📌 Core Information
🔹 Job Title: Digital Marketing Manager LASER
🔹 Company: Sony Music Entertainment Netherlands
🔹 Location: Amsterdam, Noord-Holland, Netherlands
🔹 Job Type: On-site
🔹 Category: Music Industry
🔹 Date Posted: 2025-06-26
🔹 Experience Level: 2-5 years
🔹 Remote Status: No
🚀 Job Overview
Key aspects of this role include:
- Campaign execution and content coordination
- Social media management and advertising
- Collaboration with A&R, project management, and marketing teams
- Proactive signalization of opportunities and input to the creative team
ASSUMPTION: This role requires a proactive and organized individual with a strong understanding of digital culture, music trends, and social media marketing. Familiarity with relevant tools and platforms is essential.
📋 Key Responsibilities
✅ Campaign Execution & Content Coordination:
- Bedenken en uitvoeren van content- en marketingplannen op basis van jaarplannen
- Schakelen met externe makers en coördineren van alle deliverables
- Proactief signaleren van kansen en input geven aan het creatieve team
- Meedenken over nieuwe formats, hooks of manieren om muziek online zichtbaar te maken
Assumption: This role involves a high level of organization, proactivity, and creativity in planning and executing campaigns.
Social Media Management & Advertising:
- Verantwoordelijk voor het social media management rondom releases en op onze owned channels
- Aansturen van contentpublicatie en beheer van planning, visuals en tone of voice
- Koppeling maken tussen contentstrategie en advertisingcampagnes
Advertising & Zichtbaarheid:
- Opzetten en beheren van advertentiecampagnes (TikTok Ads, Meta, Spotify Marquee, etc.)
- Monitoren van performance en budget, learnings vertalen naar het team
- Helpen om de zichtbaarheid van onze artiesten te vergroten op alle relevante platformen
Monitoring & Bijsturing:
- Dagelijks monitoren van prestaties (social & streaming)
- Inzichtelijk maken van resultaten voor interne teams en artiesten
- Bijsturen van timing, formats of advertenties op basis van best practices
🎯 Required Qualifications
Education: Relevant bachelor's degree in marketing, communications, or a related field
Experience: 2-5 years of experience in social media marketing, preferably in music or culture
Required Skills:
- Proven experience in social media marketing and advertising
- Familiarity with relevant tools such as CapCut, Canva, Meta Business Manager, and TikTok Ads
- Strong organizational skills and ability to manage multiple campaigns simultaneously
- Excellent communication and collaboration skills
- Proactive approach with a keen eye for trends and opportunities
- Fluency in Dutch and English
Preferred Skills:
- Experience with music industry-specific software or platforms
- Knowledge of the Dutch music scene and trends
Assumption: Candidates should have a strong understanding of the music industry, digital culture, and social media trends. Relevant work experience and a proactive approach are essential.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year, based on experience and industry standards for a role of this level in the Netherlands
Benefits:
- Access to concerts, events, and festivals
- Personal growth opportunities
Working Hours: Full-time (40 hours per week), with flexibility for occasional overtime during campaign peaks
Assumption: The salary range is estimated based on industry standards for a role of this level in the Netherlands. The benefits listed are common for roles in the music industry and may vary based on the company's specific benefits package.
📌 Applicant Insights
🔍 Company Context
Industry: Music Industry
Company Size: Small (11-50 employees)
Founded: 1928 (Sony Music Corporation), 2008 (Sony Music Entertainment Netherlands)
Company Description:
- Sony Music Entertainment is a leading global music company with a strong presence in the Netherlands
- The company works with a wide range of international and local artists, including superstars and emerging talents
- Sony Music is known for its innovative approach to the music industry and its commitment to supporting artists' careers
Company Specialties:
- Music publishing and distribution
- Artist development and management
- Music marketing and promotion
Company Website: Sony Music Netherlands
ASSUMPTION: Sony Music Entertainment Netherlands is a well-established company with a strong reputation in the music industry. Its size and focus on artist development make it an attractive place to work for those interested in the music industry.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Marketing or a similar position within the company
Work Arrangement: On-site, with occasional remote work possible for specific tasks or meetings
Growth Opportunities:
- Potential career progression within the marketing department or the company as a whole
- Opportunities to work on high-profile campaigns and projects
- Possibility to gain experience in different aspects of the music industry
ASSUMPTION: This role offers opportunities for professional growth and development within the company, as well as exposure to various aspects of the music industry.
🌍 Location & Work Environment
Office Type: Modern, creative office space in the A’DAM Toren, Amsterdam
Office Location(s): Amsterdam, Noord-Holland, Netherlands
Geographic Context:
- The office is located in the heart of Amsterdam, with easy access to public transportation and local amenities
- The surrounding area is known for its vibrant cultural scene, with many music venues, clubs, and festivals nearby
Work Schedule: Standard office hours with flexibility for occasional overtime during campaign peaks
ASSUMPTION: The office location and work environment provide a dynamic and inspiring setting for employees, with easy access to cultural events and attractions.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site interview with the hiring manager and relevant team members
- Final interview with senior leadership
Key Assessment Areas:
- Cultural fit and passion for music
- Relevant experience and skills
- Problem-solving abilities and creativity
- Communication and collaboration skills
Application Tips:
- Highlight your relevant experience and skills in your resume and cover letter
- Demonstrate your understanding of the music industry and digital culture
- Prepare examples of your past campaigns or projects that showcase your skills
- Research the company and its artists to show your enthusiasm and cultural fit
ATS Keywords: Digital Marketing, Social Media Marketing, Advertising, Campaign Execution, Music Industry, Cultural Awareness, Proactivity, Analytical Skills, Budget Management, Performance Monitoring, Collaboration, Communication
ASSUMPTION: The interview process focuses on assessing candidates' cultural fit, relevant experience, and problem-solving abilities. Preparation and research are key to success in the application process.
🛠️ Tools & Technologies
- CapCut
- Canva
- Meta Business Manager
- TikTok Ads
- Relevant music industry-specific software and platforms
ASSUMPTION: Familiarity with the listed tools and platforms is essential for success in this role. Candidates should be prepared to discuss their experience with these tools during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Passion for music
Work Style:
- Creative and proactive
- Team-oriented and collaborative
- Adaptable and flexible
Self-Assessment Questions:
- How do you align with the company's values of innovation, collaboration, and passion for music?
- How do you approach working in a creative and collaborative team environment?
- How do you adapt to changes and new challenges in a dynamic work environment?
ASSUMPTION: Cultural fit is crucial for success in this role. Candidates should be prepared to discuss their alignment with the company's values and work style expectations during the interview process.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously can be challenging and require strong organizational skills
- The fast-paced nature of the music industry may demand flexibility and adaptability
- Working with a wide range of artists and teams may require strong communication and collaboration skills
- The competitive nature of the music industry may present unique challenges and pressures
ASSUMPTION: Candidates should be aware of the potential challenges and demands of this role and be prepared to discuss their strategies for overcoming these obstacles during the interview process.
📈 Similar Roles Comparison
- This role is unique in its focus on the music industry and digital marketing for a leading global music company
- Similar roles may be found in other music companies or marketing agencies, but may have different focuses or scopes
- Career paths in the music industry can vary widely, with opportunities for growth and progression in marketing, artist management, or other areas
ASSUMPTION: Candidates should research similar roles and the music industry as a whole to gain a better understanding of the unique aspects of this position and the opportunities it offers.
📝 Sample Projects
- Developing and executing a social media campaign for an upcoming album release
- Coordinating with external partners to create engaging content for an artist's owned channels
- Analyzing campaign performance data to optimize advertising strategies and improve future campaigns
ASSUMPTION: Candidates should be prepared to discuss their experience with relevant projects and campaigns, and how they have contributed to their success.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for the company and its artists?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, and show their understanding of the industry and the specific demands of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for interviews by researching the company, its artists, and the music industry
- Practice discussing your experience with relevant tools, projects, and campaigns
- Follow up with the hiring manager after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
