Digital Marketing Manager - German speaking (all genders) | ClimateTech

📌 Core Information

🔹 Job Title: Digital Marketing Manager - German speaking (all genders) | ClimateTech

🔹 Company: carbmee GmbH

🔹 Location: Berlin, Munich, or remote within Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Berlin, Munich) or fully remote within Germany

🚀 Job Overview

Key aspects of this role include:

• Driving Carbmee’s digital presence and performance through strategic marketing campaigns
• Managing performance marketing, search marketing, and social media marketing efforts
• Collaborating with cross-functional teams to design, implement, and optimize multi-channel campaigns
• Leveraging AI tools to enhance campaign performance and content generation

ASSUMPTION: This role requires a strong understanding of digital marketing channels and a willingness to learn and integrate AI tools into workflows. Candidates should be comfortable working in a fast-paced, innovative environment.

📋 Key Responsibilities

✅ Own and manage all paid performance marketing activities across Google Ads and LinkedIn Ads to drive measurable business results

✅ Develop, execute, and continuously optimize paid search strategies, ads, and landing pages with a focus on maximizing ROI and lead generation

✅ Stay on top of trends and AI-powered tools to refine and enhance campaign performance

✅ Lead on-page and off-page SEO initiatives to improve organic visibility and rankings

✅ Optimize website structure and content to drive traffic and conversions

✅ Leverage AI tools to streamline keyword research, content optimization, and performance analysis

✅ Develop and execute both paid and organic social media strategies, primarily on LinkedIn, to increase brand awareness and engagement

✅ Build and manage employee advocacy programs to amplify the brand message through internal champions

✅ Create compelling content (text, visuals, video) independently or with external partners

✅ Plan, develop, and manage engaging digital marketing content in both English and German

✅ Collaborate with freelancers and agencies to scale content creation, including blog articles, thought leadership, whitepapers, visuals, and video

✅ Monitor performance metrics across all channels and develop actionable insights for continuous improvement

ASSUMPTION: This role requires a hands-on approach, with a focus on execution and optimization. Candidates should be comfortable working independently and in collaboration with external partners.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of hands-on experience in digital marketing, ideally in a B2B SaaS or technology-driven environment

Required Skills:

• Excellent command of both English and German (C2 or native-equivalent level)
• Strong creative instincts with the ability to develop, execute, and measure impactful marketing campaigns
• Eager to explore and integrate AI tools into workflows for campaign optimization and content generation
• Proven track record in managing paid performance campaigns and SEO projects
• Data-driven mindset with strong analytical skills and a passion for optimization

Preferred Skills:

• Experience with Prismic CMS and Salesforce CRM

ASSUMPTION: Candidates should have a strong background in digital marketing with a focus on performance, search, and social media marketing. Experience with AI tools and a data-driven mindset are essential for success in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and location)

Benefits:

• Unique & Powerful Mission - Join a fast-growing and ambitious tech company that is shaping the future of carbon management and fighting climate change
• Health & Wellbeing - Urban Sports Club subscription to stay healthy & fit, plus 1:1 coaching sessions with Nilohealth for mental well-being
• Flexibility & Work-Life Balance - Flexible hybrid or fully remote working culture. We have lovely, accessible offices in Berlin-Mitte and central Munich
• Team Culture – Our values - Transparency, Humility, and Accountability - create a supportive environment where work can be both meaningful and fun
• Connection & Networking - Summer Offsite, Winter Party, and regular team events provide ample opportunities to connect and collaborate across the company
• Trust & Transparency - We host monthly All-Hands Meetings, weekly newsletters and Founders Q&As to keep everyone informed about company goals and progress

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is estimated based on industry standards for digital marketing managers in Germany with 3-5 years of experience. Benefits are comprehensive and focus on employee well-being, work-life balance, and company culture.

📌 Applicant Insights

🔍 Company Context

Industry: ClimateTech - Carbmee empowers organizations worldwide to systematically measure, manage, and reduce their carbon footprint. Our platform leverages AI with millions of transactional data points to help enterprise customers tackle their most complex emissions challenges - far beyond compliance.

Company Size: 51-200 employees - Carbmee is a fast-growing company with offices in Berlin and Munich, proud to be at the forefront of climate innovation.

Founded: 2021 - Carbmee was founded in 2021 and has since grown to become one of the fastest-growing companies in European tech.

Company Description:

• Carbmee helps companies with complex supply chains to seamlessly collect, analyze, and report emissions data across all three scopes of the Greenhouse Gas (GHG) Protocol, uncovering up to 90% carbon reduction potential in just 21 days.
• Our carbon management solution, the Environmental Intelligence System EIS™ combines carbon accounting, product carbon footprints (LCA), and supply chain emissions (scope 3) into a single integrated system to centralize complex data streams.
• Carbmee's case studies include carbon transparency within 20 days, total carbon footprint reduction by 40%, calculation of supplier carbon footprint 94% faster, and savings of thousands of euros for customers rather than expensive consultants.

Company Specialties:

• Enterprise software
• Corporate decarbonization
• Emissions reductions
• Scope 3 emissions reductions
• and CBAM

Company Website: http://www.carbmee.com

ASSUMPTION: Carbmee is a well-established company in the ClimateTech industry, with a strong focus on helping organizations manage and reduce their carbon footprint. Their platform leverages AI to provide a comprehensive solution for carbon management.

📊 Role Analysis

Career Level: Mid-level - This role is suitable for candidates with 3-5 years of experience in digital marketing, looking to take on more responsibility and drive impact in a fast-growing company.

Reporting Structure: The Digital Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including Sales and Product.

Work Arrangement: Hybrid (Berlin, Munich) or fully remote within Germany - Carbmee offers a flexible working arrangement, with the option to work remotely or from one of their offices in Berlin or Munich.

Growth Opportunities:

• As Carbmee continues to grow, there will be opportunities for the Digital Marketing Manager to take on more responsibility and advance their career within the company.
• The company encourages internal mobility and offers training and development opportunities to support employee growth.
• Carbmee's fast-paced environment provides ample opportunities for candidates to learn and develop new skills.

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a meaningful impact on the company's success and advance their career in digital marketing.

🌍 Location & Work Environment

Office Type: Modern, centrally located offices in Berlin-Mitte and central Munich - Carbmee's offices are designed to foster collaboration and innovation, with a focus on employee well-being and comfort.

Office Location(s): Rosenthaler Straße 36, Berlin; Gollierstraße 4, Munich

Geographic Context:

• Berlin - A vibrant, multicultural city with a thriving tech scene and a strong focus on sustainability and climate action.
• Munich - A major economic hub in Germany, known for its high quality of life and strong job market.

Work Schedule: Full-time, 40 hours per week - Carbmee offers a flexible working arrangement, with the option to work remotely or from one of their offices in Berlin or Munich.

ASSUMPTION: Carbmee's offices are located in two major cities in Germany, offering employees the opportunity to work in a dynamic and innovative environment, with a strong focus on sustainability and climate action.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• On-site or virtual interview with the hiring manager and team members
• Final interview with the Head of Marketing

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• AI integration and data-driven mindset
• Cultural fit and alignment with company values
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Carbmee's mission and how your skills and experience align with the company's goals
• Prepare examples of your past marketing campaigns and their results to discuss during the interview

ATS Keywords: Digital Marketing, Performance Marketing, Search Marketing, Social Media Marketing, SEO, AI Tools, B2B SaaS, ClimateTech, Carbon Management

ASSUMPTION: Carbmee's application process is designed to assess candidates' digital marketing expertise, AI integration skills, and cultural fit. Candidates should be prepared to discuss their past marketing campaigns and how their skills and experience align with the company's mission.

🛠️ Tools & Technologies

• Google Ads
• LinkedIn Ads
• Prismic CMS
• Salesforce CRM
• AI tools for campaign optimization and content generation

ASSUMPTION: Carbmee uses a range of tools and technologies to support their digital marketing efforts, including Google Ads, LinkedIn Ads, Prismic CMS, and Salesforce CRM. Candidates should be comfortable using these tools and eager to explore and integrate AI tools into their workflows.

👔 Cultural Fit Considerations

Company Values:

• Transparency - Carbmee values open communication and collaboration, with a focus on keeping employees informed about the company's goals and progress.
• Humility - Carbmee fosters a culture of learning and growth, with a focus on continuous improvement and a willingness to listen and adapt.
• Accountability - Carbmee holds employees accountable for their actions and decisions, with a focus on delivering results and driving impact.

Work Style:

• Fast-paced and innovative - Carbmee operates in a fast-paced environment, with a focus on driving impact and staying ahead of the curve in the ClimateTech industry.
• Collaborative - Carbmee values collaboration and teamwork, with a focus on working together to achieve common goals.
• Data-driven - Carbmee makes data-driven decisions, with a focus on using data to inform marketing strategies and optimize campaign performance.

Self-Assessment Questions:

• How do you align with Carbmee's values of transparency, humility, and accountability?
• How comfortable are you working in a fast-paced, innovative environment, and how do you adapt to change?
• How do you approach data-driven decision-making, and how do you use data to optimize marketing campaigns?

ASSUMPTION: Carbmee's company culture is characterized by transparency, humility, and accountability, with a focus on collaboration and data-driven decision-making. Candidates should be prepared to discuss their alignment with these values and how they approach work in a fast-paced, innovative environment.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Keeping up with the latest trends and AI tools in digital marketing
• Balancing the need for innovation with the need for consistent, measurable results
• Working remotely or in a hybrid environment, with the need for strong communication and collaboration skills

ASSUMPTION: The Digital Marketing Manager role at Carbmee presents a range of challenges, including managing multiple marketing channels and campaigns, keeping up with the latest trends and AI tools, balancing innovation with consistent results, and working remotely or in a hybrid environment. Candidates should be prepared to discuss how they approach these challenges and how they ensure success in a fast-paced, innovative environment.

📈 Similar Roles Comparison

• Compared to other Digital Marketing Manager roles, this position offers a unique opportunity to work in the ClimateTech industry and drive impact on a global scale.
• Carbmee's focus on AI integration and data-driven decision-making sets this role apart from other digital marketing positions.
• Career progression in this role may involve taking on more responsibility and advancing to a senior marketing leadership position within the company.

ASSUMPTION: The Digital Marketing Manager role at Carbmee offers a unique opportunity to work in the ClimateTech industry and drive impact on a global scale, with a focus on AI integration and data-driven decision-making. Candidates should be prepared to discuss how their skills and experience align with this unique opportunity and how they plan to drive success in this role.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy to drive brand awareness and lead generation for Carbmee's platform
• Optimizing paid search campaigns to maximize ROI and lead generation, with a focus on AI integration and data-driven decision-making
• Creating and executing a social media strategy to increase brand engagement and drive user acquisition, with a focus on LinkedIn and employee advocacy programs

ASSUMPTION: The Digital Marketing Manager role at Carbmee involves a range of projects, including developing and executing digital marketing strategies, optimizing paid search campaigns, and creating and executing social media strategies. Candidates should be prepared to discuss their past marketing campaigns and how their skills and experience align with these projects.

❓ Key Questions to Ask During Interview

• How does Carbmee measure the success of its digital marketing campaigns, and how do you approach optimization based on performance data?
• How does Carbmee collaborate with external partners, such as freelancers and agencies, to scale content creation and marketing efforts?
• How does Carbmee's company culture support employee growth and development, and what opportunities are there for advancement in this role?
• How does Carbmee approach AI integration and data-driven decision-making in its digital marketing efforts, and how can I contribute to this process?
• How does Carbmee support work-life balance and employee well-being, and what resources are available to employees to support their personal and professional growth?

ASSUMPTION: Candidates should prepare thoughtful questions to ask during the interview, focusing on Carbmee's digital marketing strategies, company culture, and growth opportunities. This will demonstrate their interest in the role and their commitment to driving success at the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past marketing campaigns and their results to discuss during the interview
• Research Carbmee's mission and values, and be prepared to discuss how your skills and experience align with the company's goals
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and ask about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.