Here's the with detailed insights for job seekers:
π Core Information
Job Title: Digital Marketing Manager, IGN Store
Company: IGN Entertainment
Location: Los Angeles, CA & New York, NY
Job Type: Hybrid (2-3 days/week in office)
Category: Digital Marketing
Date Posted: June 27, 2025
Experience Level: 5-7+ years
Remote Status: Hybrid (remote work available)
π Job Overview
Key aspects of this role include:
- Developing and executing full-funnel marketing strategies to drive IGN Store revenue and audience growth
- Managing multi-channel campaigns across email, paid media, SEO/SEM, organic social, affiliate partnerships, O&O, and push notifications
- Collaborating with editorial, video, and social teams to amplify Store initiatives across owned and operated media
- Optimizing audience development and sales funnel to improve Store KPIs
- Analyzing campaign performance and providing actionable insights to the team
- Providing feedback on merchandising and PDP pages
- Collaborating on budgeting and forecasting for marketing initiatives
- Staying up-to-date on pop culture launches, developments, anniversaries, and using this knowledge to expand the IGN Store marketing calendar
ASSUMPTION: This role requires a highly motivated and experienced digital marketing professional with a passion for video games, movies, and all things entertainment. IGN is seeking a candidate who can drive the growth and success of the IGN Store by developing and executing comprehensive digital marketing strategies.
π Key Responsibilities
Develop and execute a full-funnel marketing strategy (brand, performance, CRM, loyalty, etc.) to achieve IGN Store revenue and audience growth goals.
Own marketing calendar and coordinate with other IGN Entertainment teams to promote new product launches, sales events, and brand awareness campaigns tied to gaming and entertainment releases.
Build and oversee multi-channel campaigns across email, paid media, SEO/SEM, organic social, affiliate partnerships, O&O, and push notifications.
Collaborate closely with IGNβs editorial, video, and social teams to amplify Store initiatives across owned and operated media.
Lead audience development and sales funnel optimization to improve Store KPIs.
Analyze campaign performance and e-commerce KPIs; provide regular reporting and actionable insights to the team.
Provide feedback on merchandising and PDP pages.
Collaborate on budgeting and forecasting as related to marketing initiatives for IGN Store
Stay up to date on pop culture launches, developments, anniversaries, and use this knowledge to expand the IGN Store marketing calendar.
ASSUMPTION: This role requires a strong analytical mindset and experience with analytics tools, A/B testing, and marketing automation best practices. The ideal candidate will have a proven track record in driving growth and success for ecommerce brands, with a deep understanding of digital marketing channels and strategies.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-7+ years of experience in DTC ecommerce marketing, with expertise in social media, influencer marketing, and content strategy
Required Skills:
- Proven experience building, deploying, and optimizing paid media campaigns across search and social platforms
- Strong analytical mindset and experience with analytics tools, A/B testing, and marketing automation best practices
- Strong copywriting background
- Personal familiarity with current video games, comic books, and other key facets of geek culture
- IGN Store is a small team; seeking candidates with an entrepreneurial mindset and a high level of independent initiative
- Experience with the Shopify platform is a plus
Preferred Skills:
- Familiarity with a range of Martech CRM (email, push, etc.) platforms and best practices
ASSUMPTION: This role requires a candidate with a strong background in digital marketing, ecommerce, and a deep understanding of the gaming and entertainment industries. The ideal candidate will have a proven track record in driving growth and success for ecommerce brands, with a passion for video games and geek culture.
π° Compensation & Benefits
Salary Range: $75,000 - $85,000 USD/year
Benefits:
- Medical, dental, and vision insurance
- Life insurance
- Short and long-term disability insurance
- Flexible spending accounts
- 401(k) with company match
- Employee stock purchase plan
- Pregnancy and parental leave
- Family planning support via Maven
- Flexible time off
- Volunteer time off
- Fitness reimbursement
- Employee resource groups and company-sponsored events
Working Hours: Full-time (40 hours/week) with flexible hours and benefits
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level, experience, and location. The actual salary may vary based on the candidate's specific job-related knowledge, skills, and experience.
π Applicant Insights
π Company Context
Industry: Online Media
Company Size: 201-500 employees
Founded: 1996
Company Description:
- IGN Entertainment is one of the leading Internet media portfolios focused on video games and entertainment
- Part of Ziff Davis, Inc., and with brands dating back to 1996, IGN is home to IGN, Eurogamer, Humble Bundle, Rock Paper Shotgun, MapGenie, and more
- IGN reaches 490 million monthly users around the world and is followed by more than 73 million gaming and entertainment fans
- IGN publishes daily content on more than 35 platforms, including YouTube, TikTok, X, Facebook, Instagram, and Snapchat
- Headquartered in Los Angeles, IGN content is localized in 20 languages throughout 110 countries and hosted on websites and native applications across mobile and connected TV devices
Company Specialties:
- Internet
- Gaming
- Entertainment
- Video
- OTT
- Commerce
- Advertising
- Publishing
- Digital Media
- Social Media
- Branded Content
- and Written Content
Company Website: corp.ign.com
ASSUMPTION: IGN Entertainment is a well-established company in the online media industry, with a strong focus on video games and entertainment. The company offers a dynamic work environment where employees can see the direct impact of their performance and have opportunities for growth and development.
π Role Analysis
Career Level: Mid-career
Reporting Structure: This role reports directly to the Head of Ecommerce or a similar title, with potential cross-functional collaboration with various teams within IGN Entertainment
Work Arrangement: Hybrid (2-3 days/week in office, with remote work available)
Growth Opportunities:
- Potential career growth within the IGN Store team or across other teams within IGN Entertainment
- Opportunities to work on high-profile projects and collaborate with industry leaders
- Chance to make a significant impact on the growth and success of the IGN Store and the broader company
ASSUMPTION: This role offers a unique opportunity for a mid-career professional to take on a significant leadership role within a small team, with the potential for rapid career growth and development. The ideal candidate will have a proven track record in driving growth and success for ecommerce brands and a passion for video games and geek culture.
π Location & Work Environment
Office Type: Hybrid (combination of on-site and remote work)
Office Location(s): Los Angeles, CA & New York, NY
Geographic Context:
- Los Angeles: A major hub for the entertainment industry, with a diverse and vibrant culture
- New York: A global financial and cultural center, with a fast-paced and dynamic work environment
Work Schedule: Standard full-time working schedule, M-F. No expectation for this role to work weekends, holidays, or odd hours
ASSUMPTION: The hybrid work arrangement allows for flexibility and work-life balance, with the opportunity to work remotely for some days each week. The ideal candidate will be comfortable working in a hybrid environment and able to manage their time effectively.
πΌ Interview & Application Insights
Typical Process:
- Submit application through the provided link
- Phone or video screen with the hiring manager or a member of the HR team
- In-depth interview with the hiring manager and/or other team members
- Final interview with the Head of Ecommerce or a similar title
Key Assessment Areas:
- Digital marketing strategy and execution
- Campaign performance analysis
- Budgeting and forecasting
- Cultural fit and alignment with IGN Entertainment's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your passion for video games and geek culture in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and initiative
- Research IGN Entertainment and the IGN Store to demonstrate your understanding of the company and its products
ATS Keywords: Digital Marketing, Ecommerce Marketing, Social Media, Influencer Marketing, Content Strategy, Analytics, A/B Testing, Marketing Automation, Copywriting, Geek Culture, Entrepreneurial Mindset, Project Management, Paid Media Campaigns, CRM Platforms, SEO/SEM
ASSUMPTION: The interview process for this role will focus on assessing the candidate's digital marketing skills, strategic thinking, and cultural fit. The ideal candidate will have a proven track record in driving growth and success for ecommerce brands and a passion for video games and geek culture.
π οΈ Tools & Technologies
- Google Analytics
- Facebook Ads Manager
- Google Ads
- Mailchimp or similar email marketing platform
- Shopify (ecommerce platform)
- Asana or similar project management tool
- CRM platform (e.g., HubSpot, Salesforce)
- SEO/SEM tools (e.g., SEMrush, Ahrefs)
ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new tools as needed.
π Cultural Fit Considerations
Company Values:
- Passion for games and entertainment
- Collaboration and teamwork
- Innovation and continuous learning
- Accountability and ownership
- Diversity, equity, and inclusion
Work Style:
- Entrepreneurial mindset and high level of independent initiative
- Strong analytical skills and data-driven decision-making
- Excellent communication and collaboration skills
- Ability to work in a fast-paced and dynamic environment
- Passion for video games and geek culture
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and developments in the gaming and entertainment industries?
- Can you provide an example of a time when you had to pivot your marketing strategy due to changing market conditions?
- How do you approach working with cross-functional teams to execute marketing campaigns?
ASSUMPTION: The ideal candidate will be a strong cultural fit for IGN Entertainment, with a passion for video games and entertainment, a collaborative work style, and a commitment to innovation and continuous learning.
β οΈ Potential Challenges
- Managing a small team with limited resources
- Balancing multiple marketing channels and campaigns
- Keeping up with the fast-paced and ever-changing gaming and entertainment industries
- Collaborating with various teams within a large organization
- Working in a hybrid environment with some remote team members
ASSUMPTION: The ideal candidate will be able to thrive in a dynamic and sometimes challenging work environment, with the ability to adapt to change and manage multiple priorities effectively.
π Similar Roles Comparison
- This role is unique in its focus on the IGN Store and the broader IGN Entertainment portfolio, with a strong emphasis on driving growth and success for the ecommerce brand
- Compared to similar roles in the industry, this position offers a unique opportunity to work on high-profile projects and collaborate with industry leaders within a well-established company
- Career path comparison: This role offers a clear path for career growth within the IGN Store team or across other teams within IGN Entertainment, with the potential for rapid advancement for high-performing candidates
ASSUMPTION: This role is well-suited for a mid-career professional looking to take on a significant leadership role within a small team, with the potential for rapid career growth and development. The ideal candidate will have a proven track record in driving growth and success for ecommerce brands and a passion for video games and geek culture.
π Sample Projects
- Developing and executing a comprehensive marketing strategy for a new product launch, including cross-promotion with other IGN Entertainment brands
- Optimizing email marketing campaigns to improve open rates and conversions, with a focus on segmentation and personalization
- Collaborating with the editorial team to create sponsored content that drives audience engagement and sales for IGN Store products
- Analyzing and optimizing paid media campaigns to improve ROI and maximize revenue for the IGN Store
ASSUMPTION: The ideal candidate will have experience working on similar projects and a proven track record in driving growth and success for ecommerce brands.
β Key Questions to Ask During Interview
- What are the biggest challenges facing the IGN Store in the next 12-24 months, and how can this role help address them?
- How does this role fit into the broader marketing strategy for IGN Entertainment?
- What opportunities are there for growth and development within the IGN Store team or across other teams within IGN Entertainment?
- How does IGN Entertainment support work-life balance for its employees?
- What are the key priorities for the first 30-60-90 days in this role?
ASSUMPTION: The ideal candidate will ask thoughtful and insightful questions that demonstrate their understanding of the role, the company, and the broader industry.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.jobvite.com/job/o58rwfwU
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and initiative
- Research IGN Entertainment and the IGN Store to demonstrate your understanding of the company and its products
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.