment services. They operate in the competitive business process outsourcing (BPO) industry.

Company Size: Virtual Coworker has 201-500 employees, making it a mid-sized company. This size offers the benefits of a larger organization, such as resources and opportunities for growth, while still maintaining a relatively close-knit work environment.

Founded: Virtual Coworker was founded in West Hollywood, California, and has since expanded to include an office in Sydney, Australia.

Company Description:

• Virtual Coworker is committed to providing top-level virtual assistants to businesses, ensuring that only the most accomplished individuals join their elite team.
• The company focuses on long-term partnerships, aiming to find the perfect match between businesses and virtual assistants for sustained success.
• Virtual Coworker's virtual assistants provide unparalleled support for businesses, from managing calendars and handling administrative tasks to executing strategic plans and providing exceptional customer service.

Company Specialties:

• Outsourcing
• Staffing
• Virtual Assistant
• Recruitment

Company Website: virtualcoworker.com

ASSUMPTION: Virtual Coworker's focus on long-term partnerships and high-quality virtual assistants sets it apart in the competitive BPO industry. Applicants can expect a strong emphasis on professionalism and client satisfaction.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of technical skills and strategic thinking. The ideal candidate will have 2-5 years of experience in digital marketing, with a focus on paid advertising and graphic design.

Reporting Structure: The Digital Marketing Manager will report directly to the Marketing Director and collaborate with internal teams to maintain brand identity across multiple digital channels.

Work Arrangement: This is a home-based, full-time position with flexible hours. The ideal candidate will be able to work independently and manage multiple projects.

Growth Opportunities:

• As Virtual Coworker continues to grow, there may be opportunities for the Digital Marketing Manager to take on additional responsibilities or move into a leadership role.
• The company's focus on long-term partnerships may also present opportunities for the Digital Marketing Manager to work closely with clients and develop their own accounts.

ASSUMPTION: While Virtual Coworker is a mid-sized company, its focus on long-term partnerships and high-quality virtual assistants may provide unique growth opportunities for the right candidate.

🌍 Location & Work Environment

Office Type: Home-based (Remote)

Office Location(s): The ideal candidate will work remotely from their home in Australia.

Geographic Context:

• Ipswich is a city in Suffolk, United Kingdom, with a population of approximately 135,000 people.
• The city is located about 30 miles southwest of the capital, London, and is well-connected by road and rail.
• Ipswich is known for its historic architecture, including the Ipswich Museum and the Ancient House, which dates back to the 15th century.

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely from home

ASSUMPTION: The remote work arrangement for this role may provide the ideal candidate with a better work-life balance, as they will not have to commute to an office each day.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• Technical interview with the Marketing Director to assess digital marketing skills
• Final interview with the Marketing Director and other key stakeholders

Key Assessment Areas:

• Digital marketing skills, with a focus on paid advertising and graphic design
• Data analysis and reporting skills
• Communication and collaboration skills
• Ability to work independently and manage multiple projects

Application Tips:

• Highlight your experience with Google Ads and Facebook Ads, and provide examples of successful campaigns you've managed.
• Include a portfolio of your graphic design work, showcasing your ability to create engaging digital assets.
• Tailor your resume and cover letter to emphasize your relevant skills and experience for this role.

ATS Keywords: Digital Marketing, Google Ads, Facebook Ads, Graphic Design, Data Analysis, Brand Management, Social Media, Campaign Management, ROI Improvement, Trend Analysis, Collaboration, Performance Optimization

ASSUMPTION: Virtual Coworker uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Google Ads
• Facebook Ads
• Adobe Creative Suite (or similar graphic design tools)
• Data analysis and reporting tools (e.g., Google Analytics, Excel)

ASSUMPTION: The ideal candidate will have experience using these tools and technologies, as they are essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Professionalism
• Client satisfaction
• Long-term partnerships

Work Style:

• Independent
• Proactive
• Collaborative

Self-Assessment Questions:

• Do you have experience managing multi-brand digital marketing campaigns across Google Ads and Facebook Ads?
• Are you able to work independently and manage multiple projects?
• Do you have strong graphic design skills and an understanding of brand management?

ASSUMPTION: Virtual Coworker values professionalism and client satisfaction above all else. The ideal candidate will be able to work independently and collaboratively to achieve these goals.

⚠️ Potential Challenges

• The remote work arrangement may present challenges in terms of communication and collaboration with internal teams and clients.
• The legal industry may have unique marketing challenges that the ideal candidate will need to be aware of and adapt to.
• The competitive nature of the BPO industry may require the Digital Marketing Manager to constantly innovate and adapt their strategies to stay ahead of the competition.
• The time zone difference between the United Kingdom and Australia may present challenges in terms of scheduling and communication.

ASSUMPTION: While these challenges may present obstacles, they can also be opportunities for the right candidate to demonstrate their problem-solving skills and adaptability.

📈 Similar Roles Comparison

• This role is similar to other Digital Marketing Manager positions, but with a focus on the legal industry and a remote work arrangement.
• The legal industry may have unique marketing challenges that are not present in other industries, such as strict advertising regulations and a focus on professionalism and trust.
• This role may provide opportunities for career growth and development within Virtual Coworker, as the company continues to expand and take on new clients.

ASSUMPTION: While this role may be similar to other Digital Marketing Manager positions, its focus on the legal industry and remote work arrangement sets it apart and presents unique opportunities and challenges.

📝 Sample Projects

• Managing a multi-brand digital marketing campaign for a law firm, optimizing performance to maximize conversions
• Creating engaging graphic designs for digital assets, including social media posts, web banners, and ads, ensuring brand consistency across all platforms
• Analyzing campaign metrics and providing data-driven insights to refine strategies and improve ROI for a legal marketing campaign

ASSUMPTION: These sample projects are designed to give applicants an idea of the types of tasks and responsibilities they can expect in this role. The actual projects and campaigns the Digital Marketing Manager will work on may vary depending on the needs of the clients and the company.

❓ Key Questions to Ask During Interview

• Can you describe the typical client base for Virtual Coworker's legal marketing services?
• How does Virtual Coworker approach collaboration and communication in a remote work environment?
• What opportunities are there for professional growth and development within the company?
• How does Virtual Coworker stay competitive in the BPO industry, and what role will the Digital Marketing Manager play in this regard?
• What are the biggest challenges facing the legal marketing industry, and how does Virtual Coworker approach these challenges?

ASSUMPTION: These interview questions are designed to help applicants better understand the role, the company, and the industry, and to demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experience for this role
• Prepare a portfolio of your graphic design work, showcasing your ability to create engaging digital assets
• Follow up with the HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.