Digital Marketing Manager (Gaming)

📌 Core Information

🔹 Job Title: Digital Marketing Manager (Gaming)

🔹 Company: Elevation Capital

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-Time

🔹 Category: Gaming, Digital Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing innovative digital marketing campaigns to acquire and retain players for a portfolio of games.
• Managing campaigns across various platforms such as SEO/SEM, email marketing, social media, and display advertising.
• Measuring and reporting on the performance of marketing campaigns, tracking key performance indicators (KPIs).
• Researching consumer behavior and market trends within the gaming industry to tailor marketing strategies.
• Collaborating with internal teams to ensure seamless execution of marketing campaigns.

ASSUMPTION: This role requires a strong understanding of the Indian gaming market and proven experience in managing successful marketing campaigns.

📋 Key Responsibilities

✅ Plan, execute, and manage digital marketing campaigns across various platforms including SEO/SEM, email marketing, social media, and display advertising.

✅ Measure and report on the performance of marketing campaigns, tracking key performance indicators (KPIs) such as ROI, conversion rates, and user engagement.

✅ Research consumer behavior and market trends within the gaming industry to tailor marketing strategies, understanding gaming demographics, player preferences, and emerging trends.

✅ Optimize app store listings (titles, descriptions, keywords, visuals) to improve app visibility and conversion rates.

✅ Collaborate with internal teams (game development, community, customer support) to ensure seamless execution of marketing campaigns.

ASSUMPTION: The role may also involve staying updated with the latest digital marketing trends and tools, and contributing to the development of marketing strategies for new games.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 3-5 years of experience in digital marketing within gaming companies.

Required Skills:

• Proven experience in managing successful social media, SEO/SEM, and influencer marketing campaigns.
• Strong understanding of the Indian gaming market (including cultural aspects and consumer behavior) and marketing channels.
• Excellent analytical and reporting skills, with a data-driven approach to marketing.
• Strong project management skills and the ability to work independently and in a team.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with internal teams and external partners.

Preferred Skills:

• Experience with gaming analytics tools and platforms.
• Fluency in regional Indian languages (e.g., Hindi, Tamil, Telugu).

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.

💰 Compensation & Benefits

Salary Range: INR 12-18 lakhs per annum (based on experience and industry standards for mid-senior level digital marketing roles in the gaming industry in Mumbai).

Benefits:

• Health insurance and other employee benefits typical of a mid-sized company.
• Opportunities for professional growth and development within the company's portfolio of games.

Working Hours: Full-time position, with standard working hours Monday to Friday, 9:00 AM to 6:00 PM IST, with flexibility for occasional overtime as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level digital marketing roles in the gaming industry in Mumbai. Actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Elevation Capital is a venture capital and private equity firm that invests in globally impactful companies united by a common vision of humanity as the highest purpose. Their portfolio spans various industries, including gaming.

Company Size: Elevation Capital has 11-50 employees, providing a mid-sized company environment where applicants can expect a relatively flat hierarchy and opportunities for growth.

Founded: Elevation Capital was founded in 2015, with a focus on investing in companies that deliver both a profitable financial return and a sustainable positive social impact.

Company Description:

• Elevation Capital invests in early-stage ventures across various sectors, including gaming, with a global reach and a portfolio spanning multiple continents.
• The company is guided by the core principle of shared value – the Win-Win – a conscious belief that a company can deliver both a profitable financial return and a sustainable positive social impact.
• Elevation Capital's team members and markets are located in the US, Canada, Europe, and the Caribbean, reflecting the company's global outlook and diverse investment portfolio.

Company Specialties:

• Venture capital and private equity investments.
• Impact investing, focusing on companies that generate both financial returns and positive social or environmental impact.
• Early-stage company growth and development.

Company Website: www.elevationcapital.vc

ASSUMPTION: Elevation Capital's investment in the gaming industry is likely focused on games that align with their mission of generating positive social impact, such as educational, health, or socially conscious games.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience). This role is suitable for experienced digital marketing professionals looking to apply their skills in the gaming industry.

Reporting Structure: The Digital Marketing Manager will likely report directly to the head of marketing or a similar role within the portfolio company, and may oversee junior marketing team members or external agencies.

Work Arrangement: On-site, with standard working hours Monday to Friday, 9:00 AM to 6:00 PM IST, and occasional flexibility for overtime as needed.

Growth Opportunities:

• As Elevation Capital's portfolio of games grows, there may be opportunities for the Digital Marketing Manager to take on additional responsibilities or move into a more senior role within the company or one of its portfolio companies.
• The company's global reach may also present opportunities for international assignments or collaborations.

ASSUMPTION: Given the company's focus on impact investing, the Digital Marketing Manager may have the opportunity to contribute to the development of marketing strategies that align with the company's mission of generating positive social impact.

🌍 Location & Work Environment

Office Type: The Mumbai office is likely a modern, collaborative workspace that reflects the company's global outlook and commitment to sustainability.

Office Location(s): Mumbai, Maharashtra, India. The exact address may vary based on the specific portfolio company the Digital Marketing Manager is working with.

Geographic Context:

• Mumbai is the capital city of Maharashtra and the financial capital of India, offering a vibrant and dynamic work environment.
• The city is home to a diverse range of industries, including finance, technology, and entertainment, providing ample opportunities for networking and professional growth.
• Mumbai has a tropical wet and dry climate, with hot and humid summers and mild winters, and is prone to monsoon rains from June to September.

Work Schedule: Standard working hours Monday to Friday, 9:00 AM to 6:00 PM IST, with occasional flexibility for overtime as needed.

ASSUMPTION: While the job listing does not explicitly mention it, the work environment is likely to be multicultural and inclusive, reflecting the company's global outlook and commitment to diversity and inclusion.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interviews with the hiring manager and other team members to discuss the candidate's experience, skills, and fit for the role.
• Case study or project presentation to assess the candidate's strategic thinking and problem-solving skills.
• Final interview with the portfolio company's leadership team to discuss the candidate's long-term fit and growth potential within the company.

Key Assessment Areas:

• Digital marketing skills and experience, with a focus on gaming industry-specific knowledge.
• Analytical and reporting skills, with the ability to track and interpret key performance indicators (KPIs).
• Communication and interpersonal skills, with the ability to build and maintain relationships with internal teams and external partners.
• Cultural fit and alignment with the company's mission and values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing, with a focus on the gaming industry.
• Prepare for behavioral interview questions that assess your problem-solving skills, strategic thinking, and ability to work collaboratively with internal teams and external partners.
• Research the company and its portfolio of games to demonstrate your understanding of their mission and values, and to identify opportunities for alignment with your own career goals and aspirations.

ATS Keywords: Digital Marketing, Gaming, SEO, SEM, Social Media, Email Marketing, Display Advertising, Consumer Behavior, Market Trends, App Store Optimization, Collaboration, Player Acquisition, Player Retention, Performance Measurement, KPI Tracking, Influencer Marketing

ASSUMPTION: The application process may vary based on the specific portfolio company the Digital Marketing Manager is working with, but the overall focus on cultural fit and alignment with the company's mission and values is likely to remain consistent.

🛠️ Tools & Technologies

• Google Analytics and other web analytics tools for tracking and analyzing campaign performance.
• Social media management platforms (e.g., Hootsuite, Buffer) for managing social media campaigns.
• Email marketing platforms (e.g., Mailchimp, Constant Contact) for creating and managing email marketing campaigns.
• SEO and SEM tools (e.g., Google Ads, SEMrush, Ahrefs) for optimizing app store listings and managing paid advertising campaigns.
• Project management tools (e.g., Asana, Trello) for collaborating with internal teams and external partners.

ASSUMPTION: The specific tools and technologies used may vary based on the portfolio company the Digital Marketing Manager is working with, but the overall focus on data-driven decision-making and collaboration is likely to remain consistent.

👔 Cultural Fit Considerations

Company Values:

• Impact: Elevation Capital invests in companies that generate positive social or environmental impact alongside financial returns.
• Integrity: The company is committed to acting with honesty, transparency, and accountability in all its interactions with employees, portfolio companies, and other stakeholders.
• Collaboration: Elevation Capital fosters a collaborative work environment that values diverse perspectives and encourages teamwork and mutual support.

Work Style:

• Data-driven: The company values a data-driven approach to decision-making and encourages employees to use data and analytics to inform their strategies and tactics.
• Adaptable: Elevation Capital operates in a dynamic and evolving investment landscape, and employees are expected to be adaptable and responsive to change.
• Inclusive: The company is committed to fostering a diverse and inclusive work environment that values and celebrates the unique perspectives and experiences of its employees.

Self-Assessment Questions:

• Do you share Elevation Capital's commitment to generating positive social or environmental impact alongside financial returns?
• Are you comfortable working collaboratively with internal teams and external partners to achieve shared goals?
• Do you have a data-driven approach to decision-making, and are you comfortable using data and analytics to inform your strategies and tactics?

ASSUMPTION: Elevation Capital's commitment to impact investing and diversity and inclusion is likely to be reflected in the company's hiring practices and work environment, with a focus on attracting and retaining employees who share these values and are committed to contributing to the company's mission.

⚠️ Potential Challenges

• The gaming industry is highly competitive, and the Digital Marketing Manager may face challenges in acquiring and retaining players for the company's portfolio of games.
• The role may require the Digital Marketing Manager to work with multiple internal teams and external partners, which can present challenges in terms of coordination and communication.
• The company's focus on impact investing may present unique challenges in terms of aligning marketing strategies with the company's mission and values.
• The work environment may be fast-paced and dynamic, with a high degree of change and uncertainty, which can present challenges in terms of adaptability and resilience.

ASSUMPTION: The specific challenges faced by the Digital Marketing Manager may vary based on the portfolio company they are working with, but the overall focus on generating positive social or environmental impact alongside financial returns is likely to remain consistent.

📈 Similar Roles Comparison

• Compared to similar roles in other gaming companies, the Digital Marketing Manager role at Elevation Capital may offer unique opportunities to contribute to the company's mission of generating positive social or environmental impact alongside financial returns.
• The role may also offer opportunities to work with a diverse range of internal teams and external partners, providing exposure to a broad range of marketing strategies and tactics.
• In terms of career path, the Digital Marketing Manager role at Elevation Capital may provide opportunities for professional growth and development within the company's portfolio of games, as well as opportunities for international assignments or collaborations.

ASSUMPTION: While the specific details of the role may vary based on the portfolio company the Digital Marketing Manager is working with, the overall focus on generating positive social or environmental impact alongside financial returns is likely to remain consistent.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new game in the Indian market, with a focus on generating buzz and driving player acquisition.
• Optimizing app store listings for a portfolio of games to improve app visibility and conversion rates, with a focus on driving organic user growth.
• Conducting market research to identify emerging trends in the Indian gaming market, and developing marketing strategies to capitalize on these trends and drive player retention.

ASSUMPTION: The specific projects undertaken by the Digital Marketing Manager may vary based on the portfolio company they are working with, but the overall focus on generating positive social or environmental impact alongside financial returns is likely to remain consistent.

❓ Key Questions to Ask During Interview

• How does the company's focus on impact investing influence the marketing strategies and tactics used for its portfolio of games?
• What opportunities are there for professional growth and development within the company's portfolio of games?
• How does the company support its employees in balancing the demands of their roles with their personal and professional goals and aspirations?
• What is the company's approach to diversity and inclusion, and how does this influence the work environment and company culture?
• How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are used to track and assess campaign performance?

ASSUMPTION: The specific questions asked during the interview may vary based on the portfolio company the Digital Marketing Manager is working with, but the overall focus on generating positive social or environmental impact alongside financial returns is likely to remain consistent.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing, with a focus on the gaming industry.
• Prepare for behavioral interview questions that assess your problem-solving skills, strategic thinking, and ability to work collaboratively with internal teams and external partners.
• Research the company and its portfolio of games to demonstrate your understanding of their mission and values, and to identify opportunities for alignment with your own career goals and aspirations.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.