Digital Marketing Manager - India

📌 Core Information

🔹 Job Title: Digital Marketing Manager - India

🔹 Company: Rhino Entertainment Group

🔹 Location: Malta (Remote/Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Remote/Office)

🚀 Job Overview

Key aspects of this role include:

• Planning and executing performance marketing campaigns across various digital channels
• Optimizing campaign performance and budgets to maximize FTD growth, CPA targets, and LTV
• Localizing ad creatives, landing pages, and payment flows for Indian audiences
• Collaborating with internal teams and agencies for cohesive campaign execution
• Analyzing campaign performance and sharing insights in monthly reports

ASSUMPTION: This role requires a strong understanding of performance marketing, with a focus on Indian audiences and digital channels. Experience in iGaming, fintech, fmcg, or e-commerce is beneficial.

📋 Key Responsibilities

✅ Plan and execute campaigns across Google, Meta, Display, Programmatic, and Affiliates

✅ Optimize budgets and performance for FTD growth, CPA targets, and LTV uplift

✅ Localize ad creatives, landing pages, and payment flows to maximize engagement

✅ Participate in mystery shopping and help test the full player acquisition journey

✅ Work closely with CRM and brand teams to ensure consistent tone and message

✅ Contribute to quarterly growth plans and align digital efforts with broader goals

✅ Coordinate with agencies and internal teams to ensure cohesive campaign execution

✅ Share actionable insights in monthly reports on traffic, conversion, and digital trends

✅ Support competitive analysis from a media and performance perspective

ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple campaigns and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years in performance marketing or media buying, with experience working with Indian audiences

Required Skills:

• Proven experience in performance marketing or media buying
• Familiarity with Google Ads, Meta, and affiliate channels
• Strong analytical mindset with a bias for optimization and A/B testing
• Hands-on experience with ad platforms and digital attribution
• Excellent communication and project management skills

Preferred Skills:

• Experience in iGaming, fintech, fmcg, or e-commerce
• Fluency in Hindi or other Indian languages
• Experience with programmatic advertising and ad exchanges

ASSUMPTION: Fluency in English is essential for this role, and proficiency in Hindi or other Indian languages is highly desirable.

💰 Compensation & Benefits

Salary Range: €40,000 - €60,000 per year (Estimated, based on industry standards for the role and experience level)

Benefits:

• Competitive salary based on knowledge and experience
• Quarterly performance bonus split on personal objectives and company performance
• €500 yearly wellness and mindfulness allowance
• Flexibility and work-life blend through hybrid working environment
• 30 days "overseas working" opportunity
• Diverse, dynamic, and fun work environment
• Learning and development opportunities
• Fresh fruit, healthy snacks, and food available at the office
• Free parking, table tennis, lounge area, meeting rooms, and sea views at the ergonomic office
• Regular social events
• Enjoy a "Me Day" on your birthday
• Paid time off, including extra days for special life events
• AXA private hospital and dental insurance coverage
• Referral bonus

Working Hours: Full-time, with flexible hours and the option to work remotely

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The actual salary may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Online gaming and entertainment

Company Size: 51-200 employees (Fast-growing, mid-sized company)

Founded: 2020

Company Description:

• Rhino Entertainment Group is a fast-growing online gaming operator founded in 2020
• Winner of the EGR Rising Operator of the Year Award 2023 and iGaming Idol Employer of The Year Award 2023
• Operates a multi-brand strategy and is committed to providing its players with the best possible gaming experience

Company Specialties:

• UI/UX Design
• CRM and Acquisition

Company Website: rhinoentertainmentgroup.com

ASSUMPTION: Rhino Entertainment Group is a dynamic and growing company, offering opportunities for professional development and career growth.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: Reports to the Commercial Director

Work Arrangement: Hybrid (Remote/Office, with flexibility to work from anywhere for up to 30 days per year)

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department
• Opportunities to work on international campaigns and collaborate with global teams
• Chance to develop skills in areas such as CRM, UI/UX design, and acquisition strategies

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and expanding company.

🌍 Location & Work Environment

Office Type: Modern, ergonomic office with sea views, located in Sliema, Malta

Office Location(s): Piazzetta Business Plaza, Ghar il-Lembi, Tas-Sliema, Malta

Geographic Context:

• Malta is an archipelago in the Mediterranean Sea, with a mild climate and rich history
• Sliema is a bustling town on the northeastern coast of Malta, known for its shops, restaurants, and nightlife
• Malta offers a high quality of life, with affordable living costs and a multicultural environment

Work Schedule: Full-time, with flexible hours and the option to work remotely

ASSUMPTION: The hybrid work arrangement offers a good balance between remote work and in-office collaboration, allowing for flexibility and a healthy work-life blend.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• Technical assessment or case study presentation
• Final interview with the hiring manager

Key Assessment Areas:

• Performance marketing skills and experience
• Analytical mindset and problem-solving abilities
• Communication and project management skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in performance marketing
• Tailor your resume and cover letter to emphasize skills and experiences relevant to the role
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
• Research the company and industry to demonstrate your enthusiasm and understanding

ATS Keywords: Performance marketing, media buying, Google Ads, Meta, affiliate channels, campaign planning, budget optimization, ad creative localization, CRM coordination, data analysis, A/B testing, funnel tracking, player acquisition, conversion optimization, KPI management

ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the company's current recruitment practices.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads Manager
• Affiliate networks (e.g., CJ Affiliate, Awin)
• Programmatic advertising platforms (e.g., Google Display & Video 360, The Trade Desk)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Curiosity
• Community
• Drive for success

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with diverse teams and stakeholders?
• Do you have a strong sense of curiosity and a drive for continuous learning?

ASSUMPTION: Cultural fit is essential for success in this role, as it involves close collaboration with internal teams and agencies.

⚠️ Potential Challenges

• Managing multiple campaigns and stakeholders simultaneously
• Adapting to a fast-paced and dynamic work environment
• Working with Indian audiences and localizing campaigns for their specific needs
• Keeping up with the latest trends and best practices in performance marketing

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a continuous learning mindset.

📈 Similar Roles Comparison

• This role is similar to a Performance Marketing Manager or Media Buying Specialist, but with a focus on the Indian market and a broader scope of responsibilities
• In comparison to other marketing roles, this position requires a strong analytical mindset and hands-on experience with ad platforms
• Career progression may involve moving into a senior marketing role or specializing in a specific area, such as CRM or acquisition strategies

ASSUMPTION: This role offers a unique blend of performance marketing and cross-functional collaboration, making it an attractive opportunity for the right candidate.

📝 Sample Projects

• Developing and executing a campaign to increase FTDs among Indian users on a specific gaming platform
• Localizing ad creatives and landing pages to improve engagement and conversion rates for Indian audiences
• Analyzing campaign performance data to identify trends and optimize budgets for maximum LTV

ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role collaborate with other departments, such as CRM and brand teams?
• What opportunities are there for professional development and growth within the marketing department?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: These questions can help you better understand the role, the company culture, and the opportunities for professional growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable job posting
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for the interview by researching the company and practicing common interview questions
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.