Digital Marketing Manager (for winmasters)

📌 Core Information

🔹 Job Title: Digital Marketing Manager (for winmasters)

🔹 Company: STRADIGI CONSULTING

🔹 Location: Álimos, Attikí, Greece

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing, implementing, tracking, and optimizing digital marketing campaigns across all channels
• Collaborating with internal teams and partners to launch campaigns on time and within budget
• Analyzing campaign performance and optimizing spend based on insights
• Unifying metrics across analytics tools for identical performance reports
• Creating marketing concepts and executing effective campaigns to enhance customer experience

ASSUMPTION: This role requires a strong understanding of digital marketing strategies and tools, as well as the ability to lead integrated campaigns and collaborate effectively with various teams.

📋 Key Responsibilities

✅ Plan and execute digital marketing campaigns, including SEO/SEM, social media, Adwords, and display advertising

✅ Design, build, and maintain social media presence

✅ Measure and report campaign performance, and assess against goals (ROI and KPIs)

✅ Identify trends and insights, and optimize spend and performance based on insights

✅ Monitor traffic characteristics and create efficient lookalike campaigns

✅ Brainstorm new and creative growth strategies

✅ Plan, execute, and measure experiments and conversion tests

✅ Collaborate with internal teams to create landing pages and optimize user experience

✅ Coordinate internal teams to implement SEO-friendly tactics

✅ Utilize strong analytical ability to evaluate end-to-end customer experience

✅ Instrument conversion points and optimize user funnels

✅ Analyze behavior flow to spot areas for improvement

✅ Collaborate with agencies and other vendor partners

✅ Work closely with CRM team to define marketing strategies for CRM and retention activities

✅ Create marketing concepts and execute effective campaigns to enhance customer experience

✅ Coordinate with local marketing managers

ASSUMPTION: The role requires a mix of strategic thinking, creativity, and analytical skills to effectively manage digital marketing campaigns and collaborate with various teams.

🎯 Required Qualifications

Education: University Degree/Diploma in Marketing or Business Administration (specialisation in marketing preferably)

Experience: Proven working experience in digital marketing

Required Skills:

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Excellent reporting & analytical skills
• In-depth knowledge of website analytics tools (e.g., Google Analytics, Adwords, Tag Manager)
• Working knowledge of ad serving tools
• Strategic thinking, Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Seniority to comprehend the complexities of an online B2C product
• Excellent knowledge of English language (written and verbally)
• Innovative approach
• Budget ownership
• Experience within a customer-focused environment
• Effective negotiation skills
• Ability to work under pressure and tight deadlines
• Previous exposure within the online gaming industry (will be a plus)
• Ability to lead and work effectively with third parties
• Ability to develop, lead, and work within a team
• Experience on CMS management (will be a plus)
• Sound understanding of IT principles
• Working knowledge of HTML, CSS, and JavaScript development and constraints (will be a plus)

Preferred Skills:

• Experience within the online gaming industry
• Experience with specific marketing tools and platforms

ASSUMPTION: The ideal candidate will have a strong background in digital marketing, with a proven track record of managing successful campaigns and collaborating effectively with various teams.

💰 Compensation & Benefits

Salary Range: €40,000 - €55,000 per year (Estimated based on market research for digital marketing managers with 2-5 years of experience in Greece)

Benefits:

• Health insurance
• Retirement plan
• Performance-based bonuses
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexibility for occasional overtime as needed

ASSUMPTION: The salary range is estimated based on market research for digital marketing managers with 2-5 years of experience in Greece. Benefits may vary and are subject to confirmation with the employer.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 2-10 employees (Small company size, which may offer a more agile and flexible work environment, with opportunities for close collaboration with senior leadership)

Founded: Not specified (Established company with a history in the industry)

Company Description:

• STRADIGI CONSULTING is a full-service business firm that guides clients through complex issues and brings innovative approaches to solve their most challenging problems
• The company specializes in multi-jurisdictional deals and disputes, with a record of winning campaigns under challenging circumstances
• STRADIGI CONSULTING works with a team of experts to provide clients with insight and judgment in each situation

Company Specialties:

• Marketing Services
• Business Consulting
• Dispute Resolution

Company Website: stradigi.in

ASSUMPTION: STRADIGI CONSULTING is a well-established company in the marketing services industry, with a focus on providing innovative solutions to clients' complex problems. The company's small size may offer applicants the opportunity to work closely with senior leadership and have a significant impact on the company's success.

📊 Role Analysis

Career Level: Mid-level (The role requires a balance of strategic thinking, creativity, and analytical skills, with a focus on managing digital marketing campaigns and collaborating with various teams)

Reporting Structure: The Digital Marketing Manager will report directly to the Head of Marketing (This reporting structure may provide opportunities for close collaboration with senior leadership and influence marketing strategies)

Work Arrangement: On-site (The role requires regular on-site presence to collaborate effectively with internal teams and partners)

Growth Opportunities:

• Potential career progression to a senior marketing role, such as Marketing Director or Head of Marketing
• Opportunities to expand skills and knowledge in digital marketing, as well as gain experience in other aspects of marketing and business consulting
• Potential to work on diverse projects and campaigns, with exposure to various industries and clients

ASSUMPTION: The role offers opportunities for career growth and professional development, with the potential to take on more senior roles or expand skills and knowledge in digital marketing and related fields.

🌍 Location & Work Environment

Office Type: On-site (The role requires regular on-site presence to collaborate effectively with internal teams and partners)

Office Location(s): Álimos, Attikí, Greece (The office is located in a residential area with easy access to public transportation and nearby amenities)

Geographic Context:

• Álimos is a suburb of Athens, the capital city of Greece, with a population of approximately 50,000 people
• The area is known for its beaches, parks, and cultural attractions, such as the Temple of Poseidon and the Archaeological Museum of Piraeus
• The cost of living in Álimos is generally lower than in central Athens, with affordable housing options and a range of dining and entertainment options

Work Schedule: Full-time (40 hours per week), with flexibility for occasional overtime as needed (The role may require occasional overtime to meet deadlines or manage campaign launches)

ASSUMPTION: The office location in Álimos offers a convenient and affordable work environment, with easy access to public transportation and nearby amenities. The role may require occasional overtime to meet deadlines or manage campaign launches.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Head of Marketing or a senior marketing team member
• Final interview with the company's founder or a senior leader
• Background check and reference verification

Key Assessment Areas:

• Digital marketing expertise and campaign management skills
• Analytical and problem-solving abilities
• Creativity and strategic thinking
• Communication and collaboration skills
• Adaptability and flexibility in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
• Include specific examples of successful digital marketing campaigns you've managed, with measurable results
• Demonstrate your understanding of the online gaming industry and how your skills and experience align with the role's requirements
• Prepare questions to ask the interviewer about the company's marketing strategy, team dynamics, and growth opportunities

ATS Keywords: Digital Marketing, SEO, SEM, Social Media, Analytics, Email Marketing, Adwords, Content Optimization, A/B Testing, Creative Strategy, CRM, User Experience, Budget Management, Negotiation, Team Leadership, HTML, CSS

ASSUMPTION: The application process may involve multiple interviews and assessments to evaluate the candidate's digital marketing expertise, analytical skills, and cultural fit with the company. Applicants should tailor their application materials to highlight their relevant skills and experience and prepare thoughtful questions to ask the interviewer.

🛠️ Tools & Technologies

• Google Analytics
• Google Adwords
• Tag Manager
• Social media management platforms (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• SEO tools (e.g., SEMrush, Ahrefs)
• CMS platforms (e.g., WordPress, Drupal)
• HTML, CSS, and JavaScript

ASSUMPTION: The role requires proficiency in a range of digital marketing tools and technologies, as well as a working knowledge of HTML, CSS, and JavaScript to optimize landing pages and user funnels.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Expertise
• Integrity
• Client focus

Work Style:

• Agile and adaptable
• Data-driven and analytical
• Creative and strategic
• Collaborative and team-oriented
• Results-focused and accountable

Self-Assessment Questions:

• Do you have a proven track record of managing successful digital marketing campaigns?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to changing priorities?
• Do you have strong analytical skills and the ability to make data-driven decisions?
• Are you a creative thinker with the ability to develop innovative marketing strategies?
• Do you have excellent communication and collaboration skills, with the ability to work effectively with various teams?

ASSUMPTION: STRADIGI CONSULTING values innovation, collaboration, expertise, integrity, and client focus. Applicants should assess their fit with these values and the company's work style, as well as their ability to meet the role's requirements and contribute to the company's success.

⚠️ Potential Challenges

• Managing multiple campaigns and deadlines simultaneously
• Working with diverse teams and stakeholders, including internal teams, partners, and clients
• Adapting to changing market trends and customer behaviors
• Optimizing campaign performance and maximizing ROI in a competitive landscape
• Navigating a small company environment, with limited resources and budget constraints

ASSUMPTION: The role may present challenges related to managing multiple campaigns and deadlines, working with diverse teams, and adapting to changing market trends. Applicants should be prepared to work in a fast-paced, dynamic environment and demonstrate their ability to manage priorities and make data-driven decisions.

📈 Similar Roles Comparison

• Compared to other digital marketing manager roles, this position may offer more exposure to senior leadership and opportunities for close collaboration with the Head of Marketing
• The role may require more hands-on involvement in campaign execution and optimization, with a focus on maximizing ROI and driving campaign performance
• Career progression in this role may involve expanding skills and knowledge in digital marketing, as well as gaining experience in other aspects of marketing and business consulting

ASSUMPTION: Applicants should consider the unique aspects of this role, such as the opportunity for close collaboration with senior leadership and the focus on campaign performance and optimization. They should also evaluate their career goals and how this role aligns with their long-term aspirations in digital marketing and related fields.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for an online gaming client, including SEO, SEM, social media, and email marketing campaigns
• Optimizing landing pages and user funnels to improve conversion rates and maximize ROI for an e-commerce client
• Conducting market research and analyzing customer behavior data to inform marketing strategies and improve campaign performance for a B2B client

ASSUMPTION: Applicants should be prepared to discuss their experience with relevant projects and campaigns, as well as their ability to develop and execute effective digital marketing strategies tailored to specific clients and industries.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the company's overall marketing strategy, and what are the key objectives for the next year?
• What are the biggest challenges facing the marketing team, and how can this role help address them?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to collaboration and communication between marketing and other departments, such as sales and product?

ASSUMPTION: Applicants should prepare thoughtful questions to ask the interviewer about the role's priorities, the company's marketing strategy, and the team's challenges and dynamics. They should also inquire about professional development opportunities and the company's approach to collaboration and communication.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: stradigi.in/careers
• Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills, with a focus on successful campaigns and measurable results
• Prepare for the interview by researching the company, its industry, and the role's requirements, as well as practicing common interview questions and your responses
• Follow up with the HR department or your interview contact within one week of your interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.