Digital Marketing Manager (Hybrid)

📌 Core Information

🔹 Job Title: Digital Marketing Manager (Hybrid)

🔹 Company: Furniture For Life

🔹 Location: Boulder, Colorado

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Leading the company's digital marketing efforts to ensure industry leadership across various channels.
• Collaborating with internal teams to define and implement effective digital advertising strategies.
• Managing multiple websites, SEO, and digital advertising campaigns across various platforms.
• Tracking and analyzing digital marketing KPIs to inform strategy and present performance updates to leadership.
• Contributing to general marketing strategy and effectiveness, and leading by example in workplace behavior and commitment to excellence.

ASSUMPTION: This role requires a high level of strategic thinking, project management, and digital marketing expertise to drive success across multiple channels and platforms.

📋 Key Responsibilities

✅ Lead the company's digital marketing efforts to ensure industry leadership across e-commerce, retail store, wholesale, events, and commercial channels.

✅ Collaborate with the Marketing Director, Art Director, and other teams to define and implement a digital advertising and marketplace strategy.

✅ Manage multiple websites and SEO via independent contractors and agencies.

✅ Manage the company’s national digital advertising, notably Google Ads and Meta ads.

✅ Lead and directly implement digital advertising support & consultation for Licensed Retailers.

✅ Manage the company’s presence and advertising on 3rd party platforms, including Amazon and Wayfair.

✅ Responsible for managing the digital advertising budget, and meeting digital-channel revenue, ROAS, and budget targets.

✅ Manage performance based on digital marketing KPIs and present performance updates to both the Marketing and Executive Leadership teams.

✅ Track and orchestrate omnichannel consumer journeys with Blueshift CDP.

✅ As needed, select and manage digital marketing consultants, vendors, and agencies.

✅ Serve as digital marketing expert for Furniture For Life, sharing news, education, and trends in the field.

✅ Establish reporting in marketing automation platforms and leverage data to inform marketing strategies and customer and competitor insights.

ASSUMPTION: This role requires a strong understanding of digital marketing trends, tools, and best practices to effectively lead the company's digital marketing efforts.

🎯 Required Qualifications

Education: Bachelor's degree in Digital Marketing or related field

Experience: 5+ years of digital marketing/ecommerce experience with progressive growth in responsibilities, including 2+ years of experience managing internal and/or external project teams

Required Skills:

• Proficient in Google Ads, Google Analytics, and Amazon
• Excellent written and verbal communication skills
• Extremely organized and detail-oriented
• Strong project and time management skills
• Strong interpersonal skills
• Ability to work independently and as a member of a team
• Ability to effectively practice both leadership and followership, as appropriate, when working on collaborative projects
• Ability to both receive and provide constructive feedback
• Strong ability to manage up and communicate with senior leadership

Preferred Skills:

• Experience with Blueshift CDP
• Familiarity with the furniture industry
• Bilingual or multilingual skills

ASSUMPTION: Candidates with experience in digital marketing, project management, and relevant industry knowledge will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $75,000 - $85,000 annual equivalent

Benefits:

• Health, dental, vision, term life, disability, and 401(k) match
• Profit Share Bonus Program

Working Hours: 40 hours per week, with a hybrid work arrangement (2-3 days on-site per week)

ASSUMPTION: The salary range provided is based on industry standards for a Digital Marketing Manager role with 5-10 years of experience in the Boulder, Colorado area.

📌 Applicant Insights

🔍 Company Context

Industry: Furniture For Life is a retail company specializing in wellness furniture, including massage chairs, recliners, and kneeling chairs. The company is known for its high-quality products and commitment to customer comfort and health.

Company Size: Furniture For Life is a mid-sized company with 51-200 employees, providing a collaborative and supportive work environment.

Founded: The company was founded in 2006 and is headquartered in Boulder, Colorado, with additional locations in Las Vegas, Nevada.

Company Description:

• Furniture For Life is committed to helping customers find the right products to enhance their health, comfort, and well-being.
• The company offers a wide range of wellness furniture from leading global brands, meeting strict quality standards and industry-beating warranties.
• Furniture For Life is dedicated to providing excellent customer service and expert guidance to help customers make informed purchasing decisions.

Company Specialties:

• Massage chairs
• Furniture
• Relaxation
• Wellness
• Massage
• Health
• Pain management
• Posture
• Back health

Company Website: https://www.furnitureforlife.com/

ASSUMPTION: Furniture For Life's focus on wellness and customer comfort creates a unique work environment that prioritizes employee well-being and customer satisfaction.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of expertise and strategic thinking in digital marketing.

Reporting Structure: The Digital Marketing Manager reports directly to the Marketing Director and works closely with internal teams, including the Art Director and Licensed Retailers.

Work Arrangement: This role has a hybrid work arrangement, with 2-3 days on-site per week and the remainder of the time working remotely.

Growth Opportunities:

• As a senior-level role, this position offers opportunities for career advancement within the marketing department or the company as a whole.
• The company's commitment to employee development and growth may provide opportunities for training, mentorship, or taking on additional responsibilities.
• Furniture For Life's expanding product offerings and market presence may create new opportunities for digital marketing specialists to specialize in specific areas or take on leadership roles.

ASSUMPTION: The Digital Marketing Manager's success in this role will depend on their ability to build strong relationships with internal teams, manage multiple projects effectively, and drive digital marketing performance across various channels.

🌍 Location & Work Environment

Office Type: Furniture For Life's headquarters is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 2125 32nd St, Boulder, Colorado, US

Geographic Context:

• Boulder, Colorado, is known for its outdoor recreation, cultural attractions, and vibrant food scene.
• The city offers a high quality of life, with a strong focus on health, wellness, and sustainability.
• Boulder's central location makes it an ideal base for exploring the Rocky Mountains and other nearby attractions.

Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with the majority of work being performed remotely.

ASSUMPTION: The hybrid work arrangement and flexible scheduling options may appeal to candidates seeking a better work-life balance or those who prefer to work remotely part-time.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing Director and/or other members of the marketing team
• Final interview with the CEO or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Project management and organizational skills
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills.
• Be prepared to discuss your experience with digital advertising, SEO, and other relevant tools and platforms.
• Demonstrate your ability to manage multiple projects and work effectively with internal teams.
• Showcase your understanding of the furniture industry and Furniture For Life's unique value proposition.

ATS Keywords: Digital Marketing, Google Ads, Google Analytics, Amazon, SEO, Project Management, Marketing Strategy, Omnichannel Marketing, Vendor Management, Team Collaboration

ASSUMPTION: Furniture For Life's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Google Ads
• Google Analytics
• Amazon
• SEMrush
• Blueshift CDP
• Salesforce
• Marketing automation platforms (e.g., HubSpot, Marketo)

ASSUMPTION: The Digital Marketing Manager should be proficient in using various digital marketing tools and platforms to effectively manage campaigns, track performance, and analyze data.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Health-focused
• Committed to excellence

Work Style:

• Results-driven
• Adaptable
• Team-oriented
• Proactive
• Detail-oriented

Self-Assessment Questions:

• Do you have a proven track record of driving digital marketing success in a retail or e-commerce environment?
• Are you comfortable working in a hybrid or remote work arrangement, with a focus on results and performance?
• Do you thrive in a collaborative, team-based environment and enjoy working with cross-functional teams?
• Are you committed to continuous learning and staying up-to-date with the latest digital marketing trends and best practices?

ASSUMPTION: Furniture For Life values candidates who are passionate about customer comfort and well-being, committed to driving digital marketing success, and eager to contribute to a collaborative and innovative work environment.

⚠️ Potential Challenges

• Managing multiple projects and teams simultaneously may require strong organizational skills and time management.
• Working in a hybrid or remote environment may present unique communication and collaboration challenges.
• Keeping up with the latest digital marketing trends and tools may require continuous learning and adaptation.
• Balancing the needs of various internal teams and external partners may require strong interpersonal skills and diplomacy.

ASSUMPTION: The Digital Marketing Manager should be proactive in addressing challenges, seeking support when needed, and continuously improving their skills and processes to drive success.

📈 Similar Roles Comparison

• Compared to other Digital Marketing Manager roles, this position may offer more responsibility for managing external partners and vendors, as well as a greater focus on omnichannel consumer journeys.
• Furniture For Life's commitment to wellness and customer comfort creates a unique opportunity for digital marketers to drive meaningful impact on customers' lives.
• This role may offer greater opportunities for career growth and advancement within the marketing department or the company as a whole, given Furniture For Life's expanding product offerings and market presence.

ASSUMPTION: Candidates should consider how their skills and experience align with the unique aspects of this role and how they can contribute to Furniture For Life's mission and values.

📝 Sample Projects

• Developing and executing a comprehensive digital advertising strategy to drive revenue growth and improve ROAS across multiple channels.
• Managing and optimizing SEO campaigns to improve organic search rankings and drive targeted traffic to the company's website and retail stores.
• Collaborating with internal teams to create and implement targeted email marketing campaigns to engage customers and drive repeat business.

ASSUMPTION: The Digital Marketing Manager should be prepared to take on a wide range of projects and initiatives, from strategic planning and execution to day-to-day management and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for digital marketing and how this role fits into that strategy?
• How does the marketing team collaborate with other departments, such as sales, product, and customer service, to drive overall company success?
• What opportunities are there for professional development and growth within the marketing department or the company as a whole?
• How does Furniture For Life support work-life balance and employee well-being, particularly in a hybrid or remote work arrangement?
• Can you provide examples of how the company has adapted to changes in the digital marketing landscape and how this role has evolved over time?

ASSUMPTION: Candidates should use the interview process to assess the company's culture, values, and opportunities for growth, as well as to demonstrate their skills, experience, and fit for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills, using the ATS keywords provided.
• Prepare for the interview by researching Furniture For Life's products, market position, and digital marketing strategies.
• Be ready to discuss your experience with digital advertising, SEO, and other relevant tools and platforms, as well as your ability to manage multiple projects and work effectively with internal teams.
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.