🔹 Job Title: Digital Marketing Manager III
🔹 Company: Verathon, Inc.
🔹 Location: Bothell, Washington
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic thinker with strong analytical and communication skills to succeed in a fast-paced, performance-focused environment.
✅ Lead daily execution and management of paid media campaigns, including PPC, display, and retargeting
✅ Build and launch email nurture workflows using Pardot and Salesforce, incorporating segmentation and personalization
✅ Develop and iterate on ad copy, visuals, CTAs, and offers using A/B testing best practices
✅ Oversee relationships with digital media vendors to ensure performance and efficiency
✅ Own campaign reporting using GA4, and custom dashboards
✅ Administer Google Tag Manager (GTM) to ensure accurate tagging and conversion tracking
✅ Analyze campaign performance metrics, generate insights, and recommend improvements to stakeholders
✅ Lead ongoing Conversion Rate Optimization (CRO) efforts across landing pages, forms, and email campaigns
✅ Plan and execute A/B and multivariate tests to improve landing page performance and user experience
✅ Support foundational SEO initiatives in partnership with content and digital teams
✅ Manage budgets for digital and email marketing, ensuring efficient allocation across business units
✅ Stay informed on digital marketing technologies and trends; evaluate and recommend tools that enhance scalability and impact
ASSUMPTION: Successful candidates will have experience in digital marketing, with a focus on lead generation, paid media, and email automation. They will also be proficient in tools such as Pardot, Salesforce, and Google Ads.
Education: Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 5+ years of experience in digital marketing with a focus on lead generation, paid media, and email automation
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, proficiency in Pardot, Salesforce, and Google Ads is crucial for this role. Additionally, experience in SEO and content marketing, as well as fluency in additional languages, would be beneficial but not required.
Salary Range: $99,915 - $133,212 (Compensation will vary based on skills, experience, and location; it is not typical to be hired at or above the top of the salary range.)
Benefits:
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on the company's size and the role's requirements. Benefits are comprehensive and include medical, dental, vision, basic life insurance, paid holidays, paid time off, and a 401(k) matching plan.
Industry: Medical Equipment Manufacturing
Company Size: 501-1,000 employees (Mid-size)
Founded: 1984
Company Description:
Company Specialties:
Company Website: www.verathon.com
ASSUMPTION: Verathon is a mid-sized company with a focus on medical devices, specifically in bladder volume measurement and airway management. They prioritize customer support and delivering high-quality products.
Career Level: Mid-level to Senior (III)
Reporting Structure: This role reports directly to the Director of Marketing
Work Arrangement: On-site, full-time
Growth Opportunities:
ASSUMPTION: This role offers growth opportunities within the Marketing department and potential expansion into other areas of the business.
Office Type: Corporate office
Office Location(s): Bothell, Washington
Geographic Context:
Work Schedule: Standard business hours, with flexibility for remote work as needed
ASSUMPTION: The office is located in Bothell, Washington, a suburb of Seattle with easy access to public transportation and major highways. The work schedule is standard business hours, with flexibility for remote work as needed.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, Lead Generation, Paid Media, Email Automation, Pardot, Salesforce, Google Ads, GA4, GTM, Performance Reporting, CRO, SEO, A/B Testing, Collaboration, Strategic Thinking, Analytics
ASSUMPTION: The application process involves an online application, phone or video screen, in-depth interviews, and a final interview with the Director of Marketing. Key assessment areas include digital marketing expertise, analytical skills, communication, and strategic thinking.
ASSUMPTION: This role requires proficiency in Pardot, Salesforce, Google Ads, GA4, and GTM. Familiarity with Drupal CMS and A/B and multivariate testing platforms is preferred.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Verathon values innovation, customer focus, integrity, collaboration, and accountability. The work style is fast-paced, collaborative, and data-driven. Successful candidates will be comfortable in this environment and have strong analytical and problem-solving skills.
ASSUMPTION: This role may present challenges in managing global campaigns, staying current with digital marketing trends, balancing day-to-day tasks with long-term planning, and working in a fast-paced environment.
ASSUMPTION: This role is similar to a Senior Digital Marketing Manager or Digital Marketing Specialist, but with a broader scope and more strategic responsibilities. It requires proficiency in specific tools and experience in lead generation and email automation. Career progression may include advancement to a Director or Manager role within Marketing.
ASSUMPTION: Sample projects for this role may include developing and executing global campaigns, optimizing landing pages and email campaigns, and analyzing campaign performance data to generate insights.
ASSUMPTION: Key questions to ask during the interview include understanding the team's challenges, collaboration with other departments, priorities for the role, employee growth and development, and work-life balance.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.