📌 Core Information
🔹 Job Title: Digital Marketing Manager (Insurance)
🔹 Company: AAA Mid-Atlantic
🔹 Location: Wilmington, DE, Cincinnati, OH, or Columbus, OH
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site and remote work required
🚀 Job Overview
Key aspects of this role include:
- Leading the digital marketing strategy for AAA's Insurance Business Line
- Developing and implementing complex digital marketing strategies and tactics
- Achieving targeted quote, policy, and revenue goals through data-driven decisions
- Collaborating with cross-functional teams to optimize marketing efforts
- Analyzing key performance metrics to optimize performance and drive growth
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to achieve business objectives.
📋 Key Responsibilities
✅ Develop and implement digital marketing strategies for AAA's Insurance Business Line
✅ Design and execute complex digital marketing campaigns to achieve targeted goals
✅ Measure and analyze key performance metrics to optimize performance and drive growth
✅ Identify customer touchpoints and assess end-to-end customer experience across digital channels
✅ Collaborate with web developers and marketing teams to implement search best practices
✅ Manage campaign plans, budget planning, pacing, and advanced optimization techniques
✅ Analyze key KPIs to formulate insights and translate them into actionable next steps
✅ Develop partnerships within the Corporate Marketing Team to optimize marketing efforts
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree (BS/BA) in Marketing, Advertising, Business, or a related field
Experience: Minimum of 7 years applicable experience, including 5 years in digital marketing
Required Skills:
- Proven experience in digital marketing, with a strong focus on paid search, social media, and programmatic display
- Demonstrated analytics/insights capability
- Ability to work effectively with various teams and manage multiple projects
- Strong interpersonal and leadership skills
- Proven planning and budgeting skills
- Ability to analyze results and identify strategies to improve business results
Preferred Skills:
- Experience in the insurance industry
- Familiarity with AAA's products and services
- Proficiency in marketing automation tools and analytics platforms
ASSUMPTION: Candidates with experience in the insurance industry and familiarity with AAA's products and services may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $63,787 to $105,178 per year (This is a guideline and the ultimate salary offered will be based on factors such as applicant experience and geographic location.)
Benefits:
- Annual Bonus
- Annual Merit Increase Eligibility
- Comprehensive Health Benefits Package
- Hybrid schedule available
- 3+ weeks of paid time off accrued during the first year
- 401(K) plan with company match up to 7%
- Professional development opportunities and tuition reimbursement
- Paid time off to volunteer and company-sponsored volunteer events throughout the year
- Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Life Insurance, and Short Term/Long Term Disability
Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is a guideline and may vary based on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically focused on automotive, travel, and insurance services
Company Size: AAA Mid-Atlantic is a mid-sized organization with 1,001-5,000 employees, providing a diverse range of products and services to its members
Founded: 1900, with a rich history in roadside assistance and expanding offerings to include insurance, retail, and travel services
Company Description:
- AAA is dedicated to helping people get to where they're going by offering a wide range of services, including insurance, retail, and travel services
- The organization is committed to creating a fulfilling work environment where associates can look forward to coming to work and interacting with compassionate people
- AAA Club Alliance received the prestigious Ragan Diversity Award for Allyship in Action in 2021 and was a finalist for Ragan’s Corporate Social Responsibility & Diversity Award in 2023 for its Stepping Up for Hunger campaign
Company Specialties:
- Travel and tour books
- TripTiks and maps
- Vacation planning and discounts
- Automotive services, including driver training, car buying, roadside assistance, and glass replacement
- Insurance services, including car and home insurance
- Banking and public safety services
- Mobile battery services
Company Website: https://www.aaa.com/aaa/212/careers/index.html
ASSUMPTION: AAA Mid-Atlantic is a well-established organization with a strong focus on customer service and employee satisfaction.
📊 Role Analysis
Career Level: Mid-level management, with the opportunity to grow and take on more responsibilities
Reporting Structure: This role reports directly to the Senior Manager, Digital Marketing
Work Arrangement: Hybrid, with a combination of on-site and remote work required
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunities to collaborate with various teams and gain exposure to different aspects of the business
- Professional development opportunities and tuition reimbursement to support career growth
ASSUMPTION: This role offers opportunities for professional growth and development within the organization.
🌍 Location & Work Environment
Office Type: Hybrid, with a combination of on-site and remote work required
Office Location(s): Wilmington, DE, Cincinnati, OH, or Columbus, OH
Geographic Context:
- Wilmington, DE: The corporate headquarters, offering a vibrant urban environment with easy access to major cities like Philadelphia and Baltimore
- Cincinnati, OH: A mid-sized city with a rich history and cultural attractions, offering a lower cost of living compared to larger cities
- Columbus, OH: The state capital and largest city in Ohio, offering a diverse range of neighborhoods, cultural attractions, and a thriving tech industry
Work Schedule: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM, with flexibility for hybrid work arrangement
ASSUMPTION: The location for this role may vary, offering candidates the opportunity to choose between three different cities with distinct characteristics.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the senior manager and potential team members
- Final interview with the director of marketing
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Analytical skills and data-driven decision-making
- Collaboration and communication skills
- Leadership and mentoring abilities
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of AAA's products and services and your fit for the role
- Prepare examples of your analytical skills and data-driven decision-making in previous roles
ATS Keywords: Digital Marketing, Paid Search, Social Media, Programmatic Display, Analytics, Project Management, Budget Planning, Customer Experience, Collaboration, Leadership, Mentoring, Strategy Development, Performance Optimization, Trend Analysis, Campaign Management, Interpersonal Skills
ASSUMPTION: The application process for this role may vary, and candidates should be prepared to demonstrate their digital marketing expertise and strategic thinking throughout the interview process.
🛠️ Tools & Technologies
- Google Analytics
- Adobe Marketing Cloud (including Adobe Analytics, Adobe Target, and Adobe Campaign)
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
- Paid search platforms (Google Ads, Bing Ads)
- Programmatic display platforms (e.g., The Trade Desk, Google Display Network)
- Marketing automation tools (e.g., Marketo, HubSpot)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Member-focused
- Integrity
- Innovation
- Teamwork
- Accountability
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do I have a proven track record of success in digital marketing, with a strong focus on paid search, social media, and programmatic display?
- Am I comfortable working in a hybrid environment, with a combination of on-site and remote work?
- Do I possess strong interpersonal and leadership skills, with the ability to mentor and lead others?
- Am I comfortable working with various teams and managing multiple projects simultaneously?
ASSUMPTION: Candidates who align with AAA's company values and work style are more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working effectively with various teams and stakeholders
- Adapting to changes in priorities and market trends
- Analyzing and interpreting complex data to drive decision-making
- Balancing on-site and remote work responsibilities
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is unique in its focus on the insurance business line within AAA, offering candidates the opportunity to specialize in a specific industry
- Compared to similar digital marketing roles, this position requires a strong analytical mindset and a focus on data-driven decision-making
- Career progression in this role may involve taking on additional responsibilities within the marketing department or exploring opportunities in related fields, such as product management or business development
ASSUMPTION: Candidates should consider their long-term career goals when evaluating this opportunity and how it aligns with their desired career path.
📝 Sample Projects
- Developing and executing a targeted digital marketing campaign to increase quote volume for a specific insurance product
- Analyzing customer data to identify trends and opportunities for improving the customer experience across digital channels
- Collaborating with web developers to optimize the website for search engines and improve organic traffic
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of autonomy required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role fit into the overall marketing strategy for AAA's Insurance Business Line?
- What are the most significant challenges facing the insurance industry, and how can this role help address them?
- What opportunities are there for professional growth and development within the organization?
- How does AAA support work-life balance for its employees?
ASSUMPTION: These questions can help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
