📌 Core Information
🔹 Job Title: Digital Marketing Manager*in - Onkologie (m/f/d)
🔹 Company: GSK
🔹 Location: Munich, Bavaria, Germany
🔹 Job Type: Full-time
🔹 Category: Pharmaceuticals
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic development and independent conceptualization of digital solutions for product marketing and individual customer needs.
- Management of website projects, enhancement of user experience, and implementation of new digital tools and technologies.
- Cross-hierarchical and cross-functional stakeholder management to secure buy-in from necessary partners.
- Collaboration with various functions such as product marketing, compliance, legal, and business leadership.
ASSUMPTION: This role requires a high level of autonomy and cross-functional collaboration, with a strong focus on digital innovation and customer-centric solutions.
📋 Key Responsibilities
✅ Develop and implement digital marketing strategies that align with product strategies and customer needs.
✅ Manage website projects, including project management, content creation, and user experience enhancement.
✅ Activate new tools and technologies for consent management and customer engagement.
✅ Lead the implementation of new global digital tools and systems, including AI technologies.
✅ Identify and screen innovative ideas and concepts, translating customer needs into digital solutions.
✅ Collaborate with cross-functional stakeholders to secure buy-in and drive digital marketing initiatives.
ASSUMPTION: The role involves a mix of strategic planning, project management, and stakeholder engagement, with a strong focus on digital innovation and customer-centric solutions.
🎯 Required Qualifications
Education: Completed degree in business or a related field with a focus on marketing, digital marketing, communication technology, IT, or a similar discipline.
Experience: 5-10 years of experience in digital marketing, digital communication, or a related field, with a strong focus on project management.
Required Skills:
- Proven experience in digital marketing, digital communication, or a related field.
- Strong project management skills, with a focus on digital projects.
- Fluency in German and English, with excellent communication skills.
- Proficient in digital analytics tools (Adobe, Google Analytics) and Power BI.
- Knowledge of digital communication standards and trends.
Preferred Skills:
- Experience in regulated markets.
ASSUMPTION: The role requires a strong background in digital marketing and project management, with a focus on digital innovation and customer-centric solutions. Experience in regulated markets is a plus but not required.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (estimated, based on industry standards for this role, experience level, and location)
Benefits:
- Competitive benefits package, including health insurance, pension plans, and employee discounts.
- Flexible working arrangements, with a focus on results and work-life balance.
- Opportunities for professional development and career growth within the organization.
Working Hours: Full-time, with standard working hours Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote work as needed.
ASSUMPTION: The salary range is estimated based on industry standards for this role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceuticals, with a focus on vaccines, specialty and general medicines, and a strong commitment to research and development.
Company Size: Large (10,001+ employees), with a global presence and a strong focus on innovation and collaboration.
Founded: 1880, with a rich history of scientific discovery and a commitment to improving global health.
Company Description:
- GSK is a global biopharma company with a special purpose – to unite science, technology, and talent to get ahead of disease together.
- The company focuses on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas: infectious diseases, HIV, respiratory/immunology, and oncology.
- GSK is committed to preventing and treating disease, with a strong focus on innovation, collaboration, and sustainability.
Company Specialties:
- Pharmaceutical products and vaccines
Company Website: https://www.gsk.com
ASSUMPTION: GSK is a large, global pharmaceutical company with a strong commitment to innovation, collaboration, and sustainability. The company's focus on the science of the immune system and new platform and data technologies makes it an attractive employer for digital marketing professionals.
📊 Role Analysis
Career Level: Mid-level to senior-level position, with opportunities for career growth and development within the organization.
Reporting Structure: The role reports directly to the Head of Digital Marketing or a similar position within the organization.
Work Arrangement: Full-time, on-site position, with flexibility for remote work as needed.
Growth Opportunities:
- Opportunities for career progression within the digital marketing function or related areas.
- Potential to work on high-impact projects and initiatives that drive business results.
- Access to professional development and training opportunities to enhance skills and knowledge.
ASSUMPTION: The role offers significant growth opportunities for digital marketing professionals looking to advance their careers in a global pharmaceutical company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities.
Office Location(s): Munich, Germany
Geographic Context:
- Munich is the capital of the German state of Bavaria and is known for its vibrant culture, rich history, and strong economy.
- The city is home to several major pharmaceutical and biotechnology companies, providing ample opportunities for professional growth and development.
- Munich offers a high quality of life, with excellent education, healthcare, and recreational opportunities.
Work Schedule: Standard working hours Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote work as needed.
ASSUMPTION: Munich is an attractive location for digital marketing professionals, with a vibrant culture, strong economy, and ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video screening with the HR department.
- On-site or virtual interview with the hiring manager and relevant stakeholders.
- Final round interview with senior leadership.
Key Assessment Areas:
- Digital marketing expertise and strategic thinking.
- Project management skills and ability to manage cross-functional stakeholders.
- Customer-centric mindset and ability to translate customer needs into digital solutions.
- Fluency in German and English, with excellent communication skills.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the pharmaceutical industry and GSK's mission and values.
- Prepare examples of your past digital marketing projects and their outcomes.
ATS Keywords: Digital Marketing, Project Management, Stakeholder Management, Customer-centric, Digital Innovation, Pharmaceutical Industry, GSK
ASSUMPTION: The application process for this role is competitive, and candidates should tailor their resumes and cover letters to highlight their relevant experience and skills. Demonstrating a strong understanding of the pharmaceutical industry and GSK's mission and values is essential for success.
🛠️ Tools & Technologies
- Digital analytics tools (Adobe, Google Analytics) and Power BI
- Project management software (e.g., Asana, Trello, Jira)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace, Slack)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
ASSUMPTION: The role requires proficiency in digital analytics tools, project management software, and collaboration and communication tools. Experience with CRM software is a plus but not required.
👔 Cultural Fit Considerations
Company Values:
- Patient focus
- Innovation
- Performance
- Trust
- Respect
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Agile and adaptable
- Customer-centric
Self-Assessment Questions:
- Do you share GSK's commitment to patient focus and innovation?
- Are you comfortable working in a collaborative, cross-functional environment?
- Do you have a data-driven, results-oriented approach to digital marketing?
- Are you able to adapt and pivot in response to changing customer needs and market trends?
ASSUMPTION: GSK values a patient-focused, innovative, and collaborative work environment. Candidates should assess their fit with these values and work style preferences before applying.
⚠️ Potential Challenges
- The role requires a strong understanding of the pharmaceutical industry and regulatory environment.
- The role involves managing cross-functional stakeholders, which can be challenging at times.
- The role requires a high level of autonomy and strategic thinking, which can be demanding.
- The role may involve working with sensitive patient data, requiring a high level of confidentiality and data protection.
ASSUMPTION: The role presents several challenges, including a steep learning curve, complex stakeholder management, and a high degree of autonomy. Candidates should carefully consider these challenges before applying.
📈 Similar Roles Comparison
- This role is unique in its focus on digital marketing within the pharmaceutical industry, with a strong emphasis on innovation and customer-centric solutions.
- The role requires a high level of strategic thinking and project management, with a focus on digital marketing within a regulated industry.
- Career progression in this role may lead to senior-level positions within the digital marketing function or related areas within the organization.
ASSUMPTION: This role is unique in its focus on digital marketing within the pharmaceutical industry, with a strong emphasis on innovation and customer-centric solutions. Candidates should carefully consider the unique aspects of this role before applying.
📝 Sample Projects
- Developing and implementing a digital marketing strategy for a new oncology product launch, including website development, content creation, and user experience enhancement.
- Activating new tools and technologies for consent management and customer engagement, with a focus on improving patient outcomes and reducing administrative burden.
- Leading the implementation of new global digital tools and systems, including AI technologies, to drive business results and improve patient care.
ASSUMPTION: These sample projects demonstrate the strategic, innovative, and customer-centric nature of the role, with a strong focus on driving business results and improving patient care.
❓ Key Questions to Ask During Interview
- Can you describe the current digital marketing landscape for GSK's oncology portfolio and how this role fits into the broader strategy?
- How does GSK support the professional development and career growth of its digital marketing employees?
- Can you provide examples of how GSK fosters a collaborative and innovative work environment for its digital marketing team?
- How does GSK ensure the security and confidentiality of patient data in its digital marketing initiatives?
- Can you describe the typical work-life balance for employees in this role and how GSK supports work-life balance initiatives?
ASSUMPTION: These key questions help candidates assess the fit of the role with their career goals, work-life balance preferences, and values. Candidates should tailor these questions to their specific needs and interests.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past digital marketing projects and their outcomes.
- Follow up with the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US) if you require an accommodation or other assistance to apply for the job.
- Follow up with the GSK HR department one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
