Digital Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Digital Marketing Manager (m/w/d)

🔹 Company: eFLY Marketplace Services GmbH

🔹 Location: Stuttgart, Baden-Württemberg, Germany

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Office & Remote)

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and management of advertising budgets for clients
• Keyword research and SEO optimization to improve campaign performance
• Campaign management and continuous optimization for maximum results
• Data analysis and actionable insights to drive campaign development
• Transparent reporting to communicate progress and results to clients

ASSUMPTION: This role requires a strong understanding of digital marketing strategies, particularly in the context of Amazon advertising, and the ability to work independently and collaboratively with clients and internal teams.

📋 Key Responsibilities

✅ Strategic Planning: Collaborate with account managers to develop and implement effective SEA strategies, expanding advertising potential on Amazon

✅ Keyword Research & SEO Optimization: Conduct keyword research and perform on- and off-page analyses to optimize campaign performance

✅ Campaign Management: Maximize the potential of existing campaigns and continuously optimize for the best results

✅ Data Analysis & Actionable Insights: Create detailed analyses and derive actions to continuously improve campaigns using specialized analysis tools

✅ Reporting: Develop and maintain reports to document campaign results and progress for clients

✅ Amazon Seller Central: Proficiency in using Amazon Seller Central to manage campaigns and optimize sales performance

✅ PPC Optimization: Adjust and optimize PPC prices while considering given advertising strategies and budget constraints

ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple campaigns and clients effectively.

🎯 Required Qualifications

Education: Completed commercial training, ideally as a Kaufmann/-frau für E-Commerce or in a related field

Experience: 2-5 years of relevant experience in digital marketing or a related field

Required Skills:

• Strong analytical skills and data-driven decision-making
• Excellent communication skills, both written and verbal
• Strong teamwork and collaboration skills
• Proficient in Excel and PowerPoint
• Fluency in German (C1 level or equivalent)

Preferred Skills:

• Experience with Amazon advertising platforms
• Fluency in English (B2 level or equivalent)

ASSUMPTION: Candidates with relevant experience in Amazon advertising or e-commerce will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Based on experience and industry standards for the role and location)

Benefits:

• Hybrid work model (combination of home office and on-site work)
• Access to training and workshops for professional development
• Opportunities for career advancement within the agency
• Modern work equipment and powerful tools for daily tasks

Working Hours: Full-time position (40 hours per week) with flexible working hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, specializing in Amazon performance and content marketing

Company Size: 51-200 employees (Mid-sized company offering a mix of startup agility and established processes)

Founded: 2017 (Founded as a leading Amazon PPC agency in the German-speaking region)

Company Description:

• Manages seven-figure advertising budgets for clients, both in Europe and the US
• Offers a wide range of services, including Amazon advertising, content optimization, SEO optimization, and in-house consulting
• Emphasizes strong employee expertise and a dynamic, complex, and high-growth market

Company Specialties:

• Amazon Marketing
• Amazon Performance Marketing
• Amazon Content Marketing
• Amazon PPC
• Amazon Advertising

Company Website: efly-amz.com

ASSUMPTION: eFLY Marketplace Services GmbH is a well-established company in the Amazon advertising industry, with a strong focus on expertise and growth.

📊 Role Analysis

Career Level: Mid-level, with opportunities for career advancement within the agency

Reporting Structure: This role reports directly to the management team and works closely with account managers and other internal teams

Work Arrangement: Hybrid work model, combining home office and on-site work for better work-life balance and team collaboration

Growth Opportunities:

• Professional development through training and workshops
• Career advancement opportunities within the agency
• Expanding expertise in the dynamic Amazon advertising market

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in the Amazon advertising industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Stuttgart, Germany

Office Location(s): Kronenstraße 36, Stuttgart, Baden-Württemberg 70174, DE

Geographic Context:

• Stuttgart is the capital of the state of Baden-Württemberg, located in southwestern Germany
• Known for its vibrant culture, rich history, and strong economy
• Offers a high quality of life, with numerous parks, museums, and cultural attractions

Work Schedule: Full-time position with flexible working hours, allowing for a healthy work-life balance

ASSUMPTION: The hybrid work model and flexible working hours provide a good balance between work and personal life, while the modern office space fosters collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• On-site or virtual interview with the hiring manager and/or team members
• Final decision and job offer

Key Assessment Areas:

• Digital marketing expertise, particularly in Amazon advertising
• Analytical and problem-solving skills
• Communication and teamwork abilities
• Cultural fit and motivation for the role

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of Amazon advertising and digital marketing strategies
• Showcase your analytical skills and provide examples of data-driven decision-making
• Prepare questions to ask during the interview to showcase your interest in the role and company

ATS Keywords: Digital Marketing, Amazon Advertising, SEA Strategies, Keyword Research, SEO Optimization, Campaign Management, Data Analysis, Reporting, PPC Optimization, German Fluency

ASSUMPTION: The application process for this role is likely to be competitive, so applicants should focus on demonstrating their relevant skills and experiences throughout their application materials and interviews.

🛠️ Tools & Technologies

• Amazon Seller Central
• Amazon Advertising Platforms (Sponsored Advertising, DSP)
• SEO optimization tools (e.g., SEMrush, Ahrefs)
• Data analysis tools (e.g., Google Analytics, Excel)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with Amazon advertising platforms and relevant digital marketing tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Expertise and continuous learning
• Collaboration and teamwork
• Customer focus and results-driven approach

Work Style:

• Autonomous and self-driven
• Data-driven and analytical
• Collaborative and communicative

Self-Assessment Questions:

• Do you have a strong passion for learning and continuous professional development?
• Are you comfortable working independently and taking initiative in a dynamic environment?
• Do you thrive in a collaborative work environment and enjoy working with diverse teams?

ASSUMPTION: Candidates who align with eFLY's company values and work style will be well-suited to this role and the company culture.

⚠️ Potential Challenges

• Managing multiple campaigns and clients simultaneously, requiring strong organizational skills
• Keeping up with the dynamic and complex Amazon advertising market, necessitating continuous learning and adaptation
• Working in a hybrid environment, balancing remote work and on-site collaboration
• Meeting and exceeding client expectations, requiring strong communication and project management skills

ASSUMPTION: These challenges can be overcome by candidates with strong organizational skills, a proactive approach to learning, and a commitment to effective communication and collaboration.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position has a stronger focus on Amazon advertising and e-commerce
• In the broader advertising services industry, this role offers a unique blend of strategic planning, data analysis, and campaign management
• Career progression in this role may lead to specialized expertise in Amazon advertising or broader digital marketing management

ASSUMPTION: This role offers a distinct combination of skills and experiences, setting it apart from other digital marketing positions in the industry.

📝 Sample Projects

• Developing and implementing a comprehensive Amazon advertising strategy for a new client, driving significant increases in sales and market share
• Optimizing keyword research and SEO strategies for a client's product listings, resulting in improved organic rankings and increased traffic
• Analyzing campaign performance data to identify trends and opportunities, and presenting actionable insights to the client and internal teams

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from strategic planning to data analysis and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the most challenging aspects of working in the Amazon advertising market, and how does the company support employees in overcoming these challenges?
• How does the company foster a culture of continuous learning and professional development?
• What opportunities are there for career growth and advancement within the agency?
• How does the hybrid work model support work-life balance and collaboration within the team?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Digital Marketing Manager (m/w/d) - eFLY Marketplace Services GmbH
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for the interview by researching the company and practicing common interview questions
• Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.