📌 Core Information
🔹 Job Title: Digital Marketing Manager for a Law Firm in Australia (Home Based Full Time)
🔹 Company: Virtual Coworker
🔹 Location: Ipswich, Suffolk, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: Home Based (Remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and managing multi-brand digital marketing campaigns across Google Ads and Facebook Ads, optimizing performance to maximize conversions.
- Creating engaging graphic designs for digital assets, ensuring brand consistency across all platforms.
- Analyzing campaign metrics and providing data-driven insights to refine strategies, improve ROI, and ensure continued growth.
- Collaborating with internal teams to maintain brand identity across multiple digital channels.
- Staying updated on emerging trends, industry best practices, and algorithm changes to keep marketing strategies competitive.
ASSUMPTION: This role requires a strong background in digital marketing, with a focus on paid advertising and graphic design. The ideal candidate will have experience managing campaigns across multiple platforms and be comfortable working remotely.
📋 Key Responsibilities
✅ Develop and manage multi-brand digital marketing campaigns across Google Ads and Facebook Ads, optimizing performance to maximize conversions.
✅ Create engaging graphic designs for digital assets, including social media posts, web banners, and ads, ensuring brand consistency across all platforms.
✅ Analyze campaign metrics and provide data-driven insights to refine strategies, improve ROI, and ensure continued growth.
✅ Collaborate with internal teams to maintain brand identity across multiple digital channels.
✅ Stay updated on emerging trends, industry best practices, and algorithm changes to keep marketing strategies competitive.
ASSUMPTION: The role requires a high level of self-motivation and organization, as the successful candidate will be working remotely. Strong communication skills are also essential for collaborating with internal teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field.
Experience: Proven experience (2-5 years) in digital marketing, with a focus on paid advertising and graphic design.
Required Skills:
- Proficient in Google Ads and Facebook Ads.
- Strong graphic design skills, with experience using tools such as Adobe Creative Suite or similar.
- Excellent data analysis skills, with the ability to interpret and act on campaign metrics.
- Strong communication and collaboration skills.
- Familiarity with project management tools (e.g., Asana, Trello).
Preferred Skills:
- Experience working with law firms or legal marketing.
- Fluency in additional languages.
ASSUMPTION: While not explicitly stated, it is assumed that the ideal candidate will have a strong portfolio of graphic design work and be able to provide examples of successful digital marketing campaigns they have managed.
💰 Compensation & Benefits
Salary Range: The salary for this role is listed as "Negotiable." Based on industry standards for a mid-senior level digital marketing role in the United Kingdom, the estimated salary range is £35,000 - £50,000 per annum.
Benefits:
- Remote work opportunities.
- Potential for career growth within the company.
Working Hours: Full-time, with a flexible schedule that allows for a healthy work-life balance.
ASSUMPTION: While the company does not explicitly list benefits, it is assumed that they offer competitive compensation packages, including health insurance, retirement plans, and other standard benefits.
📌 Applicant Insights
🔍 Company Context
Industry: Virtual Coworker is an outsourcing and offshoring consulting company, specializing in providing virtual assistants and recruitment services. They operate in the competitive business process outsourcing (BPO) industry.
Company Size: With 201-500 employees, Virtual Coworker is a mid-sized company that offers a range of opportunities for career growth and development.
Founded: Virtual Coworker was founded in West Hollywood, California, and has since expanded to include an office in Sydney, Australia.
Company Description:
- Virtual Coworker is committed to providing top-level professionals from the Philippines to support businesses worldwide.
- The company focuses on long-term partnerships, ensuring a strong match between businesses and virtual assistants.
- They offer a range of services, including virtual assistants, staffing, and recruitment.
Company Specialties:
- Outsourcing
- Staffing
- Virtual Assistant
- Recruitment
Company Website: https://virtualcoworker.com/
ASSUMPTION: As a mid-sized company, Virtual Coworker offers a supportive work environment with opportunities for growth and development. Their focus on long-term partnerships indicates a commitment to building strong, lasting relationships with both clients and employees.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring proven experience in digital marketing and graphic design.
Reporting Structure: The Digital Marketing Manager will report directly to the Marketing Director and collaborate with internal teams, including graphic designers and content creators.
Work Arrangement: This role is home-based and remote, with flexible working hours that allow for a healthy work-life balance.
Growth Opportunities:
- As a mid-sized company, Virtual Coworker offers opportunities for career progression and advancement.
- The successful candidate may have the opportunity to mentor junior team members and take on additional responsibilities as the company grows.
ASSUMPTION: Given the company's focus on long-term partnerships, it is likely that there will be opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required.
Office Location(s): The company has offices in West Hollywood, California, and Sydney, Australia. However, this role is home-based and can be performed from anywhere.
Geographic Context:
- The United Kingdom has a thriving digital marketing industry, with numerous opportunities for growth and development.
- The remote nature of this role allows for a high degree of flexibility and work-life balance.
- The successful candidate will be expected to work independently and manage their time effectively.
Work Schedule: Full-time, with flexible hours that allow for a healthy work-life balance.
ASSUMPTION: The remote nature of this role requires a high degree of self-motivation and organization. The successful candidate will be able to work independently and manage their time effectively.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission.
- Phone or video screening to assess communication skills and cultural fit.
- Technical assessment to evaluate digital marketing and graphic design skills.
- Final interview with the Marketing Director to discuss the role and company culture in more detail.
Key Assessment Areas:
- Digital marketing skills, with a focus on paid advertising and campaign management.
- Graphic design skills and ability to create engaging digital assets.
- Data analysis skills and ability to interpret campaign metrics.
- Communication and collaboration skills, with a focus on remote work.
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing and graphic design skills, as well as your experience managing campaigns across multiple platforms.
- Include examples of successful digital marketing campaigns you have managed and any relevant metrics or results.
- Demonstrate your ability to work independently and manage your time effectively in a remote work environment.
ATS Keywords: Digital Marketing, Google Ads, Facebook Ads, Graphic Design, Data Analysis, Brand Consistency, Collaboration, Trend Analysis, Remote Work, Home-Based, Full-Time
ASSUMPTION: The application process for this role is likely to be competitive, with a high volume of applicants. Tailoring your application to highlight your relevant skills and experience will increase your chances of success.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads
- Adobe Creative Suite (or similar graphic design tools)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The successful candidate will be proficient in the tools and technologies listed above, with a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Excellence: Virtual Coworker is committed to providing top-level professionals to support businesses worldwide.
- Integrity: The company focuses on building strong, lasting relationships with both clients and employees.
- Innovation: Virtual Coworker is dedicated to staying up-to-date with emerging trends and industry best practices.
Work Style:
- Remote work: The successful candidate will be comfortable working independently and managing their time effectively in a remote work environment.
- Collaboration: Strong communication and collaboration skills are essential for working with internal teams and maintaining brand identity across multiple digital channels.
- Adaptability: The successful candidate will be able to adapt to new tools and technologies as needed and stay up-to-date with emerging trends and industry best practices.
Self-Assessment Questions:
- Do you have proven experience in digital marketing, with a focus on paid advertising and graphic design?
- Are you comfortable working independently and managing your time effectively in a remote work environment?
- Do you have strong communication and collaboration skills, with the ability to work with internal teams to maintain brand identity across multiple digital channels?
- Are you committed to staying up-to-date with emerging trends and industry best practices, and willing to adapt to new tools and technologies as needed?
ASSUMPTION: The successful candidate will be a strong cultural fit for Virtual Coworker, with a commitment to excellence, integrity, and innovation. They will be comfortable working remotely and collaborating with internal teams to maintain brand identity across multiple digital channels.
⚠️ Potential Challenges
- Managing multiple digital marketing campaigns across different platforms simultaneously.
- Working remotely and managing time effectively in a flexible work environment.
- Staying up-to-date with emerging trends, industry best practices, and algorithm changes.
- Collaborating with internal teams to maintain brand identity across multiple digital channels.
ASSUMPTION: The successful candidate will be able to overcome these challenges and thrive in a remote work environment, with a strong commitment to staying up-to-date with emerging trends and industry best practices.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Paid Advertising Specialist role in a digital marketing agency or in-house marketing team.
- However, this role is unique in that it is home-based and remote, with a focus on managing multi-brand digital marketing campaigns for a law firm.
- Career progression opportunities may include taking on additional responsibilities, mentoring junior team members, or moving into a more senior marketing role within the company.
ASSUMPTION: While this role is similar to other digital marketing roles, it is unique in its focus on managing multi-brand digital marketing campaigns for a law firm in a remote work environment.
📝 Sample Projects
- Managing a multi-brand digital marketing campaign for a law firm, optimizing performance to maximize conversions.
- Creating engaging graphic designs for digital assets, including social media posts, web banners, and ads, ensuring brand consistency across all platforms.
- Analyzing campaign metrics and providing data-driven insights to refine strategies, improve ROI, and ensure continued growth.
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities the successful candidate can expect to undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company culture and what it's like to work remotely for Virtual Coworker?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What are the most challenging aspects of managing multi-brand digital marketing campaigns for a law firm in a remote work environment?
- How does the company measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important?
ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing and graphic design skills, as well as your experience managing campaigns across multiple platforms.
- Prepare examples of successful digital marketing campaigns you have managed and any relevant metrics or results.
- Demonstrate your ability to work independently and manage your time effectively in a remote work environment.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
