Digital Marketing Manager (hybrid)

📌 Core Information

🔹 Job Title: Digital Marketing Manager (hybrid)

🔹 Company: Zirous

🔹 Location: West Des Moines, Iowa, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Driving Zirous' digital marketing efforts with a focus on paid advertising, web presence optimization, and high-quality marketing asset production
• Collaborating with marketing and sales teams to execute digital strategies, campaigns, and performance analytics
• Managing paid social media campaigns across Facebook, LinkedIn, and Instagram
• Overseeing the company website and ensuring an engaging and optimized user experience
• Designing and maintaining digital and print collateral using Adobe Creative Suite

ASSUMPTION: This role requires a balance of analytical and creative skills, with a strong focus on data-informed decision making and cross-functional collaboration.

📋 Key Responsibilities

✅ Lead and manage paid social media campaigns across Facebook, LinkedIn, and Instagram, including audience targeting, creative development, ad structure, A/B testing, and performance optimization

✅ Oversee the company website, managing structure, content updates, design, and SEO to ensure an engaging and optimized user experience

✅ Utilize tools such as Google Analytics, Tag Manager, and Search Console to monitor performance, track KPIs, and drive data-informed decisions

✅ Design and maintain digital and print collateral using Adobe Creative Suite (Illustrator, InDesign, Photoshop), including landing pages, sales materials, business cards, and event signage

✅ Develop on-brand templates and assets for web, email, social, and event use

✅ Manage full-funnel marketing campaigns and customer journeys, engaging prospects, MQLs, SQLs, and customers throughout their lifecycle

✅ Collaborate with sales and marketing stakeholders to align messaging, drive lead generation, and support overall business goals

✅ Assist with events, webinars, and partner marketing initiatives, ensuring consistent branding and messaging across all touchpoints

✅ Perform other duties as assigned

ASSUMPTION: This role involves a mix of independent tasks and team collaboration, with a focus on driving digital marketing efforts and supporting overall business goals.

🎯 Required Qualifications

Education: Bachelor's Degree in marketing, communications, or related field

Experience: 3 - 5 years of digital marketing experience

Required Skills:

• Proficient in Adobe Creative Suite for design and content development
• Skilled in content management systems (CMS) such as WordPress, with a strong understanding of web optimization and SEO best practices
• Experienced in managing and executing paid advertising campaigns across Facebook, LinkedIn, and Instagram
• Strong critical thinking and problem-solving skills
• Action-oriented leader with exceptional project management skills

Preferred Skills:

• Familiarity with email marketing and automation platforms, Marketo, is preferred
• Working knowledge of CRM platforms, with a preference for experience in Salesforce

ASSUMPTION: Candidates should have a strong background in digital marketing, with a proven track record in paid advertising, web optimization, and creative design.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on industry standards for digital marketing managers with 3-5 years of experience in the United States)

Benefits:

• Flexible Schedule
• 401(k) Match
• Unlimited Time Off
• Paid Holidays
• Cell Phone Subsidy
• Discounts with Verizon
• Professional Development Opportunities
• Employee of the Month Awards
• Employee of the Year Awards
• Company-wide Lunches
• Lunch and Learns
• Casual Dress Code

Working Hours: Full-time, with a hybrid work arrangement (3 office days per week)

ASSUMPTION: The salary range is based on industry standards for digital marketing managers with 3-5 years of experience in the United States. Benefits are subject to change and may vary based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Information Technology & Services

Company Size: 51-200 employees (Small to Medium-sized company, offering a supportive environment that promotes both personal and professional development)

Founded: 1986 (Over 35 years of experience providing IT solutions to customers)

Company Description:

• Zirous is a tech firm that has provided IT solutions to customers for over 35 years, with a focus on improving business processes by leveraging business data and cutting-edge technologies
• The company offers a range of services, including data analytics, managed services, marketing technology, data engineering, identity and access management, security intelligence, service-oriented architecture (SOA), infrastructure, cloud, and development
• Zirous partners with several great companies, such as Oracle, SailPoint, AWS, Microsoft, Adobe, Sailpoint, Okta, Workato, and Tealium, to provide foundational tools for their solutions

Company Specialties:

• Oracle
• SOA/Integration
• Hadoop
• Database
• Identity Management
• Big Data
• Cloud
• Data
• Data Analytics
• Development
• SailPoint
• Machine Learning
• Artificial Intelligence
• Security Intelligence
• and managed services

Company Website: https://www.zirous.com

ASSUMPTION: Zirous is a well-established company with a strong focus on providing IT solutions and improving business processes for its customers. Their partnerships with leading technology companies demonstrate their commitment to staying up-to-date with the latest trends and best practices in the industry.

📊 Role Analysis

Career Level: Mid-level (3-5 years of experience in digital marketing)

Reporting Structure: This role reports directly to the Director of Marketing and works closely with the Digital Marketing Strategist and sales teams

Work Arrangement: Hybrid (3 office days per week, with remote work on Mondays and Fridays)

Growth Opportunities:

• Professional development opportunities, such as certifications, continued education, and speaking engagements
• Recognition for a job well done, including Employee of the Month and Employee of the Year awards with bonus amounts
• Flexible scheduling options, including unlimited time off and paid holidays

ASSUMPTION: This role offers opportunities for professional growth and development, as well as recognition for exceptional performance. The flexible work arrangement and scheduling options also contribute to a positive work-life balance.

🌍 Location & Work Environment

Office Type: Hybrid (3 office days per week)

Office Location(s): 1503 42nd St. Suite 210, West Des Moines, IA 50266, US

Geographic Context:

• West Des Moines is a suburb of Des Moines, Iowa, with a population of approximately 65,000 people
• The city offers a mix of urban and suburban living, with a variety of amenities, including parks, restaurants, and shopping centers
• West Des Moines is located in the central United States, with easy access to major highways and airports

Work Schedule: Full-time, with a hybrid work arrangement (3 office days per week)

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote work, allowing for flexibility and a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the Director of Marketing

Key Assessment Areas:

• Digital marketing skills and experience
• Analytical and creative thinking
• Project management and organizational skills
• Collaboration and communication skills

Application Tips:

• Highlight your experience with paid advertising, web optimization, and creative design in your resume and cover letter
• Demonstrate your understanding of Zirous' business and the role's responsibilities in your application materials
• Prepare examples of your work, such as marketing campaigns or website designs, to showcase your skills and experience

ATS Keywords: Digital Marketing, Paid Advertising, SEO, Adobe Creative Suite, Project Management, Collaboration, Web Optimization, Creative Development, Performance Analytics, Marketing Campaigns, Customer Journeys

ASSUMPTION: The interview process focuses on assessing the candidate's digital marketing skills, experience, and cultural fit with the company. Applicants should highlight their relevant experience and demonstrate their understanding of the role's responsibilities.

🛠️ Tools & Technologies

• Adobe Creative Suite (Illustrator, InDesign, Photoshop)
• Content Management Systems (CMS) such as WordPress
• Google Analytics, Tag Manager, and Search Console
• Paid advertising platforms (Facebook, LinkedIn, Instagram)
• Email marketing and automation platforms (Marketo)
• CRM platforms (Salesforce)

ASSUMPTION: This role requires proficiency in Adobe Creative Suite, content management systems, and various digital marketing tools. Familiarity with industry-standard platforms and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Accountable
• Respectful

Work Style:

• Data-driven
• Creative
• Collaborative
• Adaptable
• Results-oriented

Self-Assessment Questions:

• Do you have a proven track record in driving digital marketing efforts and supporting overall business goals?
• Are you comfortable working independently and collaboratively in a hybrid work environment?
• Do you possess strong analytical and creative skills, with a focus on data-informed decision making?

ASSUMPTION: Zirous values a customer-focused, innovative, and collaborative work environment. Candidates should assess their fit with the company's values and work style before applying.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Balancing analytical and creative responsibilities
• Collaborating effectively with cross-functional teams
• Adapting to a hybrid work environment and maintaining productivity

ASSUMPTION: This role presents several challenges, including managing multiple marketing channels, balancing analytical and creative responsibilities, and adapting to a hybrid work environment. Candidates should be prepared to address these challenges and demonstrate their ability to succeed in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• This role differs from other digital marketing manager positions in its focus on paid advertising, web optimization, and creative design, as well as its hybrid work arrangement
• Industry-specific context: The technology industry is competitive and fast-paced, with a strong emphasis on innovation and data-driven decision making
• Career path comparison: This role offers opportunities for professional growth and development, with the potential to advance to senior marketing roles or other leadership positions within the company

ASSUMPTION: This role is unique in its focus on paid advertising, web optimization, and creative design, as well as its hybrid work arrangement. Candidates should consider their fit with the role's specific responsibilities and the company's culture before applying.

📝 Sample Projects

• Developing and executing a paid advertising campaign across Facebook, LinkedIn, and Instagram to drive lead generation and brand awareness
• Optimizing the company website for search engines and improving user experience through content updates and design changes
• Designing and maintaining digital and print collateral using Adobe Creative Suite for various marketing channels and events

ASSUMPTION: These sample projects demonstrate the role's focus on paid advertising, web optimization, and creative design, as well as the candidate's ability to manage multiple marketing channels and campaigns simultaneously.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its digital marketing efforts, and what KPIs are most important?
• What is the company's approach to work-life balance and flexible scheduling?

ASSUMPTION: These questions are designed to help candidates better understand the role's responsibilities, the company's culture, and the team's dynamics. Asking thoughtful questions demonstrates the candidate's interest and engagement in the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Highlight your experience with paid advertising, web optimization, and creative design in your resume and cover letter
• Prepare examples of your work, such as marketing campaigns or website designs, to showcase your skills and experience
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.