Digital Marketing Manager - Italian Market (H/F)

📌 Core Information

🔹 Job Title: Digital Marketing Manager - Italian Market (H/F)

🔹 Company: N2JSoft

🔹 Location: Montagnat, Auvergne-Rhône-Alpes, France (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Acquiring N2F product users in the Italian market through digital channels
• Managing marketing budgets and optimizing campaigns for maximum ROI
• Collaborating with agencies for website creation and blog management
• Analyzing lead quality and measuring campaign performance
• Requiring native or bilingual Italian language skills and English proficiency

ASSUMPTION: This role requires a strong balance between strategic thinking and operational execution, with a focus on lead generation and growth hacking.

📋 Key Responsibilities

✅ Develop and execute digital marketing strategies to acquire N2F users in the Italian market

✅ Manage and optimize marketing budgets across various channels to maximize ROI

✅ Collaborate with agencies to create and maintain N2JSoft's website and blog

✅ Implement outbound and inbound prospecting campaigns

✅ Monitor and analyze campaign performance, lead quality, and user engagement

✅ Regularly report on key performance indicators (KPIs) to the management team

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data-driven analysis to achieve marketing objectives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven track record of 2+ years in digital marketing, with a focus on B2B lead generation and growth hacking

Required Skills:

• Native or bilingual Italian language skills
• Proficient English language skills
• Strong knowledge of digital marketing channels (SEO, SEA, SEM, social media, email, etc.)
• Experience with marketing automation tools and CRM software
• Excellent analytical and reporting skills
• Proven ability to work independently and in a team environment

Preferred Skills:

• Experience with A/B testing and conversion rate optimization
• Familiarity with the Italian market and cultural nuances
• Strong project management skills

ASSUMPTION: Candidates with a strong operational background and a proven track record in digital marketing will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €55,000 per year (Based on experience and market standards for digital marketing managers in France)

Benefits:

• Health insurance
• Retirement savings plan
• Flexible work hours and remote work options
• Opportunities for professional development and growth

Working Hours: Full-time (35 hours/week), with flexible scheduling

ASSUMPTION: The salary range is estimated based on market data for digital marketing managers in France, with consideration for the required experience level and remote work arrangement.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically HR and administrative software

Company Size: 51-200 employees (Small to Medium-sized Enterprise)

Founded: 2015

Company Description:

• N2JSoft is a benchmark player in the HR software sector, with a focus on digitalizing and optimizing administrative and HR processes
• The company is based near Bourg-en-Bresse (Ain) and supports more than 10,000 companies in 72 countries and 11 languages
• N2JSoft is a self-owned startup with sustained, sustainable, and self-financed growth

Company Specialties:

• HR software
• Administrative software
• Notes of expenses
• Leave and absence management
• Dematerialization
• Software development

Company Website: https://www.n2jsoft.com/

ASSUMPTION: N2JSoft's focus on HR and administrative software provides a stable and growing market for its products, with a strong emphasis on digital transformation and optimization.

📊 Role Analysis

Career Level: Mid-level marketing role, with opportunities for growth and advancement

Reporting Structure: Reports directly to the Head of Growth

Work Arrangement: Remote work, with occasional on-site meetings as needed

Growth Opportunities:

• Potential career progression to a senior marketing role or management position
• Opportunities to work on international projects and expand market reach
• Chance to contribute to the company's growth and success in the Italian market

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand market reach and contribute to the company's overall success.

🌍 Location & Work Environment

Office Type: Remote work, with occasional on-site meetings at the company's headquarters in Montagnat, Auvergne-Rhône-Alpes

Office Location(s): 233, chemin des grandes terres, ZA Les Métrillots, Montagnat, Auvergne-Rhône-Alpes 01250, FR

Geographic Context:

• Montagnat is located in the Auvergne-Rhône-Alpes region of France, near the city of Bourg-en-Bresse
• The area is known for its natural beauty, with a mix of mountains, forests, and lakes
• Bourg-en-Bresse is the nearest major city, offering access to cultural attractions, shopping, and dining options

Work Schedule: Full-time (35 hours/week), with flexible scheduling and remote work options

ASSUMPTION: The remote work arrangement offers candidates the flexibility to balance work and personal life, while occasional on-site meetings provide opportunities for team building and collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the Head of Growth or another marketing team member
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Digital marketing skills and expertise
• Language proficiency in Italian and English
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and Italian language skills
• Prepare examples of successful lead generation campaigns and A/B testing results
• Research N2JSoft's products and market position to demonstrate your understanding of the company and its goals

ATS Keywords: Digital Marketing, Lead Generation, Italian Market, B2B, SEO, SEA, SEM, Marketing Automation, Growth Hacking, Italian Language, English Language

ASSUMPTION: The application process will focus on assessing candidates' digital marketing skills, language proficiency, and cultural fit for the role and company.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, or similar)
• CRM software (e.g., Salesforce, HubSpot CRM, or similar)
• SEO and SEM tools (e.g., Google Analytics, SEMrush, Ahrefs, or similar)
• Social media management tools (e.g., Hootsuite, Buffer, or similar)
• Email marketing platforms (e.g., Mailchimp, Constant Contact, or similar)

ASSUMPTION: The required tools and technologies may vary depending on the specific marketing automation and CRM platforms used by N2JSoft.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and transparency
• Employee empowerment and growth

Work Style:

• Results-driven and data-focused
• Proactive and autonomous
• Collaborative and team-oriented
• Adaptable and open to change

Self-Assessment Questions:

• Do I have a strong passion for digital marketing and a proven track record of success?
• Am I comfortable working independently and in a remote setting?
• Do I thrive in a dynamic, fast-paced environment and embrace change?

ASSUMPTION: N2JSoft values candidates who are results-driven, data-focused, and adaptable, with a strong passion for digital marketing and a proven track record of success.

⚠️ Potential Challenges

• Managing marketing budgets and optimizing campaigns for maximum ROI
• Adapting to the unique cultural nuances and market dynamics of the Italian market
• Collaborating with external agencies to create and maintain N2JSoft's website and blog
• Analyzing and reporting on campaign performance and lead quality

ASSUMPTION: These challenges can be overcome through strong analytical skills, a deep understanding of the Italian market, and effective collaboration with external agencies and internal teams.

📈 Similar Roles Comparison

• This role focuses on lead generation and growth hacking, whereas related marketing roles may have a broader focus on brand awareness and customer engagement
• Italian market expertise is crucial for this role, whereas other marketing roles may not require language-specific skills
• Career progression in this role may involve expanding market reach and taking on more strategic responsibilities

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing roles, with a focus on lead generation, growth hacking, and Italian market expertise.

📝 Sample Projects

• Developing and executing a targeted digital marketing campaign to acquire N2F users in the Italian market
• Optimizing SEO and SEA campaigns to improve organic search rankings and paid search performance
• Analyzing campaign performance data to identify trends, optimize strategies, and maximize ROI

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Digital Marketing Manager role at N2JSoft.

❓ Key Questions to Ask During Interview

• What are the primary challenges facing N2JSoft in the Italian market, and how can this role address them?
• How does N2JSoft support the professional development and growth of its marketing team members?
• What is the company's long-term vision for expanding market reach and growing its customer base in Europe?
• How does N2JSoft collaborate with external agencies to create and maintain its website and blog?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions help candidates better understand the company's goals, culture, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience and Italian language skills
• Prepare examples of successful lead generation campaigns and A/B testing results
• Research N2JSoft's products and market position to demonstrate your understanding of the company and its goals
• Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.