Digital Marketing Manager (hybrid)

📌 Core Information

🔹 Job Title: Digital Marketing Manager (Hybrid)

🔹 Company: Zirous

🔹 Location: West Des Moines, Iowa, United States

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 on-site days per week)

🚀 Job Overview

Key aspects of this role include:

• Driving Zirous' digital marketing efforts, focusing on paid advertising, web presence optimization, and high-quality marketing asset production.
• Collaborating with marketing and sales teams to execute digital strategies and campaigns effectively.
• Managing paid social media campaigns, overseeing the company website, and utilizing tools such as Google Analytics to monitor performance.
• Designing and maintaining digital and print collateral using Adobe Creative Suite.
• Developing on-brand templates and assets for web, email, social, and event use.

ASSUMPTION: This role requires a strong balance of analytical and creative skills, with a focus on data-informed decision making and innovative marketing strategies.

📋 Key Responsibilities

✅ Lead and manage paid social media campaigns across Facebook, LinkedIn, and Instagram, including audience targeting, creative development, ad structure, A/B testing, and performance optimization.

✅ Oversee the company website, managing structure, content updates, design, and SEO to ensure an engaging and optimized user experience.

✅ Utilize tools such as Google Analytics, Tag Manager, and Search Console to monitor performance, track KPIs, and drive data-informed decisions.

✅ Design and maintain digital and print collateral using Adobe Creative Suite (Illustrator, InDesign, Photoshop), including landing pages, sales materials, business cards, and event signage.

✅ Develop on-brand templates and assets for web, email, social, and event use.

✅ Manage full-funnel marketing campaigns and customer journeys, engaging prospects, MQLs, SQLs, and customers throughout their lifecycle.

✅ Collaborate with sales and marketing stakeholders to align messaging, drive lead generation, and support overall business goals.

✅ Assist with events, webinars, and partner marketing initiatives, ensuring consistent branding and messaging across all touchpoints.

✅ Perform other duties as assigned.

ASSUMPTION: This role involves a mix of independent work and team collaboration, with a focus on driving results through strategic marketing initiatives.

🎯 Required Qualifications

Education: Bachelor's Degree in marketing, communications, or a related field

Experience: 3 - 5 years of digital marketing experience

Required Skills:

• Proficient in Adobe Creative Suite for design and content development
• Skilled in content management systems (CMS) such as WordPress, with a strong understanding of web optimization and SEO best practices
• Experienced in managing and executing paid advertising campaigns across Facebook, LinkedIn, and Instagram
• Familiarity with email marketing and automation platforms, Marketo, is preferred
• Working knowledge of CRM platforms, with a preference for experience in Salesforce

Preferred Skills:

• Experience in a similar role within the tech industry
• Fluency in additional languages

ASSUMPTION: Candidates with a strong blend of analytical and creative skills, as well as experience in digital marketing, are well-suited for this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on industry standards for a Digital Marketing Manager with 3-5 years of experience in the tech industry in West Des Moines, IA)

Benefits:

• Flexible Schedule
• 401(k) Match
• Unlimited Time Off
• Paid Holidays
• Cell Phone Subsidy
• Discounts with Verizon
• Professional Development Opportunities
• Employee of the Month Awards
• Employee of the Year Awards
• Company-wide Lunches
• Lunch and Learns
• Casual Dress

Working Hours: Full-time, 40 hours per week, with a hybrid work arrangement (3 on-site days per week)

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Information Technology & Services

Company Size: 51-200 employees (Based on LinkedIn data)

Founded: 1986

Company Description:

• Zirous is a tech firm that provides IT solutions to customers, aiming to improve their business processes by leveraging data and cutting-edge technologies.
• The company specializes in data analytics, managed services, marketing technology, data engineering, identity and access management, security intelligence, service-oriented architecture, infrastructure, cloud, and development.
• Zirous has partnerships with several leading technology companies, including Oracle, SailPoint, AWS, Microsoft, Adobe, Sailpoint, Okta, Workato, and Tealium.

Company Specialties:

• Oracle
• SOA/Integration
• Hadoop
• Database
• Identity Management
• Big Data
• Cloud
• Data
• Data Analytics
• Development
• SailPoint
• Machine Learning
• Artificial Intelligence
• Security Intelligence
• and managed services

Company Website: www.zirous.com

ASSUMPTION: Zirous is a well-established tech firm with a strong focus on data-driven solutions and partnerships with leading technology companies.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and professional development

Reporting Structure: This role reports directly to the Director of Marketing and works closely with the Digital Marketing Strategist and sales teams.

Work Arrangement: Hybrid (3 on-site days per week, with remote work on Mondays and Fridays)

Growth Opportunities:

• Potential career progression within the marketing department or the company as a whole
• Opportunities to work on diverse projects and gain experience in various aspects of digital marketing
• Professional development opportunities, such as certifications, continued education, and speaking engagements

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and collaborative team environment.

🌍 Location & Work Environment

Office Type: Hybrid (3 on-site days per week, with remote work on Mondays and Fridays)

Office Location(s): 1503 42nd St. Suite 210, West Des Moines, IA 50266, US

Geographic Context:

• West Des Moines is a suburb of Des Moines, Iowa, with a population of approximately 65,000 people.
• The area offers a mix of urban and suburban living, with access to various amenities, including parks, shopping, dining, and entertainment options.
• West Des Moines is part of the Des Moines-West Des Moines Metropolitan Statistical Area, which has a population of over 650,000 people.

Work Schedule: Full-time, 40 hours per week, with a flexible schedule that allows for work-life balance

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote work, allowing for flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the company's leadership team
• Background check and offer extension

Key Assessment Areas:

• Digital marketing skills and experience
• Analytical and creative problem-solving abilities
• Collaboration and communication skills
• Adaptability and flexibility in a hybrid work environment

Application Tips:

• Highlight relevant digital marketing experience and achievements in your resume and cover letter.
• Demonstrate your understanding of the role and Zirous' mission and values in your application materials.
• Prepare examples of your work, such as marketing campaigns, website designs, or other relevant projects, to showcase your skills and experience during the interview process.

ATS Keywords: Digital Marketing, Paid Advertising, SEO, CMS, Adobe Creative Suite, Project Management, Data Analysis, Lead Generation, Social Media Marketing, Email Marketing, Collaboration, Web Optimization, Creative Development, Performance Analytics, Event Marketing, Critical Thinking

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' digital marketing skills, experience, and cultural fit with Zirous.

🛠️ Tools & Technologies

• Adobe Creative Suite (Illustrator, InDesign, Photoshop)
• Content Management Systems (CMS) such as WordPress
• Google Analytics, Tag Manager, and Search Console
• Marketo (email marketing and automation platform)
• Salesforce (CRM platform)
• Social media platforms (Facebook, LinkedIn, Instagram)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage and execute marketing campaigns and projects.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Accountable
• Adaptable

Work Style:

• Data-driven and analytical
• Creative and innovative
• Collaborative and team-oriented
• Adaptable and flexible
• Results-focused and accountable

Self-Assessment Questions:

• Do you have a strong balance of analytical and creative skills, with a focus on data-informed decision making?
• Are you comfortable working in a hybrid environment, with a mix of in-office collaboration and remote work?
• Do you thrive in a dynamic and collaborative team environment, with a focus on driving results through strategic marketing initiatives?

ASSUMPTION: Candidates who align with Zirous' company values and work style are likely to be a strong fit for this role and the company culture.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously, requiring strong organizational skills and attention to detail
• Keeping up with the latest digital marketing trends and best practices, which may require continuous learning and professional development
• Balancing the need for data-driven decision making with the importance of creative and innovative marketing strategies
• Adapting to a hybrid work environment, which may require additional communication and collaboration efforts

ASSUMPTION: These challenges are inherent to the role and can be overcome with strong skills, experience, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• This role differs from other digital marketing roles in its focus on paid advertising and web presence optimization, as well as its hybrid work arrangement.
• Within the tech industry, this role is similar to Digital Marketing Manager positions at other companies, with a focus on driving digital marketing efforts and collaborating with marketing and sales teams.
• Career paths for this role may include progression to Director of Marketing or other senior marketing leadership positions, as well as opportunities to specialize in specific areas of digital marketing.

ASSUMPTION: This role offers a unique blend of responsibilities and work arrangement, with opportunities for professional growth and development within the tech industry.

📝 Sample Projects

• Developing and executing a paid social media campaign to drive brand awareness and lead generation for a new product launch
• Optimizing the company website for search engines and improving user experience through A/B testing and analytics
• Designing and maintaining on-brand templates and assets for web, email, social, and event use, ensuring consistent branding and messaging across all touchpoints

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, with a focus on driving results through strategic marketing initiatives.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department and the company as a whole?
• How does this role fit into the company's overall marketing strategy and goals?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• What opportunities are there for professional growth and development within this role and the company?
• How does the company support work-life balance and employee well-being in a hybrid work environment?

ASSUMPTION: Asking these questions can help candidates better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills, as well as your understanding of the role and Zirous' mission and values.
• Prepare examples of your work, such as marketing campaigns, website designs, or other relevant projects, to showcase your skills and experience during the interview process.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.