🔹 Job Title: Digital Marketing Manager (m/f/d)
🔹 Company: Valeo
🔹 Location: Ratingen, North Rhine-Westphalia, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-07
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a balance of strategic thinking and hands-on implementation, with a focus on data-driven decision making and stakeholder management.
✅ Manage and implement online campaigns, including E-Mail Marketing and Content Marketing
✅ Ensure consistent, audience-relevant messaging aligned with corporate guidelines across all channels
✅ Coordinate with the Head Quarter to adapt and implement global projects to meet local needs and contexts, ensure alignment on initiatives and clear reporting
✅ Manage contacts and engagement through CRM-Tools (e.g. Salesforce)
✅ Drive the definition and execution of the Digital & Communications Strategy (incl. Media Plan) in the Business Unit
✅ Monitor and analyze dashboards and KPIs to drive performance and take data-driven decisions
✅ Implement measures and action plans with the constant aim of optimizing and increasing the performance of marketing activities
✅ Plan and balance the workload of the team effectively, set the right priorities, and manage the digital & communication budget, external suppliers, etc.
✅ Monitor the performance of team members, foster their development, and ensure skill readiness through training and support
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, with a strong focus on data analysis and stakeholder communication.
Education: Degree in Business / Marketing
Experience: Relevant professional experience, preferably in the automotive sector
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a strong background in digital marketing, with a focus on data analysis and stakeholder management. Experience in the automotive sector is a plus.
Salary Range: €50,000 - €70,000 per year (Estimated based on industry standards for a mid-level marketing role in Germany)
Benefits:
Working Hours: Full-time (40 hours/week) with flexible working models to harmonize professional and private life
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Germany. Actual salary may vary based on experience and performance.
Industry: Valeo is a global technology company, designing breakthrough solutions to reinvent mobility. They are an automotive supplier partner to automakers and new mobility actors worldwide, focusing on intuitive driving and reducing CO2 emissions.
Company Size: Valeo is a large company with over 100,000 employees worldwide, providing a multi-cultural environment that values diversity and international collaboration.
Founded: Valeo was founded in 1923 and is headquartered in Paris, France.
Company Description:
Company Specialties:
Company Website: https://www.valeo.com
ASSUMPTION: Valeo is a large, global company with a strong focus on innovation and sustainability in the automotive industry.
Career Level: Mid-level management role with opportunities for career growth within the company
Reporting Structure: The Digital Marketing Manager reports directly to the Head of Digital Division Management
Work Arrangement: Full-time with flexible working models to harmonize professional and private life
Growth Opportunities:
ASSUMPTION: This role offers opportunities for career growth and development within the company, with a focus on driving the digital marketing strategy and contributing to the company's success.
Office Type: Modern working environment with flat hierarchies and innovative methods
Office Location(s): Ratingen, North Rhine-Westphalia, Germany
Geographic Context:
Work Schedule: Full-time (40 hours/week) with flexible working models to harmonize professional and private life
ASSUMPTION: The office location in Ratingen offers a modern working environment with easy access to nature and cultural attractions, as well as excellent public transportation links.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, E-Mail Marketing, Content Marketing, CRM Tools, Google Analytics, Data Analysis, Strategic Thinking, Team Management, Budget Management, Stakeholder Management, Performance Monitoring, Campaign Management, Communication Skills, Organizational Skills, Analytical Skills, Language Skills
ASSUMPTION: The application process for this role is likely to involve multiple interviews, with a focus on assessing the candidate's digital marketing skills, analytical skills, and cultural fit.
ASSUMPTION: The tools and technologies required for this role are standard in the digital marketing industry and can be learned or improved upon with relevant experience and training.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Cultural fit for this role is likely to involve a strong focus on data-driven decision-making, strategic thinking, and effective stakeholder communication, with a commitment to innovation, excellence, and customer focus.
ASSUMPTION: This role may present challenges in terms of stakeholder management, strategic planning, data analysis, and navigating a large, global organizational structure.
ASSUMPTION: This role offers unique opportunities for career growth and development within a global, innovative company in the automotive industry.
ASSUMPTION: Sample projects for this role are likely to involve data-driven decision-making, strategic planning, and effective team management, with a focus on driving brand awareness and customer engagement in the automotive aftermarket.
ASSUMPTION: Key questions to ask during the interview should focus on understanding the team structure, career growth opportunities, priorities, performance metrics, challenges, and the company's approach to digital marketing.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.