📌 Core Information
🔹 Job Title: Digital Marketing Manager - India GDC, Gurugram
🔹 Company: ERM
🔹 Location: New Delhi, India
🔹 Job Type: Full-Time
🔹 Category: Business Consulting and Services
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Guiding and managing a team of digital marketing professionals
- Optimizing team performance and driving operational excellence
- Ensuring best-in-class execution of marketing campaigns across multiple channels
- Collaborating with internal stakeholders and supporting tech/process initiatives
- Leveraging first-party data to deliver commercial results and improve campaign efficiency
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of B2B digital marketing to drive team success and deliver impactful campaigns.
📋 Key Responsibilities
✅ Guide and manage a team of 5-10 digital marketing professionals, fostering a collaborative, high-performing team culture
✅ Support the team to achieve individual and team KPIs; conduct regular reviews and feedback sessions
✅ Establish and maintain standardized processes, workflows, and documentation (SOPs) for campaign delivery
✅ Monitor campaign delivery timelines, quality standards, and performance metrics
✅ Drive best-in-class execution across all digital marketing outputs, including campaign assets, reports, automations, and performance dashboards
✅ Act as a daily execution partner to the Digital Marketing Director, coordinating cross-functional projects with internal stakeholders
✅ Maintain delivery timelines for tech/process improvements in CRM, email marketing, and automation systems
✅ Oversee planning and execution of major marketing campaigns across channels
✅ Ensure consistent usage and optimization of platforms like Salesforce, Pardot (Marketing Cloud Account Engagement), Google Ads, Looker Studio, GA4, and Power BI
✅ Review and improve lead funnel management practices in alignment with commercial goals
✅ Partner with digital marketers to improve campaign efficiency and performance metrics
ASSUMPTION: This role involves a mix of strategic planning, hands-on project management, and team leadership to ensure the successful delivery of marketing campaigns and initiatives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience in B2B digital marketing, with at least 3 years in a managerial/team lead role
Required Skills:
- Proven experience managing multi-functional marketing teams (e.g., paid media, email marketing, analytics, operations)
- Strong working knowledge of digital marketing tools: Pardot/MCAE, Salesforce, GA4, Google Ads, Looker Studio/Power BI
- Demonstrated ability to lead cross-functional initiatives and manage competing priorities
- Excellent organizational, communication, and stakeholder management skills
- Hands-on project management experience with tools like Trello, or similar platforms
Preferred Skills:
- Exposure to B2B or consulting firm marketing environment
- Ability to synthesize performance data and make strategy or process recommendations
- Familiarity with CMS platforms, A/B testing methodologies, and digital UX best practices
ASSUMPTION: Candidates with a strong background in B2B digital marketing, proven leadership skills, and experience with relevant marketing tools are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for similar roles in India)
Benefits:
- Health insurance and wellness programs
- Retirement savings plans
- Employee assistance programs
- Learning and development opportunities
- Global mobility opportunities
Working Hours: Full-time position, typically 40 hours per week, with flexibility for remote work as needed
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in India, considering the candidate's experience level and the company's size. Benefits may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: ERM is a leading global sustainability consulting firm, committed to helping organizations navigate complex environmental, social, and governance (ESG) challenges. They bring together a diverse and inclusive community of experts across regions and disciplines, providing a truly multicultural environment that fosters collaboration, professional growth, and meaningful global exposure.
Company Size: ERM has 5,001-10,000 employees globally, providing ample opportunities for career growth and development.
Founded: ERM was founded in 1971 and has since grown into a global leader in sustainability consulting, with a strong commitment to making a lasting, positive impact on the planet.
Company Description:
- ERM is a people-first organization that values well-being, career development, and the power of collective expertise to drive sustainable impact for clients and the planet.
- Their new Global Delivery Centre (GDC) in India is a unified platform designed to deliver high-value services and solutions to ERM’s global clientele, centralizing key business and consulting functions to streamline operations and optimize service delivery.
- Through the GDC, ERM aims to further enhance its commitment to excellence, amplifying its shared mission to make a lasting, positive impact.
Company Specialties:
- Health & safety
- Risk and social consultancy
- Sustainability consulting
- Oil & energy
- Mining & metals
- Chemicals
- REACH
- Power & utilities
- Product stewardship
- Environmental consulting
- Impact assessments
- Contamination
- Professional services
- Management consulting
- Civil engineering
- Environment
- Climate change
- Energy transition
- Remediation
- EHSS
- Operational performance
Company Website: www.erm.com
ASSUMPTION: ERM's global presence and commitment to sustainability make it an attractive employer for candidates interested in making a positive impact on the environment and society.
📊 Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for career growth and development within ERM's global organization.
Reporting Structure: The Digital Marketing Manager will report directly to the Digital Marketing Director and collaborate with various internal stakeholders, including Content, Sales Activation, Industry Marketing, and Analytics teams.
Work Arrangement: This is an on-site role based in New Delhi, India, with flexibility for remote work as needed.
Growth Opportunities:
- Potential career progression within ERM's global organization
- Opportunities to work on diverse projects and gain exposure to various industries
- Access to learning and development programs to enhance skills and knowledge
ASSUMPTION: This role offers a unique opportunity to grow professionally while contributing to ERM's mission of shaping a sustainable future with the world’s leading organizations.
🌍 Location & Work Environment
Office Type: ERM's Global Delivery Centre (GDC) in India is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): New Delhi, India
Geographic Context:
- New Delhi is the capital territory of India and a major commercial hub, offering ample opportunities for professional growth and development.
- The city is known for its rich history, diverse culture, and vibrant food scene, providing a unique blend of traditional and modern experiences.
- New Delhi has a tropical wet-and-dry climate, with hot summers and mild winters, making it an attractive destination for those who enjoy warm weather.
Work Schedule: Full-time position, typically 40 hours per week, with flexibility for remote work as needed
ASSUMPTION: New Delhi's vibrant culture, diverse industries, and ample professional opportunities make it an attractive location for candidates seeking a dynamic and engaging work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Behavioral and technical interviews with hiring managers and team members
- Final interview with the Digital Marketing Director
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Leadership and team management skills
- Project management and organizational skills
- Adaptability and cultural fit within ERM's global organization
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare examples of your past campaign successes and challenges overcome
- Research ERM's mission, values, and global presence to demonstrate your alignment with their commitment to sustainability
ATS Keywords: Digital Marketing, Team Management, Campaign Management, Analytics, Project Management, Salesforce, Pardot, Google Ads, GA4, Looker Studio, Power BI, B2B Marketing, Stakeholder Management, Communication, Operational Excellence, Data Optimization
ASSUMPTION: ERM's interview process is designed to assess candidates' technical skills, leadership potential, and cultural fit within the organization, ensuring the best possible match for both the candidate and the company.
🛠️ Tools & Technologies
- Salesforce
- Pardot (Marketing Cloud Account Engagement)
- Google Ads
- Looker Studio
- GA4
- Power BI
- Trello (or similar project management tools)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are integral to ERM's digital marketing operations and campaign delivery.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Inclusivity
- Excellence
- Accountability
- One ERM
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and results-focused
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you share ERM's commitment to sustainability and making a positive impact on the planet?
- Are you comfortable working in a multicultural, collaborative environment?
- Do you thrive in a dynamic, fast-paced work environment that requires adaptability and strong organizational skills?
ASSUMPTION: ERM values candidates who align with their commitment to sustainability, embrace a collaborative work style, and demonstrate a strong fit with their company values.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds, requiring strong leadership and communication skills
- Balancing multiple projects and priorities, necessitating excellent organizational and time management skills
- Adapting to a fast-paced, dynamic work environment that may require flexibility and adaptability
- Working in a global organization with diverse cultural norms and time zones, demanding strong communication and collaboration skills
ASSUMPTION: These challenges can be overcome by candidates who possess strong leadership, communication, and organizational skills, and who are adaptable and responsive to change.
📈 Similar Roles Comparison
- Unlike other digital marketing roles, this position focuses on managing a team and driving operational excellence, rather than individual campaign execution
- ERM's global presence and commitment to sustainability set it apart from other consulting firms, offering unique opportunities for career growth and impact
- This role provides a clear path for career progression within ERM's global organization, with opportunities to work on diverse projects and gain exposure to various industries
ASSUMPTION: Candidates should consider the unique aspects of this role and ERM's global organization when comparing it to other digital marketing positions in the industry.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to promote ERM's sustainability consulting services to a global audience
- Optimizing ERM's lead funnel management practices to improve campaign efficiency and drive commercial results
- Collaborating with internal stakeholders to implement tech/process improvements in CRM, email marketing, and automation systems
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and hands-on nature of this role, requiring a well-rounded digital marketing professional with strong leadership and project management skills.
❓ Key Questions to Ask During Interview
- How does this role contribute to ERM's mission of shaping a sustainable future with the world’s leading organizations?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does ERM support the professional growth and development of its employees?
- What are the most challenging aspects of working in a global, multicultural environment like ERM?
- How does ERM measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: These questions demonstrate your interest in ERM's mission, values, and work environment, as well as your commitment to driving digital marketing success within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare examples of your past campaign successes and challenges overcome
- Research ERM's mission, values, and global presence to demonstrate your alignment with their commitment to sustainability
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
