Digital Marketing Manager (Hybrid)

📌 Core Information

🔹 Job Title: Digital Marketing Manager (Hybrid)

🔹 Company: Avaap

🔹 Location: Columbus, Ohio, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 25, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Remote and On-site)

🔹 Work Arrangement: Hybrid (Remote and On-site)

🚀 Core Responsibilities

🔹 Job Overview

Key aspects of this role include:

1. Leading and executing digital marketing campaigns to drive business growth.
2. Managing Salesforce CRM marketing functions to support campaign success.
3. Developing engaging email and landing page experiences to enhance user engagement.
4. Collaborating with cross-functional teams to align marketing efforts with business objectives.
5. Analyzing campaign performance and optimizing strategies based on data-driven insights.

📋 Key Responsibilities

🔑 CRM & Marketing Automation

- Own and manage Salesforce CRM from a marketing perspective, including segmentation, lead management, campaign tracking, and reporting.
- Collaborate with sales and marketing teams to align CRM workflows with business goals.
- Maintain clean, up-to-date data within Salesforce and marketing automation tools.
- Ensure CRM and automation processes support marketing objectives and drive business growth.

🔑 Email Marketing

- Develop and execute B2B email marketing campaigns, including newsletters, event promotions, nurture sequences, and ABM tactics.
- Monitor email campaign performance (open rates, CTR, conversions) and apply data insights to optimize future communications.
- Collaborate with cross-functional teams to ensure email marketing aligns with broader marketing strategies and business objectives.

🔑 Landing Pages & Web

- Build and maintain campaign-specific landing pages using web platforms (e.g., WordPress, Pardot/Salesforce Account Engagement).
- Implement A/B testing and conversion rate optimization strategies to enhance landing page performance.
- Ensure landing pages follow brand standards, are optimized for user experience, and adhere to SEO best practices.

🔑 Digital Campaign Management

- Plan and manage integrated marketing campaigns across paid search, display, social, and email channels.
- Coordinate with external vendors or internal resources for campaign creative, copy, and media placement.
- Analyze performance metrics and provide regular campaign performance reports to stakeholders.

🔑 Required Qualifications

Education:

- Bachelor's degree in Marketing, Business, or a related field.

Experience:

- 3-4 years of experience in digital marketing, with specific experience in B2B and CRM/email marketing.
- Proven track record in managing and growing marketing campaigns, with a strong grasp of marketing automation, CRM strategy, and performance-driven digital marketing.

Skills:

- Proficiency in Salesforce CRM and marketing automation platforms (e.g., Pardot, HubSpot, or Marketo).
- Strong knowledge of email marketing best practices and compliance (CAN-SPAM, GDPR).
- Experience with WordPress or similar CMS for landing page development.
- Analytical mindset with experience using Google Analytics, UTM tracking, and reporting dashboards.
- Excellent attention to detail and ability to manage multiple projects simultaneously.

🔑 Preferred Skills

- HTML/CSS skills for email and landing page formatting.
- Experience with graphic design tools (Adobe Creative Suite) is a plus.
- Understanding of the B2B technology or consulting space.
- Familiarity with ABM tools and tactics.
- Ability to work in a fast-paced, deadline-oriented environment.

🔑 Pay Transparency

- Compensation for roles at Avaap varies depending on a wide array of factors, including but not limited to the specific business unit, team, role, skillset, and level of experience. As required by law, Avaap provides a reasonable range of compensation for roles that may be hired.
- Salary: The salary range for the Digital Marketing Manager role starts at $75,000 per year. During the interview process, alignment to the appropriate level will be determined, and a new compensation range will be provided if the level differs from the position applied for.

🔑 Minimum Qualifications

- Excellent verbal and written communication skills, along with the ability to communicate effectively with various stakeholders.
- Ability to perform work indoors and remain stationary at a computer.
- Ability to work in a fast-paced, deadline-oriented environment.
- Passion for exceptional customer service and collaboration.
- Ability to work remotely AND from Avaap’s physical office location in Columbus, Ohio.
- Current permanent U.S. work authorization required.

🔑 Company Information

Company Size: 201-500 employees

Company Industry: IT Services and IT Consulting

Company Headquarters: Columbus, Ohio, United States

Company Founded: 2006

Company Description: Avaap is a premier technology and advisory consulting partner dedicated to accelerating organizational transformation. Our deep expertise in Workday, Tableau, and other enterprise solutions enables us to provide customized, full lifecycle services. We cover every aspect of your transformation journey from strategy and technology selection to successful project implementation, process optimization, employee training, and post-production support, including analytics and AI.

Company Specialties: Workday, Tableau, Data Analytics, ERP, Change Management, OCM, Oracle, Snowflake, Alteryx, Advisory Services, HCM, Managed Services, Process Excellence, Mulesoft, Denodo, Student Systems, and Digital Transformation

Company Locations: 1400 Goodale Blvd, Columbus, Ohio 43212, US; 510 Thornall Street, Edison, NJ 08837, US; Block No. 2 & 9, Rajiv Gandhi Road, Elnet Software City, 3rd Floor, T.S. 140, Chennai, India 600113, IN; 1215 E Fort Ave, Suite 104, Baltimore, Maryland 21230, US; 1320 Ellsworth Dr NW, Bldg C, Atlanta, Georgia 30318, US; 13101 Washington Blvd, Suite 236, Los Angelos, California 90066, US

Company Employees: 436

Company Followers: 33,427

Company Slogan: Where exceptional consultants come to skyrocket their career

🔑 Applicant Insights

🔑 Company Context

- Industry: Avaap operates in the IT Services and IT Consulting industry, focusing on enterprise software solutions and digital transformation.
- Company Size: With 201-500 employees, Avaap offers a mid-sized company environment, providing ample opportunities for career growth and collaboration.
- Founding Date: Established in 2006, Avaap has a rich history and extensive experience in the technology consulting space.
- Company Description: Avaap specializes in full lifecycle services for enterprise software solutions, covering strategy, implementation, optimization, training, and support. Their expertise in Workday, Tableau, and other enterprise systems enables them to provide tailored solutions to diverse clients, from medium-sized businesses to large enterprises across various sectors.

🔑 Role Analysis

- Career Level: The Digital Marketing Manager role is at the career level of 2-5 years of experience, indicating that it is suitable for mid-career professionals looking to advance their marketing expertise in a dynamic, data-driven environment.
- Reporting Structure: This role reports directly to the Marketing Director, working closely with cross-functional teams to align marketing efforts with business objectives and drive campaign success.
- Work Arrangement: The hybrid work arrangement allows for flexibility, with employees working remotely and on-site, depending on project needs and individual preferences.
- Growth Opportunities: As a mid-sized company, Avaap offers ample opportunities for career growth and development, with potential paths for advancement within the marketing department or across other business units.

🔑 Location & Work Environment

- Office Type: Avaap’s headquarters in Columbus, Ohio, offers a modern, collaborative office environment, fostering productivity and innovation.
- Office Location(s): Avaap has multiple office locations across the United States, allowing for flexibility in work arrangements and accommodating employee preferences.
- Geographic Context: Columbus, Ohio, provides a central U.S. location, offering easy access to major transportation hubs and a diverse range of cultural, entertainment, and recreational opportunities.
- Work Schedule: The work schedule for the Digital Marketing Manager role is typically Monday through Friday, with standard business hours. However, the hybrid work arrangement allows for flexibility in scheduling, accommodating individual needs and project demands.

🔑 Interview & Application Insights

- Typical Process: The typical interview process for this role may include initial phone or video screens, followed by on-site or virtual interviews with hiring managers, team members, and other stakeholders. Final-round interviews may involve assessments or case studies to evaluate the candidate’s fit for the role and the company.
- Key Assessment Areas: Key assessment areas during the interview process may include:
+ Marketing strategy and campaign planning
+ CRM and marketing automation proficiency
+ Email marketing best practices and compliance
+ Landing page design, optimization, and A/B testing
+ Data analysis and performance reporting
+ Collaboration and communication skills
+ Problem-solving and adaptability in a fast-paced environment
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements that match the required qualifications for this role.
2. Showcase your understanding of the B2B technology or consulting space and familiarity with ABM tools and tactics.
3. Demonstrate your ability to work effectively in a hybrid work environment, balancing remote and on-site responsibilities.
4. Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and cultural fit for the role and the company.

🔑 Similar Roles Comparison

- Comparison Point 1 - Industry-specific context: When comparing this role with similar roles in other industries, consider the unique aspects of the technology consulting space, such as the focus on enterprise software solutions, digital transformation, and full lifecycle services. This role requires a strong understanding of these aspects and the ability to apply them effectively in a B2B context.
- Comparison Point 2 - Career path comparison: In comparison to similar roles in other industries, this role offers a clear path for career growth within a mid-sized company. As a Digital Marketing Manager, you would be responsible for driving marketing strategies and campaigns that directly impact business growth. This role provides ample opportunities to develop leadership skills, expand your marketing expertise, and advance your career within the company or across other business units.

🔑 Potential Challenges

- Challenge 1 - Fast-paced environment: The Digital Marketing Manager role requires the ability to thrive in a fast-paced, deadline-oriented environment. Candidates should be prepared to manage multiple projects simultaneously, adapt to changing priorities, and maintain a high level of productivity under tight deadlines.
- Challenge 2 - Collaboration and communication: Effective collaboration and communication are crucial for success in this role. Candidates should be skilled in working with cross-functional teams, stakeholders, and external vendors to align marketing efforts with business objectives and drive campaign success.
- Challenge 3 - Data-driven decision making: This role requires a strong analytical mindset and the ability to make data-driven decisions based on campaign performance metrics. Candidates should be comfortable working with data, analyzing trends, and optimizing strategies to maximize marketing ROI.

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